What Blippi does

Blippi is a global preschool educational entertainment brand founded in 2014, built around the live-action character Blippi and companion character Meekah, who explore real-world locations (farms, zoos, factories, museums) to teach children ages 1–5 about professions, places, and concepts through play and movement. The brand is owned by Moonbug Entertainment Limited (a UK private company, itself acquired by Candle Media in 2023) and operates an integrated product portfolio including the flagship live-action show, the animated series Blippi Wonders, the Netflix-distributed Blippi's Job Show, the Meekah spin-off, music distributed on Spotify/Apple Music/Amazon Music/SiriusXM channel 136, two mobile apps (Blippi's Curiosity Club subscription app launched 2025; Coloring with Blippi & Friends powered by Crayola), the Find the Blippis Roblox game with 140+ collectible characters, the Be Like Blippi touring live show, an interactive world map on blippi.com, and branded merchandise across Amazon, Walmart, and Target. Content is localized in 30 languages.

The business model is multi-stream and licensing-anchored. Revenue is generated through (1) content licensing and royalty deals with streaming platforms (Netflix, YouTube, Prime Video) and music services, (2) subscription revenue from the Curiosity Club mobile app on Apple App Store and Google Play, (3) merchandise licensing to major retailers, (4) ticketing revenue from the Be Like Blippi Tour sold via Ticketmaster and Eventbrite, (5) freemium revenue (and brand-promotional value) from Roblox and the coloring app, and (6) music royalties. Distribution relies on a product-led growth motion leveraging the brand's organic reach on YouTube, Instagram, Facebook, and TikTok, supplemented by streaming platform promotion, retail placement, live event marketing, and brand collaborations (Yellowcard, Crayola, Michael Phelps, Sesame Street, Ms Rachel, Emily Calandrelli, Walt Disney World). Technology infrastructure is conventional consumer-media: Wix-hosted website, native iOS/Android apps, Roblox integration, and third-party streaming/retail platforms. End consumers are preschool children, with parents and guardians acting as the purchasing decision-makers and merchandise/gift buyers as a secondary segment.

Name

Blippi

Legal name

Moonbug Entertainment Limited

Website

https://blippi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Blippi is a global preschool educational entertainment brand founded in 2014, producing live-action and animated content distributed across Netflix, YouTube, Prime Video, music services, mobile apps, Roblox, live tours, and major retail in 30 languages. Owned by Moonbug Entertainment (a Candle Media subsidiary), it monetizes via streaming licensing, merchandise, subscriptions, and live events.

Ownership category

akta.pro rank

Product category

Children's Educational Entertainment

NAICS

Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Doll, Toy, and Game Manufacturing (33993)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Children's educational content
• Preschool entertainment
• Kids educational videos
• Digital children's media
• Family entertainment franchise

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Licensing and Distribution: Blippi content is licensed to major streaming platforms including Netflix, YouTube, and Prime Video. Revenue is generated through licensing deals where platforms pay for exclusive or non-exclusive access to Blippi's video content library.
2. Mobile App Subscriptions: Blippi's Curiosity Club mobile app offers premium content including skill-building games, daily experiments, exclusive in-app calls, and ad-free videos. Available on Apple App Store and Google Play Store with subscription-based monetization.
3. Gaming and Virtual Experiences: Revenue generated from branded gaming experiences including Roblox games (Find the Blippis) and mobile coloring apps. May include in-app purchases or be free-to-play with promotional value.
4. Live Tours and Experiences: The Be Like Blippi Tour generates revenue through ticket sales for live stage shows featuring Blippi and Meekah. Tickets are sold through third-party platforms like Ticketmaster and Eventbrite. The tour includes music, dancing, and interactive elements.
5. Merchandise Licensing: Blippi and Meekah branded products including toys, apparel, bedding, books, backpacks, and more are sold through major retailers. Revenue is generated through licensing agreements with manufacturing and retail partners including Amazon, Walmart, Target, and other top retailers.
6. Music and Audio Content: Blippi music catalog is distributed across major streaming platforms including Amazon Music, Spotify, Apple Music, and SiriusXM. Revenue comes from streaming royalties and music sales. Collaboration with Yellowcard on 'Go Go Go' demonstrates music as a distinct content vertical.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

Blippi is a children's educational entertainment brand that creates video content featuring an educational character designed to teach preschool-age children about the world around them. The brand produces shows, mobile apps, a Roblox game, live tours, music, and licensed merchandise, with content distributed globally in 30 languages.

Product overview

Blippi is a comprehensive children's educational entertainment brand that offers a multi-platform portfolio spanning live-action video content, animated series, music and audio, interactive mobile apps, Roblox gaming, and live touring experiences. The core offering centers on the flagship Blippi live-action show and its companion Meekah series, which feature real-world exploration and learning through play for preschoolers. The product ecosystem is anchored by Blippi's Curiosity Club mobile app, which serves as a central hub connecting games, experiments, and exclusive video content. Additional products include Find the Blippis (Roblox game), Coloring with Blippi & Friends (mobile app), the Be Like Blippi Tour (live stage show), Blippi Wonders (animated series), Blippi's Job Show (Netflix series), podcasts, music albums, an interactive world map, and the Blippi Job Generator. Content is distributed across YouTube, Netflix, Prime Video, Spotify, Apple Music, Amazon Music, SiriusXM, and major app stores, while live experiences bring the brand to families through touring shows.

Differentiator

Problem solved

Functional benefit

Brands

• Blippi's Curiosity Club: Blippi's first mobile app featuring skill-building games, daily experiments, exclusive in-app calls, and ad-free videos.
• Find the Blippis
• Coloring with Blippi & Friends
• Blippi Wonders

Products and services

• Blippi Video Content and Shows
• Blippi Mobile App
• Blippi Roblox Game
• Blippi Live Tours
• Blippi Music
• Blippi Licensed Merchandise

Quantifiable outcome

• Content available in 30 different languages including English, Spanish, Brazilian Portuguese, German, French, and Italian

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• YellowcardminorStrategic or Co-development Partner · 1 January 2024Music collaboration on 'Go Go Go' - a high-energy pop-punk song featuring Blippi and the band Yellowcard. The collaboration represents Blippi's expansion into cross-genre music partnerships targeting both children and parents who grew up with Yellowcard.
• Michael PhelpsminorStrategic or Co-development Partner · 1 January 2024Olympic swimmer Michael Phelps appears as a special guest in the 'CoComelon: The Melon Patch' episode featuring Blippi and Ms. Appleberry. The collaboration brings athletic celebrity presence to Blippi's content ecosystem.
• Moonbug Entertainment LimitedcoreStrategic or Co-development Partner · 1 January 2018Moonbug Entertainment is the parent company and rights holder for Blippi. Founded in 2018, Moonbug is a global entertainment company that creates and distributes inspiring and engaging stories for children. Blippi is one of Moonbug's flagship properties alongside CoComelon. Moonbug is headquartered in London with offices in Los Angeles and Singapore, and is part of Candle Media.
• CrayolaminorStrategic or Co-development PartnerCrayola provides the coloring engine powering the 'Coloring with Blippi & Friends' mobile app. The partnership brings Crayola's brand recognition and coloring technology to Blippi's digital content ecosystem, featuring characters from Blippi, CoComelon, Little Angel, Morphle, and Oddbods.
• SiriusXMminorChannel Partner/ Reseller/ DistributorSiriusXM hosts Blippi's Vehicle Show on channel 136 (CoComelon and Friends). This radio distribution partnership extends Blippi's audio content reach into homes and vehicles through satellite and streaming radio.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix serves as a primary streaming distribution platform for Blippi content including Blippi's Job Show. The partnership provides Blippi access to Netflix's subscriber base for premium ad-free content delivery.
• YouTubecoreChannel Partner/ Reseller/ DistributorYouTube hosts the official @Blippi channel as the primary free streaming destination with thousands of videos. YouTube also features Blippi content in its children and family content recommendations.
• Prime VideocoreChannel Partner/ Reseller/ DistributorAmazon Prime Video distributes Blippi content to Prime subscribers, providing another major streaming platform reach for the brand's educational content.
• RobloxcoreChannel Partner/ Reseller/ DistributorRoblox hosts 'Find the Blippis' game - a free virtual world where players discover over 140 collectible Blippi characters. The game was originally launched as 'Blippi's Playground' in late 2023 and renamed in August 2024, demonstrating an ongoing gaming platform partnership.
• Amazon, Walmart, TargetcoreChannel Partner/ Reseller/ DistributorMajor retail partners for Blippi merchandise including toys, apparel, bedding, books, backpacks, and party supplies. These partnerships provide physical and digital retail distribution for the brand's merchandise vertical.
• Sesame StreetminorStrategic or Co-development PartnerBlippi has appeared in episodes featuring friends from Sesame Street, representing a cross-brand collaboration between major children's entertainment properties.
• Ms Rachel (Rachel Accurso)minorStrategic or Co-development PartnerBlippi has collaborated with Ms Rachel, a popular children's content creator, in special episodes featuring both characters.
• Emily CalandrelliminorStrategic or Co-development PartnerBlippi has featured appearances with Emily Calandrelli (The Space Gal), bringing science and space education content to the Blippi audience through cross-collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nick Jr. (Paramount): Paramount's preschool brand and streaming destination (PAW Patrol, Blue's Clues). Direct competitor for preschool attention and ad-supported streaming inventory.
• Sesame Workshop: Long-established nonprofit owner of Sesame Street and other preschool IP. Overlaps directly on educational content for the same 1-5 demographic and is a featured Blippi collaboration partner.
• Disney Junior: Disney's preschool linear and streaming channel with branded original series and merchandise. Overlaps on streaming distribution and preschool audience.

Direct peers

• Super Simple Songs: Preschool music-and-video brand with strong YouTube presence, app portfolio, and merchandise. Directly comparable on format and audience overlap with Blippi.
• CoComelon: Sister brand under Moonbug/Candle Media, the leading nursery-rhyme/preschool animation on YouTube with comparable distribution and merchandising strategy. Most direct comparable for portfolio positioning and monetization model.
• Pinkfong (SmartStudy): Creator of Baby Shark, with a multi-platform preschool content empire spanning streaming, music, apps, merchandise, and live tours. Highly comparable business model and audience.
• Ryan's World (pocket.watch): Kids influencer IP with massive YouTube footprint, retail merchandise, and a content-to-consumer product franchise at Target and Walmart. Comparable edutainment-meets-toy strategy.
• Little Baby Bum: Nursery-rhyme animated kids YouTube channel now part of Moonbug. Compares on production format, audience, and distribution footprint.
• Ms Rachel: Solo educator-creator delivering preschool speech-and-language edutainment across YouTube and Netflix. Closely comparable target audience, educational value proposition, and platform mix.

Regional players

• Kidoodle.TV: Ad-supported kids streaming service with subscription tiers serving families. Competes for the same parental subscription wallet but skews more platform than content IP.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Blippi
• Facebookfacebook.com/Blippi
• Instagraminstagram.com/blippi/#
• TikToktiktok.com/@blippi
• Xx.com/blippiofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blippi