Hardware Plus
Hardware Plus is a Turkish-language technology media publication founded in 2013 that delivers technology news, product reviews, videos, and podcasts to Turkish-speaking consumers researching tech purchases, monetizing via online advertising under parent company EMY Medya.
- Company typePrivate
- Founded2013
- HeadquartersIstanbul
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Hardware Plus does
Hardware Plus (HWP) is a Turkish-language technology media publication that has operated continuously since 2013, providing technology news, product reviews, video content, and podcasts to Turkish-speaking consumers researching technology purchases. Its primary product is the website hwp.com.tr, supplemented by a multi-format editorial operation that includes a YouTube presence and podcast distribution on major third-party platforms. The business model is free-to-access, advertising-supported, with Google DoubleClick named as the ad-serving platform and LimonHost indicated as the hosting provider. The company operates as a subsidiary of EMY Medya, has a disclosed headcount of 11-50 employees, and is headquartered in Istanbul, Turkey. The core technology stack is standard web publishing infrastructure (DoubleClick, LimonHost) with no disclosed proprietary systems, AI/ML capabilities, patents, or specialized data assets; competitive position rests on editorial brand and audience within the Turkish market rather than on technology differentiation.
Hardware Plus firmographics
Firmographics- Name
- Hardware Plus
- Legal name
- Hardware Plus
- Website
- https://hwp.com.tr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hardware Plus is a Turkish-language technology media publication founded in 2013 that delivers technology news, product reviews, videos, and podcasts to Turkish-speaking consumers researching tech purchases, monetizing via online advertising under parent company EMY Medya.
- Ownership category
- akta.pro rank
Where Hardware Plus is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Hardware Plus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising: The website generates revenue through advertising, displaying ads from partners such as DoubleClick and displaying sponsored content and press releases from companies like EVOFONE.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Hardware Plus product offering
Product offeringCore offering
Hardware Plus is a Turkish-language digital technology media publication that produces and distributes technology news articles, in-depth product reviews, video reviews, and podcasts for Turkish-speaking consumers. Its content spans smartphones, gaming, automotive technology, hardware, software, artificial intelligence, wearables, cryptocurrency, and other consumer electronics categories, serving as a purchasing guide for technology buyers in Turkey.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardware Plus (HWP) Technology News Portal Turkish-language technology news and product reviews website (hwp.com.tr) providing news, video content, podcasts, and buying guides for Turkish-speaking consumers across categories including smartphones, internet, gaming, automotive, hardware, wearables, crypto, software, and AI.
- HWP Podcast Audio podcast from Hardware Plus distributed across Apple Podcasts, Spotify, Google Podcasts, and Karnaval, covering technology topics for Turkish-speaking audiences.
- HWP Video Section Video content section on the Hardware Plus website featuring smartphone reviews, air conditioner buying guides, product demonstrations, and other technology video content.
Companies that use Hardware Plus
Customer profileSegments1 record
Ideal customer profiles1 record
Hardware Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hardware Plus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EMY Medyaparent companyEMY Medya is the parent company that publishes Hardware Plus. The copyright notice states 'Copyright © 2025, EMY Medya'.
Recent moves3 records
Expansion highlights2 records
Hardware Plus competitors and assessment
Company assessmentDirect peers
- Technopat: Turkish technology portal combining news, reviews, and a community forum for hardware enthusiasts. Directly comparable in audience profile and content scope.
- CHIP Online (Turkey): Turkish edition of the global CHIP technology media brand, covering tech reviews, buying guides, and news. Competes for the same Turkish consumer-tech reader and advertiser.
- Webrazzi: Turkey-focused digital media covering startups, internet, and consumer technology. Comparable in language, geography, and editorial focus on tech purchasing and news for Turkish audiences.
- ShiftDelete.Net: One of the largest Turkish technology news and review portals, covering smartphones, hardware, gaming, and software. Directly competes with Hardware Plus for the same Turkish tech-consumer audience and advertiser base.
- Teknolojioku: Turkish technology news and reviews site covering smartphones, laptops, gaming, and consumer electronics. Operates in the same Turkish-language tech-media category as Hardware Plus.
- Donanım Haber: Major Turkish technology news and forum platform covering hardware, smartphones, gaming, and consumer electronics. A direct Turkish-language competitor with overlapping categories and audience.
Broad incumbents
- GSMArena: Global mobile-device specifications and reviews platform with strong readership in Turkey. Covers the same smartphone and consumer-tech subject matter but at a larger global scale.
- Engadget: Global consumer-technology media outlet covering gadgets, gaming, and AI. Operates at much larger scale than Hardware Plus but in the same tech-news-and-reviews category.
- The Verge: Major US-based technology, science, and culture publication covering consumer electronics, AI, and gaming. Comparable editorial format but at significantly greater scale and English-only.
Regional players
- Tom's Guide (TR edition via parent): Global consumer-technology reviews and buying-guide publisher with strong Turkish readership through English-language access. Comparable content niche (reviews and buying guidance) but different language and geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Hardware Plus social profiles
Digital presenceHardware Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hardware Plus leadership team
Management profileNumber of profiles
Profiles3 records
Hardware Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hardware Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hardware Plus
What does Hardware Plus do?
Hardware Plus is a Turkish-language digital technology media publication that produces and distributes technology news articles, in-depth product reviews, video reviews, and podcasts for Turkish-speaking consumers. Its content spans smartphones, gaming, automotive technology, hardware, software, artificial intelligence, wearables, cryptocurrency, and other consumer electronics categories, serving as a purchasing guide for technology buyers in Turkey.
Is Hardware Plus a public or private company?
Hardware Plus is a private company. It is classified as corporate owned and is currently operating.
When was Hardware Plus founded?
Hardware Plus was founded in 2013. It employs 11 to 50 people.
Where is Hardware Plus based?
Hardware Plus is headquartered in Istanbul.
How does Hardware Plus make money?
One revenue line is on record: advertising.
Who are Hardware Plus's main competitors?
Direct peers on record are Technopat, CHIP Online (Turkey), Webrazzi, ShiftDelete.Net, Teknolojioku and Donanım Haber. Broad incumbents are GSMArena, Engadget and The Verge. Tom's Guide (TR edition via parent) is listed as a regional player.
Does Hardware Plus have an API?
No public API is recorded for Hardware Plus.