Mirepoix Cooking school

What Mirepoix Cooking school does

Mirepoix Cooking School is a hands-on culinary education and private-event venue founded in 2008 and operated as a subsidiary of Holiday Market, a Royal Oak, Michigan grocery retailer. The business operates from a single state-of-the-art professional kitchen located above the Holiday Market flagship at 1203 South Main St., with individual cooking stations designed for groups of 4-6 guests, each equipped with prep tables, stoves, ovens, and kitchen equipment. Programming includes scheduled in-person cooking classes spanning French, Italian, Asian, Mexican, Greek, Indian, Spanish, Brazilian, and Moroccan cuisines, a Baking & Pastry Series led by Chef Olivia, Jr. Chef Academy summer camps for ages 9-17, and date-night experiences priced at $89-$130 per person.

Revenue is generated across five streams: per-seat cooking classes, private events and corporate team-building packages (The Duel, Mix & Mingle, Chef's Table) with capacity up to 45 guests, virtual wine and spirit dinners shipped to participants' homes with live chef and sommelier guidance, gift cards in denominations from $89 to $445, and the multi-day Jr. Chef summer camp at $250 per participant. Distribution is direct-to-consumer via a website with integrated event calendar, email newsletter, and social media for awareness, supplemented by phone-based inside sales for enterprise bookings. Named enterprise customers include General Motors, Stellantis, Ford, McLaren, Deloitte, Ernst & Young, Raymond James, DTE Energy, Shinola, Floyd, and Honigman, indicating a secondary B2B revenue stream anchored in Detroit-headquartered corporates across automotive, consulting, financial services, energy, legal, and manufacturing sectors. The business is privately held, has not raised external capital, and has no disclosed revenue.

Name

Mirepoix Cooking school

Legal name

Mirepoix Cooking School

Website

https://mirepoixcookingschool.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Mirepoix Cooking School is a hands-on culinary education venue in Royal Oak, Michigan offering in-person classes, virtual dinners, private events, and corporate team-building experiences to individual consumers and Detroit-area enterprises, operating as a subsidiary of grocery retailer Holiday Market since 2008.

Ownership category

akta.pro rank

Product category

Culinary Education

NAICS

Technical and Trade Schools (61151), All Other Schools and Instruction (61169), Special Food Services (7223)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Cooking Classes & Chef-Led Workshops (THAJAGAI)

akta.pro secondary industries

Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG), Professional Culinary Arts (Chef Training) (EDAOAKAA), Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

Keywords

• Hands-on cooking classes
• Culinary education
• Corporate team building
• Virtual cooking events
• Junior chef academy

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. In-Person Cooking Classes: Per-person fees for scheduled cooking classes ranging from $89-$130 depending on class type and duration. Classes include various cuisines including French, Italian, Asian, Mexican, Greek, and more.
2. Private Events and Team Building: Private cooking classes, mix and mingle events, corporate team building (The Duel), and signature events for celebrations. Minimum 10 people, capacity up to 45.
3. Virtual Events: Virtual wine dinners featuring 4-course meal with three bottles of wine, chef and sommelier guidance. Virtual spirit dinners with bourbon/tequila and 4 pours.
4. Gift Cards: Prepaid gift cards ranging from $89-$445 for classes and virtual dinners.
5. Jr. Chef Academy Summer Camp: 4-day cooking camp for ages 9-17 at $250 per participant.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mirepoix Cooking School delivers hands-on cooking classes, virtual dinner experiences, signature culinary events, and team-building programs from its facility in Royal Oak, Michigan, located above Holiday Market. The school serves both individual recreational cooking enthusiasts and corporate clients with structured chef-led instruction across multiple cuisine types. It also operates a Junior Chef Academy for younger learners and sells gift cards redeemable for class seats.

Product overview

Mirepoix Cooking School is a culinary education and entertainment venue offering a portfolio of hands-on cooking experiences and private event services. The core offering consists of in-person cooking classes taught by professional chefs in a state-of-the-art professional kitchen, complemented by virtual dinner events featuring 4-course meals with wine pairings delivered remotely. Signature Events provide private venue rental for celebrations and corporate functions, while Team Building Events offer competitive and collaborative cooking experiences (The Duel, Mix & Mingle, Chef's Table) for businesses. Supporting products include Gift Cards, a Baking & Pastry Series with specialized classes taught by Chef Olivia, and Jr. Chef Academy summer camps for children ages 9-17. The school is located above Holiday Market in Royal Oak, Michigan and was founded in 2008.

Differentiator

Problem solved

Functional benefit

Brands

• The Duel: Signature team building event - a hands-on cooking competition held in the professional kitchen, focusing on cooperation and communication skills
• The Duel Lite
• Mix & Mingle
• Chef's Table
• Jr. Chef Academy
• Baking & Pastry Series

Products and services

• Hands-On Cooking Classes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Holiday MarketcoreStrategic or Co-development Partner · 1 January 2008Holiday Market management team developed the concept for Mirepoix Cooking School as part of an exercise to define core values. Mirepoix is located above Holiday Market and sources high-quality, fresh ingredients from Holiday Market. Holiday Market's seven core values (Variety, Community, Value, Service, Knowledge, Quality & Family) inspired the founding of Mirepoix.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Classpop!: Online booking platform for in-person cooking classes, virtual events, and corporate experiences. Competes for the same consumer and corporate team-building wallet share.
• The Chopping Block: Chicago-based hands-on recreational cooking school offering classes, private events, and corporate team-building in dedicated kitchen venues. Closest pure-play analog to Mirepoix in another metro.
• Cozymeal: Online marketplace for cooking classes, food tours, and team-building events with both in-person and virtual offerings. Comparable business model targeting similar consumer and corporate audiences.
• Sur La Table: National retailer that combines cookware retail with hands-on cooking classes and chef-led experiences in dedicated kitchen venues. Highly comparable as a multi-location cooking class operator serving both consumers and private/corporate events.
• CocuSocial: Marketplace for hands-on cooking classes, virtual events, and team-building experiences hosted by local chefs. Competes directly with Mirepoix in the in-person class and corporate team-building category.

Broad incumbents

• Institute of Culinary Education (ICE): Large, established culinary school offering both professional career training and recreational/hands-on cooking classes. Broader scope than Mirepoix but overlaps on the recreational class and corporate event side.
• Williams Sonoma Cooking Classes: National cookware retailer that runs cooking classes and culinary experiences in stores and online. Overlaps with Mirepoix on the consumer hands-on class category at much greater scale.

Others

• MasterClass: Subscription video platform featuring celebrity chefs and cooking instruction. Not a direct competitor for in-person experiences but competes for the same discretionary 'learn to cook better' consumer spend.

Emerging players

• Airbnb Online Experiences: Hosts chef-led cooking experiences online and in-person across many cities, including virtual formats. Competes for the same virtual dinner and experiential cooking demand.
• Take a Chef: Marketplace connecting consumers and companies with private chefs for in-home and corporate cooking experiences. Comparable on private/corporate event demand and virtual experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MirepoixCooking
• Facebookfacebook.com/mirepoix

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirepoix Cooking school