What WFMY News 2 does

WFMY News 2 (legal name WFMY-TV) is a local broadcast television station headquartered in Greensboro, North Carolina, serving the Piedmont Triad market that includes Greensboro, Winston-Salem, and High Point across Guilford, Forsyth, Alamance, and Rockingham counties. Founded in 1949 and operating since, the station is owned by TEGNA Inc., a publicly traded national broadcast and digital media company that provides shared technology, content, and operational infrastructure across its station portfolio. WFMY News 2 is the legal licensee but conducts business as WFMY News 2 and operates multiple recurring editorial franchises including Weather Impact (severe-weather alerting with a 24/7 live radar feed on WFMY+), 2 Wants to Know (investigative consumer protection with a Call For Action volunteer program), 2 Your Well-Being (health), 2 Finance Your Future (personal finance), and Shift_ED (a STEM-education initiative funded by a $250,000 FIFA grant). Sports coverage spans high school athletics, the Carolina Panthers, the Greensboro Swarm, and college sports.

The station's product surface spans traditional over-the-air broadcast, cable and satellite carriage, the WFMY+ direct-to-consumer streaming platform, the wfmynews2.com website, iOS and Android mobile applications with push notifications, and active Facebook and YouTube channels, plus email newsletters. Core technology is conventional broadcast news production augmented by digital streaming infrastructure; no AI/ML, programmatic-ad-tech platform, or proprietary software product is disclosed. Distribution is regional-only, with no international footprint, and the station maintains an active community-events program, most visibly an annual summer blood drive with the American Red Cross and Fandango.

WFMY News 2 is free to viewers and is monetized exclusively through advertising. Revenue streams identified in the source data are linear television advertising (commercials during news, weather, and sports programming), digital advertising on wfmynews2.com (display, sponsored content, and programmatic), and sponsored content plus community partnerships (e.g., branded blood-drive campaigns). No subscription, paywall, subscription-video-on-demand, or transactional consumer revenue is generated. The station has 101-250 employees per the firmographics data, and its headquarters is located in Greensboro, NC, with no other office locations disclosed.

Name

WFMY News 2

Legal name

WFMY-TV

Website

https://wfmynews2.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

WFMY News 2 is an ad-supported local broadcast television station in Greensboro, North Carolina, serving the Piedmont Triad market (Greensboro, Winston-Salem, High Point). Owned by TEGNA, it distributes local news, weather, sports, and investigative content via broadcast, WFMY+ streaming, mobile apps, and digital channels.

Ownership category

akta.pro rank

Product category

Local Broadcast News

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast news
• Television advertising
• Weather forecasting
• Investigative journalism
• Digital news streaming

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast television advertising including commercials during news programming, sports coverage, and weather segments. Local businesses and national advertisers purchase airtime.
2. Digital Advertising: Online advertising on the wfmynews2.com website including display ads, sponsored content, and programmatic advertising
3. Sponsored Content and Partnerships: Branded content initiatives and community partnerships such as blood drives with American Red Cross, promotional campaigns with Fandango, and advertiser-sponsored segments

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WFMY News 2 is a local television and digital news station serving Greensboro and the Piedmont Triad region of North Carolina. It produces and distributes local news, weather forecasting, sports coverage, and investigative reporting via broadcast television, the WFMY+ streaming service, the wfmynews2.com website, and iOS/Android mobile apps, with signature segments including 2 Wants to Know, 2 Your Well-Being, and 2 Finance Your Future.

Product overview

WFMY News 2 is a local television news station serving Greensboro, North Carolina, and the Piedmont Triad region. The station operates as a unified broadcast and digital news platform offering real-time local news coverage, weather forecasting with 24/7 radar capability, sports reporting, investigative journalism through its '2 Wants to Know' consumer segment, and community programming including health ('2 Your Well-Being') and finance ('2 Finance Your Future') segments. Content is distributed via traditional broadcast, the WFMY News 2 mobile app for iOS and Android, and live streaming through its Watch Live service.

Differentiator

Problem solved

Functional benefit

Brands

• 2 Wants to Know: Investigative reporting segment and consumer advocacy feature segment
• 2 Your Well-Being
• 2 Finance Your Future
• Weather Impact
• WFMY+

Products and services

• WFMY News 2 Greensboro's leading local news platform providing 24/7 coverage of weather, traffic, sports, crime, politics, education, health, entertainment, and community news across the Piedmont Triad region. Intended for general local viewers in Greensboro, Winston-Salem, High Point, and surrounding communities.
• WFMY News 2 Mobile App Mobile application on iOS and Android that allows users to watch live local news, access weather radar, and receive breaking news alerts; intended for local viewers who consume news on smartphones and tablets.
• Watch Live (WFMY+ Streaming) Live streaming service allowing viewers to watch WFMY News 2 broadcasts including News 2 at 5 PM, 6 PM, and 11 PM, plus continuous live radar via WFMY+; intended for cord-cutters and viewers who watch on web, mobile, or connected TV devices.
• 2 Wants to Know Consumer investigation segment offering consumer protection stories, product recalls, financial advice, and Call For Action volunteer assistance; intended for local viewers seeking consumer advocacy and investigative reporting.
• 2 Your Well-Being Health and wellness reporting segment covering medical news, healthcare programs, and wellness advice; intended for Triad-area viewers seeking local health information.
• 2 Finance Your Future Personal finance segment covering money management, retirement planning, social security, property taxes, and financial literacy; intended for local viewers seeking personal finance guidance.
• Shift_ED Educational initiative and grant program supporting STEM education and career development in local schools, including a $250K FIFA grant award; intended for students, educators, and community partners in the Triad region.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American Red CrosscoreStrategic or Co-development Partner · 22 July 2025WFMY News 2 partners with the American Red Cross for annual summer blood drives. The station hosts community blood donation events to help address blood supply shortages, offering incentives like Fandango movie tickets to encourage donations. The partnership demonstrates the station's community engagement mission.
• FandangominorGTM or Marketing PartnerFandango partnered with WFMY News 2 to provide movie ticket incentives during the Summer Blood Drive promotion, offering free movie tickets to blood donors as a thank-you gift to encourage community participation in blood donation.
• TEGNAcoreOthersWFMY News 2 is owned and operated by TEGNA, a national broadcast and digital media company. TEGNA provides operational infrastructure, technology platforms, content sharing across its station network, and corporate support services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• TEGNA Inc. TEGNA is the publicly traded parent company that owns and operates WFMY News 2. Provides corporate infrastructure, technology platforms, content sharing, and capital allocation decisions for the station.

Regional players

• WCNC Charlotte: WCNC is the NBC affiliate in Charlotte, operated by TEGNA itself (sister station to WFMY). Operates the same TEGNA broadcast technology stack, investigative verticals like 'Charlotte 2 Wants to Know', and competing for regional ad budgets across the Carolinas.
• WRAL-TV: WRAL is the NBC affiliate in the neighboring Raleigh-Durham-Fayetteville market. Operates a comparable local news + weather + streaming + mobile platform in the same North Carolina regional media footprint, competing for regional ad budgets and digital audience share.
• WBTV (Charlotte): WBTV is the CBS affiliate serving Charlotte and western North Carolina. Comparable broadcast-and-digital local news operation targeting a different but adjacent North Carolina market; competes for statewide North Carolina advertiser attention and digital news audience.

Emerging players

• Patch.com: Patch operates hyperlocal community news websites across the US including Greensboro-area towns. Competes with WFMY for digital hyperlocal news readership and SMB digital advertising in the same geography.
• Axios Local: Axios operates local digital-only newsrooms including a presence in North Carolina. Competes with WFMY for digital news audience attention and local advertiser budgets via newsletters and short-form digital coverage.

Direct peers

• WXII 12 (Hearst): WXII is the NBC affiliate in Winston-Salem/Greensboro and a direct local TV news competitor in the Piedmont Triad DMA. Operates the same broadcast + digital streaming + mobile news model targeting overlapping advertisers and viewers.
• Spectrum News 1 (Carolinas): Spectrum News 1 operates regional 24/7 local news channels across the Carolinas including the Piedmont Triad. Competitor for cord-cutter and streaming audiences and for local digital ad budgets in the same market.
• WGHP (Fox 8): Fox 8 WGHP is the Fox-affiliated local TV station serving the same Piedmont Triad/Greensboro-Winston-Salem-High Point market. Direct head-to-head competitor for local news viewers, advertisers, and digital audiences in the region.

Broad incumbents

• WFAA (Dallas, TEGNA): WFAA is TEGNA's ABC affiliate in Dallas-Fort Worth, one of the largest TEGNA stations. Same parent company, same technology stack, content-sharing, and operating model; useful comparable for understanding WFMY's potential at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6UcjqhROKEWmz7aGzees9A
• Facebookfacebook.com/wfmynews2
• Xx.com/wfmy
• LinkedInlinkedin.com/company/wfmy-news2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFMY News 2