Art Therapy
Art Therapy is a solo private psychotherapy practice in Ramat Gan, Israel, operated by Kobi Cauly, offering art therapy, CBT, EMDR, and Virtual Reality Therapy to adolescents and adults on a direct-to-consumer fee-for-service basis.
- Company typePrivate
- Founded-
- HeadquartersRamat Gan, Israel
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Art Therapy does
Art Therapy is a solo private psychotherapy practice operating as a sole proprietorship under Kobi Cauly, located at 2 HaMa'apil Street in Ramat Gan, Israel. The practice serves adolescents and adults experiencing a range of mental health difficulties and life challenges, offering four integrated therapeutic modalities: Art Therapy, Cognitive Behavioral Therapy integrated with arts (CBArts), EMDR (Eye Movement Desensitization and Reprocessing), and Virtual Reality Therapy (VRT). The underlying technical component of note is the VRT system, which uses virtual reality environments to enable exposure-based treatment for anxiety, social anxiety, specific phobias, and trauma by simulating complex scenarios in a controlled setting. The remaining modalities are evidence-based psychotherapeutic methods delivered in a private clinic environment.
The business model is direct-to-consumer fee-for-service professional services. Individual clients contact the practice via phone (050-8318110), WhatsApp, email, or a website contact form to schedule appointments; pricing is not publicly disclosed and is determined through direct inquiry. The practice employs no staff beyond the founder. Kobi Cauly holds senior instructor (Yahat) credentials, multiple master's degrees in Special Education and Arts Therapy, and is a doctoral candidate at Bar Ilan University; he also lectures at multiple therapist training programs across Israel and supervises other clinicians. The practice maintains professional affiliations with the Israel Art Therapy Association (Yahat), the Israel CBT Association (IATA), and EMDR Israel.
Operationally, the practice is small-scale and domestically focused, serving the Israeli market from a single Ramat Gan clinic with no disclosed plans for geographic expansion, additional hiring, or external funding. The value proposition centers on combining multiple evidence-based therapeutic approaches — including non-verbal expressive modalities — under one senior practitioner, targeting clients for whom traditional verbal therapy alone is insufficient. Marketing is conducted through organic social channels (Facebook, LinkedIn) and direct-contact channels (WhatsApp, contact form).
Art Therapy firmographics
Firmographics- Name
- Art Therapy
- Legal name
- Kobi Cauly (קובי קאולי)
- Website
- https://cauly.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art Therapy is a solo private psychotherapy practice in Ramat Gan, Israel, operated by Kobi Cauly, offering art therapy, CBT, EMDR, and Virtual Reality Therapy to adolescents and adults on a direct-to-consumer fee-for-service basis.
- Ownership category
- akta.pro rank
Art Therapy industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Art Therapy is headquartered
LocationHeadquarters
- HQ city
- Ramat Gan
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Art Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Psychotherapy Services: Direct fee-for-service psychotherapy sessions providing individual therapy to adolescents and adults. The practice offers multiple therapeutic modalities including art therapy, CBT, EMDR, and VR therapy. Sessions are conducted in a private clinic setting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Individual psychotherapy sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Art Therapy product offering
Product offeringCore offering
Art Therapy is a solo private psychotherapy practice providing art-based mental health services to adolescents and adults. The practice offers four integrated therapeutic modalities: Art Therapy (non-verbal creative expression), Cognitive Behavioral Therapy combined with arts (CBArts), EMDR for trauma processing, and Virtual Reality Therapy (VRT) for exposure-based treatment of anxiety, phobias, and trauma. Sessions are delivered in a private clinic setting in Ramat Gan, Israel, on a fee-for-service basis.
Product overview
Art Therapy is a private psychotherapy practice operated by Kobi Cauly, offering a unified suite of therapeutic services centered around art-based approaches. The core offering includes Art Therapy (טיפול באמנות), which serves as the foundational modality, supplemented by three specialized therapies: CBT Cognitive Behavioral Therapy (with arts integration CBArts), EMDR (Eye Movement Desensitization and Reprocessing), and VRT (Virtual Reality Therapy). These services are offered as complementary therapeutic approaches within a single practice, addressing adolescents and adults dealing with various difficulties and life situations. The practice is located in Ramat Gan, Israel.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Therapy (טיפול באומנות) Art therapy is a form of psychotherapy that provides an alternative means of self-expression, emotional and sensory expression beyond verbal communication. It enables spontaneous connection to the creative self, utilizing the arts to reveal and understand psychological processes. It is suitable for all ages and does not require prior artistic talent or experience.
- CBT - Cognitive Behavioral Therapy with Arts (CBArts) (טיפול קוגניטיבי התנהגותי) CBArts integrates cognitive-behavioral theory with art therapy, enabling non-verbal and creative dialogue in addition to verbal communication. The approach is present-focused, goal-oriented, and change-oriented, leveraging patient strengths and resources, and is suitable for adolescents and adults dealing with various difficulties and life situations.
- EMDR - Eye Movement Desensitization and Reprocessing EMDR is an evidence-based psychotherapeutic method for treating trauma, anxiety, and difficult memories. It is based on the Adaptive Information Processing (AIP) model and uses bilateral stimulation through eye movements to enable rapid and effective processing of traumatic experiences, strengthen internal resources, and improve emotional and cognitive functioning for children, adolescents, and adults.
- VRT - Virtual Reality Therapy (טיפול באמצעות מציאות מדומה) Virtual Reality Therapy uses advanced VR technology in psychotherapy as a tool for treating anxiety, social anxiety, specific phobias, and trauma. It enables patients to experience personalized, safe virtual environments that simulate complex and changing reality scenarios where they can practice and develop new coping strategies.
Companies that use Art Therapy
Customer profileSegments1 record
Ideal customer profiles1 record
Art Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Art Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Israel Art Therapy Association (יהת)professional affiliationProfessional membership organization for art therapy practitioners in Israel. Kobi Cauly holds senior instructor credentials and is a member of this association.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Art Therapy competitors and assessment
Company assessmentDirect peers
- Psious: Psious is a virtual reality platform purpose-built for mental health practitioners to deliver VR exposure therapy for anxiety, phobias, and trauma. It is directly comparable as the closest off-the-shelf VR-therapy tool a practice like Art Therapy could adopt, and operates in the same VR-for-behavioral-health category.
- BehaVR: BehaVR builds VR-based behavioral health therapeutics for anxiety, chronic pain, and mental wellness, used by clinicians and health systems. It is directly comparable because it sits at the intersection of virtual reality and behavioral-health treatment where this practice's VRT offering also competes.
- XRHealth: XRHealth operates FDA-listed VR/AR therapeutic platforms delivered through clinics for physical, cognitive, and mental health conditions. It is comparable as a competing VR-based therapy provider targeting similar behavioral-health indications (anxiety, trauma, phobia).
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform, offering CBT and related modalities via subscription telehealth. It is a broad incumbent competing for the same adolescents/adults seeking mental health support, and its digital onboarding model contrasts with this practice's manual booking flow.
- Talkspace: Talkspace is an established online therapy and psychiatry platform serving individuals and enterprises with licensed therapists. It competes for the same end-client mental health demand and sets the bar for digital scheduling, transparent pricing, and remote delivery that this practice currently lacks.
- Headspace Health: Headspace Health combines the Headspace meditation app with the Ginger on-demand coaching/therapy platform, serving broad mental wellness demand. It is comparable as a broadly-positioned incumbent competitor in the same behavioral-health demand pool, particularly for stress, anxiety, and self-guided support adjacent to therapy.
Emerging players
- Limbic: Limbic offers an AI-powered mental health chatbot and self-referral tool used by UK NHS Talking Therapies to screen and triage patients. It is comparable as an emerging digital front door for therapy services, an adjacent innovation that competes for therapy-client acquisition attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Art Therapy social profiles
Digital presenceArt Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Therapy leadership team
Management profileNumber of profiles
Profiles1 record
Art Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Therapy
What does Art Therapy do?
Art Therapy is a solo private psychotherapy practice providing art-based mental health services to adolescents and adults. The practice offers four integrated therapeutic modalities: Art Therapy (non-verbal creative expression), Cognitive Behavioral Therapy combined with arts (CBArts), EMDR for trauma processing, and Virtual Reality Therapy (VRT) for exposure-based treatment of anxiety, phobias, and trauma. Sessions are delivered in a private clinic setting in Ramat Gan, Israel, on a fee-for-service basis.
Is Art Therapy a public or private company?
Art Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art Therapy founded?
Art Therapy was founded in -1. It employs 1 to 10 people.
Where is Art Therapy based?
Art Therapy is headquartered in Ramat Gan, Israel, in the Middle East region.
How does Art Therapy make money?
One revenue line is on record: psychotherapy Services.
Who are Art Therapy's main competitors?
Direct peers on record are Psious, BehaVR and XRHealth. Broad incumbents are BetterHelp, Talkspace and Headspace Health. Limbic is listed as an emerging player.
Does Art Therapy have an API?
No public API is recorded for Art Therapy.
What industry is Art Therapy in?
Art Therapy's product category is Mental Health Services. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 621330.