Ringling Brothers Barnum and Bailey Circus
Ringling Bros. and Barnum & Bailey Circus, operated by Feld Entertainment, runs a 60-city North American arena tour of The Greatest Show On Earth featuring 65 international performers, selling tickets, merchandise, and branded partnerships to multi-generational family audiences.
- Company typePrivate
- Founded1884
- HeadquartersPalmetto, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Ringling Brothers Barnum and Bailey Circus does
Ringling Bros. and Barnum & Bailey Circus, operated by privately held Feld Entertainment, Inc. (Virginia, USA), is a touring live-entertainment company that produces The Greatest Show On Earth, currently in its 148th Edition following a 2023 relaunch after a 2017 shutdown. The company runs a 60-city North American arena tour featuring 65 performers drawn from 17 countries, delivering an animal-free, music-driven spectacle built around trapeze, acrobatic troupes, human cannonball, and extreme-sports acts. Proprietary production technology includes Sonic Spatial directional audio, an automated Spotlight Tracking System, large-format LED screens with live camera capture, and a 360-degree modular performance area.
The business model is anchored in live-event ticket sales distributed through the company's own website, Ticketmaster, AXS, and venue partners, with kids' tickets priced at $15-20 and standard adult tickets priced by market and seat location. Supplementary revenue comes from merchandise (apparel, plush toys, limited-edition collaborations), brand partnerships and licensing (Maddox Batson music integration, Monster Jam Bailey Circuit truck, Blippi co-production, Ringling x Highlights Magazine), and the Ringling Insider fan program. Sub-brands such as Ringling Kids, WOW'd (YouTube prank series), CircusFit, and Bailey's Doghouse extend engagement beyond tour windows across TikTok, Instagram, YouTube, and email/SMS channels.
The primary customer is multi-generational U.S. families with children, supplemented by heritage circus enthusiasts and arena event-goers; the company owns no external institutional investors and reports no public financials.
Ringling Brothers Barnum and Bailey Circus firmographics
Firmographics- Name
- Ringling Brothers Barnum and Bailey Circus
- Legal name
- Feld Entertainment, Inc.
- Website
- https://ringling.com
- Company type
- Private
- Founded year
- 1884
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ringling Bros. and Barnum & Bailey Circus, operated by Feld Entertainment, runs a 60-city North American arena tour of The Greatest Show On Earth featuring 65 international performers, selling tickets, merchandise, and branded partnerships to multi-generational family audiences.
- Ownership category
- akta.pro rank
Ringling Brothers Barnum and Bailey Circus industry classification
Industry- Product category
- Live Circus Entertainment
- NAICS
- Other Performing Arts Companies (71119), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Circus, Magic & Variety Shows (THAJAFAH)
- akta.pro secondary industry
- Circus & Physical Theatre (MPAGABAL)
Keywords
Where Ringling Brothers Barnum and Bailey Circus is headquartered
LocationHeadquarters
- HQ city
- Palmetto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ringling Brothers Barnum and Bailey Circus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Live Event Ticket Sales: Primary revenue stream from touring circus performances. Tickets sold through official website, Ticketmaster, AXS, and venue-specific ticketing partners. Pricing varies by market with kids' tickets at $15-20 and adult tickets at standard pricing.
- Merchandise: Sale of Ringling-branded merchandise including apparel, collectibles, plush toys (Bailey Circuit plush), and limited-edition collaborations. Includes online store and venue-based merchandise sales.
- Brand Partnerships and Collaborations: Revenue from music artist integrations (Maddox Batson collaboration), branded merchandise partnerships, and promotional collaborations with sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids' Tickets - Limited Time Offer |
| Unit Pricing | Pay-as-you-go | Standard Adult Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Ringling Brothers Barnum and Bailey Circus product offering
Product offeringCore offering
Ringling Bros. and Barnum & Bailey produces and tours "The Greatest Show On Earth," a music-driven, animal-free live circus show featuring world-class acrobats, aerialists, trapeze artists, comedians, and musicians performing across 60+ arena venues in North America. Revenue is generated primarily through ticket sales, with supplementary income from branded merchandise, brand collaborations, and family-focused content.
Product overview
Ringling Bros. and Barnum & Bailey operates as a live entertainment company producing The Greatest Show On Earth, a touring circus show now in its 148th Edition. The company has evolved from a traditional circus to a music-driven, animal-free entertainment experience featuring 65 performers from 17 countries. The product portfolio includes the core circus show, kids-focused content (Ringling Kids, Ringling & Friends featuring Blippi, Bailey's Doghouse), merchandise, the Ringling Insider fan program, educational activities (Ringling Activity Sheets, Ringling Highlights Magazine), and entertainment content (WOW'd prank series, CircusFit workouts). The company is owned and operated by Feld Entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- Bailey Circuit: A robotic dog character from The Greatest Show On Earth, created with a titanium metal body and heart of gold, who performs tricks and dances at shows. Has been expanded into a Monster Jam collaboration with a dedicated monster truck.
Products and services
- The Greatest Show On Earth Core touring live circus show featuring world-class acrobats, aerialists, trapeze artists, comedians, and musicians performing across 60+ arena venues in North America. Targeted at families and multi-generational audiences; tickets sold per performance via ringling.com, Ticketmaster, AXS, and venue systems.
- Ringling Merchandise Official Ringling-branded merchandise including apparel, collectibles, plush toys (e.g., Bailey Circuit plush), and limited-edition collaborations, sold online and at tour venues to fans and families.
- Ringling Highlights Magazine Special edition collaboration magazine between Ringling and Highlights featuring circus-themed fun, interactive activities, stories, and puzzles for children.
- The Greatest Show On Earth Album Digital music album featuring fan-favorite songs from The Greatest Show On Earth, distributed on streaming platforms alongside the live tour.
Quantifiable outcome
- 65 performers from 17 countries deliver world-class circus entertainment
- +2 more outcomes
Companies that use Ringling Brothers Barnum and Bailey Circus
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Ringling Brothers Barnum and Bailey Circus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ringling Brothers Barnum and Bailey Circus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- Maddox BatsonflagshipCountry music teen sensation collaboration featuring custom remixes of Batson's songs integrated into The Greatest Show On Earth tour. First-ever music artist integration in Ringling's 150-year history. Custom mashup blends modern country sound with live circus performance, featuring exclusive song debut 'If I See Her Again' on January 2 in Tampa. Limited-edition Ringling x Maddox Batson merch available at tour stops.
- Monster Jam (Feld Entertainment)coreFirst-of-its-kind collaboration between The Greatest Show On Earth and Monster Jam producing the Bailey Circuit Monster Jam truck. Bailey Circuit, the robotic pup from Ringling, inspired a Monster Jam truck that debuted in Raleigh, NC on July 26, 2025 with 2019 Monster Jam All-Star Challenge Best Trick Champion Brianna Mahon behind the wheel.
- The Ringling MuseumminorThe Greatest Show On Earth Gallery opened at The Ringling Museum in Sarasota, sharing the story of how Ringling Bros. and Barnum & Bailey grew to become one of the most recognized brands under the Feld Family era.
- BlippicoreAll-new series featuring Blippi joining Ringling Bros. and Barnum & Bailey for exciting hijinks at The Greatest Show On Earth. Content designed to appeal to young children and introduce circus arts through familiar entertainment personalities.
- Highlights MagazineminorPartnership with Highlights magazine to create a special Ringling Highlights Magazine edition, combining two iconic American brands to inspire wonder, imagination, and family memories.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Ringling Brothers Barnum and Bailey Circus competitors and assessment
Company assessmentDirect peers
- Cirque du Soleil: Cirque du Soleil is the most direct comparable — a major touring circus-style production company with resident and touring shows featuring elite acrobatic talent, arena-scale productions, and family-oriented audiences. Both compete for the same live family entertainment dollars globally.
- Big Apple Circus: Big Apple Circus is a traditional American one-ring circus that operates as a New York-based resident and touring production. It directly competes with Ringling in the family circus category, with similar talent-driven acts and a heritage brand positioning.
- Cavalia (Luzia): Cavalia (now branded as Luzia in some markets) is a touring large-scale theatrical production featuring acrobats and aerialists under a big-top. It competes for the same family live entertainment audience with a similar touring arena/tent model.
- UniverSoul Circus: UniverSoul Circus is a touring US circus with a multicultural, family-oriented format and tent-based performances. It targets similar family audiences with affordable ticket pricing in markets that overlap with Ringling's tour.
- Circus Vargas: Circus Vargas is a traditional US-based touring big-top circus featuring acrobats, clowns, and family acts. It serves the same family live entertainment category as Ringling, though at a smaller scale and price point.
- Sesame Street Live (Round Room Live): Sesame Street Live is a touring family stage show featuring the Sesame Street IP, produced by Round Room Live. It competes for the same family live entertainment audience as Ringling, particularly for younger children.
- Harlem Globetrotters: The Harlem Globetrotters are a touring arena entertainment show featuring basketball, comedy, and family-friendly performance. They share Ringling's touring arena business model, ticketing partners, and family audience demographic.
Broad incumbents
- Disney On Ice (Feld Entertainment): Disney On Ice is a sister Feld Entertainment touring production featuring Disney characters in arena ice shows. It is operated by the same parent company as Ringling and competes for the same family live entertainment arena bookings.
- Monster Jam (Feld Entertainment): Monster Jam is Feld Entertainment's touring monster truck arena show. It shares the same touring arena infrastructure, ticketing partners, and family audience as Ringling, and is the partner for the Bailey Circuit Monster Jam truck collaboration.
Emerging players
- Blue Man Group: Blue Man Group is a live theatrical production featuring performance art, music, and technology. It competes for family and adult live entertainment dollars with technology-integrated stage shows, though it operates with resident productions rather than a national tour.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ringling Brothers Barnum and Bailey Circus social profiles
Digital presenceRingling Brothers Barnum and Bailey Circus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ringling Brothers Barnum and Bailey Circus leadership team
Management profileNumber of profiles
Profiles3 records
Ringling Brothers Barnum and Bailey Circus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ringling Brothers Barnum and Bailey Circus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ringling Brothers Barnum and Bailey Circus
What does Ringling Brothers Barnum and Bailey Circus do?
Ringling Bros. and Barnum & Bailey produces and tours "The Greatest Show On Earth," a music-driven, animal-free live circus show featuring world-class acrobats, aerialists, trapeze artists, comedians, and musicians performing across 60+ arena venues in North America. Revenue is generated primarily through ticket sales, with supplementary income from branded merchandise, brand collaborations, and family-focused content.
Is Ringling Brothers Barnum and Bailey Circus a public or private company?
Ringling Brothers Barnum and Bailey Circus is a private company. It is classified as family owned and is currently operating.
When was Ringling Brothers Barnum and Bailey Circus founded?
Ringling Brothers Barnum and Bailey Circus was founded in 1884. It employs 1,001 to 5,000 people.
Where is Ringling Brothers Barnum and Bailey Circus based?
Ringling Brothers Barnum and Bailey Circus is headquartered in Palmetto, United States, in the North America region.
How does Ringling Brothers Barnum and Bailey Circus make money?
Three revenue lines are on record. Live Event Ticket Sales are the primary driver. The others are merchandise and brand Partnerships and Collaborations.
Who are Ringling Brothers Barnum and Bailey Circus's main competitors?
Direct peers on record are Cirque du Soleil, Big Apple Circus, Cavalia (Luzia), UniverSoul Circus, Circus Vargas, Sesame Street Live (Round Room Live) and Harlem Globetrotters. Broad incumbents are Disney On Ice (Feld Entertainment) and Monster Jam (Feld Entertainment). Blue Man Group is listed as an emerging player.
Does Ringling Brothers Barnum and Bailey Circus have an API?
No public API is recorded for Ringling Brothers Barnum and Bailey Circus.
What industry is Ringling Brothers Barnum and Bailey Circus in?
Ringling Brothers Barnum and Bailey Circus's product category is Live Circus Entertainment. Its primary akta.pro industry code is THAJAFAH, Circus, Magic & Variety Shows, with a secondary code of MPAGABAL, Circus & Physical Theatre. Its NAICS code is 71119 and its SIC code is 7990.