Croptracker
Croptracker is a cloud-based SaaS farm management platform for fruit and vegetable growers, offering modular record-keeping, labor tracking, and AI-powered computer vision tools to over 1,200 farming organizations globally.
- Company typePrivate
- Founded2006
- HeadquartersKingston, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Croptracker does
Croptracker is a cloud-based SaaS farm management platform purpose-built for fruit and vegetable growers, operational since 2006 and headquartered in Kingston, Ontario, Canada. The core product is a modular system spanning record-keeping, scheduling, labor/punch clock, spray application, harvest, quality control, storage, packing, shipping/receiving, and analytics with 80+ generatable reports; it is delivered through a browser application and native iOS and Android apps hosted on AWS with servers in Canada and the USA, supporting offline data capture with cloud sync.
On top of the core platform, Croptracker sells proprietary AI-powered add-on modules - Harvest Quality Vision, Crop Load Vision (with Fruit Size and Fruit Count sub-products), Starch Quality Vision, and the Predictive Packout Toolkit - that use computer vision and generative AI to automate assessment tasks previously requiring trained personnel. Platform integrations include Bluetooth barcode scanners, a custom RFID cold-storage tracking system co-developed with Tregunno Farms, and a subscription API used by co-ops such as Vineland Growers Co-op to receive inventory from member growers.
Revenue is generated primarily through module-based annual subscriptions, with monthly subscriptions available at a premium; co-ops and large accounts receive volume discounts, and several grower associations (BCFGA, Ontario Apple Growers) cover member subscription costs. Custom software development is offered as professional services, and certain feature requests are implemented at no charge when aligned with the product roadmap. The go-to-market blends self-serve demo requests with enterprise field sales and channel partnerships with grower associations, targeting everything from single-family farms to multinational agriculture corporations across more than 1,200 customer organizations globally.
Croptracker firmographics
Firmographics- Name
- Croptracker
- Legal name
- Croptracker, Inc.
- Website
- https://croptracker.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Croptracker is a cloud-based SaaS farm management platform for fruit and vegetable growers, offering modular record-keeping, labor tracking, and AI-powered computer vision tools to over 1,200 farming organizations globally.
- Ownership category
- akta.pro rank
Where Croptracker is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Croptracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Module-based subscription model where users pay for individual modules (e.g., spray manager may have only spray module while harvest crew supervisor could have punch clock, harvest and production practice module). Annual subscriptions are most cost-effective; monthly subscriptions available at premium rate. Enterprise plans and volume discounts for co-ops and associations available.
- API Access: API access and documentation available as an add-on subscription. Technical support from development team to help customers integrate Croptracker with other systems.
- Custom Development Services: Custom software development services for tailoring Croptracker to unique customer needs. If feature requests align with Croptracker development goals, changes are made free of charge; if singular to the customer, a customization fee is charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Modules - Annual |
| Subscription | Monthly | Individual Modules - Monthly |
| Subscription | Annual | Enterprise/Multi-user Plans |
| Subscription | Annual | Co-op/Association Volume Discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Croptracker product offering
Product offeringCore offering
Croptracker is a cloud-based, modular SaaS farm management platform built specifically for fruit and vegetable growers. It delivers 17+ interconnected modules covering record-keeping, scheduling, labor/punch clock tracking, spray application, harvest, quality control, storage, packing, shipping/receiving, and analytics (80+ reports), accessible via web browser and iOS/Android mobile apps with offline capability. The platform is differentiated by proprietary AI computer vision tools (Harvest Quality Vision™, Crop Load Vision™, Starch Quality Vision™) and is offered with subscription-based pricing on AWS infrastructure with 99.9% uptime.
Product overview
Croptracker is a modular cloud-based farm management software platform for fruit and vegetable growers, operational since 2006. The platform consists of a core Farm Management Software system complemented by specialized AI-powered add-on modules: Harvest Quality Vision™ provides instant computer vision analysis of crop samples; Crop Load Vision™ (with Fruit Size and Fruit Count sub-modules) uses computer vision for pre-harvest fruit counting and sizing; Starch Quality Vision™ uses generative AI to score apple starch pattern index tests; and the Predictive Packout Toolkit forecasts packout outcomes. All core platform modules — including Record-Keeping, Scheduling, Punch Clock / Labor Tracking, Spray Application, Harvest, Quality Control, Storage, Packing, Shipping/Receiving, and Analytics (80+ reports) — are accessible via both mobile apps (iOS and Android) and a browser application. Integration with external systems is available via a subscription API.
Differentiator
Problem solved
Functional benefit
Brands
- Harvest Quality Vision™: AI-powered technology offering instant empirical analysis of crop samples for harvest quality assessment.
- Crop Load Vision™
- Starch Quality Vision™
- Predictive Packout Toolkit
Products and services
- Farm Management Software Award-winning, modular cloud-based farm management software for fruit and vegetable growers, tracking production practices from planting through spray records, harvest, packing, and shipping. Includes 17+ modules for record-keeping, scheduling, labor/punch clock, spray application, harvest, quality control, storage, packing, shipping/receiving, and analytics (80+ reports), accessible via web browser and iOS/Android apps.
- Harvest Quality Vision™ Computer vision AI technology that provides instant empirical analysis of crop samples at the point of harvest, enabling growers to evaluate produce quality on the spot without subjective manual scoring.
- Crop Load Vision™ Mobile computer vision app for iOS that counts pre-harvested fruit and fruitlets in real time using only a mobile device. Requires no setup or internet connection, provides on-screen feedback to eliminate double counting, and supports crop load and crop management decision-making.
- Crop Load Vision: Fruit Size Sub-module of Crop Load Vision that uses computer vision to measure and assess fruit size pre-harvest, supporting crop load and maturity planning.
- Crop Load Vision: Fruit Count Sub-module of Crop Load Vision that uses computer vision to count fruit and fruitlets in real time directly from a mobile device, with on-screen feedback to prevent double counting.
- Starch Quality Vision™ Generative AI assessment tool available on Android and iOS that scores starch pattern index tests for apple maturity using pattern recognition, color recognition, and stain ratio analysis on the Cornell starch-iodine scale, eliminating the need for a trained manual assessor.
- Predictive Packout Toolkit Data-driven toolkit that uses predictive analytics to forecast packout outcomes from crop data, helping growers anticipate yield and quality for planning and commercial decision-making.
- Farm Management Mobile Apps Native mobile applications for iOS (iPhone, iPad, iPod Touch with iOS 16+) and Android (version 11+) providing full Croptracker functionality in the field, including offline data recording with automatic cloud sync when connectivity is restored.
- Croptracker API Access Subscription-based API access and documentation enabling third parties to receive and transfer data to and from Croptracker accounts, with technical support from the development team to assist with integration.
- Custom Development Services Professional services for tailoring Croptracker to unique customer needs; feature requests aligned with Croptracker development goals are implemented free of charge, while customer-specific customizations are charged a customization fee.
Quantifiable outcome
- Over 1,200 farming organizations use Croptracker globally as of 2022
- +5 more outcomes
Companies that use Croptracker
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Croptracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Croptracker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- British Columbia Fruit Growers Association (BCFGA)coreBCFGA has been working with Croptracker since 2019 to provide Spray and GAP modules to their members. The association covers costs for one Spray and GAP Audit module user for each member. Sandhar Farms and other BCFGA members benefit from this arrangement.
- Algoma OrchardscoreAlgoma Orchards partnered with Croptracker to use Starch Quality Vision technology. Deon Boonzaier of Algoma Orchards stated SQV will provide more information on the quality of apples received during harvest. Represents ongoing collaboration in apple quality testing.
- Ontario Apple GrowerscoreOntario Apple Growers members receive Starch Quality Vision as part of ongoing partnership with Croptracker. SQV will be provided to members to support apple quality assessment during harvest season.
- Vineland Growers Co-opcoreVineland Growers Co-op uses API subscription to receive and transfer inventory data from Tregunno Farms and other Ontario tender fruit growers. System alerts Vineland to what inventory is available for sale and ready to be shipped. Multiple Ontario tender fruit growers use this same system.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Croptracker competitors and assessment
Company assessmentDirect peers
- AGRIVI: Global farm management software platform with modules for crop production, traceability, and finance. Directly comparable to Croptracker as a vertically-focused SaaS farm management offering serving specialty crop and row crop growers.
- Granular (Corteva): Farm management SaaS for row crops and specialty crops, now part of Corteva. Most direct competitor in the farm management software category, with overlapping record-keeping, planning, and analytics functionality targeting professional growers.
- AgWorld: Collaborative farm management platform focused on crop planning, agronomy, and compliance record-keeping. Competes with Croptracker in the precision agriculture / farm management information system category with a similar SaaS subscription model.
- Conservis: Farm management software for planning, records, and financial tracking, particularly strong in fruit, vegetable, and permanent crop operations. Closely comparable to Croptracker in target vertical and SaaS delivery model.
- Bushel (FarmLogs): Farm management and grain management platform serving North American growers. Comparable SaaS-based farm management information system with mobile apps, similar to Croptracker's record-keeping and traceability positioning.
Broad incumbents
- Trimble Agriculture (AGCO): Broad-agriculture incumbent offering farm management software alongside precision agriculture hardware. Competes in the same farm management information system category but as part of a much larger precision-ag portfolio.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform focused primarily on row crops. Represents the well-capitalized incumbent benchmark Croptracker competes against; its expansion into specialty crops would directly threaten Croptracker's niche.
- John Deere Operations Center: OEM-backed farm management platform bundled with John Deere equipment. Broad incumbent in farm management software, increasingly extending beyond row crops into specialty crop workflows.
Emerging players
- xFarm Technologies: European farm management platform with strong presence in specialty crops. Overlaps with Croptracker in fruit and vegetable use cases and represents an emerging global competitor targeting the same F&V niche.
- Arable: Crop intelligence platform combining in-field sensors, weather data, and analytics. Adjacent competitor in specialty-crop decision support — overlaps with Croptracker's agronomic decision-support and Harvest Quality Vision functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Croptracker social profiles
Digital presenceCroptracker compliance and trust
Trust signalCompliance1 record
Croptracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Croptracker leadership team
Management profileNumber of profiles
Profiles2 records
Croptracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Croptracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Croptracker
What does Croptracker do?
Croptracker is a cloud-based, modular SaaS farm management platform built specifically for fruit and vegetable growers. It delivers 17+ interconnected modules covering record-keeping, scheduling, labor/punch clock tracking, spray application, harvest, quality control, storage, packing, shipping/receiving, and analytics (80+ reports), accessible via web browser and iOS/Android mobile apps with offline capability. The platform is differentiated by proprietary AI computer vision tools (Harvest Quality Vision™, Crop Load Vision™, Starch Quality Vision™) and is offered with subscription-based pricing on AWS infrastructure with 99.9% uptime.
Is Croptracker a public or private company?
Croptracker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Croptracker founded?
Croptracker was founded in 2006. It employs 11 to 50 people.
Where is Croptracker based?
Croptracker is headquartered in Kingston, Canada, in the North America region.
How does Croptracker make money?
Three revenue lines are on record. Subscription SaaS are the primary driver. The others are API Access and custom Development Services.
Who are Croptracker's main competitors?
Direct peers on record are AGRIVI, Granular (Corteva), AgWorld, Conservis and Bushel (FarmLogs). Broad incumbents are Trimble Agriculture (AGCO), Climate FieldView (Bayer) and John Deere Operations Center. Emerging players are xFarm Technologies and Arable.
Does Croptracker have an API?
Yes. Croptracker offers API access and documentation as a subscription add-on. Technical support from their dev team is available to help customers connect their various systems with Croptracker. An API subscription allows third parties to receive and transfer data — for example, Vineland Growers Co-op uses its API subscription to automatically receive inventory data from growers' Croptracker accounts. Developer documentation is at croptracker.com/faqs.html.