Panel Inzicht
Panel Inzicht B.V. operates one of the leading online research panels in the Netherlands, offering scripting, sampling, statistical analysis, and panel management services to market research professionals across the Netherlands, Belgium, France, and Germany.
- Company typePrivate
- Founded2010
- HeadquartersErmelo, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Panel Inzicht does
Panel Inzicht B.V. is a Netherlands-based, privately held provider of online research panel services operating from Ermelo. The company's website describes it as one of the leading online research panels in the Dutch market. Founded in 2010 and employing between 11 and 50 staff, the firm has extended its panel infrastructure beyond the Netherlands into Belgium, France, and Germany, giving it a four-country European footprint.
The product offering is structured around four integrated service modules. Scripting converts offline survey documents into web-based questionnaires and hosts them on Panel Inzicht's platform; Sampling draws on extensive panel member profiling data to recruit and pre-target respondents for online quantitative surveys; Analysis provides statistical services from data cleaning and weighting through to cross-tabulation and advanced techniques; and Panel Management offers host-and-maintain services for clients that want their own branded research panels. The technology backbone is a panel profiling information system used for targeting, combined with standard web-survey scripting and hosting infrastructure.
Commercially, Panel Inzicht operates a sales-led B2B model. Pricing is quote-based and project-priced rather than self-serve or published, with conversion funnelled through phone (+31 (0)341 - 760 055) and email ([email protected]) channels. Its customer base consists primarily of market research professionals and agencies conducting online quantitative research. Since 2013 the company has held ISO certification and is affiliated with the Dutch (MOA), international (ESOMAR), and Research Certification Group industry bodies. Panel Inzicht is majority-owned by Sanoma, a strategic operating parent in the European media sector.
Panel Inzicht firmographics
Firmographics- Name
- Panel Inzicht
- Legal name
- Panel Inzicht B.V.
- Website
- https://panelinzicht.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Panel Inzicht B.V. operates one of the leading online research panels in the Netherlands, offering scripting, sampling, statistical analysis, and panel management services to market research professionals across the Netherlands, Belgium, France, and Germany.
- Ownership category
- akta.pro rank
Panel Inzicht industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where Panel Inzicht is headquartered
LocationHeadquarters
- HQ city
- Ermelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Panel Inzicht business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Online Sampling Services: Core revenue stream providing targeted panel respondents for online quantitative research surveys. Combines profiling information with sampling expertise to deliver high response rates.
- Survey Scripting Services: Translation of offline survey documents (Word) to web-based questionnaires, including hosting of the survey on the web platform.
- Statistical Analysis Services: Data preparation, normalization, analysis, and interpretation services ranging from simple cross tabs to advanced statistical techniques.
- Panel Management Services: Hosting, launching, and maintaining research panels for clients who wish to have their own panel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Panel Inzicht product offering
Product offeringCore offering
Panel Inzicht operates an online research panel with established membership in the Netherlands, Belgium, France, and Germany, providing market research professionals and agencies with services including survey scripting (translating offline questionnaires to web), targeted respondent sampling using extensive profiling data, statistical data analysis (cleaning, weighting, cross tabs, advanced statistics), and panel management (hosting, launching, and maintaining client-branded panels). The company positions itself as the extended arm of client organizations, delivering high response rates within the short deadline-driven online sampling market.
Product overview
Panel Inzicht provides an integrated online research panel platform with four core service modules: Scripting (survey translation and hosting), Sampling (respondent recruitment using profiling data), Analysis (statistical data services), and Panel Management (panel hosting and maintenance). These modules work together as a unified service offering, where clients can access individual services or a full-service solution for online quantitative research projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Scripting Translates surveys from offline documents (e.g., Word) into web-hosted format and hosts the questionnaire before panel deployment, enabling market research clients to distribute their questionnaires to Panel Inzicht's online panel members.
- Sampling Recruits and targets respondents for online surveys using comprehensive profiling data, enabling precise consumer and business target selection with high response rates. Serves market research professionals and agencies with short lead time requirements.
- Analysis Provides statistical services including data cleaning, weighting, cross-tabulation, and advanced statistical analysis and interpretation. Offers support ranging from simple cross tabs to advanced statistical techniques for market research clients.
- Panel Management Offers launch, hosting, and maintenance services for research panels, allowing clients to operate their own branded panels. Draws on Panel Inzicht's yearlong experience in launching, hosting, and maintaining research panels.
Quantifiable outcome
- High/unprecedented response levels through precise targeting
Companies that use Panel Inzicht
Customer profileSegments2 records
Ideal customer profiles2 records
Panel Inzicht technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Panel Inzicht partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Panel Inzicht competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research incumbent with substantial in-house online panel capabilities and a full service offering. Comparable in market research delivery but operates as a broad incumbent rather than a specialized panel provider.
- Dynata: World's largest first-party data and online panel operator, serving global research buyers. Comparable as a direct panel/sample competitor but with vastly larger scale, self-serve technology platform, and global geographic coverage.
- Kantar: World-leading evidence-based insights and consulting company with proprietary panels (e.g., Worldpanel) and panel-based research services. Comparable at the customer and use-case level, but much larger and broader in scope.
Emerging players
- Prolific: UK-based online participant pool widely used for academic and commercial research. Comparable as an alternative online panel source to Panel Inzicht for B2B and consumer research buyers, with a stronger self-serve technology layer.
Direct peers
- Toluna: Global digital consumer research platform combining a large online panel with self-serve survey tools. Directly comparable to Panel Inzicht in online panel-based quantitative research, though at significantly greater scale.
- Cint: Stockholm-based marketplace/exchange for survey panelists connecting buyers with supply-side panel providers. Comparable as an online panel infrastructure player serving the same market research customer base as Panel Inzicht.
- Bilendi: Paris-headquartered European provider of online panels and data collection services for market research, with operations across multiple European countries — directly comparable to Panel Inzicht in panel-based fieldwork, sampling, and B2B research services.
- Norstat: Nordic-rooted European data collection company operating national panels across Northern, Western, and Central Europe. Closely comparable to Panel Inzicht as a multi-country online panel and fieldwork provider serving market research agencies.
- Sample Solutions: European provider of online sample and fieldwork services for market research, including consumer and B2B panels. Comparable to Panel Inzicht as a mid-sized regional peer focused on sample provision and data collection.
Regional players
- InSites Consulting: Belgium-based consumer insight agency operating its own online communities and panels across Europe. Comparable to Panel Inzicht in European online consumer research, with a stronger agency/services orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Panel Inzicht social profiles
Digital presencePanel Inzicht compliance and trust
Trust signalCompliance2 records
Panel Inzicht financial estimates
Financial estimateRevenue estimate
Valuation estimate
Panel Inzicht leadership team
Management profileNumber of profiles
Panel Inzicht funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Panel Inzicht M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Panel Inzicht
What does Panel Inzicht do?
Panel Inzicht operates an online research panel with established membership in the Netherlands, Belgium, France, and Germany, providing market research professionals and agencies with services including survey scripting (translating offline questionnaires to web), targeted respondent sampling using extensive profiling data, statistical data analysis (cleaning, weighting, cross tabs, advanced statistics), and panel management (hosting, launching, and maintaining client-branded panels). The company positions itself as the extended arm of client organizations, delivering high response rates within the short deadline-driven online sampling market.
Is Panel Inzicht a public or private company?
Panel Inzicht is a private company. It is classified as corporate owned and is currently operating.
When was Panel Inzicht founded?
Panel Inzicht was founded in 2010. It employs 11 to 50 people.
Where is Panel Inzicht based?
Panel Inzicht is headquartered in Ermelo, Netherlands, in the Europe region.
How does Panel Inzicht make money?
Four revenue lines are on record. Online Sampling Services are the primary driver. The others are survey Scripting Services, statistical Analysis Services and panel Management Services.
Who are Panel Inzicht's main competitors?
Broad incumbents on record are Ipsos, Dynata and Kantar. Prolific is listed as an emerging player. Direct peers are Toluna, Cint, Bilendi, Norstat and Sample Solutions. InSites Consulting is listed as a regional player.
Does Panel Inzicht have an API?
No public API is recorded for Panel Inzicht.
What industry is Panel Inzicht in?
Panel Inzicht's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 541910.