What Smoca does

Smoca AG is a privately held Swiss Aktiengesellschaft specializing in custom mobile and web application development, headquartered at Technoparkstrasse 2 in Technopark Winterthur. Operating since 2010 with a 1-10 person team, the firm delivers native iOS (Swift), native Android (Java/Kotlin), and cross-platform (React Native, Xamarin, Apache Cordova) applications, web solutions (React, AngularJS, Ruby on Rails, ASP.NET), Unity 3D-based projects, computer-vision work via OpenCV, and IoT/embedded integrations spanning KNX, BLE, Matter, and Thread protocols. Named engagements include Teamup Calendar (group calendar reaching 4M+ users globally and ~65,000 monthly active users on Android as of 2022), RTM Web and RTM Smart ID for RTM Systems (time-and-attendance and BLE-based access control), Dienstwerk smart-home controller, Hoobs Pro IoT hub, LOOMDATA industrial machine monitoring for Zeta Datatec, and ORF's teletext app. The company also maintains proprietary consumer products — smoohscan (ESR/payment-slip scanner), Scantastic (300-DPI document/PDF scanner), an open-source CO2 air-quality sensor, and the 19 Grad smart-home climate app — some of which are offered for OEM licensing.

The revenue model is dual-track: project-based custom development contracts with Swiss KMUs, startups, and large enterprises form the primary stream, while licensing of the smoohscan and Scantastic scanning frameworks to third-party integrators constitutes a smaller secondary stream. Customers span automotive (BMW Schweiz), media/publishing (Ringier, ORF), financial services (Swiss Life), retail (Migros), public sector (SBB, Empa), healthcare (Universitätsspital Zürich, Integrierte Psychiatrie Winterthur), industrial manufacturing (Zeta Datatec), and technology (Netcetera, Gartenmann Software). Go-to-market is sales-led via direct engagement, referrals, content marketing through a technical blog, LinkedIn, and event participation (Informatiktage, Topsoft trade fair); the company is a member of SwissmadeSoftware and KMUVerband and was shortlisted for the Best of Swiss Apps 2018 award.

The firm operates as an independent, founder/team-owned entity with no disclosed parent, subsidiary, M&A, or external funding activity. Cumulative reported deliveries exceed 140 projects across 50+ customers since 2010. Pricing is quote-based with no public disclosure. Incorporation is in Switzerland under company number CH-290.4.016.662-6 (VAT CHE-115.318.026 MWST), and operating geography is exclusively Switzerland, with proprietary consumer apps distributed globally via the iOS App Store and Google Play.

Name

Smoca

Legal name

Smoca AG

Website

https://smoca.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss boutique mobile and web application development firm headquartered at Technopark Winterthur, serving Swiss KMUs, startups, and large enterprises with custom iOS, Android, web, IoT/embedded, and computer-vision projects alongside proprietary scanner and smart-home products.

Ownership category

akta.pro rank

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom App Development Services: Smoca develops bespoke mobile applications and web solutions for clients ranging from KMUs to large enterprises. Services span from concept and design through development to app store submission and ongoing maintenance. Revenue is generated through project-based contracts.
2. Product Licensing: Licensing of proprietary applications including smoohscan (payment slip scanner) and Scantastic (document scanner) for integration into third-party applications. Clients can license the scan framework for iOS and Android implementation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smoca AG develops custom mobile applications and web solutions for KMUs, startups, and large enterprises in Switzerland, covering the full lifecycle from concept, design, and development through to app store launch and ongoing maintenance. The company operates across native iOS (Swift), native Android (Java/Kotlin), cross-platform (React Native, Xamarin, Cordova), web (React, AngularJS, Ruby on Rails, ASP.NET), Unity 3D, computer vision (OpenCV), and IoT/embedded platforms. In addition to services, Smoca develops and licenses proprietary consumer products including smoohscan (payment slip scanner), Scantastic (document scanner), CO2-Sensor, and 19 Grad (smart home climate control).

Product overview

Smoca AG is a Swiss mobile and web app development company offering a portfolio of proprietary consumer products alongside custom development services. Their core products include smoohscan (payment slip scanner), Scantastic (document/PDF scanner), CO2-Sensor (air quality monitor), and 19 Grad (climate control app). These mobile apps are available for iOS and Android, with some products also offering desktop components (smoohscan for Windows/macOS). Beyond their product line, Smoca provides custom app development services for mobile apps, web solutions, backend systems, and IoT/embedded solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• smoohscan

Quantifiable outcome

• Teamup Calendar reached 4+ million users worldwide (2022)
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• SwissmadeSoftwareminorOthersMember of SwissmadeSoftware association, which promotes Swiss software quality standards. This membership indicates commitment to Swiss-made software development practices.
• Technopark WinterthurminorStrategic or Co-development PartnerSmoca is located in Technopark Winterthur, an innovation hub at the former Sulzer production site now housing IT and creative companies. This provides networking opportunities and access to the startup ecosystem.
• KMUVerband (SME Association)minorOthersMember of the Swiss SME (KMU) association, indicating alignment with small and medium enterprise interests and standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ELCA Informatique SA: Swiss IT services and software company delivering custom development, mobile, and IT modernization to large enterprises and public institutions — directly comparable Swiss services peer competing in similar enterprise verticals.
• ti&m: Swiss software agency headquartered in Zurich offering end-to-end digital product engineering, mobile, and web development for banks and enterprises — directly comparable Swiss services competitor with similar vertical mix and full-stack mobile/web capabilities.
• Netcetera: Swiss software firm delivering mobile and web development for banks, transport, healthcare, and public sector — directly comparable to Smoca as a Zurich-area full-service Swiss software house (also listed as a Smoca client, illustrating the overlap in target segments).
• Ergon Informatik AG: Zurich-based custom software development firm specializing in secure, mission-critical applications for finance and industry — comparable in being a Swiss engineering boutique serving regulated enterprise clients.
• bbv Software Services AG: Swiss software and consulting firm delivering custom development, mobile apps, and IoT solutions to regulated industries — comparable in offering end-to-end Swiss engineering services with strong enterprise focus.
• Puzzle ITC: Bern-based Swiss software services company specializing in open-source custom development and digital transformation — comparable boutique Swiss dev shop with similar SMB-to-enterprise mix and full-stack web/mobile offerings.
• Adnovum: Swiss IT services company focused on custom software development with strong presence in banking, insurance, and public sector — competes for the same enterprise custom-development mandates as Smoca in the Swiss market.
• Zühlke Group: Swiss-founded technology and engineering services firm offering custom software development across industries including mobility, healthcare, and financial services — directly comparable to Smoca's enterprise app development services, though at significantly larger scale.
• Trivadis AG: Swiss IT services firm (part of Accenture) offering custom application development, data, and cloud services — competes with Smoca for enterprise Swiss custom-development mandates, though at much larger scale.
• Noser Engineering AG: Swiss engineering services company providing software, mobile, and embedded development across multiple verticals — comparable boutique-to-mid-market Swiss dev services peer with similar breadth of technology stack.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Smoca_AG
• Facebookfacebook.com/originalsmoca
• LinkedInlinkedin.com/company/smoca-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoca