KODE Link
KODE.link, operated by Australian Persollo Pty Ltd, is a SaaS link-in-bio and QR code platform with 10M+ registered users across 195 countries, serving creators, freelancers, SMBs, and agencies with digital wallet cards and e-commerce integrations.
- Company typePrivate
- Founded2024
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What KODE Link does
KODE.link is an Australian SaaS platform, operated by Persollo Pty Ltd (ACN 607 490 611) and headquartered in Como, NSW, that provides a link-in-bio hub, QR code generation, digital wallet cards (Apple Wallet and Google Wallet), and a digital business card builder for creators, freelancers, small businesses, and agencies. Its core offering is a customizable landing page that consolidates multiple URLs into a single shareable link used across Instagram, TikTok, YouTube, LinkedIn, and other social platforms; the platform also operates qr.kode.link as a QR-focused sub-brand and heylink.me as a sister link-in-bio property. Supporting capabilities include dynamic QR codes with editable destinations, link analytics and Facebook Pixel integration, custom domains, white-label options, and integrations with payment processors (Stripe, PayPal, Braintree), e-commerce (Shopify), and advertising (Google AdSense). Adjacent tools include Baby Passport & Visa Photo Maker and RapidWombat, an AI-era organic traffic product.
KODE Link firmographics
Firmographics- Name
- KODE Link
- Legal name
- Persollo Pty Ltd
- Website
- https://kode.link
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KODE.link, operated by Australian Persollo Pty Ltd, is a SaaS link-in-bio and QR code platform with 10M+ registered users across 195 countries, serving creators, freelancers, SMBs, and agencies with digital wallet cards and e-commerce integrations.
- Ownership category
- akta.pro rank
KODE Link industry classification
Industry- Product category
- Link-in-Bio / Creator Marketing SaaS
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio) (CRAFANAJ)
- akta.pro secondary industries
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where KODE Link is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
KODE Link business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- PRO Subscription: Monthly or annual subscription for PRO plan offering advanced features including 100 links, custom branding, custom domain, QR code builder, digital business cards, link analytics, pixels, pre-made themes, fully customizable themes, social links, music links, menu, and locations
- Freemium Model: Free tier available for basic link-in-bio functionality with upgrade path to PRO subscription
- Transaction Fees: KODE.link may charge a percentage of all transactions made on user profiles, with fees differing by plan
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for basic link-in-bio functionality |
| Subscription | Monthly | PRO plan with full feature access |
| Subscription | Annual | PRO plan annual billing |
| Subscription | Multi-year contract | Enterprise plan for agencies and businesses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
KODE Link product offering
Product offeringCore offering
KODE.link sells a self-serve SaaS platform that lets users consolidate all of their important links onto a single customizable landing page ("link in bio") shareable from social media profiles. Beyond link aggregation, the platform bundles a dynamic QR code generator, digital business card builder, and Apple/Google Wallet card authoring tools, plus 200+ integrations with payment, e-commerce, and social platforms to enable transactions, lead capture, and analytics directly from a user's bio page.
Product overview
KODE.link operates as a unified platform offering link-in-bio and QR code solutions. The core product is the Link in Bio tool, which serves as a single customizable landing page for housing all important links shared on social media profiles. Supporting this core is the QR Code generator, which enables creation and management of dynamic, customizable QR codes. The platform extends through digital wallet card generators for Apple Wallet and Google Wallet, a Digital Business Card Builder, and targeted solutions like the Business tier for commercial users and Enterprise plans for agencies managing multiple accounts. Additional offerings include Baby Passport & Visa Photo Maker and RapidWombat for organic traffic. All products integrate with e-commerce platforms (Shopify), payment processors (Stripe, PayPal), and advertising solutions (Google AdSense, Facebook Pixel), creating a connected ecosystem for link management, digital networking, and commerce.
Differentiator
Problem solved
Functional benefit
Brands
- qr.kode.link: QR Code Builder - Create custom QR codes
- heylink.me
Products and services
- Link in Bio
Quantifiable outcome
- 10,586,489 customers from 195 countries trust KODE.link
- +2 more outcomes
Companies that use KODE Link
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
KODE Link technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
KODE Link partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- HeyLink.mecoreHeyLink.me is referenced as 'Powered by' and the company logo appears in the footer. KODE.link appears to be part of or powered by the HeyLink ecosystem. The relationship indicates integration or platform dependency.
- Google AdSenseminorPartnership with Google to enable users to earn money by showing ads on their KODE.link pages. Users can activate advertising and monetize their audience through the platform.
- StripecoreStripe is used as a third-party payment processor for transactions on the platform. Processing fees apply according to Stripe's terms and conditions.
- PayPalcorePayPal is used as a third-party payment processor for transactions, donations, and payments on the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
KODE Link competitors and assessment
Company assessmentDirect peers
- Stan Store: Stan Store is a creator-commerce platform that lets influencers sell digital products, bookings, and links from a single bio page. It overlaps directly with KODE.link's business-tier link-in-bio offering and competes for the same creator-merchant segment.
- Taplink: Taplink is a link-in-bio and mini-website builder popular among creators and small businesses, offering payments, bookings, and integrations. It competes with KODE.link across pricing, design flexibility, and small-business commerce features.
- Shorby: Shorby is a link-in-bio and smart-link tool focused on creators and marketers, offering link pages, QR codes, and messaging integrations. It directly overlaps with KODE.link's core product on link management and creator monetization.
- Linktree: Linktree is the dominant link-in-bio platform used by creators and brands to consolidate multiple links under a single bio URL. It is the most directly comparable peer to KODE.link, competing head-to-head on free/PRO pricing, design templates, commerce integrations, and analytics.
- Popl: Popl provides digital business cards, lead capture, and wallet integrations for professionals and teams. It competes with KODE.link on digital business cards and Apple/Google Wallet card generation, particularly for sales teams and event use cases.
- HiHello: HiHello is a digital business card platform offering QR-code sharing, contact exchange, and analytics. It directly competes with KODE.link's Digital Business Card Builder and Apple/Google Wallet card features for professional networking.
- Beacons.ai: Beacons is an all-in-one creator platform combining link-in-bio, a built-in storefront, email marketing, and media kits. It targets the same creator-and-SMB customer base as KODE.link with overlapping link management, commerce, and analytics features.
- Bio.link: Bio.link is a streamlined link-in-bio service targeting creators and influencers with a focus on customization and analytics. It directly overlaps with KODE.link's core link-in-bio product and freemium pricing model.
Broad incumbents
- Bitly: Bitly is an established link-shortening and URL-management platform that has expanded into QR codes and analytics. It overlaps with KODE.link on link management, QR generation, and analytics, but as a broader incumbent serving enterprise use cases beyond creators.
- Later (Link in Bio tool): Later is a broader social media marketing platform that historically offered a link-in-bio tool within its creator suite. It overlaps with KODE.link on link management and shoppable social, but operates as part of a wider scheduling and analytics platform.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
KODE Link social profiles
Digital presenceKODE Link financial estimates
Financial estimateRevenue estimate
Valuation estimate
KODE Link leadership team
Management profileNumber of profiles
Profiles2 records
KODE Link subsidiaries and ownership
Company hierarchySubsidiaries2 records
KODE Link funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KODE Link M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KODE Link
What does KODE Link do?
KODE.link sells a self-serve SaaS platform that lets users consolidate all of their important links onto a single customizable landing page ("link in bio") shareable from social media profiles. Beyond link aggregation, the platform bundles a dynamic QR code generator, digital business card builder, and Apple/Google Wallet card authoring tools, plus 200+ integrations with payment, e-commerce, and social platforms to enable transactions, lead capture, and analytics directly from a user's bio page.
Is KODE Link a public or private company?
KODE Link is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KODE Link founded?
KODE Link was founded in 2024. It employs 11 to 50 people.
Where is KODE Link based?
KODE Link is headquartered in Sydney, Australia, in the Oceania region.
How does KODE Link make money?
Three revenue lines are on record. PRO Subscription is the primary driver. The others are freemium Model and transaction Fees.
Who are KODE Link's main competitors?
Direct peers on record are Stan Store, Taplink, Shorby, Linktree, Popl, HiHello, Beacons.ai and Bio.link. Broad incumbents are Bitly and Later (Link in Bio tool).
Does KODE Link have an API?
No public API is recorded for KODE Link.
What industry is KODE Link in?
KODE Link's product category is Link-in-Bio / Creator Marketing SaaS. Its primary akta.pro industry code is CRAFANAJ, Social Commerce Enablement (Shops, Catalog, Checkout, Link-in-bio), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.