What Midas Australia does

Midas Australia operates a nationwide franchise network of approximately 87 Midas Tyre & Auto Service workshops spanning all seven Australian states and territories (ACT, NSW, QLD, SA, TAS, VIC, WA). Established in Australia around 1980 and now in its fifth decade of operation, the business is delivered through a mix of corporate stores and independent franchisees under the legal entity Midas Australia Pty Ltd (ABN 24 005 241 798), a related company of publicly listed automotive aftermarket group Bapcor Ltd (ACN 153 199 912). The service catalogue is organised around three scheduled-maintenance tiers (Logbook, Extensive, Essential) with sub-services covering 4WD, tyres, brakes, exhaust, suspension, mechanical repairs, batteries, cooling and diagnostics — including a proprietary ECU Health Check using state-of-the-art diagnostic equipment capable of reading up to 5,000 vehicle electronic codes. Flagship infrastructure includes the 7,200 sqm Midas Darra workshop (17 hoists, two wheel-alignment machines, 12-car loan fleet) and a tyre-focused sub-format (Midas Tyre and Auto Centre) launched at Newmarket, Brisbane in 2020.

Revenue is generated from a combination of transactional service fees (Essential Service from A$199), hardware and parts sales (tyres, batteries, brakes, exhaust systems), franchise fees and royalties on new conversions (e.g., ABS Auto → Midas Wodonga, Cut Price Mufflers → Midas Rocklea, Workshop by The Car Place → Midas Labrador), managed B2B Fleet Services, and Buy Now Pay Later facilitation via Afterpay and Zip partnerships. Customer acquisition is multi-channel: an SEO-optimised website with city-specific landing pages, Google AdWords remarketing, content marketing through 'Know How Articles', email/SMS direct marketing, social media, community and event sponsorships (Zillmere Eagles AFL, Geebung Bowls Club, 2022 Improved Production Nationals naming rights), and grand-opening events tied to local franchisees. The company targets Australian motorists seeking a dealership alternative for logbook/warranty servicing and general repairs, with vehicle coverage spanning 1900–2026 across 100+ makes and models. Notable differentiators include transparent pricing, nationwide guarantee portability across stores, and the breadth of convenience-driven services (online booking, BNPL, free 5-point safety checks).

Name

Midas Australia

Legal name

Midas Australia Pty Ltd (ABN 24 005 241 798)

Website

https://midas.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Midas Australia is a nationwide franchise network of ~87 Midas Tyre & Auto Service workshops across all seven Australian states and territories, delivering logbook servicing, mechanical repairs, tyres, brakes, exhaust, batteries and diagnostics to Australian motorists under parent Bapcor Ltd.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Service & Repair

NAICS

General Automotive Repair (811111), Tire Dealers (441340), Automotive Equipment Rental and Leasing (5321)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Tires & Inner Tubes (3011), Terminal Maintenance Facilities For Motor Freight Transport (4231)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Automotive servicing
• Car repair services
• Tyre replacement
• Logbook servicing
• Fleet maintenance

Headquarters

HQ city

Nunawading

HQ country

Australia

HQ region

Oceania

Offices85 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Automotive service & repair fees: Core revenue from logbook, essential, extensive, 4WD, brake, suspension, exhaust, mechanical, cooling, battery and diagnostic services. Services offered at 80+ service centres with transparent pricing promise; Essential Service from $199 promoted. Surcharges apply for imported, commercial, diesel vehicles and full-synthetic oils. Revenue is transactional per visit.
2. Tyre, battery & parts sales: Hardware/parts revenue from tyre replacement (incl. Laufenn promotion), car batteries, brakes, exhaust systems and other parts fitted during service. Affiliated dedicated tyre sites for some stores (e.g., midastyresdarra.com.au, midastyresindooroopilly.com.au, midastyresnarrewarren.com.au).
3. Franchise fees, royalties and franchisee conversion revenue: Midas sells franchises via 'Businesses For Sale', 'Converting to Midas', 'New Location Enquiry' and 'Franchises Available'. Stores are described as '87 store strong Midas group' in 2020; new locations continue to open (Cockburn WA April 2026, Phillip ACT March 2026, Bundoora VIC Feb 2026, Clyde North VIC Feb 2026, Labrador QLD Dec 2024, Dandenong VIC Nov 2024). Revenue mix likely includes upfront franchise fees plus ongoing royalties.
4. Fleet services (B2B managed services): Dedicated Fleet Services offering for commercial/fleet customers listed under 'Why Pick Midas', providing managed maintenance for vehicle fleets.
5. Buy Now Pay Later financing facilitation: Midas partners with leading Buy Now Pay Later providers (Afterpay, Zip) to make service affordable; 'service now and pay later interest free' offerings promoted at store level. Listed on the Midas sitemap with dedicated pages (afterpay, zip, buy-now-pay-later).

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Midas Australia operates a nationwide franchise network of approximately 87 Tyre & Auto Service workshops delivering scheduled logbook servicing, mechanical repairs, brake, exhaust, suspension, cooling, battery, 4WD, tyre replacement and electronic diagnostic services for passenger vehicles, SUVs, 4WDs, light commercial vehicles and trucks. The network also supports business fleet customers with managed maintenance and sells parts such as tyres and batteries as part of its service offering.

Product overview

Midas Tyre & Auto Service is a single, unified automotive service and repair franchise network operating under one brand across Australia, rather than a platform-plus-modules product architecture. The offering is organised into a tiered scheduled-maintenance backbone (Logbook Service, Extensive Car Service, Essential Car Service) supported by a portfolio of specialty sub-services (4WD Service & Repair, Tyre Repair & Replacement, Brake Service & Repair, Exhaust & Muffler Repair, Suspension Service & Repair), component-level services (Car Battery & Replacement, Vehicle Diagnostics including the ECU Health Check, Cooling Services, Mechanical Repairs), a complimentary safety offer (5 Point Safety Check), and a B2B layer (Fleet Services). Customer-facing tools layer on top of this service catalogue: the Online Booking System handles scheduling, Buy Now Pay Later (integrated with Afterpay and Zip) handles payment flexibility, and active promotions such as Frank's Grand Giveaway and the 25% Laufenn Tyres promotion drive demand. Together these components form an integrated service catalogue delivered through ~85+ franchised workshops nationally.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25% off Laufenn tyres when 4+ purchased, valid 1 May – 30 June 2026
• +3 more outcomes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Bapcor LtdflagshipStrategic or Co-development PartnerParent company of Midas Australia Pty Ltd (ACN 005 241 798). Bapcor Ltd (ACN 153 199 912) and its related companies in Australia and New Zealand run Midas as part of the Bapcor group. Bapcor handles shared privacy, governance and IT systems, while some stores are run by independent franchisees that are independent of Bapcor.
• Hankook (Laufenn)coreStrategic or Co-development PartnerMidas runs a 25% off Laufenn tyre promotion (1 May – 30 June 2026) sourced through Hankook's Web Portal. Laufenn is a Hankook-engineered tyre brand; eligible patterns are G Fit series (LK41, LH41, LH42) and X Fit series (LA41, LC01, LV01). Customers can use the Hankook Tyre Size Calculator from Midas's promotion page.
• Mitre 10minorStrategic or Co-development PartnerMitre 10 and Midas combined forces to open the Midas North Lakes facility; Midas North Lakes management and staff supplied a sausage sizzle and drinks at the Nov 2022 grand opening. Co-location/adjacent retail partnership.
• Zillmere Eagles AFLminorGTM or Marketing PartnerLocal sponsorship by Midas Geebung (owners Lee and Steve) of the Zillmere Eagles AFL club, supporting community engagement in the Geebung/Zillmere area of Brisbane.
• Geebung Bowls ClubminorGTM or Marketing PartnerLocal sponsorship by Midas Geebung (owners Lee and Steve) of the Geebung Bowls Club, supporting community engagement in Brisbane.
• Opposite Lock 4WDminorStrategic or Co-development PartnerOpposite Lock 4WD store is co-located at the same site as Midas Darra at 259 Monier Road, allowing Midas Darra to be best equipped for 4WD vehicle servicing, repairs and accessory fitments.
• Improved Production QueenslandcoreGTM or Marketing PartnerImproved Production Queensland secured a major sponsorship package with Midas Australia including naming rights for the 2022 Improved Production Nationals held at Morgan Park Raceway in October.
• Google (AdWords / Google Analytics Advertising Features)coreTechnology or IntegrationMidas uses Google Analytics Advertising Features including AdWords to advertise on third-party websites (including Google) to previous visitors; cookies used for remarketing tailored marketing. Privacy disclosed in the Privacy Policy.
• Entertainment Offers partner (Entertainment Publications)minorGTM or Marketing PartnerMidas offers 'Entertainment Offers' (car service discounts) via Entertainment membership, listed under promotions and dedicated /promotions/entertainment-offers/ page.

Scale indicators7 records

Recent moves21 records

Expansion highlights8 records

Direct peers

• MyCar (formerly Kmart Tyre & Auto): MyCar is Australia's largest dedicated tyre-and-auto service franchise network with ~260 stores nationwide, offering tyres, logbook servicing, brakes, suspension and mechanical repairs - the closest direct competitor to Midas's franchise model and service catalogue.
• Bob Jane T-Marts: Bob Jane T-Marts is a long-established Australian tyre and auto-service franchise network with nationwide stores selling tyres, wheels and offering mechanical servicing - directly comparable to Midas on tyres, service breadth and franchise distribution.
• JAX Tyres & Auto: JAX Tyres & Auto is an Australian franchise network of tyre and mechanical service centres with national reach; competes head-to-head with Midas on tyres, alignments, brakes and logbook servicing across similar customer segments.
• Tyrepower: Tyrepower is a large Australian tyre and auto-service franchise co-operative with hundreds of stores; directly comparable to Midas in franchise-led distribution of tyres, wheels and mechanical services.
• Ultra Tune: Ultra Tune is an Australian franchise network focused on mechanical servicing and logbook work across ~250 outlets; directly comparable to Midas on franchise model, light-duty mechanical services and nationwide guarantee positioning.
• Bridgestone Select: Bridgestone Select is Bridgestone's franchise tyre-and-service network across Australia, selling tyres and offering alignments, brakes and servicing - overlapping with Midas Tyre & Auto Centres on tyres, wheels and light-vehicle servicing.
• Beaurepaires: Beaurepaires is an iconic Australian tyre retail and service chain (Goodyear-owned) with national branch network; competes with Midas on tyres, wheels, alignments and selected mechanical services.

Broad incumbents

• Repco Authorised Service: Repco is Australia's largest automotive aftermarket parts retailer and operates an Authorised Service network of independent workshops; comparable to Midas via the nationwide service-branded workshop model, though Repco's core business is parts distribution.
• Autobarn: Autobarn is a national Australian automotive aftermarket retail chain (parts, accessories, batteries) with some service tie-ins; broader incumbent adjacent to Midas's customer base with overlapping customer pool but less specialised in mechanical servicing.

Regional players

• NRMA (motoring & servicing): NRMA offers member-focused servicing, batteries and roadside assistance across NSW/ACT; comparable to Midas's fleet-and-consumer service positioning in the NSW/ACT region (where Midas just opened Phillip ACT in Mar 2026).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/13midas
• Facebookfacebook.com/13midas
• LinkedInlinkedin.com/company/midas-car-care-centre-tingalpa-and-capalaba

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas Australia