What Kleber & Associates does

Kleber & Associates (K&A) is an Atlanta-headquartered, privately held integrated marketing and communications agency founded in 1987 by Steve Kleber, operating exclusively in the home and building products industry. The firm delivers five core service lines — Public Relations, Content Marketing, Thought Leadership, Social Media, and Advertising Campaigns — using the PESO (Paid, Earned, Shared, Owned) methodology and a proprietary sales-and-marketing alignment approach designed to translate manufacturer product innovation into channel adoption across architects, builders, contractors, dealers, and specifiers. Client work spans residential and commercial construction sub-verticals including flooring, roofing, gypsum sheathing, HVAC, quartz surfacing, waterproofing, appliances, floor joists, and steam systems.

K&A generates revenue through professional services engagements on project and retainer fee structures, functioning as agency of record for enterprise clients such as Shaw Floors, CertainTeed, Georgia-Pacific Gypsum, Goodman Manufacturing, and Polyvision, alongside mid-market accounts including HydroBlok, Trimjoist, Carlisle Wide Plank Floors, Amba Products, Vadara, and MrSteam. Go-to-market is sales-led and event-driven, leveraging founder Steve Kleber's board positions (National Remodeling Foundation president, NAHB boards), trade show presence (NeoCon, IBS/KBIS), thought leadership content (whitepapers, blog, influencer e-Book), and direct outreach to building products manufacturers in North America. Documented campaign outcomes include 4.5M+ earned media impressions for CertainTeed, 48M+ impressions for Amba, 40M+ impressions and 69 editorial placements for Polyvision, and award recognition including a 2024 Grand Prize MAX Award, Architectural Record Best in Class, 2024 Davey Award, and 2025 Platinum ADEX.

The firm employs 11–50 people, has operated continuously for over 35 years under founder ownership with no disclosed institutional investment or M&A activity, and competes as a domain-specialist alternative to generalist agencies, positioning sales-and-marketing alignment for challenger brands as its primary differentiator. No AI/ML technology, proprietary platform, API, or data product is referenced in the company's offerings; competitive advantage derives from accumulated domain expertise, media relationships, and founder-led industry access rather than technology.

Name

Kleber & Associates

Legal name

Kleber & Associates

Website

https://kleberandassociates.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Kleber & Associates is an Atlanta-based, founder-led integrated marketing agency founded in 1987 that serves exclusively the home and building products industry, delivering PR, content marketing, thought leadership, social media, and advertising services to building product manufacturers across North America.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B/ABM Creative Agencies (MPAAAAAI), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Building products marketing
• Integrated marketing communications
• Public relations services
• Content marketing agency
• Advertising campaign management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Communications Services: K&A generates revenue through integrated marketing and communications services including public relations, content marketing, thought leadership, social media management, and advertising campaigns for building products manufacturers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Kleber & Associates is a specialized B2B marketing and communications agency that exclusively serves the home and building products industry. The agency delivers integrated marketing services—Public Relations, Content Marketing, Thought Leadership, Social Media, and Advertising Campaigns—designed to align sales and marketing efforts for residential and commercial building product manufacturers. Its work spans product launches, brand positioning, demand generation, channel partner support, and integrated content/paid media programs targeting architects, builders, contractors, dealers, distributors, and specifiers.

Product overview

Kleber & Associates (K&A) is a specialized marketing and communications agency focused exclusively on the building products industry. Founded in 1987, the company offers an integrated suite of five core services: Public Relations, Content Marketing, Thought Leadership, Social Media, and Advertising Campaigns. These services work together as a unified marketing solution designed to help residential and commercial building product brands grow their brands, achieve higher sales, and build better spaces. The agency specializes in sales and marketing alignment for challenger brands in the home and building channel.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.5+ million potential impressions for CertainTeed Matterhorn campaign with 84 earned media placements
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Trimjoist CorporationcoreGTM or Marketing Partner · 16 October 2025Trimjoist, a manufacturer of trimmable open-web floor joists, appointed K&A as its agency of record in October 2025 to support branding and marketing efforts. The partnership aims to enhance Trimjoist's brand recognition in the building materials industry with focus on domestic manufacturing in the USA.
• HydroBlokcoreGTM or Marketing PartnerHydroBlok, a pioneer in lightweight waterproof construction wall systems, named K&A as agency of record. K&A helped establish HydroBlok's market presence, generate demand, and better align with sales partners. The partnership has been described as exceeding expectations in both strategic thinking and execution.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tombras: Full-service independent agency with B2B and home/building category experience; broader portfolio and capabilities than K&A, competing for integrated marketing engagements in the channel.
• Edelman: Largest independent global PR firm with strong B2B and earned-media practice; competes for enterprise building product clients seeking global or large-scale PR and content programs.
• The Shipyard: Mid-size independent agency with B2B and building products experience; broader portfolio than K&A but competes for similar AOR and content engagements in the construction channel.
• Ogilvy PR: Global PR and communications network with deep B2B and earned-media capabilities; competes for large enterprise building product manufacturers seeking integrated communications programs.
• MullenLowe U.S. Large network agency with B2B and building products capabilities; competes for major AOR engagements from large manufacturers that K&A also targets.
• Godfrey: B2B marketing agency with deep experience in industrial and building products clients; larger and broader portfolio than K&A, but competes head-to-head for building-products marketing and ABM work.

Direct peers

• The Cyphers Agency: Specialized marketing agency serving building products, construction, and home improvement brands; comparable in vertical specialization and full-service offerings.
• BLD Marketing: Specialized B2B marketing agency focused on the building products and construction industry, offering PR, content, social, and digital services to manufacturers—closely comparable in vertical focus and service mix to K&A.
• Swanson Russell: Mid-size full-service agency with a long-standing home and building products practice serving manufacturers across the construction channel; comparable in industry specialization and integrated service model to K&A.
• GYK Antler: Creative agency with a building products and home improvement client base; competes for similar AOR engagements and integrated marketing programs in the construction channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stevekleber
• YouTubeyoutube.com/user/KleberAdvertising
• Facebookfacebook.com/KleberAssociates
• LinkedInlinkedin.com/in/stevekleber

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleber & Associates