Family Outreach Center

What Family Outreach Center does

Family Outreach Center is a Michigan-incorporated nonprofit behavioral health organization founded in 1979 and headquartered at 1939 Division Avenue South, Grand Rapids. It delivers a continuum of mental health and substance use services spanning trauma treatment (EMDR and Trauma-Focused Cognitive Behavioral Therapy), adult outpatient and intensive outpatient programs, child and adolescent in-home and school-based services, prevention and education, Native American Services, jail mental health and diversion, and community-based programs such as Seeking Safety. The organization employs 101-250 clinicians, case managers, peer support specialists, and program staff, and operates across Kent County and Muskegon County.

The organization is accredited by the Council on Accreditation and is deeply embedded in regional public-sector delivery. It is a partner of Network180 (Kent County's community mental health authority), HealthWest (Muskegon County's community mental health authority), the Kent Schools Service Network (KSSN), and The Lakeshore Regional Entity for Native American Services. Services are delivered in office, in-home, school, and correctional settings, with 18 EMDR-trained therapists and 20+ TF-CBT trained clinicians providing specialized trauma credentials. The end-client base is concentrated in low-income, uninsured, and underinsured families and children, as well as incarcerated individuals and Native American populations.

Revenue is generated through a mix of insurance reimbursement, Medicaid and Medicare, sliding-scale fees, governmental and regional grant funding (notably from Network180, HealthWest, and The Lakeshore Regional Entity), and charitable donations. The GTM motion is direct-to-consumer and referral-driven, with community mental health authorities, schools, correctional facilities, and healthcare providers serving as the primary referral channels. There is no proprietary technology platform; the Squarespace website functions as a marketing and intake resource. Leadership is led by Executive Director and CEO Veneese V. Chandler.

Name

Family Outreach Center

Legal name

Family Outreach Center, Inc.

Website

https://focgr.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Family Outreach Center is a Grand Rapids, Michigan nonprofit founded in 1979 that provides mental health and substance use services, including trauma therapy, outpatient care, school-based services, jail diversion, and culturally specific programs, to low-income, uninsured, and underinsured families across Kent and Muskegon counties.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Family & Parenting Support Services (BPAGAEAC)

Keywords

• Behavioral health services
• Mental health counseling
• Substance use treatment
• Trauma therapy services
• Community mental health

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Behavioral Health Services Revenue: Revenue generated through direct service fees for mental health and substance use treatment services, funded by insurance reimbursement, Medicaid/Medicare, and sliding scale fees for uninsured and underinsured clients.
2. Grant Funding: Nonprofit receives funding from governmental and regional entities including The Lakeshore Regional Entity for Native American Services and partnerships with HealthWest for Muskegon County services.
3. Donations and Charitable Contributions: The organization operates a 'Give' section on its website indicating acceptance of charitable donations to support services regardless of ability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Family Outreach Center delivers behavioral and mental health services to adults, children, adolescents, and families, including trauma therapy (EMDR and TF-CBT), outpatient mental health treatment, substance use disorder programs, school-based services, jail mental health and diversion services, and culturally specific services for Native Americans. Services are delivered in homes, schools, correctional facilities, and the Grand Rapids office, with a commitment to providing care regardless of ability to pay.

Product overview

Family Outreach Center is a nonprofit behavioral health organization offering a comprehensive continuum of mental health and substance use services. The organization operates as a collection of interconnected service programs rather than a technology product. Core programs include Trauma Services (EMDR and TF-CBT therapy), Adult Services (outpatient, recovery management, IOP), Child/Youth/Adolescent Services (in-home, school-based, KSSN), Prevention and Education Services, Native American Services, Community Services, and Jail Mental Health & Diversion services. Services are delivered across Kent County and Muskegon County, Michigan, with a focus on low-income, uninsured, and underinsured families.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Services Specialized trauma treatment services including EMDR therapy and Trauma-Focused Cognitive Behavioral Therapy (TF-CBT) for individuals processing traumatic experiences, delivered by 18 EMDR-trained therapists and 20+ TF-CBT trained clinicians.
• Adult Services Mental health and substance abuse services for adults including outpatient treatment, recovery management, family engagement, and intensive outpatient programs.
• Child, Youth, and Adolescent Services Comprehensive services for children and adolescents (ages 4 to 18) including in-home counseling, TF-CBT, school-based outreach, Kent Schools Service Network (KSSN), and outpatient services.
• Prevention and Education Services Programs supporting social-emotional development and prevention of mental health and substance use disorders in youth, including substance use disorder prevention classes and youth gambling prevention.
• Native American Services Culturally relevant behavioral health services for Native Americans and their descendants in the lakeshore region, including the Native Wisdom virtual education series, funded by The Lakeshore Regional Entity.
• Community Services Community-based outreach including Seeking Safety services for young African-American males, psychiatric services, and community liaison programs.
• Muskegon County Services Recovery management and jail substance use services offered in partnership with HealthWest for Muskegon County residents.
• Jail Mental Health & Diversion Screening, assessments, crisis intervention, and coordination of care for incarcerated populations at Kent County and Muskegon County Correctional Facilities.

Quantifiable outcome

• Serving populations regardless of ability to pay
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Council on AccreditationcoreOthersThe organization displays accreditation from the Council on Accreditation (COA), indicating compliance with industry standards for behavioral health organizations. COA accreditation validates quality standards and service delivery practices.
• HealthWestcoreStrategic or Co-development PartnerPartnership with HealthWest enables delivery of recovery management and jail substance use services in Muskegon County. HealthWest is a community mental health authority serving the Muskegon area.
• Network180 (Kent County Community Mental Health)coreStrategic or Co-development PartnerNetwork180 serves as the pre-paid inpatient health plan for Kent County, referring clients to Family Outreach Center for children's home-based services, school-based services, and outpatient treatment.
• The Lakeshore Regional EntitycoreStrategic or Co-development PartnerFunding provider for Native American Services, enabling culturally relevant behavioral health services for Native Americans and descendants in the lakeshore region.
• Michigan Federation for Children and FamiliesminorOthersOrganizational membership and association with Michigan Federation for Children and Families, a state-level advocacy organization for child and family services.
• Urban Core CollectiveminorOthersCollaborative partnership with Urban Core Collective, a collective impact organization in Grand Rapids focused on community health and social conditions.
• Heart West Michigan United Way (HWMUW)minorOthersPartnership with Heart West Michigan United Way, a charitable organization supporting community health and social service programs in the region.
• Kent Schools Service Network (KSSN)coreStrategic or Co-development PartnerPartnership with KSSN enables in-school mental health services, neighborhood-based services, and coordination with school districts to promote positive academic and social-emotional outcomes for children and families.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pine Rest Christian Mental Health Services: Largest behavioral health provider in West Michigan, headquartered in Grand Rapids. Offers a much broader continuum of inpatient, residential, and outpatient mental health services, competing for the same referral sources, specialty talent, and grant funding as Family Outreach Center.
• Network180 (Kent County Community Mental Health): Kent County's community mental health authority and prepaid inpatient health plan. Functions both as a direct referral source for Family Outreach Center and a broader safety-net provider, operating many of the same service lines in the same county.
• HealthWest: Muskegon County's community mental health authority and Family Outreach Center's partner for Recovery Management and jail substance use services. Overlaps directly in Muskegon County behavioral health delivery.

Direct peers

• Arbor Circle: Grand Rapids-based nonprofit providing family, youth, and behavioral health services including home-based counseling, substance use treatment, and juvenile justice programming. Closely comparable in mission, geography, and service mix.
• Wedgwood Christian Services: Holland, Michigan-based nonprofit providing residential and outpatient behavioral health, autism, and human trafficking services to children and families. Comparable as a West Michigan faith-rooted behavioral health nonprofit serving similar populations.
• Catholic Charities West Michigan: Grand Rapids-based nonprofit delivering behavioral health, family preservation, and community support services. Directly comparable in mission, funding mix (insurance, grants, donations), and target populations.
• Hope Network: Michigan-based nonprofit providing behavioral health, intellectual/developmental disability, and community living services. Comparable in scale, multi-county Michigan footprint, and Medicaid-funded service delivery model.
• Samaritas: Michigan-headquartered nonprofit providing behavioral health, foster care, refugee services, and developmental disability programming. Comparable in nonprofit, multi-service model serving vulnerable children and families.
• Child & Family Services of Michigan: Michigan-wide nonprofit providing child welfare, behavioral health, and family preservation services. Comparable in mission, funding model, and target populations, with overlapping county-level service areas.

Emerging players

• Cherry Health: Grand Rapids-based Federally Qualified Health Center integrating behavioral health into primary care. Adjacent rather than directly competing, but increasingly overlapping in integrated behavioral health delivery in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Family_Outreach
• Facebookfacebook.com/FOCGR
• LinkedInlinkedin.com/company/focgr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Outreach Center