Roman Jewelers

What Roman Jewelers does

Roman Jewelers is a family-owned fine jewelry retailer headquartered in Bridgewater, New Jersey, founded in 1989 by Roman and Sophie Shor and currently managed by second-generation family member Lucy. The company operates a single flagship retail showroom at 500 Commons Way in the Bridgewater Commons, complemented by an e-commerce website (romanjewelers.com) with account management, wishlist functionality, and online purchasing. Its core product portfolio spans engagement rings, wedding bands, fine jewelry (rings, earrings, bracelets, necklaces, pendants), loose diamonds (natural and lab-grown), and luxury timepieces, anchored by its Official Rolex Jeweler designation held since 2003. The retailer carries 15+ curated designer brands including Hearts On Fire, Simon G., Gabriel & Co., A.Jaffe, Christopher Designs, Roberto Coin, Marco Bicego, Lagos, and Mastoloni, alongside a proprietary in-house Roman Jewelers Signature Collection.

Name

Roman Jewelers

Legal name

Roman Jewelers

Website

https://romanjewelers.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Roman Jewelers is a family-owned fine jewelry retailer and Official Rolex Jeweler founded in 1989, operating a single Bridgewater, NJ flagship showroom and e-commerce platform serving bridal, luxury watch, and fine jewelry consumers in New Jersey.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Wedding Bands (Bridal Rings) (CRAKACAB), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Fine jewelry retail
• Bridal jewelry
• Engagement rings
• Luxury watches
• Custom jewelry design

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry Retail Sales: Sales of fine jewelry including rings, earrings, bracelets, necklaces, and pendants from designer brands and in-house Roman Jewelers Signature collection
2. Luxury Watch Sales: Sales of Rolex watches and accessories as an Official Rolex Jeweler, along with Tissot and Michele watch brands
3. Custom Jewelry Design Services: Custom jewelry design services creating one-of-a-kind pieces for customers
4. Jewelry and Watch Repair: Jewelry repair and watch repair services including Rolex servicing through authorized service network
5. Financing Programs: In-store financing options providing flexible payment plans for jewelry purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Roman Jewelers sells fine jewelry and luxury watches through a single flagship retail store in Bridgewater, NJ, and an e-commerce website. The assortment includes bridal jewelry (engagement rings and wedding bands), fine jewelry from multiple designer brands, loose natural and lab-grown diamonds, an in-house Roman Jewelers Signature Collection, and authorized Rolex, Tissot, and Michele timepieces. Paid services include custom jewelry design, jewelry and watch repair (including authorized Rolex servicing), and in-store financing.

Product overview

Roman Jewelers is a family-led fine jewelry retailer and Official Rolex Jeweler located in Bridgewater, New Jersey, operating since 1989. The company offers a comprehensive portfolio of jewelry products organized around core offerings: Engagement Rings and Wedding Bands (available as separate product lines for bridal occasions), a Fine Jewelry collection spanning rings, earrings, bracelets, and necklaces, and a Watches category featuring Rolex (as an Official Rolex Jeweler), Tissot, and Michele timepieces. The company carries an extensive range of designer sub-brands including Hearts On Fire, Simon G., Gabriel & Co., A.Jaffe, Christopher Designs, Malo, Roberto Coin, Marco Bicego, William Henry, Norman Silverman, Lagos, Mastoloni, Lauren K, and Cammilli, representing both bridal and fashion jewelry. Beyond product sales, Roman Jewelers provides value-added services including Custom Jewelry Design, Jewelry Repair Services, Watch Repair Services (authorized for Rolex servicing), and Financing options. The company also operates a proprietary Roman Jewelers Signature Collection of in-house branded pieces. An Engagement Ring Quiz tool helps customers find their preferred style, while the Roman Jewelers Magazine serves as a curated lookbook for inspiration. The company differentiates through its four-generation family business heritage and personalized customer service experience.

Differentiator

Problem solved

Functional benefit

Brands

• Roman Jeweler's Signature: A proprietary branded collection of jewelry pieces sold exclusively at Roman Jewelers, including diamond stud earrings, estate collection items, and charity pieces like the Share Your Heart Pendant.

Products and services

• Engagement Rings Curated collection of engagement rings in various styles, metals, and settings, including natural and lab-grown diamonds, with an interactive design tool allowing customers to choose setting, metal, and diamond to build a custom ring.
• Wedding Bands Wedding rings for men and women, including classic, modern, and textured designs in gold, platinum, and tantalum, from bridal designer brands and the in-house Signature Collection.
• Fine Jewelry Fine jewelry assortment including rings, earrings, bracelets, pendants, and necklaces from multiple designer brands such as Roberto Coin, Marco Bicego, Lagos, Mastoloni, William Henry, and Lauren K.
• Rolex Watches

Quantifiable outcome

• Four generations of family service since 1989

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• RolexcoreChannel Partner/ Reseller/ Distributor · 1 January 2003Roman Jewelers is an Official Rolex Jeweler, part of the worldwide network of authorized retailers allowed to sell and maintain Rolex watches. The partnership began in 2003 at their original Flemington, NJ location and continues today at their Bridgewater store with a dedicated Rolex Corner showroom. As an Official Rolex Jeweler, they guarantee authenticity and provide authorized servicing through the Rolex service network.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Shane Co. Vertically integrated direct-to-consumer fine jewelry retailer with strong bridal and engagement ring focus. Comparable in DTC fine jewelry model, in-house manufacturing, and bridal category emphasis.
• Blue Nile: Online-first bridal and fine jewelry retailer competing in the same engagement ring and wedding band category. Comparable in bridal product mix and natural/lab-grown diamond offerings, though predominantly digital.
• Hamilton Jewelers: Family-owned New Jersey luxury jeweler with locations in Princeton and Palm Beach, also an Official Rolex Jeweler. Directly comparable in heritage-driven, multi-generational luxury retail, bridal focus, and authorized Rolex dealership model.
• Zadok Jewelers: Family-owned luxury jeweler with deep bridal and Rolex expertise, operated across multiple generations. Closely mirrors Roman's model of high-touch personal service, authorized luxury watch sales, and custom bridal design.
• Reis-Nichols Jewelers: Long-standing, family-operated luxury jeweler with flagship bridal and Rolex showroom operations. Comparable on family heritage, bridal mix, and authorized luxury watch partnerships.
• Wixon Jewelers: Family-owned independent luxury jeweler with deep bridal, fine jewelry, and watch expertise. Comparable on independent, multi-generational ownership, bridal focus, and emphasis on personal high-touch service.

Broad incumbents

• Tiffany & Co. Iconic global luxury jewelry brand (now part of LVMH) operating flagship retail plus direct e-commerce. Comparable in bridal and fine jewelry assortment, though at materially larger scale and brand reach than a single-store independent.
• David Yurman: Premium designer jewelry brand with branded retail locations and wholesale distribution. Comparable in luxury positioning and fine jewelry assortment, but operates at brand-owner scale rather than as an independent multi-brand retailer.
• Sterling Jewelers (Kay Jewelers / Jared): Largest US specialty jewelry retailer (Signet-owned) operating thousands of doors under Kay and Jared banners. Comparable in bridal category focus and store-based retail model, though positioned at the mass-market tier below Roman's luxury assortment.

Emerging players

• Brilliant Earth: Online-direct jewelry retailer purpose-built around lab-grown and ethically sourced diamonds. Comparable in bridal category focus and lab-grown diamond positioning, representing the digital-native segment that competes for next-generation bridal spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/romanjewelers
• Xx.com/romanjewelers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roman Jewelers