What Parc Bagatelle does

Parc Bagatelle operates a single-site family amusement park on the Côte d'Opale in Merlimont, northern France (Hauts-de-France), between Berck-sur-Mer and Le Touquet, three minutes from the beach. The company markets itself as the oldest continually operating amusement park in France, with a heritage dating to 1950 and a 70th-anniversary season celebrated in 2025. The park runs more than 35 attractions — split across thrill rides, family rides, young children's rides, a live show, and a mini farm — supported by 10 on-site food and beverage outlets, three souvenir shops (Baggy Store, Candy Shop, Looping Shop), locker and pushchair rental services, and ancillary facilities including baby care areas and a phone charging station. Attendance is reported at approximately 350,000 visitors per season, with the park operating seasonally from April to November.

The commercial offering is built on layered ticket products rather than a proprietary technology platform. Day admission is sold as dated tickets (early-bird online from €25 child / €28 adult, vs. €27.90 / €32.90 at the gate), undated tickets, a €18 Happy Hour ticket from 3pm, family packs down to €25.50 per person for groups of 10, and special-rate tickets for guests with disabilities and pregnant visitors. Subscription-style annual products — Pass Saison Classique (€99 adult / €85 child) and Pass Saison Premium (€129 adult / €115 child, valid through Halloween) — provide recurring revenue and unlock cross-park discounts at 8 Looping Group French parks and partner attractions (Dennlys, Nausicaá, Buffalo Grill). Fast Track add-ons (Classic €16–€19, Premium €26–€29 unlimited) and combined ticket bundles lift average transaction value. Online ticket infrastructure is provided by Digitick, payments run through Klarna (3x interest-free for orders ≥€85) alongside ANCV / Kadéos / Cadhoc / Shopping Pass / Tir Groupé / Bimply voucher systems, and web analytics rely on Google Analytics, Facebook Pixel, Krux, and AT Internet — no proprietary AI, no in-house technology development.

The go-to-market is direct-to-consumer, anchored on billetterie.parcbagatelle.com and on-site box offices, with a parallel B2B channel run by a dedicated reservations team targeting schools, leisure centres, CSE / comité d'entreprise accounts, associations, and corporate events (minimum 20 persons, 40% deposit). Group bookings include catering and the EuroBag prepaid card. The park is wholly owned by Groupe Looping, a European leisure group operating 17 parks across 7 countries under CEO Laurent Bruloy, which provides cross-promotional distribution and shared services. Marketing combines organic social (Facebook, Instagram, TikTok, YouTube, TripAdvisor), email newsletter (max two per month, GDPR-compliant), SEO-rich regional content around the Côte d'Opale, a press kit, and partnerships with LeShuttle (UK inbound traffic) and Côte d'Opale accommodation providers (Novotel, Ibis Thalassa, Dormio, B&B Hôtel, Hôtel Cocoon Inn). The legal entity is S.A.S. BAGATELLE (SAS structure, registered in Boulogne-sur-Mer, RCS 784 062 713, share capital €3,132,220). The in-scope Director of Publication and DPO is Sacha Marguerite.

Name

Parc Bagatelle

Legal name

S.A.S. BAGATELLE

Website

https://parcbagatelle.com

Company type

Private

Founded year

1950

Operating status

Operating

Short description

Parc Bagatelle is a family amusement park on France's Côte d'Opale with 35+ attractions and ~350,000 visitors per season, owned by Groupe Looping and selling dated tickets, season passes, and Fast Track add-ons to families, schools, and CSE groups.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

Keywords

• Family amusement park
• Theme park admissions
• Season pass memberships
• Priority queue passes
• Group ticketing services

Headquarters

HQ city

Merlimont

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entry tickets and admission: The primary revenue stream is gate admission — single-day dated and undated tickets sold online and at the box office, with tiered pricing by age (adult, child/senior, free for under-3). Early-booking discounts and group packs incentivise pre-purchase.
2. Season passes (Classique and Premium): Annual season passes provide recurring revenue with two tiers — Classic (essential, valid to Sept 27 2026) and Premium (full experience including Halloween, valid to Nov 1 2026) — each with tiered pricing by age and embedded perks (parking, discounts, partner offers) to drive loyalty and repeat visits.
3. Fast Track / priority access passes: Optional add-on passes (Classic and Premium tiers) that grant priority lane access to selected attractions, sold at a premium over standard admission to boost per-visitor spend.
4. Food and beverage: 10 on-site dining outlets including self-service (La Marotte), fast food (Aérogare, La Cabine, Buffet de la Gare), and treats/snacks (Jack Bar, La Chaumière de Baggy, Churros, Atelier, Corsaire). Revenue from catering, snacks, and drinks.
5. Retail / souvenir shops: Three on-site shops: Baggy Store (main souvenirs), Candy Shop (sweets and gifts, also offers pushchair/wheelchair rental and lockers), and Looping Shop (open July–August). Merchandise and photo sales.
6. Parking fees: Vehicle parking at €7 per car, with free parking for season pass holders from their second visit onwards. Motorhomes welcome but no overnight stays.
7. Group bookings and catering: Groups (minimum 20 persons) can pre-book restaurant meals, with dedicated group pricing menus and the EuroBag prepaid currency system for use in outlets and shops.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Parc Bagatelle operates a seasonal family amusement park on the Côte d'Opale (Merlimont, Nord-Pas-de-Calais) featuring 35+ attractions across thrill, family and children's categories, plus a live show and a mini farm. The core commercial offering consists of dated 1-day admission tickets (with Pack Tribu family packs and Happy Hour pricing), annual season passes (Classic and Premium tiers), Baggy FAST priority access passes, combined ticket packages, gift cards, and ancillary on-site services including parking, locker and pushchair hire, food and beverage across 10 outlets, and three retail shops. The park also accepts group bookings (minimum 20 persons) from schools, CSE, leisure centres, associations and corporate clients, with dedicated catering menus and the EuroBag prepaid currency system.

Product overview

Parc Bagatelle is a family amusement park operating as part of the Looping Group, offering a unified attraction experience centered on a single physical park. The product portfolio consists of the core theme park with 35+ attractions across thrill, family, and children's categories, supported by ticketing products including dated day tickets, family packs, season passes (Classic and Premium tiers), and Fast Track priority access add-ons. Ancillary offerings include on-site dining through 10 outlets (La Marotte self-service, Aérogare/Buffet de la Gare/Cabine fast food, plus treat shops), three retail shops (Baggy Store, Candy Shop, Looping Shop), locker and equipment rental services, and a gift card program. The Premium Season Pass tier provides the highest customer value through unlimited access plus partner discounts, while the Standard tier offers essential season access with group park benefits. Fast Track passes (Classic single-use or Premium unlimited) are sold as add-ons to enhance the core visit experience.

Differentiator

Problem solved

Functional benefit

Brands

• Baggy FAST: Fast-track ticket option allowing priority access to selected attractions without queuing.

Products and services

• Parc Bagatelle Theme Park Admission Seasonal family amusement park on the Côte d'Opale (Merlimont, northern France) featuring 35+ attractions across thrill, family and children's categories, a live show, and a mini farm, operating April to November for individual walk-in visitors.
• Dated 1-Day Ticket (Billet daté 1 Jour) Single-day entry ticket with advance-booking discount valid only on the selected date. Adult from €25 (online) to €32.90 (gate); child/senior (3-11, 60+) from €25 to €27.90; free for under 3.
• Pack Tribu (Dated Family Pack) Group discount package of 4, 6, 8 or 10 dated tickets with progressive per-person pricing from €27 (4 people) down to €25.50 (10 people) for families and friend groups.
• Happy Hour Ticket Reduced-price afternoon entry ticket at €18 valid from 3 PM onwards, sold only at the park's box offices. Not valid on evening event nights.
• Season Pass Classique (Pass Saison Classique) Annual unlimited park access pass valid until 27 September 2026. Priced at €85 child/senior and €99 adult. Includes 30% off at other Looping Group French parks.
• Season Pass Premium (Pass Saison Premium) Full-season unlimited access including Halloween events, valid until 1 November 2026. Adult €129, child/senior €115. Includes free parking from second visit, 10% off shops/restaurants/photo, 30% off Looping Group French parks, 40% off Dennlys Parc, 20% off Nausicaá, 10% off Buffalo Grill, and 20% off companion tickets (up to 4 per visit).
• Baggy FAST (Fast Track) Priority Access Skip-the-line priority access to 10 selected attractions (North Storm, Silver Wings, Triops, Gaz'Express, River Splash, Bag Pearl, Famous Jack, Raft, Spiral Express, Kid'z Coaster). Classic: one-time use per attraction, €16 online / €19 on site. Premium: unlimited uses all day, €26 online / €29 on site.
• Combined 1-Day + Fast Track Ticket Bundled ticket pairing a dated 1-day park entry with Fast Track Classic or Premium at a saving of up to €6.90 versus separate purchase. Adult Classic combo from €45, Premium combo from €55; child/senior Classic from €42, Premium from €52.
• Gift Card (Carte Cadeau) Prepaid gift voucher available in denominations of €35, €50, €75 or €100, redeemable across tickets, food and beverage and merchandise at the park.
• Group Bookings (Schools, CSE, Leisure Centres, Associations, Corporate) Dedicated reservations service for groups of 20+ persons covering schools, leisure centres, CSE/comité d'entreprise committees, associations, tourism professionals, and corporate event planners. Includes coordinated ticketing, pre-booked catering menus, EuroBag prepaid cards, and event design for corporate/private hire.
• Parking On-site vehicle parking at €7 per car, with free parking granted to Premium Season Pass holders from their second visit onwards. Pre-pay available online at the same rate.
• Locker Rental Small lockers at €5 and large lockers at €9, available at the entrance, near River Splash and near La Marotte restaurant for storing belongings during the visit.
• Pushchair and Wheelchair Rental Flat-rate rental of €7 per day for pushchairs and wheelchairs, available at the Candy Shop on arrival.
• Phone Charging Station On-site phone charging available at €3/hour or €6/day with a €15 deposit.
• On-site Food and Beverage (10 outlets) Dining across 10 outlets: La Marotte self-service restaurant, Aérogare, La Cabine and Buffet de la Gare fast-food, plus treats/snacks at Jack Bar, La Chaumière de Baggy, Churros, Atelier and Corsaire. Includes baby changing facilities at La Marotte.
• On-site Retail Shops (Baggy Store, Candy Shop, Looping Shop) Three on-site retail shops: Baggy Store (main souvenir shop), Candy Shop (sweets, gifts, pushchair/wheelchair hire and left-luggage), and Looping Shop (seasonal boutique open July-August with exclusive photo backdrop).
• EuroBag Prepaid Currency Prepaid currency package valid for one season, usable at park restaurants, shops and games (excluding electronic games). Issued to groups for simplified on-site spending with no change given.

Quantifiable outcome

• Approximately 350,000 visitors per season
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Groupe LoopingcoreOthersGroupe Looping is the parent company of Parc Bagatelle, holding the park as part of its portfolio of 17 leisure parks across Europe. Laurent Bruloy is CEO. The relationship is a wholly-owned subsidiary arrangement where Bagatelle operates under the Looping Group umbrella, benefiting from shared branding, cross-park season pass benefits, group purchasing, and operational synergies. Bagatelle is listed among the 8 French parks in the Group: Grand Aquarium de Saint-Malo, Cobac Parc, parc Mini-Châteaux, Grand Aquarium de Touraine, Planète Sauvage, Mer de Sable, Zoo de la Flèche, and Parc Bagatelle.
• Ohana Petsitting ServicesminorStrategic or Co-development PartnerA dog-boarding partner operating at the park entrance during visitor hours. Dogs are looked after in a family environment with a garden, either with other dogs or on individual leash walks depending on needs. Bookings via Facebook page or phone (+33 7 45 06 30 03). This partnership removes the pet barrier for park visitors, allowing pet owners to enjoy the park without leaving their dog unattended.
• LeShuttleminorGTM or Marketing PartnerLeShuttle (the Folkestone–Calais tunnel operator) promotes Parc Bagatelle to UK-based visitors with an exclusive 20% discount on park entry tickets. The partnership extends Bagatelle's reach into the UK family market — a significant source region given the park's proximity to Calais (80km).
• LeTouquet-Paris-Plage, Berck-sur-Mer, Montreuil-sur-Mer, Côte d'Opale tourism partnersminorGTM or Marketing PartnerThe park actively promotes local Côte d'Opale tourism destinations (Le Touquet, Berck, Montreuil-sur-Mer, Grand Site des 2 Caps) through its 'Discover the Opal Coast' content hub, positioning Parc Bagatelle as part of a broader regional family holiday ecosystem. Partner accommodations (Novotel, Ibis, Dormio Resort, B&B Hôtel, Hôtel Cocoon Inn) are featured on the park's accommodation page.
• Novotel Thalassa Le TouquetminorGTM or Marketing PartnerA 4-star beachfront hotel partner featured on the park's accommodation page. Premium season pass holders receive preferential rates at partner hotels, and the hotel's website links to Parc Bagatelle. Joint promotion targeting families seeking a combined beach + theme park holiday.
• Ibis Thalassa Le TouquetminorGTM or Marketing PartnerA 3-star beachfront hotel partner featured on the park's accommodation page. Same cross-promotional arrangement as Novotel — season pass discounts and reciprocal links. Targets budget- to mid-range family accommodation on the Opal Coast.
• Dormio ResortminorGTM or Marketing PartnerHoliday rental resort partner featured on the accommodation page. Part of the cross-promotion ecosystem for the Côte d'Opale region, targeting families who may bundle a resort stay with a day at Parc Bagatelle.
• B&B HôtelminorGTM or Marketing PartnerBudget hotel chain partner featured on the accommodation page. Extends Bagatelle's accommodation partnership reach into the affordable family travel segment.
• Hôtel Cocoon InnminorGTM or Marketing PartnerLocal hotel partner featured on the accommodation page. Part of the regional accommodation ecosystem cross-promoting the combined Côte d'Opale + Parc Bagatelle visitor experience.
• XL Insurance Company SEminorOthersProfessional liability insurance provider for Parc Bagatelle, holding a policy (contract number FR00013688LI19A) covering €30 million for bodily injury, property damage, and consequential loss arising from the park's leisure operations. Ensures regulatory compliance and risk management.
• DigitickcoreTechnology or IntegrationTicketing and e-commerce platform partner that handles the park's online ticket sales and user account registration. Data protection and privacy policies reference Digitick as the data processor for online ticket transactions. Critical infrastructure for the park's direct-to-consumer e-commerce channel.
• Météo Nord-Pas-de-CalaisminorGTM or Marketing PartnerWeather forecast partner linked from the park's opening times page. Allows visitors to check weather before their visit, improving no-show rates and helping visitors plan around conditions. Targets visitor reassurance and experience quality.
• LeShuttleminorGTM or Marketing PartnerRefer to 'LeShuttle' entry above — listed again here for completeness as it is also referenced on the 'How to come' page as a travel partner offering 20% off park entry for tunnel passengers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Efteling: A large, established family theme park in the Netherlands operating within the broader European regional park segment. Comparable family-friendly positioning and seasonal ticketing model, but at materially larger scale and brand reach across Benelux — relevant for cross-border competitive dynamics.
• Parc Astérix: A larger, well-established French theme park north of Paris. Operates broadly in the same amusement park space with overlapping family and thrill-seeker audiences and a similar Hauts-de-France catchment, but at significantly greater scale and capex capacity.
• Puy du Fou: A leading French theme park renowned for historical shows and immersive experiences. Competes with Bagatelle for the French family leisure spend pool and benefits from much larger scale, multiple-day visit economics, and a national brand footprint.

Direct peers

• Le Pal: A French regional park in Allier combining zoo, attractions, and family entertainment at similar scale to Bagatelle. Operates on a comparable regional family-park model with seasonal admissions and on-site F&B/retail, and competes for the same regional French family leisure wallet.
• Festyland: A small regional French amusement park in Normandy, comparable in scale and positioning to Bagatelle. Targets the same regional family demographic with a mix of rides and on-site amenities, competing for northern French family leisure spend.
• Cobac Parc: A French regional family park in Brittany, also under Groupe Looping. Comparable in scale and family orientation to Parc Bagatelle, with shared season-pass economics and corporate support structures — a like-for-like regional park benchmark.
• Dennlys Parc: An independent French regional family theme park in Pas-de-Calais, very close to Bagatelle geographically. Explicitly a partner park (Premium Season Pass holders get 40% off), serving similar Hauts-de-France family audiences with a comparable mix of rides and attractions — Bagatelle's most direct regional competitor.
• Mer de Sable: A French regional family theme park owned by Groupe Looping, located in the Oise region. It is the closest comparable within the Looping portfolio: similar scale, family positioning, mix of rides and animal attractions, and shared season-pass cross-benefits, making it Bagatelle's natural intra-group benchmark.
• Walibi Rhône-Alpes: A mid-size French regional theme park with a similar mix of thrill and family rides, seasonal operations, and tiered ticketing. Comparable in target audience (French families, day-trippers) and operational model to Bagatelle, though larger in scale.
• Planète Sauvage: A Loire-Atlantique safari/animal park in the Looping portfolio. Less direct than Mer de Sable but a meaningful intra-group peer: shares the season-pass network, similar regional French footprint, and overlap in family-day-trip customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm-wLkZXmzpLh9c-ZrWVJJw
• Facebookfacebook.com/parcbagatelleofficiel
• Instagraminstagram.com/parc_bagatelle/?hl=fr
• TikToktiktok.com/@parcbagatelle
• LinkedInlinkedin.com/company/parc-bagatelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc Bagatelle