What Parc Spirou Provence does

Parc Spirou Provence is a privately held, seasonal theme park operating in Monteux, Vaucluse, France (Provence region, roughly 10 minutes from Avignon) under the registered trademark Parc Spirou Provence®. The park runs from April through November each year and is organized around six themed universes — Marsu Jungle, Lucky Town, the Village des Schtroumpfs, Kid Paddle Zone, Le Journal de Spirou, and the newly launched NARUTO – Konoha Land (2026) — built on licensed intellectual property from I.M.P.S. (Brussels) for Spirou, Marsupilami and Les Schtroumpfs, and from Masashi Kishimoto / Shueisha for Naruto. Core offerings encompass 30+ attractions (roller coasters, family rides, water rides, and digital simulators such as Les Schtroumpfs et le Grimoire Magique) plus ancillary services including on-site restaurants, boutiques, and an online merchandise store at 9e-store.fr.

The commercial offering extends beyond the theme park gates through a tightly integrated ecosystem: an adjacent water park (Wave Island), on-site glamping accommodation (Wave Village), partner lodging, a €99 Season Pass for unlimited 2026 access, combined 2-park tickets at €59, undated single-park tickets from €33, a €42-per-person birthday party package for children aged 4–14, and group rates for 10+ visitors via CSE, associations, and resellers (France Billet, Ticketnet). The technology footprint is intentionally light: an official mobile application delivers real-time attraction wait times, an interactive park map, attraction filtering, and mobile food ordering, while an online ticketing platform (ticket.parc-spirou.com) and on-site ticket offices handle D2C distribution.

The revenue model combines one-time ticket purchases (single park, 2-park, and Wave Island standalone), recurring season-pass subscriptions, transactional F&B and merchandise, and accommodation-led packages. The primary customer segment is families with children drawn to European comics and anime IP, supplemented by organized group visitors (school trips, work councils, associations). Operations are supported by 51–100 employees; the company does not publicly disclose revenue, funding, or ownership details, and no parent company is identified in the available data.

Name

Parc Spirou Provence

Legal name

PARC SPIROU PROVENCE

Website

https://parc-spirou.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Parc Spirou Provence is a privately held, seasonal theme park in Monteux, France, operating six themed universes (Spirou, Schtroumpfs, Naruto, Lucky Luke, Marsupilami) for families and group visitors via D2C tickets, season passes, integrated Wave Island water park, and on-site Wave Village lodging.

Ownership category

akta.pro rank

Product category

Theme Park / Amusement Park

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks & Theme Parks (THAAAAAA)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Water Parks (THAAAAAB)

Keywords

• Theme park operations
• Family entertainment services
• Amusement park admissions
• Comic character attractions
• On-site glamping accommodation

Headquarters

HQ city

Monteux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets to the theme park. Offers include single-day tickets, two-park combined tickets (Parc Spirou + Wave Island), and season passes.
2. Food & Beverage: On-site restaurants and food service outlets serving visitors throughout the park.
3. Merchandise: On-site boutiques selling themed merchandise and an online store (9e-store.fr).
4. Accommodation (Wave Village): On-site glamping accommodation village partnered with the theme park, offering park + accommodation packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parc Spirou Provence operates a seasonal family theme park in southern France centered on licensed comic and anime intellectual properties, offering over 30 rides and attractions across six themed universes. Revenue-generating offerings include single-park and combined 2-park (with Wave Island water park) admission tickets, season passes, on-site dining, themed merchandise, birthday party packages, and Wave Village glamping accommodation bundled with park entry.

Product overview

Parc Spirou Provence is a theme park located in Monteux, Vaucluse, France, featuring themed universes based on European comics including Spirou, the Smurfs, Lucky Luke, and Marsupilami. The park operates as a single unified offering with several integrated services: core theme park admission with timed or undated tickets, the adjacent Wave Island water park (available separately or as a combined ticket), season passes for unlimited access, on-site Wave Village accommodation, and birthday party packages. A mobile application provides wait time monitoring, interactive mapping, attraction filtering, and mobile food ordering.

Differentiator

Problem solved

Functional benefit

Brands

• Wave Village: On-site accommodation services at the theme park
• Marsu Days
• Nocturnes
• Halloween
• Festival BD

Products and services

• Parc Spirou Provence Theme Park Seasonal family theme park in Monteux, France operating April to November, featuring over 30 rides and attractions across six themed universes including NARUTO – Konoha Land, Marsu Jungle, Lucky Town, Village des Schtroumpfs, Kid paddle zone, and Le journal de Spirou. Targets families with children seeking comic book and anime character experiences.
• Wave Island Water Park Adjacent aquatic attraction located near Parc Spirou offering water-based rides and beach experiences. Available as a standalone ticket (from €26) or as part of a combined 2-park ticket with Parc Spirou (€59).
• Pass Saison 2026 (Season Pass) Subscription pass granting unlimited access to Parc Spirou Provence throughout the 2026 season, priced at €99 with a unique price point for visitors over 1 meter in height.
• Wave Village On-Site Accommodation Glamping accommodation village located at the theme park offering overnight lodging bundled with park entry tickets, available as a Parc + Hébergement package starting at €237.
• Prestation Anniversaire (Birthday Party Package) Birthday celebration package for children aged 4–14 priced at €42 per person, including park admission, a private celebration space, mascot appearance, facilitated ride access, and gifts.
• NARUTO – Konoha Land Themed Universe New themed universe added to Parc Spirou Provence for the 2026 season, featuring NARUTO-licensed rides and experiences including the Kyûbi Unchained roller coaster and Rasengan Chakra Rotation attraction. Licensed through Masashi Kishimoto / Shueisha.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Wave IslandcoreStrategic or Co-development PartnerAdjacent water park located near Parc Spirou. Combined 2-park tickets available (€59) offering access to both the theme park and water park.
• Wave VillagecoreStrategic or Co-development PartnerOn-site glamping accommodation village. Parc + Hébergement package available at €237, offering combined park tickets with lodging.
• I.M.P.S. (Brussels)coreOEM/ Whitelabel/ Licensing PartnerLicensed through I.M.P.S for Spirou characters including Spirou, Marsupilami, and Les Schtroumpfs. ©Peyo - Licensed through I.M.P.S (Brussels) - www.smurf.com
• Masashi Kishimoto / ShueishacoreOEM/ Whitelabel/ Licensing PartnerLicensed Naruto franchise for NARUTO – Konoha Land attraction area, opening as 2026 novelty. ©2002 MASASHI KISHIMOTO
• France Billet and TicketnetminorChannel Partner/ Reseller/ DistributorAuthorized ticket resellers for Parc Spirou admission tickets.
• Partner AccommodationsminorStrategic or Co-development PartnerPartner lodging accommodations near the park in addition to Wave Village.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plopsaland Belgium / Plopsa Group: Belgium-based theme park operator built around licensed children's IPs (Maya the Bee, Studio 100 characters). Closest comparable to Parc Spirou given shared IP-driven theme park model, family demographic focus, and European footprint.
• Parc Astérix: French IP-licensed theme park (Astérix universe) operating regional park in northern France. Highly comparable business model: licensed IP, French family demographic, regional-plus-tourism positioning, and own accommodation offerings (hotel + campground).
• Puy du Fou: Major French regional theme park famous for historical-themed live shows, with on-site hotels and multiple-attraction model. Comparable as a France-based destination theme park family business with integrated lodging.
• Futuroscope: French regional theme park near Poitiers focused on multimedia/film-themed rides, with on-site hotels. Comparable as a non-Disney French regional park competing for family tourism and overnight stays.
• Efteling: Dutch family theme park operating since 1952 with fairy-tale themed lands and on-site accommodations. Comparable as a European family theme park with bundled lodging and mixed IP/fairy-tale attractions.
• Le Pal (Loisirs et Animations): French regional park in Auvergne combining zoo, theme park, and water park into one integrated property. Comparable to Parc Spirou + Wave Island's combined theme-park and water-park offering with single combined ticket.
• Walibi (Compagnie des Alpes): Belgian-owned regional theme park chain (Walibi Belgium, Walibi Rhône-Alpes in France) operating licensed IP-based attractions including a Smurf zone. Directly comparable as a regional European family theme park with adjacent accommodation.

Broad incumbents

• Disneyland Paris: French destination resort with seven on-site hotels and the dominant European family theme park. Comparable as a France-based destination theme park, but operates at much larger scale, with broader IP portfolio (Disney, Marvel, Pixar) and well-funded competitive marketing that creates a ceiling on Parc Spirou's premium positioning.
• PortAventura World: Spain's largest resort destination, combining theme park, water park (Caribe Aquatic), and on-site hotels. Comparable as a Southern European multi-product destination park complex with bundling across accommodation, theme, and water experiences.

Emerging players

• Parc Bagatelle: Smaller French family fun park in Pas-de-Calais with classic ride-based attractions. Comparable as a smaller France-based regional family park in similar seasonal, family-demographic segment though without strong IP licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/parc_spirou
• LinkedInlinkedin.com/company/parc-spirou
• Facebookfacebook.com/ParcSpirou

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc Spirou Provence