WXii 12.com
WXII 12.com is a Hearst Television-owned local NBC affiliate serving the Piedmont Triad of North Carolina, delivering local news, weather, and sports via broadcast, website, mobile apps, and streaming to Winston-Salem, Greensboro, and High Point audiences.
- Company typePrivate
- Founded-
- HeadquartersWinston Salem, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What WXii 12.com does
WXII 12.com is the digital and broadcast platform of WXII Channel 12, a local NBC-affiliated television station serving the Piedmont Triad region of North Carolina — specifically Winston-Salem, Greensboro, and High Point. The station is owned and operated by Hearst Television, a subsidiary of Hearst Communications (Hearst Properties Inc.), and operates from its headquarters in Winston-Salem with 51-100 employees. Its core function is producing and distributing local news, weather, sports, and investigative journalism to residents of the Triad market through multiple distribution channels including over-the-air broadcast, cable/satellite carriage, the wxii12.com website, native iOS and Android mobile applications, and the NOWCAST live streaming service.
The underlying platform combines traditional broadcast infrastructure with a digital media distribution stack: a full content website, mobile apps with push-based breaking news alerts, on-demand video streaming, interactive weather radar and forecasting tools (including severe weather alerts and hurricane tracking), a Triad CW sub-channel, dedicated high school sports coverage, and the Very Local streaming platform for regional original content. The station also operates a video archive licensing service through Hearst Television, monetizing decades of digitized local footage to documentary producers and third-party media organizations.
WXII generates revenue primarily through local and national advertising sold across broadcast, digital, and sponsored-content inventory, with a secondary stream from content licensing. Pricing is not publicly disclosed; advertising is sold quote-based through an in-house sales team, and the station maintains advertising partnerships with Hearst Television. Distribution is regional, and the station does not pursue a global footprint. As a subsidiary within the Hearst Television network, WXII is a stable, cash-generative local media asset rather than an independent growth-stage company.
WXii 12.com firmographics
Firmographics- Name
- WXii 12.com
- Legal name
- Hearst Properties Inc.
- Website
- https://wxii12.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WXII 12.com is a Hearst Television-owned local NBC affiliate serving the Piedmont Triad of North Carolina, delivering local news, weather, and sports via broadcast, website, mobile apps, and streaming to Winston-Salem, Greensboro, and High Point audiences.
- Ownership category
- akta.pro rank
WXii 12.com industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industries
- Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WXii 12.com is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WXii 12.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Local and national advertising revenue from broadcast commercials, digital ads on website and mobile apps, and sponsored content. The station maintains an advertising sales operation and references advertising partnerships with Hearst Television.
- Content Licensing: Revenue from licensing archived video footage to third parties including documentary producers and other media organizations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
WXii 12.com product offering
Product offeringCore offering
WXII 12.com is a local broadcast television station and digital news platform serving the Piedmont Triad region of North Carolina (Winston-Salem, Greensboro, and High Point). It delivers local news, weather, sports, and community content through over-the-air broadcast, cable/satellite distribution, a website, mobile apps, and streaming services such as NOWCAST and Very Local.
Product overview
WXII 12 is a local broadcast television station operated by Hearst Television, serving the North Carolina Triad region (Winston-Salem, Greensboro, High Point). The station operates as a multimedia news organization offering a unified news and weather platform through its primary website, mobile applications, streaming services, and broadcast television channels including Triad CW. Key products include the WXII 12 News website providing local, national, and political news coverage; the WXII 12 mobile app for iOS and Android enabling on-demand access to news and weather alerts; the NOWCAST streaming service for live and recorded newscasts; the Very Local streaming platform offering regional original content; interactive weather radar and forecasting tools; dedicated high school sports coverage; and video archive licensing services through Hearst Television for historical footage spanning decades of regional coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- WXII 12 News and Weather Website The primary digital platform providing local news, weather updates, sports coverage, and breaking news alerts for Winston-Salem, Greensboro, High Point, and surrounding North Carolina areas.
- WXII 12 News Mobile App Native iOS and Android mobile application for receiving news alerts, weather forecasts, and on-demand video content for Triad-area viewers.
- NOWCAST Streaming Live streaming video service for watching WXII 12 newscasts and weather updates on demand via the website.
- Very Local Streaming Service A streaming platform providing local news, exclusive original content, and regional programming available for download and streaming to Triad viewers.
- Weather Radar and Forecasting Interactive radar maps, hourly and daily forecasts, severe weather alerts, hurricane tracking, and skycam imagery for the North Carolina Triad region.
- Triad CW Broadcast Channel Local broadcast television programming channel operated by WXII serving the Triad area with CW network content.
- High School Sports Coverage Dedicated section covering local high school sports teams, scores, schedules, and athletic news from Winston-Salem and Forsyth County schools.
- Video Archive Licensing Service Historical and current video footage licensing service through Hearst Television for documentaries, productions, and news content spanning decades of regional coverage.
Companies that use WXii 12.com
Customer profileSegments1 record
Ideal customer profiles3 records
WXii 12.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WXii 12.com partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
WXii 12.com competitors and assessment
Company assessmentDirect peers
- WGHP Fox 8: Fox-owned local TV station covering the Greensboro-High Point-Winston-Salem market. Competes directly with WXII for local news audiences, advertisers, and sports rights in the Triad.
- WXLV ABC 45: ABC affiliate in the Piedmont Triad market. Another in-market broadcast peer competing for the same local news viewers, political ad dollars, and weather coverage leadership.
- WFMY News 2: CBS affiliate serving the same Greensboro/Winston-Salem/High Point DMA. Direct head-to-head competitor for local news, weather, and advertising in the Piedmont Triad market.
- Spectrum News 1 North Carolina: Charter's cable-owned local news channel providing 24/7 regional North Carolina coverage including the Triad. Competes for audience attention and local advertiser share within WXII's footprint.
Broad incumbents
- WRAL: Capitol Broadcasting's NBC affiliate and regional powerhouse in Raleigh-Durham. Comparable NBC-affiliated local news operation with strong digital/streaming extensions; competes for state-wide North Carolina audience share and political ad budgets.
- WBTV: Gray Television's CBS affiliate in Charlotte, the largest North Carolina market. Adjacent regional broadcaster with overlapping North Carolina news coverage and similar Hearst-style multi-platform strategy.
- WCNC: NBCUniversal-owned NBC affiliate in Charlotte, NC. Sister NBC-affiliated station with similar audience profile and digital product suite; competes for North Carolina streaming audiences and political ad dollars.
- Tegna: Major US local TV station group operator. Industry peer providing comparable broadcast-plus-digital monetization models, audience targeting capabilities, and operational scale benchmarks for station-level valuation.
- Sinclair Broadcast Group: One of the largest US television broadcast operators. Comparable in structure and strategy — multi-station portfolio, aggressive digital expansion (STIRR), sports content, and local news focus — providing a public benchmark for station-group economics.
Regional players
- WLOS: Sinclair-owned ABC affiliate in Asheville, NC. Comparable small/mid-market local broadcast operation within the same state; not direct competition but operates under similar industry dynamics for North Carolina audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WXii 12.com social profiles
Digital presenceWXii 12.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
WXii 12.com leadership team
Management profileNumber of profiles
WXii 12.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WXii 12.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WXii 12.com
What does WXii 12.com do?
WXII 12.com is a local broadcast television station and digital news platform serving the Piedmont Triad region of North Carolina (Winston-Salem, Greensboro, and High Point). It delivers local news, weather, sports, and community content through over-the-air broadcast, cable/satellite distribution, a website, mobile apps, and streaming services such as NOWCAST and Very Local.
Is WXii 12.com a public or private company?
WXii 12.com is a private company. It is classified as corporate owned and is currently operating.
When was WXii 12.com founded?
WXii 12.com was founded in -1. It employs 51 to 100 people.
Where is WXii 12.com based?
WXii 12.com is headquartered in Winston Salem, United States, in the North America region.
How does WXii 12.com make money?
Two revenue lines are on record. Advertising is the primary driver. The others are content Licensing.
Who are WXii 12.com's main competitors?
Direct peers on record are WGHP Fox 8, WXLV ABC 45, WFMY News 2 and Spectrum News 1 North Carolina. Broad incumbents are WRAL, WBTV, WCNC, Tegna and Sinclair Broadcast Group. WLOS is listed as a regional player.
Does WXii 12.com have an API?
No public API is recorded for WXii 12.com.
What industry is WXii 12.com in?
WXii 12.com's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABACAK, Local Sports Broadcast Stations (Regional Local Rights, High School/College). Its NAICS code is 5162 and its SIC code is 4833.