What Industry Nine does

Industry Nine designs, engineers, and handbuilds premium bicycle wheels, hubs, and components in Asheville, North Carolina, with additional carbon rim manufacturing in Kamloops, British Columbia following its 2025 acquisition of We Are One Composites. The company sells across nine cycling disciplines spanning XC, Trail, Enduro, Downhill, E-Bike, Bikepacking, Dirt Jump, Gravel, and Road, with core technology platforms including the Hydra2 six-pawl freehub hub, the SOLiX hub, and the legacy 1/1 hub, paired with carbon and aluminum rims produced in-house post-WR1. Adjacent components include the iRiX headset line, mountain stems, and tubeless accessories.

Name

Industry Nine

Legal name

Industry Nine

Website

https://industrynine.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Industry Nine is a privately held Asheville, NC-based manufacturer that handbuilds premium bicycle hubs, carbon and aluminum wheelsets, and components, selling direct-to-consumer and through a global dealer network across nine cycling disciplines.

Ownership category

akta.pro rank

Product category

Bicycle Wheels and Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Handbuilt bicycle wheels
• Mountain bike hubs
• Carbon wheel rims
• Bicycle wheel components
• Custom wheelsets

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wheelset Sales: Industry Nine builds custom wheelsets to order, combining their proprietary hubs with carbon or aluminum rims. Customers select hub platform, rim type, spoke configuration, and colors. Wheels are priced from $799 to $2,265+ depending on components.
2. Hub Sales: Standalone hub sales including Hydra2, SOLiX, and 1/1 platforms. Hubs sold individually or as sets with various configurations and color options.
3. Rim Sales: Carbon and aluminum rims sold individually for custom wheel building. Carbon rims from $495, aluminum rims from $124.
4. Components and Accessories: Headsets, stems, headset spacers, tubeless valve kits, rim tape, decals, and softgoods (apparel).
5. Service Parts: Replacement parts including bearing kits, freehub bodies, endcaps, axles, seals, and service tools for all hub platforms.
6. Factory Service: Factory rebuild and repair services for wheels and hubs, including wheel truing, hub service, and complete rebuilds.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Industry Nine designs, engineers, and hand-builds premium bicycle wheelsets, hubs, rims, and related components. The company manufactures in-house at its Asheville, NC facility (with carbon rim production in Kamloops, BC) and sells through direct e-commerce plus an authorized global dealer network. Products span mountain, road, gravel, e-bike, and dirt jump cycling categories.

Product overview

Industry Nine is a handbuilt bicycle wheel and component manufacturer operating two production facilities in Asheville, NC (hubs, spokes, and anodizing since 2004) and Kamloops, BC (carbon rim manufacturing since 2017, acquired WR1 in 2025). The company produces a comprehensive wheel portfolio spanning 9 cycling disciplines (XC, Trail, Enduro, Downhill, E-Bike, Bikepacking, Dirt Jump, Gravel, Road) and manufactures all hub and wheel components in-house. Their product ecosystem includes three hub platforms (Hydra2 with 870 POE at 0.41°, SOLiX with 605 POE at 0.59°, and 1/1 with 90 POE at 4°), proprietary Convergence carbon rim technology with 32% strength improvement, and machined aluminum System Spokes. The 2026 One Roof Lineup unifies WR1 carbon rim manufacturing with I9 hub technology under unified design philosophy. Standalone products include hub platforms, carbon and aluminum rims sold separately, iRiX headsets, mountain stems, headset components, tubeless accessories, service tools, and a Pro Program for industry professional discounts. Factory service covers all hub platforms, rims, stems, and headsets with tiered warranty coverage including lifetime on carbon rims and 5-year on hubs.

Differentiator

Problem solved

Functional benefit

Brands

• WR1: Carbon rim design program and manufacturer, originally We Are One Composites, Canada's pioneer in hand-laid carbon mountain bike rims. Hand-lays Convergence carbon rims in Kamloops, BC.

Products and services

• Whisp Carbon Wheelset A cross-country (XC) carbon mountain bike wheelset built on the Hydra2 hub platform with Sapim spokes, designed for XC Race and XC Trail riders seeking low rotating weight.
• Hush 32 Carbon Wheelset A 32-inch (jumbo) carbon XC/Trail wheelset designed around Hydra2 hubs for riders wanting the rollover benefits of a larger diameter wheel.
• Sector Carbon Wheelset A carbon trail mountain bike wheelset built on the Hydra2 hub platform, available in TR (Trail) and TRA (Trail All-Mountain) configurations.
• Sector Aluminum Wheelset An aluminum trail mountain bike wheelset built on the Hydra2 hub platform, offered as a more affordable alternative to the carbon Sector.
• Triad Carbon Wheelset A carbon enduro mountain bike wheelset built on the Hydra2 hub platform, offered in EN (Enduro) and TRA (Trail All-Mountain) editions.
• Triad Aluminum Wheelset An aluminum enduro mountain bike wheelset built on the Hydra2 hub platform, offered as a more affordable alternative to the carbon Triad.
• Deal Carbon Wheelset A carbon downhill mountain bike wheelset built on the Hydra2 hub platform, offered in DH (Downhill) and EN (Enduro) editions.
• Deal Aluminum (i9 Grade 300) Wheelset An aluminum downhill/enduro mountain bike wheelset built on the Hydra2 hub platform with the i9 Grade 300 aluminum rim.
• Wanderer Carbon Wheelset A carbon bikepacking/gravel wheelset built on the Hydra2 hub platform with hookless convergence carbon rims, available in 700c and 650b.
• Revive Carbon Wheelset A carbon gravel wheelset built on the Hydra2 hub platform for gravel riders.
• AR40 Carbon Wheelset An aero carbon road/gravel wheelset with a 40mm rim depth, built around Industry Nine's patented freehub technology.
• AR25 Wheelset An all-around aluminum road wheelset with a 25mm rim depth and the patented Industry Nine freehub body.
• R50 Carbon Wheelset A carbon aero road wheelset with a 50mm depth rim, built around Industry Nine's patented freehub technology.
• Hydra 2 Hubs Industry Nine's flagship hub platform with a 6-pawl freehub body delivering 690 points of engagement, machined from A2 tool steel and available across most modern mountain, road, and gravel axle standards.
• SOLiX Hubs A mid-tier hub platform with a 3-pawl, 100-point-of-engagement freehub body, available in Boost and Super Boost configurations.
• 1/1 Hubs An entry-level hub platform with a 2-pawl, 45-point-of-engagement freehub body, positioned as an accessible entry point to Industry Nine hubs.
• iRiX Headsets Premium bicycle headsets offered in various standards and color options for bike builders and riders.
• Mountain Stems Mountain bike stems engineered and built by Industry Nine, sold as part of its components line.
• Apparel and Softgoods Industry Nine branded apparel, stickers, and softgoods sold direct and through dealers.
• Factory Service and Support

Quantifiable outcome

• Hydra2 hub delivers 870 P.O.E. (0.41° engagement), 60% less coasting drag than original Hydra
• +3 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Scott SportsminorOEM/ Whitelabel/ Licensing Partner · 26 May 2026Scott Sports utilized Industry Nine wheels in their prototype 32-inch aero gravel bike for the UNBOUND gravel race. Professional athletes Cameron Jones and Robin Gemperle rode the custom carbon frames with Industry Nine components as part of Scott's racing concept validation.
• We Are One CompositescoreStrategic or Co-development Partner · 12 August 2025Industry Nine acquired We Are One Composites (now WR1) in 2025. WR1 is Canada's pioneer in hand-laid carbon mountain bike rims, manufacturing all Convergence carbon rims in Kamloops, BC. The acquisition combined Industry Nine's hub technology with WR1's rim manufacturing expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mavic: Mavic is a long-established French wheel, tire, and component brand with a full road, mountain, and gravel product line. While broader in scope and more mass-market in positioning, Mavic overlaps with Industry Nine in aluminum and carbon wheelset categories.
• Zipp (SRAM): Zipp is the premium wheel brand owned by SRAM, one of the world's largest cycling component companies. Zipp serves road, gravel, and mountain bike riders with carbon wheelsets — overlapping Industry Nine's premium positioning but with the backing of a multi-billion dollar parent.
• Roval (Specialized): Roval is the in-house component and wheel brand of Specialized Bicycle Components, a major global bike manufacturer. Roval's premium carbon mountain, gravel, and road wheelsets compete with Industry Nine's lineup in dealer channels and at OEM specification.
• Fulcrum Wheels (Campagnolo): Fulcrum is the wheel brand of Campagnolo, the Italian premium cycling component manufacturer. Fulcrum sells aluminum and carbon wheels for road, gravel, and mountain biking, partially overlapping with Industry Nine's premium positioning but with Campagnolo's broader component ecosystem behind it.

Direct peers

• Hunt Bike Wheels: Hunt Bike Wheels is a UK-based direct-to-consumer wheelset manufacturer selling carbon and aluminum wheels for road, gravel, and mountain biking. Both companies compete on DTC price-performance, build-to-order customization, and direct shipping to global customers.
• ENVE Composites: ENVE is a premium carbon rim, wheel, and component manufacturer headquartered in Ogden, UT, serving the same high-end mountain bike, gravel, and road markets as Industry Nine. Both brands emphasize proprietary carbon technology, lifetime warranties, and DTC-plus-dealer distribution.
• Chris King Precision Components: Chris King is a Portland, OR-based manufacturer of premium bicycle hubs, headsets, and bottom brackets made in-house in the USA. Industry Nine competes with Chris King at the high-end of the mountain bike hub market, with similar DTC and lifetime-warranty business models.
• Reynolds Cycling: Reynolds Cycling manufactures carbon mountain bike, road, and gravel wheels using proprietary layup technologies. Both Reynolds and Industry Nine are independent carbon wheel specialists competing in the premium mountain and gravel segments with comparable warranty structures.
• Stan's NoTubes: Stan's NoTubes is a Pennsylvania-based manufacturer of tubeless-ready wheels, rims, and tire sealant. Both companies sell build-to-order wheelsets and rim systems directly to consumers and through dealers in the mountain bike and gravel categories.
• DT Swiss: DT Swiss is a Swiss manufacturer of premium bicycle hubs, wheels, and suspension components with a global dealer network. Industry Nine competes most directly with DT Swiss's hub and wheelset lines across mountain bike, gravel, and road disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industry Nine