Holiday Market

What Holiday Market does

Holiday Market is a family-owned gourmet grocery chain headquartered in Royal Oak, Michigan, operating five retail storefronts across Metro Detroit submarkets: Royal Oak, Birmingham, Canton, Clinton Township, and Madison Heights. The company sells across 16+ in-store departments spanning fresh produce (1,000+ SKUs sourced from Michigan farms and Eastern Market), certified premium beef with 45-day wet aging, premium seafood from Foley Fish and Fortune Fish & Gourmet, a 300+ cheese assortment from 24 countries, 3,500 wine labels, craft beer, spirits, a full deli with 107+ items, an in-house bakery, and specialty departments including DuJour (prepared meals staffed by 30+ on-site chefs), Smokehouse, Sushi Kabar, and Bread House. The technology stack is intentionally conventional — no proprietary platforms, no AI/ML systems, no mobile app — and digital commerce is delivered entirely through an Instacart partnership for curbside pickup and home delivery.

The business model is primarily direct-to-consumer retail, supplemented by full-service gourmet catering (weddings, corporate events, holiday gatherings) and made-to-order custom cakes priced by budget tier from $50 to $300+. Revenue streams are transaction-based for retail and prepared foods, professional-services-based for catering, and quote-based for custom cakes. Pricing across departments is unit-based and modest in absolute terms (DuJour meals from $8.99, gift cards $5-$300, cake tiers up to $300+), suggesting high-volume, distributed consumer demand rather than enterprise anchor contracts. The customer base is fragmented across Metro Detroit households, with a secondary catering/events segment that books 72+ hours in advance and uses peak-season (June-September, December) capacity.

Ownership is concentrated in brothers Johnny and Matthew Shouneyia, with no institutional investors, parent company, or subsidiary structure disclosed. The company is privately held, has received no outside funding, and shows no M&A history. Strategic distribution of products relies entirely on physical storefronts plus the Instacart digital channel, with no wholesale, franchising, or licensing model disclosed. The Holiday Market Select sub-brand in Birmingham represents a smaller-format concept that could serve as a template for future submarket expansion but is not currently part of a publicly disclosed growth pipeline.

Name

Holiday Market

Legal name

Holiday Market

Website

https://holiday-market.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Family-owned gourmet grocery chain operating five retail stores across Metro Detroit, Michigan, serving local households with premium fresh produce, certified beef, seafood, bakery, in-house prepared meals, catering, and a 3,500-label wine and 300+ cheese assortment.

Ownership category

akta.pro rank

Product category

Gourmet Grocery Retail

NAICS

Specialty Food Retailers (4452), Baked Goods Retailers (445291), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Gourmet grocery retail
• Specialty food store
• Premium meat seafood
• Full-service event catering
• Artisan bakery products

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Grocery Sales: In-store retail sales across multiple departments including fresh produce, meat, seafood, deli, bakery, dairy, frozen, grocery, beer, wine, liquor, gourmet cheese, floral and gifts
2. Catering Services: Full-service gourmet catering for events including weddings, corporate functions, holiday gatherings. Award-winning chefs create customized menus. Pickup at Royal Oak location with delivery to other locations.
3. Custom Cakes: Made-to-order custom cakes including wedding cakes. Multiple flavor options and price tiers from $50 to $300+. Bakery produces award-winning wedding cakes recognized by The Knot and Hour magazine.
4. Prepared Foods - DuJour: Chef-crafted ready-to-enjoy meals, salads, wraps prepared daily. Features over 40 toppings for chopped salad bar. Meal deals starting at $8.99.
5. Gift Cards: Holiday Market gift cards available in denominations from $5 to $300, sold at store or online

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Holiday Market is a family-owned gourmet grocery retailer operating five physical stores across Metro Detroit, Michigan (Royal Oak, Birmingham, Canton, Clinton Township, and Madison Heights). The company sells fresh produce, certified premium wet-aged beef, seafood, deli meats and salads, in-house artisan breads and baked goods, 300+ gourmet cheeses, 3,500 wine labels, craft beer and spirits, plus ready-to-eat meals prepared daily by 30+ on-site chefs (DuJour), Sushi Kabar sushi, Smokehouse BBQ, and made-to-order custom wedding cakes. Standalone service lines include full-service gourmet catering for weddings and corporate events, custom cake design, and Holiday Market Select (a smaller neighborhood-format sub-brand in Birmingham).

Product overview

Holiday Market is a family-owned gourmet grocery store chain operating 5 locations across Michigan (Birmingham, Canton, Clinton Township, Madison Heights, and Royal Oak). Founded by brothers Johnny and Matthew Shouneyia, the company has served Metro Detroit for nearly 70 years. The offering consists of a unified gourmet grocery platform with multiple integrated departments and services including fresh produce, premium meats (featuring certified premium beef with 45-day wet aging), wild-caught seafood, artisan breads baked in-house, a renowned cheese shop with 300+ varieties from 24 countries, craft beer, fine wine and spirits, a full-service deli, award-winning bakery with wedding cakes, DuJour ready-to-eat meals prepared by 30+ chefs, Sushi Kabar, Smokehouse BBQ, catering services, and custom cakes. Holiday Market Select is a smaller neighborhood-format store concept. Delivery and curbside pickup are powered by Instacart.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Grocery Retail Multi-department gourmet grocery retail offering across 18 in-store departments including fresh produce (1,000+ items), certified premium wet-aged beef and in-house sausage (23 varieties), seafood sourced from Foley Fish and Fortune Fish & Gourmet, deli with 107+ items, in-house artisan breads and baked goods, 300+ cheeses from 24 countries, 3,500 wine labels, craft beer and spirits, dairy, frozen, grocery (including gluten-free, kosher, vegan, and organic options), floral, and gift departments, sold primarily to local Metro Detroit families and individuals shopping in-store.
• DuJour Prepared Foods Ready-to-eat gourmet meals prepared daily by 30+ on-site chefs from a dedicated upstairs catering kitchen, featuring restaurant-quality entrees, a chopped salad bar with 40+ toppings at $7.50 base plus $1.00 per topping, house-made dressings, meal deals starting at $8.99, wild-caught salmon, and all-natural antibiotic-free chicken; positioned as restaurant-quality dining for pickup within Holiday Market stores.
• Smokehouse
• Sushi Kabar In-store sushi kiosk offering AAA grade tuna, real Japanese rice, sushi, poke bowls, teriyaki, sushi-ritos, dim sum, and ramen, prepared by sushi chefs with 20+ years of experience.
• Full-Service Event Catering Full-service gourmet catering for weddings, corporate events, graduation parties, holiday gatherings, and intimate dinner parties, offering customized menus by award-winning chefs, event planning assistance, pickup at the Royal Oak location, and delivery to other Holiday Market locations as well as partner venues including Bell Isle Casino, Detroit Historical Museum, Dossin Great Lakes Museum, and Eastern Market Sheds 3 & 5; quote-based pricing with minimum 72-hour notice.
• Made to Order Custom Cakes Custom cake service producing wedding cakes, birthday cakes, and specialty designs in 14 cake flavors and 11 filling flavors, with budget tiers up to $50, $100, $150, $200, $250, $300, and 300+; first quote is free, subsequent quotes $10 each, with 48-hour to 1-week notice required; multiple-consecutive-year recognition from The Knot and Hour magazine.
• Holiday Market Select (Birmingham) Smaller neighborhood-format Holiday Market location at 1740 W Maple Rd, Birmingham, MI, offering quick dinner ideas, prepared meals, everyday grocery essentials, a DuJour Chopped Salad Bar, and Zingerman's Coffee in its café.
• Holiday Market Gift Cards Holiday Market gift cards available for purchase online and in-store in denominations of $5, $10, $15, $20, $25, $50, $75, $100, $125, $150, $175, $200, $225, $250, $275, and $300, redeemable at all five Holiday Market store locations.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Bell Isle CasinominorOthersVenue partnership for catering events at Belle Isle Casino location in Detroit
• Detroit Historical MuseumminorOthersVenue partnership for catering events at the Detroit Historical Museum
• Dossin Great Lakes MuseumminorOthersVenue partnership for catering events at Dossin Great Lakes Museum
• Eastern MarketminorOthersVenue partnership for catering events at Eastern Market Sheds 3 & 5 in Detroit
• Mirepoix Cooking SchoolminorOthersCulinary education partnership with Mirepoix Cooking School for cooking classes and culinary events
• Valentine DistilleryminorOthersLocal spirits partnership featuring Valentine Distillery products in liquor department and potential catering events
• Zingerman's CoffeeminorOthersPremium coffee partnership at Birmingham location cafe featuring Zingerman's Coffee roasted beans
• Foley FishminorOthersPremium seafood supplier ensuring highest quality fresh fish for the seafood department
• Fortune Fish & GourmetminorOthersSpecialty seafood and gourmet food supplier for premium product offerings
• Short's BrewingminorOthersMichigan craft brewery partnership featuring Short's Brewing products in beer department
• Bell's BreweryminorOthersMichigan craft brewery featuring Bell's beer selection in the beer department
• B. NektarminorOthersMead and cider producer partnership showcasing B. Nektar products
• InstacartcoreChannel Partner/ Reseller/ DistributorDelivery and curbside pickup partnership enabling online ordering and home delivery across most store locations

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wegmans: Large East Coast and Mid-Atlantic premium supermarket chain known for prepared foods, in-house bakery, and specialty departments. Operates in a similar premium-grocery category with overlapping departments but at substantially greater scale.
• Whole Foods Market: National premium grocery chain owned by Amazon, with a deep prepared foods, bakery, specialty cheese, and catering offering. Competes with Holiday Market in the same premium shopper segment but at a much larger scale and with a national supply chain.
• Kroger: Largest pure-play U.S. grocery operator with strong Michigan presence, including premium banner stores and a robust digital and loyalty infrastructure. Competes with Holiday Market across nearly every department but at national scale and lower price points.
• Trader Joe's: National specialty grocery chain offering curated gourmet and private-label items at value prices. Competes for the same quality-conscious grocery shopper, though its assortment model and lack of full-service departments differ from Holiday Market's.
• Meijer: Michigan-headquartered supercenter chain with significant grocery, fresh, prepared foods, and bakery operations. Competes with Holiday Market on convenience, price, and fresh assortment across the same Michigan trade area, but at a much larger mass-market scale.

Direct peers

• Plum Market: Michigan-based specialty grocery chain offering premium fresh, prepared, and gourmet foods in a multi-store format. Directly competes with Holiday Market for the same affluent Metro Detroit and Southeast Michigan shopper, with a comparable department-store-style layout.
• Busch's Fresh Food Market: Michigan-based regional grocery chain emphasizing fresh, local, and prepared foods across multiple store formats. Comparable as a regional specialty grocer competing for the same Michigan fresh-food shopper.
• Fresh Thyme Market: Midwest-focused specialty grocer emphasizing fresh, natural, and organic products with a strong produce, meat, and prepared foods offering. Directly comparable in store format, category mix, and regional Midwestern footprint.
• Zingerman's: Ann Arbor, Michigan-based gourmet food business with a similarly strong regional reputation for specialty foods, baked goods, and food service. Closely comparable in geography, premium positioning, and category breadth, though it operates as a multi-business community rather than a grocery store chain.
• Nino Salvaggio: Family-owned Michigan specialty grocer with multiple locations in Metro Detroit, offering a similar mix of fresh produce, prepared foods, deli, and gourmet items. Closely comparable in ownership profile, regional footprint, and category focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/holiday_market_ro
• TikToktiktok.com/@holiday_market
• Xx.com/holidaymarketro
• Facebookfacebook.com/holidaymarket
• LinkedInlinkedin.com/company/holiday-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Market