Agrihub

What Agrihub does

Agrihub Inc. (株式会社Agrihub) is a privately held Japanese agricultural-software company incorporated on January 22, 2020, headquartered in Chofu City, Tokyo. It was founded by Ito Shoichi, an IT engineer who became a farmer in 2016 and developed a farm-management application to solve the pesticide-compliance and cultivation-record problems he encountered growing 20-30 vegetable varieties on a one-hectare plot. The company operates three product lines. AGRIHUB is a free, mobile-first farm diary app distributed via iOS App Store, Google Play, and web (app.agrihub-solution.com); it centers on a patented AI engine that automatically selects permissible pesticides, calculates usage counts, dilution ratios, application volumes, and pre-harvest intervals using FAMIC regulatory data, and generates pesticide ledgers and GAP/special-cultivation records from in-field logs. Paid Starter (¥2,640/yr) and Premium (¥9,800/yr) tiers add map-based field management and unlimited historical analytics. AGRIHUB CLOUD is a quote-priced B2B SaaS product for agricultural cooperatives (JAs), markets, and direct-sales outlets that pulls producer records from the AGRIHUB app into an enterprise dashboard, automates pesticide-ledger verification, and integrates with retail POS systems via API to gate barcode issuance on compliance. AGRIHUB CUSTOMIZE is an agricultural vertical custom-development service starting at ¥500,000.

Agrihub serves three primary segments: individual and family-farm smallholders (the freemium long tail — claimed 50,000 registered users and Japan's #1 agricultural app by user count), JAs and produce markets/direct-sales outlets, and agricultural corporations with custom-IT needs. The company reports a 99% retention rate on Agrihub Cloud, a 90% reduction in ledger-verification labor at pilot customers, JA ACCELERATOR Second Cohort Grand Prize recognition (2022), and earned media coverage across Nikkei, NHK, Fuji TV, TBS, TV Asahi, Yahoo! News, NHK WORLD, and BRUTUS. The company does not publicly disclose revenue, headcount, or capital-raise history; registered capital is ¥1,000,000, and the company remains founder-owned and founder-operated with no disclosed institutional investors. Its stated platform objective is to reach 300,000 farmers (~30% of Japan's agricultural population).

Name

Agrihub

Legal name

株式会社Agrihub

Website

https://agrihub-solution.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Agrihub is a Japanese agricultural SaaS company that provides a patented, AI-driven pesticide-compliance and farm-management mobile app and B2B cloud platform to smallholder farmers, agricultural cooperatives, and produce markets, reaching 50,000 registered users since its 2019 launch.

Ownership category

akta.pro rank

Product category

Agricultural Management Software

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Pest/Disease/Weed Detection & Forecasting Analytics (AFABAMAI), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Farm management software
• Agricultural compliance
• Pesticide management
• Cultivation record app
• Agricultural cooperative SaaS

Headquarters

HQ city

Chofu

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium App (AGRIHUB Producer App): The core producer app is free to use with full basic functionality. A free tier covers unlimited work records, timeline display, cultivation history, pesticide search, pest diagnosis, growth surveys, special cultivation, GAP management, and automatic weather recording. Revenue is generated by converting free users to paid premium tiers and potentially through network effects driving adoption of the B2B Cloud product.
2. Premium Subscription (Producer App): Premium tier at 9,800 JPY/year (approx. 824 JPY/month) for individual farmers. Includes unlimited advanced analysis and display beyond 10-month window, field information export, and account recovery support. The Starter tier at 2,640 JPY/year (approx. 220 JPY/month) is for organizations (agricultural corporations, JA groups, shipping organizations, schools) and includes map-based field management and 10-month advanced analysis. Both are annual subscription models billed yearly.
3. Agrihub Cloud (B2B SaaS): B2B subscription cloud service for JAs, markets, and direct-sales outlets. Pricing is quote-based and not publicly disclosed on the website. Generates revenue from per-organization subscriptions with volume/pricing tied to scale. Includes automated pesticide ledger creation, AI compliance checking, real-time verification dashboard, POS API integration, producer management, and support.
4. Custom Development Services (Agrihub Customize): Custom software development services for agriculture-specific systems, starting from 500,000 JPY. Builds on the existing Agrihub platform with custom integrations, workflows, and features tailored to specific agricultural businesses or JA operations. Additional Agrihub Cloud onboarding and maintenance fees may apply separately.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Agrihub develops and operates a mobile-first agricultural management platform consisting of a free producer-facing app (AGRIHUB) for individual farmers to log cultivation activities, manage pesticide and fertilizer applications, and generate compliance reports, plus a B2B cloud dashboard (AGRIHUB Cloud) for agricultural cooperatives (JAs), produce markets, and direct-sales outlets to verify producer compliance and manage shipments. The platform uses a patented AI engine that calculates permissible pesticide usage, dilution ratios, and pre-harvest intervals in real time using FAMIC regulatory data. A custom development service (AGRIHUB Customize) builds bespoke integrations on the Agrihub platform for agricultural organizations.

Product overview

Agrihubは、東京都調布市に本社を置く株式会社Agrihubが 운영하는農業ITサービス群で、「アグリハブ生産者向けアプリ」「アグリハブクラウド」「アグリハブカスタマイズ」の3つの柱から構成される。アグリハブ生産者向けアプリは圃場で使える農薬をAIが自動選定するPatent取得済みの農薬管理機能を核に、農業日誌・散布管理・肥料管理・売上管理等を提供する免费利用可能なアプリ（有料プラン：スターター220円/月、プレミアム9,800円/年）。アグリハブクラウドはJA・市場・直売所向けの農薬適正使用管理クラウドで、POSレジや他の营農システムとのAPI連携に対応し、业务時間を90%削減する。アグリハブカスタマイズは既存の农业基幹システムを活用した受託開発サービス（ ￥50万〜）。5万人の農家が利用し、JA ACCELERATOR第二期最優秀賞を受賞している。

Differentiator

Problem solved

Functional benefit

Brands

• アグリハブ（AGRIHUB）: Free farming journal and pesticide management app for individual farmers and agricultural corporations
• アグリハブクラウド（AGRIHUB CLOUD）
• アグリハブカスタマイズ（AGRIHUB CUSTOMIZE）
• アグリクマ（アグリクマ）

Products and services

• AGRIHUB Producer App Free mobile and web app for individual farmers and agricultural corporations that simplifies farm operation management. Core features include an agricultural diary, AI-powered pesticide selection and compliance checking (patented), fertilizer management by nutrient component, work and machinery management, shipping and sales management, GAP and special cultivation management, field mapping, weather recording, and automatic ledger generation. Available on iOS App Store, Google Play, and web.
• AGRIHUB Cloud B2B cloud service for JAs (agricultural cooperatives), produce markets, and direct-sales outlets that automatically synchronizes production history data from the AGRIHUB producer app. Provides AI-based pesticide compliance checking, automated ledger creation, real-time verification dashboard with anomaly alerts, POS API integration for compliant barcode issuance, producer management, and cultivation guidance tools.
• AGRIHUB Customize Agricultural-specialized contract development service that builds custom software and integrations on top of the Agrihub platform. Supports unique system development, internal system integration, and tailored workflows for JAs and agricultural corporations. Projects start at 500,000 JPY.

Quantifiable outcome

• 90% reduction in pesticide ledger verification time (10 minutes → under 1 minute per record)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• トナミシステムソリューションズ (Tonami System Solutions / TSS)coreTechnology or Integration · 1 January 2022TSS managed the POS system for 美菜恋来屋 and collaborated with Agrihub to build the API integration between Agrihub Cloud and the POS system. The development took approximately 3 months. This integration enables automated barcode issuance for produce only when Agrihub Cloud confirms pesticide compliance.
• 独立行政法人 農林水産消費安全技術センター (FAMIC)coreOthersAgrihub sources its pesticide regulatory data from FAMIC (Food and Agricultural Materials Inspection Center), an independent administrative institution under the Ministry of Agriculture, Forestry and Fisheries. FAMIC data is used as the authoritative source for pesticide registration information, usage rules, and compliance calculations within the Agrihub app and cloud.
• Google (Map API / 圃場情報)supportingTechnology or IntegrationAgrihub uses Google Maps API for field/polygon mapping features and references Google Map API as a third-party data provider in its terms of service.
• 农林水产省 (Ministry of Agriculture, Forestry and Fisheries / 農林水産省)supportingOthersAgrihub uses the Ministry of Agriculture, Forestry and Fisheries' field polygon data (筆ポリゴンデータ) as the basis for its field boundary information, referenced in the terms of service.
• 気象庁 (Japan Meteorological Agency)supportingOthersAgrihub uses historical weather data from the Japan Meteorological Agency to power the automatic weather recording feature in the app.
• Stripe JapansupportingTechnology or IntegrationStripe Japan provides the payment processing infrastructure for Agrihub's paid subscription plans (Starter and Premium tiers). Credit card information is sent directly to Stripe and is not stored by Agrihub.
• Google AnalyticssupportingTechnology or IntegrationAgrihub uses Google Analytics to analyze user behavior and app usage patterns on its web properties, with appropriate user consent obtained for data collection.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Agrivi: Global farm management software for crop planning, recordkeeping, pesticide/input tracking and traceability, closely comparable to Agrihub's FMIS and compliance focus.
• Agworld: Farm management platform for field records, input/pesticide tracking and collaboration between growers and advisors, mirroring Agrihub's producer-to-cooperative data model.
• Conservis (Bushel): Farm management software for production recordkeeping, inputs and cost tracking, comparable to Agrihub's crop diary, cost and inventory management features.
• Croptracker: Crop management and compliance/traceability software focused on spray records, food safety and certification, directly comparable to Agrihub's pesticide compliance and audit-ready recordkeeping.
• Water Cell (AgriNote): Japanese farm management app (AgriNote) for cultivation recordkeeping, field mapping, and work logging, directly competing with Agrihub's producer app for the same domestic farmer base.

Emerging players

• Sagri: Japanese agtech startup using satellite data and AI for farmland analysis and carbon/soil monitoring, intersecting with Agrihub on data-driven farm decision support.

Broad incumbents

• Climate FieldView (Bayer): Large digital agriculture platform for field data, decision support and analytics; overlaps with Agrihub's data platform ambitions but at global scale within a crop-science incumbent.
• Fujitsu (Akisai): Enterprise IT incumbent offering the Akisai agricultural cloud in Japan, overlapping with Agrihub's farm/cloud management but targeting larger operations as part of a wide portfolio.
• Kubota (KSAS): Large agricultural machinery maker offering the KSAS farm management cloud in Japan; overlaps on farm data and management software but as part of a broader equipment portfolio.

Regional players

• Zennoh (Z-GIS): National agricultural cooperative federation providing Z-GIS field management to JAs and farmers in Japan; a cooperative-linked alternative in the same JA ecosystem Agrihub Cloud targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrihub