Crenwelge Motors

What Crenwelge Motors does

Crenwelge Motors is a family-owned franchised automotive dealership operating as a Chrysler, Dodge, Jeep, and RAM (CDJR) retailer in Kerrville, Texas, founded in 1927 as a service station in Fredericksburg by Ruben Crenwelge. The dealership is currently led by third-generation owner Tim Crenwelge, who has run the business for approximately 45 years, and operates under the Crenwelge Automotive Group umbrella. It holds the distinction of being recognized as the oldest Jeep dealer in Texas and serves a Texas Hill Country catchment including Kerrville, Boerne, Fredericksburg, and parts of the San Antonio exurb market.

The core product offering consists of new vehicle sales across the four Stellantis brands (Chrysler, Dodge, Jeep, RAM), used and certified pre-owned vehicle sales, vehicle financing and leasing services, full-service maintenance and repair through certified technicians, genuine OEM parts, and a dedicated commercial vehicle channel for fleet buyers. The dealership functions as a one-stop sales-service-parts-finance operation with Express Lane no-appointment service, online inventory search, and custom factory order capabilities. Revenue is generated across five streams: one-time vehicle sales, recurring lease payments, fee-based service work, parts/accessories sales, and finance transaction fees.

The business operates with 11-50 employees out of a single retail location at 301 Main St in Kerrville, with marketing driven by a local website, Facebook, Twitter, and community event participation. Customer tenure among staff is unusually high, with the owner and several key managers carrying 20-45 year tenures totaling 170+ combined years of experience. The dealership has no disclosed parent company, external investors, or capital raises and operates as a privately held independent franchisee.

Name

Crenwelge Motors

Legal name

Crenwelge Motors

Website

https://crenwelgemotors.net

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Crenwelge Motors is a family-owned Chrysler, Dodge, Jeep, and RAM franchised dealership founded in 1927 in Kerrville, Texas. It sells new and used vehicles, provides certified service and OEM parts, and offers financing and leasing to consumers and commercial fleet customers in the Texas Hill Country.

Ownership category

akta.pro rank

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new Chrysler, Dodge, Jeep, RAM vehicles as well as used vehicles from multiple brands. Includes certified pre-owned vehicles.
2. Vehicle Leasing: Lease financing options for new vehicles with terms typically 24-36 months, providing lower monthly payments and flexibility to upgrade.
3. Service and Repairs: Maintenance and repair services including oil changes, brake repair, tune-ups, transmission repair, and express lane service without appointment.
4. Parts and Accessories: Sale of genuine OEM parts and accessories for Chrysler, Dodge, Jeep, and RAM vehicles.
5. Auto Financing: Finance department provides vehicle financing options, pre-approval services, and payment calculator tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Crenwelge Motors is a Chrysler, Dodge, Jeep, and RAM authorized dealership that sells new vehicles across all four Stellantis brands, pre-owned and certified pre-owned vehicles, vehicle financing and leasing, certified maintenance and repair services, and genuine OEM parts. It also maintains a dedicated commercial inventory for fleet buyers and operates an Express Lane no-appointment service.

Product overview

Crenwelge Motors is a Chrysler, Dodge, Jeep, and RAM (CDJR) dealership offering a comprehensive automotive sales and service experience. The product portfolio consists of new vehicle sales across four core brands (Chrysler, Dodge, Jeep, and RAM), used vehicle sales including certified pre-owned options, vehicle financing and leasing services, full-service maintenance and repairs through certified technicians, genuine OEM parts sales, and commercial vehicle/fleet sales. The dealership serves as a one-stop destination for automotive needs in the Texas Hill Country region.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chrysler Vehicles Sales of new Chrysler vehicles including the Pacifica, Pacifica Hybrid, and Voyager minivans to individual and family buyers at the Kerrville, TX dealership.
• New Dodge Vehicles Sales of new Dodge vehicles including the Charger, Durango, and Hornet to performance and family buyers at the Kerrville, TX dealership.
• New Jeep Vehicles Sales of new Jeep vehicles including the Wrangler, Grand Cherokee, Cherokee, Compass, Gladiator, Wagoneer, Grand Wagoneer, and Recon to off-road and lifestyle buyers at the oldest Jeep dealer in Texas.
• New RAM Vehicles Sales of new RAM vehicles including the 1500, 2500, and 3500 pickups, ProMaster vans, and Chassis Cab models for personal and commercial buyers at the Kerrville, TX dealership.
• Used Vehicle Sales Pre-owned and certified pre-owned vehicles from multiple manufacturers available for purchase, including vehicles priced under $25k and under 50k miles.
• Vehicle Financing and Leasing In-house finance department providing auto financing pre-approval, payment calculator tools, and lease options typically spanning 24–36 months, plus the DrivePlus Mastercard credit card program.
• Vehicle Service and Repairs Certified maintenance and repair services including oil changes, brake repair, tune-ups, transmission repair, tire rotation, and an Express Lane no-appointment service, performed by Stellantis Master Technicians.
• Parts Department Sales and ordering of genuine OEM parts and accessories for Chrysler, Dodge, Jeep, and RAM vehicles.
• Commercial and Fleet Vehicles Dedicated commercial inventory and fleet sales of work trucks, cargo vans, and chassis cab models for local businesses and fleet operators, supported by a dedicated commercial sales team.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Group 1 Automotive: One of the largest publicly traded U.S. franchised auto dealer groups with significant Texas footprint. Comparable as a multi-brand franchised retailer operating sales, service, parts, and F&I under one corporate structure, though at vastly greater scale than Crenwelge.
• Lithia Motors: Largest U.S. franchised auto dealer group with hundreds of rooftops nationwide and an aggressive Texas/Southwest presence. Operates the same franchised dealer business model (new, used, service, parts, F&I) that Crenwelge runs, but at consolidated-group scale.
• AutoNation: Largest U.S. dealership chain by revenue, with broad OEM representation including Stellantis brands. Directly comparable in that it sells new vehicles, certified pre-owned, financing, and service — but at a publicly traded, multi-state scale versus Crenwelge's single location.
• Sonic Automotive: Publicly traded franchised dealer group with significant Texas and Southeast presence, including Stellantis franchises. Comparable business model (franchised sales + EchoPark used-car stores + F&I), but with a national footprint and public-company cost structure.
• Asbury Automotive Group: Large U.S. franchised auto retailer with meaningful Texas and Sunbelt exposure. Operates the same new/used/service/parts/F&I retailer model as Crenwelge, but at consolidated-group scale with publicly disclosed financials.
• Berkshire Hathaway Automotive: Owner of one of the largest U.S. franchised dealership networks (formerly Van Tuyl). Relevant as a broad franchised auto retailer operating under a multi-rooftop, multi-brand model — analogous structure to Crenwelge but with national reach.
• Hendrick Automotive Group: Largest privately held U.S. dealer group, deeply rooted in the Carolinas but with growing Texas and Southwest presence. Same franchised-dealer business model with F&I, service, and parts; comparable in being privately held and long-tenured, but orders of magnitude larger.

Regional players

• Covert Chrysler Dodge Jeep Ram: Texas CDJR franchise dealer (Bastrop, near Austin) selling the same Stellantis brands as Crenwelge. Closest direct peer by OEM franchise mix; differs in being larger, in the Austin metro rather than the Hill Country, and not nearly as long-tenured.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crenwelgemotors
• Facebookfacebook.com/crenwelgeCDJR

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crenwelge Motors