What Tyresales does

Tyresales (doing-business-as Tyroola) is an Australian online tyre and wheel retailer operating under the legal entity Tyroola International PTY Ltd, with the tyresales.com.au domain redirecting to tyroola.com.au. The company sells passenger, 4x4/SUV, light truck, truck, motorcycle, agricultural, and run-flat tyres from major brands including Michelin, Bridgestone, Pirelli, Continental, Dunlop, Hankook, Goodyear, BFGoodrich, and others, alongside a complementary wheels/rims catalog. Customers can search by tyre size, vehicle make/model, or Australian registration number and complete purchases through a self-serve e-commerce platform that integrates Afterpay, Zip, PayPal Pay in 4, Apple Pay, and Google Pay.

The core product is a two-sided marketplace that combines online ordering with a nationwide network of 800+ licensed fitting partner stations across all Australian states and territories, plus a mobile fitting service that dispatches technicians to customer locations. The platform is supported by extensive content marketing (tyre guides, blog, SEO pages), TV advertising featuring Autoexpert John Cadogan, and promotional campaigns with brand partners. A 12-month Tyre Protect Plan provides an extended-coverage add-on, and the platform has expanded into car servicing, auto repairs, and vehicle inspections.

The business operates three revenue streams: one-time transactional tyre and wheel sales (budget tyres from $39, full-car fit-outs advertised under $160), fitting services delivered through the partner network, and recurring-style revenue from the Tyre Protect Plan. The company has begun international expansion into New Zealand via tyroola.co.nz. There is no disclosed revenue, funding, ownership, or M&A activity in the available source material, and the founding date is inconsistent across data points (2012 vs 2016), which itself is a data-quality gap. The firmographic listing of 251-500 employees positions it as a mid-sized Australian e-commerce operator.

Name

Tyresales

Legal name

Tyroola International PTY Ltd

Website

https://tyresales.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Tyresales (Tyroola) is an Australian online tyre and wheel retailer that connects consumers to 800+ licensed fitting partners nationwide, selling major-brand tyres with delivery, installation, mobile fitting, and an extended Tyre Protect Plan, now expanding into New Zealand.

Ownership category

akta.pro rank

Product category

Online Tyre Retail

NAICS

Tire Dealers (441340), Tire and Tube Merchant Wholesalers (42313), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Online tyre retail
• Automotive e-commerce
• Tyre fitting services
• Wheels and rims
• Vehicle maintenance services

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Tyre Sales: One-time transaction revenue from selling tyres online. Consumers purchase tyres through the e-commerce platform and have them fitted at partner locations or delivered.
2. Fitting Services: Revenue from tyre fitting services performed through the network of 800+ partner fitting stations.
3. Tyre Protect Plan: Extended tyre coverage/warranty plan providing additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tyresales (operated by Tyroola International PTY Ltd) is an online tyre and wheel e-commerce platform that sells passenger, 4x4, truck, motorcycle, and agricultural tyres along with wheels/rims from major brands. Customers can search by tyre size, vehicle, or registration number, compare brands, and have products delivered to a nationwide network of 800+ licensed fitting partner stations or via a mobile fitting service.

Product overview

Tyroola is an online tyre e-commerce platform offering a unified product portfolio centered around its core tyre shopping and fitting marketplace. The platform enables customers to search tyres by size, vehicle, or registration number, compare brands, and book professional installation at 800+ partner locations across Australia. The product ecosystem includes: the Tyroola Online Tyre Shopping Platform (core product) connecting buyers with fitting partners; Car Tyres, 4x4 Tyres, All Terrain Tyres, Mud Terrain Tyres, Highway Tyres, Light Truck Tyres, Truck Tyres, Motorcycle Tyres, Agricultural Tyres, and Run-Flat Tyres (product categories by vehicle/terrain type); Wheels/Rims as a complementary product line; the Tyre Protect Plan (add-on protection service); Car Services, Auto Repairs, and Vehicle Inspections (service offerings); Mobile Tyre Service and Fitting Partner Network (delivery/installation services); and Tyre Guides (educational resources). The platform integrates payment options including Afterpay, Zip, PayPal Pay in 4, Apple Pay, and Google Pay for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Tyres Passenger vehicle tyres for commuting and road trips, featuring brands including Bridgestone, Pirelli, Michelin, Dunlop, and Kumho. Targeted at individual consumer drivers.
• 4x4 Tyres Four-wheel drive tyres for highways, dirt, and mud terrain, featuring brands including BFGoodrich, Monsta, General Tires, Toyo, and Goodyear. For 4x4 vehicle owners.
• All Terrain Tyres SUV, 4x4, and ute tyres designed for diverse driving terrains, featuring brands including Nitto, Falken, Goodyear, and BFGoodrich.
• Mud Terrain Tyres Heavy-duty tyres for the toughest mud trails and outdoor adventures, featuring brands including Hankook, Federal, and Comforser.
• Highway Tyres Quiet, durable, and practical tyres for reliable on-road use, featuring brands including Continental, Pirelli, Michelin, Dunlop, and Accelera.
• Light Truck Tyres Heavy-load capable tyres for light trucks, caravans, and trade vehicles, featuring brands including Michelin, Accelera, Hankook, Goodride, and Continental.
• Truck Tyres Long-distance and heavy freight truck radials for safe transport throughout Australia, featuring brands including Bridgestone, Michelin, Hankook, Goodride, and Doublestar.
• Motorcycle Tyres Tyres for motorbikes, cruisers, quads, and scooters for on-road, off-road, and track driving, featuring brands including Pirelli, Bridgestone, Metzeler, Dunlop, and Michelin.
• Agricultural Tyres Farm and agricultural vehicle tyres featuring brands including Bridgestone and Michelin. For farmers and agricultural businesses.
• Run-Flat Tyres Specialized tyres that allow continued driving even after a puncture.
• Wheels and Rims Car wheels and rims from brands including Advanti, Enkei, Konig, Lowenhart, and Mamba.
• Tyre Protect Plan Extended tyre coverage and protection plan providing 12-month coverage for tyres against defects and damage.
• Mobile Tyre Service Mobile tyre fitting service where technicians come to the customer's location at home, work, or while shopping.
• Car Services Logbook services and basic general maintenance services for vehicles performed at partner fitting stations.
• Auto Repairs Vehicle repair services including battery replacement, alternator repair, and spark plug replacement.
• Vehicle Inspections Professional vehicle inspection services covering pre-purchase, insurance coverage, emission testing, and road trip inspections.

Quantifiable outcome

• Save up to 50% off RRP on tyres
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Independent Mechanics & Tyre Fitters (Fitting Partner Network)coreChannel Partner/ Reseller/ DistributorNetwork of 800+ licensed fitting stations, repair workshops, and service centres with qualified mechanics across Australia. Partners gain new customers through Tyroola platform and grow their business as Tyroola Approved Partners. Fitting partners perform tyre installation and related services for online tyre purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackcircles.com: UK online tyre retailer acquired by Michelin that pioneered the model of selling tyres online and fitting them at a nationwide network of partner garages. Operationally the closest international model to Tyroola and validates the asset-light online + partner-fitting thesis.
• SimpleTire: US online tyre marketplace aggregating inventory from multiple suppliers and connecting buyers with local installers. Closely comparable e-commerce plus mobile/installer fulfilment model targeting consumer car and light truck tyre buyers.
• Bob Jane T-Marts: Australia's largest independent tyre retailer with 100+ physical stores. Direct competitor to Tyroola in the Australian tyre retail market, serving the same consumer segments (passenger, 4x4, commercial) with comparable brand portfolios and a multi-channel retail model.
• Beaurepaires: Long-established Australian tyre retailer (over 100 stores) owned by Goodyear. Direct competitor in the consumer and commercial tyre category, offering the same major brand portfolio plus in-store fitting services.
• Tire Rack: US-based pioneering online tyre and wheel retailer with consumer-direct shipping and installer network model. Architecturally the closest international analogue to Tyroola's online platform + nationwide fitting partner model.
• JAX Tyres & Auto: Major Australian franchise tyre and auto service network with 100+ outlets. Direct competitor in the same product category, targeting identical consumer and small-fleet customers with similar brand assortments and fitting services.

Broad incumbents

• Goodyear (retail & online): Global tyre manufacturer with direct retail and increasingly direct online channels. Competitor in the same product category but operates as a vertically integrated manufacturer with portfolio of multiple retail brands, not a pure marketplace.
• Kmart Tyre & Auto Service: Wesfarmers-owned retail tyre and auto service operation leveraging Kmart's national store footprint. Larger, broader incumbent with deep brand awareness and physical presence; competes in the same consumer tyre category but as part of a wider general merchandise portfolio.
• Bridgestone (Australia retail): Major global tyre manufacturer with branded retail and service centre network in Australia. Competes in the same product category as a manufacturer-led retailer rather than an independent multi-brand marketplace.

Others

• Midas Australia: National automotive service and repair franchise network offering tyres alongside general mechanical services. Adjacent competitor in the consumer vehicle service space, providing overlapping fitting capability but as a generalist service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tyroola
• LinkedInlinkedin.com/company/tyroola-com-au
• Instagraminstagram.com/tyroola
• Xx.com/tyresalescomau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyresales