WB Wood
WB Wood is a privately held commercial furniture dealership and project management firm founded in 1905, serving corporate, education, healthcare, and hospitality clients across North America as a Haworth Best in Class Dealer with 300+ manufacturer partnerships.
- Company typePrivate
- Founded1905
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What WB Wood does
WB Wood is a privately held commercial furniture dealership and project management firm founded in 1905 and headquartered in New York City, with regional offices in Basking Ridge, New Jersey and Miami, Florida. The company serves corporate, education, healthcare, and hospitality clients across North America, providing end-to-end office furniture procurement, design consultation, and installation project management. WB Wood operates as a Haworth Best in Class Dealer and authorized representative for 300+ industry-leading manufacturers, giving it access to a broad product portfolio spanning seating, workspaces, tables, storage, lighting, architectural interiors, and outdoor furniture.
The company's service portfolio complements its product offering with project budget analysis, schedule adherence, cost control, quality assurance, delivery and installation, punchlist management, office furniture liquidation, and ongoing Day-2 account support. Underlying technology includes CAD drawing capabilities and project scheduling tools used for stakeholder collaboration, with project-based quote-based pricing and multi-year contract cadences. The go-to-market is enterprise field sales employing a consultative approach, beginning with kickoff meetings and working closely with architects, design firms, and general contractors on large multi-floor deployments.
Revenue is generated primarily through one-time furniture sales and project-based professional services engagements. The company is wholly owned by Richard Mines, who became sole owner in 2009, and revenue is not publicly disclosed. Notable enterprise customers include RenaissanceRe, BMW, AEO, Chainalysis, MacMillan Publishers, Apollo Global Management, Paul Hastings, MarketAxess, TikTok, Goldman Sachs, JP Morgan, MetLife, NYU Langone Health, and Davis Polk, alongside education clients such as New Dawn School and The Peck School.
WB Wood firmographics
Firmographics- Name
- WB Wood
- Legal name
- WB Wood
- Website
- https://wbwood.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WB Wood is a privately held commercial furniture dealership and project management firm founded in 1905, serving corporate, education, healthcare, and hospitality clients across North America as a Haworth Best in Class Dealer with 300+ manufacturer partnerships.
- Ownership category
- akta.pro rank
Where WB Wood is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WB Wood business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Furniture Sales and Procurement: Revenue generated from the sale and procurement of office furniture through its network of 300+ manufacturer partners. The company serves as a dealer/distributor for Haworth (primary partner) and numerous other furniture manufacturers.
- Project Management Services: Comprehensive project management services including budget analysis, scheduling, cost control, quality assurance, delivery coordination, installation oversight, and ongoing support for furniture projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
WB Wood product offering
Product offeringCore offering
WB Wood is a commercial furniture dealership and project management company that procures office furniture from 300+ manufacturer partners (Haworth as the flagship partner) and delivers it through end-to-end project management services. The company sells seating, workstations, tables, storage, lighting, architectural interiors, accessories, and outdoor furniture, and wraps each sale with dedicated services including budget analysis, scheduling, cost control, quality assurance, delivery coordination, installation oversight, punchlist resolution, and ongoing account support.
Product overview
WB Wood is a furniture dealership and project management company offering a comprehensive portfolio of office furniture products and services. Their product offerings include Accessories, Architectural Interiors & Dividers, Lighting, Seating, Storage, Tables, Workspaces, and Outdoor Office Furniture sourced from 300+ manufacturer partners with Haworth as their premier partner. Their service portfolio complements the product line with Project Budget Services, Schedule Adherence, Cost Control, Quality Assurance, Delivery & Installation, Punchlist Services, Office Furniture Liquidation, and Ongoing Support. The company serves corporate, education, and healthcare markets across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Seating
Companies that use WB Wood
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
WB Wood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WB Wood partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic and core.
- Sequoyah Office InteriorsstrategicWB Wood announced a strategic alliance with Sequoyah Office Interiors (SOI), a certified Woman and Minority Owned Business Enterprise (WMBE) led by Victoria Landau. SOI specializes in design, furniture procurement, and project management, bringing diversity and innovation to the office furniture industry. The partnership expands WB Wood's capabilities and diversity reach.
- HaworthcoreWB Wood became a Haworth Best in Class Dealer in January 2023. Haworth is a leading manufacturer of environmentally friendly, ergonomic, and innovative office furniture. WB Wood has access to Haworth's full product portfolio including Zody and Fern seating, Openest lounge and desking elements, Compose workspaces, Pergola architectural workspace, and additional design brands such as Janus et Cie, BuzziSpace, Cassina, Cappellini, and Poltrona Frau. This is a flagship partnership for WB Wood.
- 300+ Manufacturer PartnerscoreWB Wood partners with over 300 industry-leading manufacturers spanning the design and budget spectrum. Extensive list includes Herman Miller, Knoll, Steelcase, Vitra, Humanscale, and numerous other commercial furniture manufacturers. Products range from seating and tables to architectural interiors, lighting, and outdoor furniture.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
WB Wood competitors and assessment
Company assessmentBroad incumbents
- Haworth: Haworth is a global office furniture manufacturer and WB Wood's flagship partner. While they partner rather than compete directly, Haworth's dealer network economics and direct-to-customer offerings shape the competitive landscape for WB Wood's enterprise dealership business.
- Teknion: Teknion is a major Canadian office furniture manufacturer with significant US presence, offering systems furniture, seating, and architectural products through a dealer network. They are a broad incumbent whose products are distributed through commercial furniture dealers like WB Wood.
- MillerKnoll: MillerKnoll is the parent company of Herman Miller and Knoll, two of the largest office furniture manufacturers globally. As a manufacturer of products WB Wood distributes, they are a broad incumbent shaping the contract furniture supply chain and competitive dynamics.
- Steelcase: Steelcase is one of the largest office furniture manufacturers worldwide, with their own dealer network serving enterprise clients. As a manufacturer whose products are available through WB Wood's 300+ partner network, they are a broad incumbent in the same supply chain.
Direct peers
- Tangram Interiors: Tangram is one of the largest commercial furniture dealerships in the US, operating across multiple states with a similar multi-manufacturer representation model and strong project management services. They directly compete with WB Wood for enterprise furniture contracts in overlapping geographies.
- One Workplace: One Workplace is a major Bay Area commercial furniture dealership with deep Herman Miller and Knoll relationships, offering workplace strategy, design, and project management services. They are a direct peer offering similar full-service enterprise furniture solutions to corporate clients.
- Atmosphere Commercial Interiors: Atmosphere Commercial Interiors is a Texas-based commercial furniture dealership serving enterprise, healthcare, and education clients with multi-manufacturer representation. They are a direct peer in the commercial furniture dealership industry with comparable services and client verticals.
- Office Furniture Solutions: Office Furniture Solutions is a regional commercial furniture dealership serving the Northeast with similar contract furniture, design, and project management services. They compete directly with WB Wood in the NY/NJ commercial furniture market.
- Creative Office Pavilion: Creative Office Pavilion is a mid-Atlantic commercial furniture dealership serving corporate, education, and healthcare clients with Haworth, Knoll, and Herman Miller products. They directly compete with WB Wood in the Northeast metropolitan market for enterprise contract furniture projects.
- Office Environments: Office Environments is a large commercial furniture dealership serving the Southeast US with multiple manufacturer partnerships and project management services. They are a direct competitor in the commercial furniture dealership space with similar multi-vertical reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WB Wood social profiles
Digital presenceWB Wood financial estimates
Financial estimateRevenue estimate
Valuation estimate
WB Wood leadership team
Management profileNumber of profiles
Profiles7 records
WB Wood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WB Wood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WB Wood
What does WB Wood do?
WB Wood is a commercial furniture dealership and project management company that procures office furniture from 300+ manufacturer partners (Haworth as the flagship partner) and delivers it through end-to-end project management services. The company sells seating, workstations, tables, storage, lighting, architectural interiors, accessories, and outdoor furniture, and wraps each sale with dedicated services including budget analysis, scheduling, cost control, quality assurance, delivery coordination, installation oversight, punchlist resolution, and ongoing account support.
Is WB Wood a public or private company?
WB Wood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WB Wood founded?
WB Wood was founded in 1905. It employs 101 to 250 people.
Where is WB Wood based?
WB Wood is headquartered in New York, United States, in the North America region.
How does WB Wood make money?
Two revenue lines are on record. Furniture Sales and Procurement is the primary driver. The others are project Management Services.
Who are WB Wood's main competitors?
Broad incumbents on record are Haworth, Teknion, MillerKnoll and Steelcase. Direct peers are Tangram Interiors, One Workplace, Atmosphere Commercial Interiors, Office Furniture Solutions, Creative Office Pavilion and Office Environments.
Does WB Wood have an API?
No public API is recorded for WB Wood.