Motor Source Group

What Motor Source Group does

Note on data scope: the firmographic header in the source material identifies Motor Source Group (a UK automotive dealership founded 2013 in Lincoln), but the substantive product, pricing, customer, integration, and operating data in the input pertains to HeyLink.me. Analysis below is grounded in the available HeyLink.me evidence.

HeyLink.me is a self-serve, link-in-bio SaaS platform that enables individual users, creators, and organizations to consolidate multiple online destinations (social profiles, stores, videos, content, donation pages) into a single shareable URL. The platform is built around a customizable bio-link page builder with social analytics, KODE.link-affiliated QR code generation, and a marketplace of 200+ third-party integrations covering social media (Instagram, TikTok, YouTube, Facebook, X, Pinterest), music streaming (Spotify, Apple Music, SoundCloud, Deezer, Tidal, Audiomack, iTunes, Pandora), payment processors, digital wallets (Apple Wallet, Google Wallet), and crypto. The platform is available in 35+ languages and supports 30+ regional locales.

The product surface extends beyond the core link-in-bio page into a Business module (e-commerce, lead capture, payment collection, messaging), an Agency tier (multi-account management from a single dashboard starting at 3 accounts), an Enterprise tier (white-label, API integration, bulk account management, comprehensive analytics), and a Custom Domain feature. Adjacent sub-brands include KODE.link (QR code and digital business card generation), HeyLink.au (Australia-specific variant), NonProfit-Link.org (nonprofit-focused solution), RapidWombat (SEO/AI-search optimization), and Baby Passport & Visa Photo Maker.

The business model is freemium: a free tier with 50 links and 9.9% + 30c transaction fees, and a Pro tier at $5.90/month (or $7/month annually, a 23% discount) with 100 links, advanced analytics, custom branding, custom domain, and reduced 3.9% + 30c transaction fees. A 1-month free trial is offered for Pro. Secondary monetization includes transaction fees on user sales and advertising revenue sharing through Google AdSense integration. Distribution is product-led and self-serve via heylink.me and app.heylink.me, with direct sales reserved for the Enterprise tier. The company reports 11,672,477 customers across 195 countries.

Name

Motor Source Group

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HeyLink.me is a self-serve, link-in-bio SaaS platform that lets creators, SMBs, agencies, and enterprises consolidate multiple links and commerce functions into a single bio URL, with 11.6M+ users across 195 countries and a freemium-to-Pro model at $5.90/month.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription (Freemium to Pro): Free tier with 50 links and basic features; Pro tier at $5.90/month offering 100 links, advanced analytics, custom branding, and lower transaction fees
2. Advertising Revenue (AdSense): Users can monetize their HeyLink.me pages by enabling ads through Google AdSense integration, earning revenue when visitors click on ads
3. Transaction Fees: Transaction fees applied on sales: 9.9% + 30c for Starter plan, 3.9% + 30c for Pro plan

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Motor Source Group operates an automotive dealership and service center based in Lincoln, United Kingdom. The business retails vehicles to individual consumers and provides in-house automotive servicing and repair work, supported by a team of 11–50 employees.

Product overview

HeyLink.me is a single unified link-in-bio platform that enables users to manage all their online presence through one link. The core HeyLink.me product serves as the main platform where users create personalized bio pages that aggregate links to their websites, stores, social profiles, and content. The platform includes a Marketplace with 100+ integrations (add-on features), a Business module for e-commerce and lead generation, an Agency tier for multi-account management, and an Enterprise solution with white-label and API capabilities. Complementary products include KODE.link for QR code generation, Baby Passport & Visa Photo Maker, RapidWombat for SEO, HeyLink.au for the Australian market, and NonProfit-Link.org for nonprofits. The Starter plan is free with basic features, while Pro ($5.90/month after 1-month free trial) adds advanced features including 100 links, custom branding, analytics, and reduced transaction fees. The platform supports 30+ languages and serves 11.7 million customers across 195 countries.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: QR code solution platform offering custom QR code generation, Apple Wallet and Google Wallet digital card generators, and digital business card creation tools.
• HeyLink.au
• NonProfit-Link.org
• RapidWombat
• Baby Passport & Visa Photo Maker

Products and services

• Vehicle Sales

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• KODE.linkcoreTechnology or IntegrationKODE.link is an affiliated QR code generation platform that provides HeyLink.me users with custom QR code creation capabilities. The integration is featured as a core platform feature across all pricing tiers.
• Google AdSensecoreTechnology or IntegrationGoogle AdSense integration allows HeyLink.me users to monetize their pages by displaying relevant advertisements. Users sign up through HeyLink.me and earn revenue from ad clicks.
• 200+ Integration PartnerscoreTechnology or IntegrationPlatform integrates with 200+ third-party services including social media platforms (Instagram, Facebook, TikTok, YouTube, X), music streaming services (Spotify, Apple Music, SoundCloud), payment processors, and business tools.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kwik Fit: UK's largest automotive service, tyre, MOT, and repair chain. Comparable aftersales/service offering serving similar end-customer base, though service-only rather than full dealership.
• Inchcape UK: UK arm of an international automotive distributor and retailer; operates franchised dealerships and service operations across multiple brands. Overlaps with Motor Source Group's dealership/service model at meaningfully larger scale.
• Stratstone: Inchcape's UK premium-brand dealer division, operating franchised dealerships and aftersales service for premium marques. Comparable dealership/service operating model at larger scale with premium-mix bias.
• Arnold Clark: UK's largest independently-owned car retailer, operating franchised dealerships plus aftersales service nationwide. Same dual dealership-and-service model but at national-chain scale.

Direct peers

• Lookers: One of the UK's largest franchised automotive retailer groups, operating new/used car dealerships plus aftersales service centers nationwide. Directly comparable business model to Motor Source Group's dealership-and-service offering, just at substantially larger scale.
• Bristol Street Motors: Vertu Motors' volume-brand retail arm operating franchised dealerships with service operations across the UK. Compares directly on the dealership-plus-service model Motor Source Group runs.
• Marshall Motor Group (Vertu Motors): UK automotive retailer running franchised dealerships and manufacturer-authorized service centers across multiple regions. Closely comparable dual dealership/service-center operating model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/motor_source
• YouTubeheylink.me/youtube
• Facebookfacebook.com/MotorSourceGroup
• Instagramheylink.me/instagram
• TikTokheylink.me/tiktok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Source Group