The Daily Item

What The Daily Item does

The Daily Item is a community newspaper founded in 1889 and headquartered in Sunbury, Pennsylvania, serving as the primary local news source for Northumberland, Snyder, and Union counties in the central Susquehanna Valley. The publication delivers local news, sports, obituaries, public notices, weather, opinion, and community event coverage across print, web, mobile, e-paper, email newsletter, and voice (Alexa Flash Briefing) channels. It also operates The Danville News as a co-managed regional sub-brand covering adjacent Montour County.

The publication's product portfolio centers on the dailyitem.com digital news website, built on the BLOX Content Management System from BLOX Digital, supplemented by an e-paper digital edition, iOS/Android mobile applications, a Constant Contact email newsletter, classifieds (jobs, autos, homes), public notices, interactive puzzles and games, photo and video content, and a reader rewards loyalty program. The company has integrated third-party services including Trinity Audio for text-to-speech article playback.

The Daily Item is a privately held subsidiary of CNHI LLC (Community Newspaper Holdings Inc.), a Montgomery, Alabama-based diversified media conglomerate that operates a network of community newspapers across the United States. Revenue is generated through a combination of print and digital subscriptions, home delivery, newsstand sales, display and classified advertising from local businesses, public notice publishing fees, and obituary/celebration services. The company employs 51-100 people and serves a geographically bounded readership and advertiser base, with no disclosed enterprise or national advertising accounts.

Name

The Daily Item

Legal name

CNHI LLC

Website

https://dailyitem.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

51–100 employees

Short description

The Daily Item is a community newspaper in Sunbury, Pennsylvania, founded in 1889, that delivers local news, sports, obituaries, and public notices across Northumberland, Snyder, and Union counties via print, web, mobile, e-paper, and voice channels. It is a privately held subsidiary of CNHI LLC.

Ownership category

akta.pro rank

Product category

Local Newspaper / Community News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

Keywords

• Local newspaper publishing
• Community journalism
• Digital news subscription
• Classified advertising
• Public notices publishing

Headquarters

HQ city

Sunbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels5 records

Core offering

The Daily Item publishes a daily local newspaper covering news, sports, business, entertainment, health, opinion, obituaries, and community information for Northumberland, Snyder, and Union counties in Pennsylvania. Content is distributed across print (home delivery and newsstand), a digital website (dailyitem.com), an e-paper digital edition, iOS/Android mobile applications, email newsletter, public notices marketplace, classifieds (jobs, autos, homes), and an Alexa Flash Briefing voice feed.

Product overview

The Daily Item is a local newspaper website offering a comprehensive digital news platform alongside traditional newspaper services. The core product is the Daily Item Digital News Website delivering local news coverage for the central Susquehanna Valley region of Pennsylvania. Supporting products include the E-Paper digital edition, Mobile Application, Newsletter service, and Classifieds marketplace. Additional offerings encompass Public Notices, Puzzles and Games, Photo Gallery, Video Content, Weather Service, Calendar/Events, and Subscription Services. The product portfolio operates as a unified platform with the website as the central hub, supplemented by mobile access, email communications, voice assistant integration, and interactive features.

Differentiator

Problem solved

Functional benefit

Brands

• The Danville News: A related local news publication covering Danville and surrounding areas, operated alongside The Daily Item.

Products and services

• Daily Item Digital Subscription Paid subscription service for unlimited access to digital news content on dailyitem.com, including subscriber portal management, Reader Rewards program, and billing administration, aimed at residents of the central Susquehanna Valley.
• Print Newspaper Subscription Print edition subscription delivered via carrier routes to subscribers in Sunbury and surrounding Northumberland, Snyder, and Union counties. Also available via newsstand/retail sales.
• E-Paper Digital Edition Electronic replica of the printed Daily Item edition available online to subscribers, providing the complete newspaper in digital format across devices.
• Daily Item Mobile App Native iOS and Android applications providing mobile access to Daily Item news, push notifications, and subscription management for readers on the go.
• Classifieds Marketplace Online classifieds platform allowing individuals and businesses in the central Susquehanna Valley to post and browse listings for jobs, automobiles, real estate, celebration announcements, and obituaries.
• Public Notices Publishing Searchable service for legal public notices placed by local government, courts, and businesses in the Sunbury/Northumberland area, with additional linkage to PA statewide public notices.
• Alexa Flash Briefing Amazon Alexa voice assistant skill providing daily news briefing updates from The Daily Item on Alexa-enabled devices.
• Display and Local Business Advertising Sold advertising placements (display, banner, and print) targeted to the central Susquehanna Valley audience, enabling local SMBs to reach community consumers.
• The Danville News (sister publication) Companion local newspaper covering Danville and surrounding areas in Pennsylvania, operated under the same CNHI umbrella as The Daily Item.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tribune Publishing: A major U.S. newspaper chain (now operating under Alden Global Capital / MediaNews Group) with regional dailies across multiple states including Pennsylvania. A broad incumbent with overlapping local-news product strategy, classified platforms, and digital subscription models.
• Gannett Co. The largest U.S. newspaper chain, publishing USA TODAY and hundreds of community and regional daily titles, including other Pennsylvania papers. Operates the same community-newspaper business model (print + digital subscriptions + display advertising) at massive national scale.
• Lee Enterprises: A major U.S. newspaper publisher operating dozens of daily and weekly community newspapers across more than 20 states. A broad incumbent pursuing the same digital transformation of community-newspaper assets that The Daily Item is pursuing, with overlapping product strategy and customer targets.

Direct peers

• Williamsport Sun-Gazette: A regional daily newspaper serving Williamsport and Lycoming County in central PA. A nearby-market peer with comparable community-news product structure — print daily, e-paper, mobile, classifieds, and public notices — and overlapping geographic footprint with The Daily Item's coverage region.
• Observer-Reporter: A community daily newspaper serving Washington and Greene counties in southwestern PA, also part of the CNHI community-newspaper portfolio. Directly comparable print and digital local-news operations with overlapping distribution and product structure.
• Lock Haven Express: A community daily newspaper serving Lock Haven and Clinton County, PA, part of the broader CNHI Pennsylvania portfolio. Highly comparable in scale, geographic profile (small Pennsylvania county market), and product mix to The Daily Item.
• Centre Daily Times: A daily newspaper serving State College and Centre County, PA. Comparable Pennsylvania regional-daily operation with a similar product mix including print, e-paper, mobile apps, classifieds, and subscription bundles — competing for some overlapping advertiser and reader audiences.
• The Danville News: A sub-brand of The Daily Item covering Danville and Montour County, PA, operated under the same CNHI ownership and sharing editorial, technology (BLOX CMS), and distribution infrastructure. Directly comparable in product mix (print + digital + e-paper) and target market.
• The Tribune-Democrat: A community daily newspaper based in Johnstown, PA, serving Cambria and Somerset counties. Comparable Pennsylvania community-newspaper operation with a similar print + digital + classifieds + public-notice product structure and small-market audience profile.

Emerging players

• Patch.com: A hyperlocal digital news network covering thousands of U.S. communities, including multiple Pennsylvania markets. An emerging competitor that bypasses the print model entirely and competes for the same local-news advertising dollars and reader attention that The Daily Item targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/63708186167
• Xx.com/dailyitem
• LinkedInlinkedin.com/company/the-daily-item_2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daily Item