E*thirteen
E*thirteen is a privately held mountain bike component manufacturer founded in 2001, engineering and selling hubs, wheels, tires, drivetrains, and cockpit components directly to off-road cyclists worldwide through regional webshops and dealer networks.
- Company typePrivate
- Founded2005
- HeadquartersPetaluma, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What E*thirteen does
E*thirteen is a privately held mountain bike component manufacturer founded in 2001 and headquartered in Petaluma, California. The company designs and engineers a comprehensive portfolio of off-road bicycle components, including hubs, wheels, rims, tires, cassettes, cranksets, chainrings, chainguides, pedals, stems, handlebars, dropper posts, bottom brackets, and tubeless accessories. Its core competitive differentiator is the patent-pending Sidekick hub system, which uses a pawl-pusher mechanism to fully disengage the freehub from the drivetrain when coasting, eliminating pedal kickback and reducing drag by 88.5% versus competitors. The Grappler tire line and Helix cassette family (offering up to 578% gear range with cross-platform compatibility for SRAM, Shimano, and TRP drivetrains) further anchor the technology portfolio.
The company sells directly to consumers through three regional webshops serving North America (Petaluma), Europe (Traunstein, Germany, via The Hive Europe entity), and the United Kingdom (Nottingham), supplemented by a wholesale dealer network and international distributors. Product pricing ranges from $14.95 for entry-level components to $1,169.95 for premium carbon wheelsets. Carbon rims carry a lifetime warranty, alloy components a 10-year warranty, and other components a 5-year warranty. The customer base spans mountain bikers across three disciplines — MTB, E-MTB, and gravel — from weekend enthusiasts to World Cup professionals. Brand credibility is reinforced through long-standing partnerships with elite athletes including Aaron Gwin (Five-Time DH World Cup Overall Champion) and the Commencal 100% World Cup Pro DH Racing Team, plus recognition from Pinkbike Innovation of the Year and Design & Innovation Award. E*thirteen operates as a focused, profitably bootstrapped small business with 11-50 employees, no disclosed outside funding, and a multi-region DTC-first distribution model.
E*thirteen firmographics
Firmographics- Name
- E*thirteen
- Legal name
- e*thirteen
- Website
- https://ethirteen.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- E*thirteen is a privately held mountain bike component manufacturer founded in 2001, engineering and selling hubs, wheels, tires, drivetrains, and cockpit components directly to off-road cyclists worldwide through regional webshops and dealer networks.
- Ownership category
- akta.pro rank
E*thirteen industry classification
Industry- Product category
- Mountain Bike Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where E*thirteen is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
E*thirteen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mountain Bike Components Sales: Direct sales of proprietary bike components including wheels, hubs, tires, cassettes, cranks, chainrings, chainguides, pedals, stems, handlebars, dropper posts, bottom brackets, and tubeless accessories through e-commerce and dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grappler Tire Line - Standard to Radial |
| Unit Pricing | Pay-as-you-go | Sidekick 2.0 Hub Line |
| Unit Pricing | Pay-as-you-go | Complete Wheelsets |
| Unit Pricing | Pay-as-you-go | Cranksets |
| Unit Pricing | Pay-as-you-go | Cassettes |
| Unit Pricing | Pay-as-you-go | Pedals |
| Unit Pricing | Pay-as-you-go | Discount/Overstock Parts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
E*thirteen product offering
Product offeringCore offering
e*thirteen designs, engineers, and sells mountain bike components — including hubs, complete wheelsets, rims, tires, cassettes, cranksets, chainguides, chainrings, pedals, stems, handlebars, dropper posts, bottom brackets, and tubeless accessories — for MTB, E-MTB, and gravel riding disciplines. The company sells these proprietary physical components directly through regional e-commerce sites and through a global network of authorized dealers and international distributors.
Product overview
E*thirteen is a mountain bike component manufacturer offering a comprehensive portfolio organized around several core technology platforms. The flagship Sidekick hub system with its patent-pending anti-kickback mechanism forms the foundation of the wheel and drivetrain ecosystem, now in its 2.0 generation featuring reduced drag, lighter weight, and improved bearings. The Sidekick technology is integrated into complete wheel systems including Sidekick Flux, Sylvan Sidekick, and Grappler Sidekick Flux wheelsets. The Grappler tire lineup (Gen3) represents a major product category with three tread patterns (Grappler, Grappler RS, Grappler TR), three casing options (Flux AM, Flux GR, Flux GR Radial), and two compounds (MoPo and Momentum). Drivetrain components include the Helix cassette family offering up to 578% gear range with cross-platform compatibility (SRAM, Shimano, TRP), Helix Race cranks in carbon and alloy variants, Vario chainguide system, and M4 narrow-wide chainrings. Additional product lines cover cockpit components (stems, handlebars, dropper posts), tubeless accessories (Quick Fill valves, Tire Plasma sealant), bottom brackets, pedals, and purpose-built E-MTB components including the Turbocharger system. Products are organized across three riding disciplines: Mountain (MTB), E-MTB, and Gravel, with carbon and aluminum material options throughout. The portfolio is anchored by a 10-year warranty program with lifetime warranty on carbon rims.
Differentiator
Problem solved
Functional benefit
Products and services
- Sidekick Hub System (including Sidekick 2.0, Pro, Pro SP, and GR tiers)
Quantifiable outcome
- 88.5% reduction in freehub mechanism drag compared to leading competitors
- +7 more outcomes
Companies that use E*thirteen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
E*thirteen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
E*thirteen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Aaron GwincoreFive-Time DH World Cup Overall Champion providing athlete endorsement and product validation. Gwin states: 'e*thirteen has been a big part of my success since the beginning of my career. They've always provided me with top notch products that are performance focused and reliable.'
- Commencal 100% World Cup Pro DH Racing TeamcoreWorld Cup Pro DH Racing Team using e*thirteen components at highest competitive levels. Team feedback: 'We're here in Snowshoe and can't tell you how many brands broke today' (after durable performance from LG1 Race Carbon Rims)
- Jack MoirminorProfessional DH rider featured in Sidekick 2.0 marketing and product photography
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
E*thirteen competitors and assessment
Company assessmentDirect peers
- Industry Nine: US-based manufacturer of premium mountain bike hubs and complete wheelsets with proprietary freehub and engagement technology. Directly comparable to e*thirteen in premium hub/wheel positioning, enthusiast customer base, and D2C-first distribution.
- Chris King Precision Components: Premium US-based manufacturer of mountain bike hubs, headsets, and bottom brackets with lifetime warranty positioning. Comparable in premium pricing, made-in-house manufacturing ethos, and direct-to-consumer emphasis.
- Hope Technology: UK-based manufacturer of mountain bike hubs, brakes, cranks, and components in aluminum and carbon. Comparable as a niche premium MTB component maker with strong brand following and enthusiast/professional rider focus.
- Stan's NoTubes: US-based tubeless wheels, tires, and sealant specialist. Directly comparable in the wheel/tire/tubeless accessory categories where e*thirteen competes with Grappler tires, Flux/Sylvan rims, Quick Fill valves, and Tire Plasma sealant.
- Wolf Tooth Components: US-based manufacturer of chainrings, cassettes, and drivetrain accessories for MTB and gravel. Closely comparable to e*thirteen's Helix cassette, chainrings, and chainguide lines, with similar D2C/premium positioning.
- Race Face: Canadian mountain bike components maker (cranks, handlebars, stems, pedals, chainrings). Comparable in cockpit and drivetrain component categories, with strong freeride/DH heritage and broader OEM bike brand relationships.
- DT Swiss: Swiss manufacturer of premium mountain bike wheels, hubs, and suspension components. Comparable in complete wheelsets, hub technology, and premium positioning across MTB and gravel categories.
- Spank Industries: Mountain bike rims, wheels, and components manufacturer with strong gravity/enduro focus. Comparable in alloy/carbon rim engineering, wheel systems, and gravity-segment product positioning.
Broad incumbents
- SRAM: Largest MTB drivetrain incumbent (Eagle, T-Type, Roam wheels, Reverb droppers). Comparable as a competing source of drivetrain, wheel, and hub products but at vastly greater scale with full bike OEM integration.
- Shimano: Global incumbent across MTB, road, and gravel drivetrains, wheels, and components. Comparable as the dominant drivetrain ecosystem that e*thirteen's cassettes and chainrings must remain compatible with.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
E*thirteen social profiles
Digital presenceE*thirteen financial estimates
Financial estimateRevenue estimate
Valuation estimate
E*thirteen leadership team
Management profileNumber of profiles
E*thirteen subsidiaries and ownership
Company hierarchySubsidiaries1 record
E*thirteen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E*thirteen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E*thirteen
What does E*thirteen do?
e*thirteen designs, engineers, and sells mountain bike components — including hubs, complete wheelsets, rims, tires, cassettes, cranksets, chainguides, chainrings, pedals, stems, handlebars, dropper posts, bottom brackets, and tubeless accessories — for MTB, E-MTB, and gravel riding disciplines. The company sells these proprietary physical components directly through regional e-commerce sites and through a global network of authorized dealers and international distributors.
Is E*thirteen a public or private company?
E*thirteen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E*thirteen founded?
E*thirteen was founded in 2005. It employs 11 to 50 people.
Where is E*thirteen based?
E*thirteen is headquartered in Petaluma, United States, in the North America region.
How does E*thirteen make money?
One revenue line is on record: mountain Bike Components Sales.
Who are E*thirteen's main competitors?
Direct peers on record are Industry Nine, Chris King Precision Components, Hope Technology, Stan's NoTubes, Wolf Tooth Components, Race Face, DT Swiss and Spank Industries. Broad incumbents are SRAM and Shimano.
Does E*thirteen have an API?
No public API is recorded for E*thirteen.
What industry is E*thirteen in?
E*thirteen's product category is Mountain Bike Components. Its primary akta.pro industry code is CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.