GoPlaceIt
GoPlaceIt is a Chilean real estate marketplace (founded 2012) that lets individual buyers and renters search sale and rental listings on a map with custom zones and alerts, while charging recurring PRO subscriptions to property brokers and inmobiliarias for lead generation and listing tools.
- Company typePrivate
- Founded2012
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What GoPlaceIt does
GoPlaceIt (legal entity GOPLACEIT SpA) is a Chilean real estate marketplace platform founded in 2012 and headquartered in Santiago. The web platform allows individual buyers and renters to search sale and rental listings (houses, apartments, offices, land, warehouses, parking) via map-based search with custom-drawn zones, property alerts, and neighborhood and demographic overlays. It also serves as a listing and lead-generation channel for property brokers (corredores de propiedades) and real estate developers (inmobiliarias), who access subscription-based PRO plans with mini-sites and publishing tools, while individual listings remain free within a 5-contact-per-month quota.
The company's technology stack combines interactive map search, custom polygon/circle/rectangle/freehand zone drawing, demographic and real estate data graphics, and an AI-assisted guided experience marketed as a generative AI partner throughout the buying, renting, and leasing journey. A strategic alliance with Bci bank embeds mortgage-rate simulation directly into the funnel, and an association with Flatfy extends regional listing reach. The company operates a freemium/PLG funnel on the consumer side and a sales-assisted subscription motion on the broker side, supported by educational content through the Urbanistik blog on Medium.
Revenue is derived from recurring PRO subscriptions (monthly, semi-annual, annual) and transaction-style fees triggered when brokers exceed their free contact quota. No revenue, ARR, GMV, or active-customer figures are disclosed; capital raising has been limited to three early rounds totaling approximately $1.94M between 2012 and 2013. The company is privately held with 11-50 employees and country-selector exposure to Chile, the United States, and Spain.
GoPlaceIt firmographics
Firmographics- Name
- GoPlaceIt
- Legal name
- GOPLACEIT SpA
- Website
- https://goplaceit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoPlaceIt is a Chilean real estate marketplace (founded 2012) that lets individual buyers and renters search sale and rental listings on a map with custom zones and alerts, while charging recurring PRO subscriptions to property brokers and inmobiliarias for lead generation and listing tools.
- Ownership category
- akta.pro rank
GoPlaceIt industry classification
Industry- Product category
- Real Estate Marketplace Platform
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where GoPlaceIt is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Markets served
GoPlaceIt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- PRO subscription plans for property brokers: Monthly, semi-annual, or annual recurring subscription plans for property brokers and real estate agencies. Charges based on number of published properties and country. Clients with more than 1 property published are considered paying customers. Free tier allows 5 contacts per month before requiring plan upgrade.
- Lead generation contacts: Revenue generated when users contact property listings (via email/message or viewing phone numbers). Brokers who exceed free contact quota must upgrade to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic property listing |
| Subscription | Annual | PRO subscription plans for brokers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
GoPlaceIt product offering
Product offeringCore offering
GoPlaceIt operates an online real estate marketplace where individual buyers and renters can search, map-browse, and receive alerts on residential and commercial property listings, while property brokers, agencies, and developers publish listings on recurring PRO subscription plans and pay for qualified lead contacts. The platform layers AI-guided property matching, custom search zone drawing, neighborhood and demographic analytics, and a Bci-bank-integrated mortgage simulator on top of the listings marketplace.
Product overview
GoPlaceIt is a Chilean real estate marketplace platform offering a digital ecosystem for property search, listing, and transaction support. The core platform provides property listings (casas, departamentos, oficinas, terrenos, bodegas, estacionamientos) for sale and rent with map-based search, custom search zones, and favorites functionality. The company offers subscription plans for real estate professionals (corredores de propiedades) with enhanced tools including mini-websites for property exposure. An integrated mortgage simulation tool powered by Bci bank enables users to calculate affordability. AI assistance guides users through the buying, selling, renting, and leasing process. Educational content is delivered through the Urbanistik blog.
Differentiator
Problem solved
Functional benefit
Products and services
- GoPlaceIt Property Search Platform Online real estate marketplace platform aggregating property listings for sale and rent (houses, apartments, offices, land, warehouses, parking spaces) from third-party brokers, agencies, and developers for individual buyers and renters to search via map-based browsing, custom search zones, saved favorites, and real-time listing alerts.
- GoPlaceIt PRO Broker Subscription Plans Recurring monthly, semi-annual, or annual subscription plans for property brokers and real estate agencies that publish listings on GoPlaceIt, including property showcase mini-sites, lead contact quotas, and enhanced publishing capabilities. Free tier permits a single active property and up to 5 broker-initiated contacts per month; pricing varies by country and number of published properties.
- Bci Mortgage Simulation Tool Integrated mortgage rate simulation tool powered by Bci bank that enables property buyers to calculate affordability and price ranges based on their income and payment capacity using Bci's actual rates and conditions directly within the GoPlaceIt platform.
Companies that use GoPlaceIt
Customer profileSegments3 records
Ideal customer profiles3 records
GoPlaceIt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature4 records
GoPlaceIt partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BcicoreStrategic alliance with Bci bank enabling mortgage simulation directly on the goplaceit platform. Users can simulate loan scenarios using Bci rates and conditions to understand their purchasing power before searching for properties. This integration helps buyers determine price ranges based on their income and payment capacity.
- FlatfyminorFlatfy is an associated platform. Goplaceit maintains a partnership with Flatfy for property listings and market presence in Latin America.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
GoPlaceIt competitors and assessment
Company assessmentDirect peers
- Properati: Latin American proptech platform focused on residential sale and rental listings across multiple countries. Closely comparable in business model — a dual-sided listings marketplace with broker and consumer sides and data-led property search.
- Portalinmobiliario: Chile's largest online real estate portal. Head-to-head competitor for broker subscriptions, listing inventory, and consumer property search traffic in GoPlaceIt's primary market, with substantially larger media backing.
- Idealista: Spain's leading real estate portal for sale, rent, and new developments, with a Latin American footprint. Directly comparable as a listings marketplace with broker subscription tiers and map-based search; particularly relevant given GoPlaceIt's stated Spain operating geography.
- InfoCasas: Uruguay-rooted Latin American real estate marketplace active across multiple LatAm countries. Comparable dual-sided platform serving brokers/agents and end consumers with featured listings, neighborhood data, and developer marketing.
- Inmuebles24: Leading Spanish-language real estate portal headquartered in Mexico serving Latin America. Highly comparable listings marketplace model with broker subscriptions and lead-generation mechanics aimed at the same end-user behaviors as GoPlaceIt.
Broad incumbents
- Zillow: Global leader in online real estate marketplaces with consumer search, agent tools, and mortgage integration. Same dual-sided marketplace architecture and recurring revenue components (agent subscriptions, mortgage, Premier Agent), but at much greater scale and product breadth.
- MercadoLibre: Dominant Latin American horizontal marketplace with a substantial real estate category across Chile, Argentina, Brazil, and Mexico. Competes for the same consumer search traffic and broker/agency listings, though real estate is one of many verticals rather than the core product.
- Vivanuncios: Mexican horizontal classifieds platform with a large real estate category, owned by a major classifieds group. Competes for consumer property search demand and broker inventory placement at a broader marketplace scale.
Emerging players
- EasyBroker: Latin American proptech providing real estate agents and brokerages with CRM, listing syndication, and lead management tooling. Comparable in that it sells productivity and lead-generation solutions to the same corredores de propiedades / inmobiliarias segment in overlapping geographies.
Others
- Flatfy: Associated platform and explicit GoPlaceIt partner for property listings and LatAm market presence. Functions as a distribution and content ally rather than a pure competitor — useful as a peer reference for the same regional listings ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoPlaceIt social profiles
Digital presenceGoPlaceIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoPlaceIt leadership team
Management profileNumber of profiles
Profiles3 records
GoPlaceIt funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoPlaceIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoPlaceIt
What does GoPlaceIt do?
GoPlaceIt operates an online real estate marketplace where individual buyers and renters can search, map-browse, and receive alerts on residential and commercial property listings, while property brokers, agencies, and developers publish listings on recurring PRO subscription plans and pay for qualified lead contacts. The platform layers AI-guided property matching, custom search zone drawing, neighborhood and demographic analytics, and a Bci-bank-integrated mortgage simulator on top of the listings marketplace.
Is GoPlaceIt a public or private company?
GoPlaceIt is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoPlaceIt founded?
GoPlaceIt was founded in 2012. It employs 11 to 50 people.
Where is GoPlaceIt based?
GoPlaceIt is headquartered in Santiago, Chile, in the Latin America region.
How does GoPlaceIt make money?
Two revenue lines are on record. PRO subscription plans for property brokers are the primary driver. The others are lead generation contacts.
Who are GoPlaceIt's main competitors?
Direct peers on record are Properati, Portalinmobiliario, Idealista, InfoCasas and Inmuebles24. Broad incumbents are Zillow, MercadoLibre and Vivanuncios. EasyBroker is listed as an emerging player. Flatfy is listed as an others.
Does GoPlaceIt have an API?
No public API is recorded for GoPlaceIt.
What industry is GoPlaceIt in?
GoPlaceIt's product category is Real Estate Marketplace Platform. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.