What heero does

heero, operating commercially under the brand Kazamea énergie, is a French digital intermediary that consolidates residential energy renovation workflows for individual homeowners. Founded in 2020 and headquartered in Paris, the company offers a single online platform (heero.fr / app.kazamea-energie.com) that combines initial energy diagnostics, subsidy eligibility across three French public schemes (MaPrimeRénov', Prime CEE, and Prime énergie), contractor coordination, and a customizable work loan (prêt travaux) intended to cover the residual >80% of renovation cost not absorbed by public aids. The platform covers more than 20 work categories, including insulation, heat pumps, wood boilers, ventilation, solar panels, and comprehensive whole-house renovation.

The core technology is described as a digital project-management and subsidy-coordination platform rather than a proprietary ML or financial-underwriting system. The customer onboarding flow is a hybrid self-serve funnel ("start in 2 minutes") backed by a dedicated human advisor who manages the full renovation journey from initial assessment through work completion. Specific technical architecture, integrations, or proprietary features are not disclosed in the input data.

Commercially, the company runs a direct-to-consumer digital-first go-to-market, with content marketing and SEO-driven guides on insulation, heating, DPE, and renovation financing driving top-of-funnel acquisition. The revenue model is structured as transaction fees on subsidy and loan facilitation, with the prêt travaux product representing a credit-revenue extension. The company operates exclusively in the French domestic market (FRA), has 11-50 employees, and provides no disclosed figures on funding, revenue, ownership, partnerships, or management team.

Name

heero

Website

https://heero.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

heero, operating as Kazamea énergie, is a French digital intermediary that helps residential homeowners coordinate residential energy renovations by managing diagnostics, public subsidies (MaPrimeRénov', Prime CEE, Prime énergie), contractors, and work loans on a single platform.

Ownership category

akta.pro rank

Product category

Residential Energy Renovation Services

NAICS

Environmental Consulting Services (54162)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Environmental & Permitting Execution Services (Erosion Control, Habitat Mitigation, Compliance) (EUAEADAL)

akta.pro secondary industry

Environmental Impact Assessment (EIA) & Due Diligence (BPAHAJAB)

Keywords

• Energy renovation financing
• Home renovation loans
• Government subsidy facilitation
• Heat pump installation
• Residential insulation services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subsidy/Financing Facilitation: Kazamea énergie facilitates government energy subsidies (Prime CEE, MaPrimeRénov', Prime énergie) and offers customizable renovation loans (prêt travaux). The company acts as an intermediary coordinating diagnostics, subsidies, work, and financing - revenue likely derived from loan facilitation fees or commissions from partner artisans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

heero, operating as Kazamea énergie, is an integrated intermediary that helps French homeowners undertake residential energy renovation projects by coordinating energy diagnostics, processing multiple government subsidies (Prime CEE, MaPrimeRénov', Prime énergie), matching customers with accredited artisans, and offering customizable prêts travaux (renovation loans) to cover residual costs after subsidies. The journey is delivered via a digital platform with human advisor support from initial diagnosis through work completion.

Product overview

Kazamea énergie is a single-platform solution for residential energy renovation in France, combining financial guidance (MaPrimeRénov', Prime CEE, Prime énergie subsidies, and customizable work loans), technical advisory services (insulation, heat pumps, boilers, ventilation, solar panels), and project management support. The platform acts as a unified interface where homeowners receive a single advisor, upfront cost coverage (no advance payment required), and integrated subsidy processing for over 20 types of energy renovation work.

Differentiator

Problem solved

Functional benefit

Products and services

• Kazamea énergie – Rénovation énergétique (core platform service)

Quantifiable outcome

• Over 80% of renovation costs remain as remaining customer responsibility after subsidies are applied, highlighting the need for their loan financing product

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Viessmann: Viessmann is a leading European manufacturer of heating, heat pump, and HVAC systems with a growing services and installer-network presence in France. It is comparable as a broad incumbent in the residential energy-renovation value chain that heero addresses, though operating from the equipment side rather than the consumer-finance side.
• EDF: EDF is France's state-influenced incumbent energy company with millions of residential customers and growing home-services offerings (via IZI by EDF). It is a broad incumbent whose strategic moves into renovation, heat pumps, and subsidies directly shape the competitive landscape heero operates in.
• Engie Home Services: Engie Home Services is the residential services arm of Engie, one of Europe's largest energy groups, offering heating, insulation, and renovation services to French households. It is a broad incumbent competing in the same end-customer category as heero, with significantly greater resources and a national field-service footprint.

Direct peers

• Économie d'Énergie: Économie d'Énergie is a long-standing French specialist in energy efficiency certificates (CEE) and renovation subsidies, advising households and businesses on available primes. It is comparable to heero as a subsidy-navigation and energy-efficiency advisory platform, though with a more institutional B2B tilt.
• IZI by EDF: IZI by EDF is EDF's home-services subsidiary offering insulation, heating, heat pumps, and renovation services to French homeowners, with subsidy handling built in. It is a direct competitor with the backing of France's largest energy incumbent, giving it structural advantages in brand, balance sheet, and customer cross-sell.
• Effy: Effy is one of France's leading energy renovation intermediaries, helping homeowners access CEE primes and MaPrimeRénov' subsidies and connecting them with certified artisans. It is the closest direct competitor to heero's Kazamea énergie platform, operating the same subsidy-facilitation + contractor-coordination model at larger scale.
• Hello Watt: Hello Watt is a French digital platform that helps households manage energy consumption and undertake renovation work, with services spanning supplier comparison, solar installation, heat pumps, and insulation. It competes head-to-head with heero in the integrated home-energy-services category with a similar direct-to-consumer digital model.
• La Solive: La Solive is a French energy-renovation training and services company that supports individuals pursuing careers in home energy retrofit and connects households to renovation projects. It overlaps with heero on the residential energy-renovation delivery side, though its primary focus is workforce development.

Emerging players

• AXA Climate: AXA Climate is the climate-insurance and adaptation arm of AXA, developing services for households and businesses to manage climate and energy risk, including residential adaptation offerings. It is an emerging player with partial overlap to heero on the residential climate/energy transition theme, though from an insurance-and-services angle rather than renovation intermediation.

Others

• Bpifrance: Bpifrance is the French public investment bank that funds and supports French SMEs and startups, including through green-transition and energy-efficiency programs. It is an ecosystem participant relevant to heero as a potential capital provider, program partner, or co-financer of customer renovation loans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/heero_fr
• Facebookfacebook.com/heero.fr
• LinkedInlinkedin.com/company/heero-travaux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heero