Rice Trailers
Rice Trailers is a family-owned American manufacturer of heavy-duty utility, equipment, flatbed, gooseneck, pintle, and dump trailers, founded in 1987 and headquartered in Harviell, Missouri. The company sells exclusively through a nationwide authorized dealer network serving contractors, tradespeople, farmers, and vehicle haulers.
- Company typePrivate
- Founded1987
- HeadquartersHarviell, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rice Trailers does
Rice Trailers is a family-owned American manufacturer of heavy-duty trailers, founded in 1987 and headquartered at a single manufacturing facility in Harviell, Missouri. The company designs and builds a broad product portfolio that spans light utility trailers through heavy-haul equipment, flatbed, gooseneck, pintle, and dump trailers, with Gross Vehicle Weight Ratings ranging from approximately 2,990# on single-axle utility models up to 23,990# on deckover gooseneck and pintle configurations. Core manufacturing is built around robotic welding systems and precision laser cutting, paired with multi-stage steel pretreatment and full powder-coat finishing, and the company emphasizes American-made craftsmanship as a primary brand pillar.
The commercial model is exclusively indirect. Rice Trailers does not sell direct to end users; instead, all revenue flows through a nationwide authorized dealer network that the company states covers more than 43 U.S. states and that is supported with territory protection and marketing resources. Pricing is not publicly listed and is quote-based at the dealer level. End customers are primarily professional contractors, tradespeople, landscapers, farmers, vehicle haulers, and dump-trailer operators, which the company addresses through a horizontal segmentation approach rather than vertical specialization.
The company is privately held, has no disclosed funding rounds, no parent company, no subsidiaries, and no recorded M&A, leadership changes, or restructuring activity in the source material. Its technology footprint is limited to the manufacturing website (Facebook, YouTube, Instagram, TikTok), with no public AI/ML, API, or app capabilities. Distribution reach is domestic only, and the brand is the primary intangible asset supporting its competitive position.
Rice Trailers firmographics
Firmographics- Name
- Rice Trailers
- Website
- https://ricetrailers.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rice Trailers is a family-owned American manufacturer of heavy-duty utility, equipment, flatbed, gooseneck, pintle, and dump trailers, founded in 1987 and headquartered in Harviell, Missouri. The company sells exclusively through a nationwide authorized dealer network serving contractors, tradespeople, farmers, and vehicle haulers.
- Ownership category
- akta.pro rank
Rice Trailers industry classification
Industry- Product category
- Heavy-Duty Trailers
- NAICS
- Truck Trailer Manufacturing (336212)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA)
Keywords
Where Rice Trailers is headquartered
LocationHeadquarters
- HQ city
- Harviell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rice Trailers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Trailer Sales: Rice Trailers generates revenue through the manufacture and sale of heavy-duty trailers to authorized dealers across the United States. Products range from light utility trailers to heavy-duty equipment trailers, with various GVWR ratings from 2,990# to 23,990#. All sales flow through the dealer network, with end customers purchasing from local dealers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing through dealer network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Rice Trailers product offering
Product offeringCore offering
Rice Trailers designs and manufactures heavy-duty American-made trailers, including single and tandem axle utility trailers, car haulers, equipment trailers, HD flatbeds, gooseneck and pintle trailers, and HD dump trailers with GVWR ratings ranging from 2,990# to 23,990#. Production uses robotic welding, precision laser cutting, high-strength steel construction, and fully powder-coated finishes at the Harviell, Missouri facility. All sales are conducted through an authorized nationwide U.S. dealer network that provides local sales, support, and warranty service to end customers.
Product overview
Rice Trailers is a family-owned American manufacturer of heavy-duty trailers founded in 1987, offering a comprehensive lineup of utility, equipment, flatbed, gooseneck, pintle, and dump trailers. The product portfolio includes: Single Axle Utility/Stealth/Pipe Top Rail models for light-duty hauling; Tandem Utility/Stealth/Pipe Top Rail models for medium-duty applications; the 7K Car Hauler for vehicle transport; Work Series trailers (16K Partial Tilt and 16K Equipment) designed for professional use; Equipment trailers including 10K, 14K MAG, 16K HD, 14K Partial Tilt, and 16K HD Partial Tilt models for heavy equipment transport; the premium Pro Max HD Flatbed with integrated toolbox and torque tube technology; Deckover Gooseneck and Deckover Pintle trailers for maximum load capacity; and HD Dump Trailers for material hauling. All trailers are manufactured with robotic welding and precision laser cutting technology at their Harviell, Missouri facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Axle Utility Trailer Single axle utility trailer with 2,990# GVWR available in 10-14ft lengths, featuring a 3,500# axle, 4' tube drop gate, and treated lumber floor for light loads and general utility hauling.
- Single Axle Stealth Trailer Lightweight single axle utility trailer built with a 12-gauge formed frame, 2x2 formed cross-members on 16' centers, lockable storage box, and tie-down stake pockets along sides and front.
- Single Pipe Top Rail Trailer Single axle utility trailer with pipe top rail design, 3x2 angle frame, 3' formed cross-members on 16' centers, spring-loaded latches, and integrated tie loops for secure cargo transport.
- Tandem Utility Trailer Tandem axle utility trailer with 7,000# GVWR, dual 3,500# EZ Lube axles with electric brakes, available in 12-16ft lengths with a 5' channel tongue and tear drop fenders.
- Tandem Stealth Trailer Lightweight tandem axle utility trailer with 2x2 formed cross-members on 16' centers, spring-loaded latches, 4' tube drop gate, lockable storage box, and 7-way RV type trailer plug.
- Tandem Pipe Top Rail Trailer Tandem axle utility trailer with pipe top rail design, 3' channel cross-members on 16' centers, 4' drop gate with dual spring latches, and signature bolt-on toolbox.
- 7K Car Hauler Trailer Car hauler trailer available with 7,000# or 9,900# GVWR, dual axle options (2-3,500# or 2-5,200#), lengths from 16-22ft, 5' slide-out ramps, and 2' treadplate dovetail for vehicle loading.
- 16K Partial Tilt (Work Series) Trailer Work series partial tilt trailer with 16,000# GVWR, 20-22ft length, dual 8,000# Dexter cambered lube electric brake axles, knife edge tilt bed, 10,000# jack, and cushion cylinder for smooth deck lowering.
- 16K Equipment (Work Series) Trailer Work series equipment trailer with 18-22ft length, dual 8,000# Dexter EZ Lube axles, 5' HD stand-up ramps with spring assist, 2' treadplate dovetail, and integrated lockable storage box.
- 14K Partial Tilt Trailer Heavy-duty partial tilt trailer with 14,000# GVWR, dual 7,000# Dexter cambered lube electric brake axles, 6' HD channel main frame, and integrated lockable storage box.
- 16K HD Partial Tilt Trailer Heavy-duty partial tilt trailer with 16,000# GVWR, signature integrated toolbox, hydraulic system for smooth transitions, 10K drop leg jack, and hard fenders with oversized steps.
- 10K Equipment Trailer Equipment trailer with 9,900# GVWR, dual 5,200# EZ Lube axles, 5' equipment ramps with spring assist, 2' deckplate dovetail, signature bolt-on toolbox, available in 14-20ft lengths.
- 14K MAG Equipment Trailer Magnum equipment trailer with 16-24ft length, dual 7,000# Dexter cambered EZ Lube axles, 5' equipment ramps, 10,000# jack, and signature bolt-on steel storage box built in-house.
- 16K HD Equipment Trailer Heavy-duty equipment trailer with 6' HD channel frame and wrap tongue, 5' wedge style ramps with spring assist, signature bolt-on toolbox, and hard fenders with oversized steps.
- Pro Max HD Flatbed Trailer Premium HD flatbed trailer with 20,000# GVWR, 22-24ft length, dual 10,000# Dexter torsion axles, signature integrated oversized toolbox, full-width max ramps with double springs, and torque tube reinforcement running the full length to resist twisting under heavy loads.
- Deckover Gooseneck Trailer Deckover gooseneck trailer available with 15,990# or 23,990# GVWR, stake pockets along sides, oversized lockable toolbox, hide-away bed steps, and coupler options of 2-5/16' ball adjusted coupler.
- Deckover Pintle Trailer Deckover pintle trailer with 15,990# or 23,990# GVWR options, pintle ring coupler, 3' channel cross-members on 12' centers, signature integrated toolbox, available in 20-30ft lengths.
- HD Dump Trailer Heavy-duty dump trailer available in 14K and 16K configurations, featuring enclosed tarp kit, spreader gate for controlled dumping, telescopic hydraulic cylinder with 45-degree dump angle, and 7-gauge one-piece floor.
Companies that use Rice Trailers
Customer profileSegments3 records
Ideal customer profiles3 records
Rice Trailers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Rice Trailers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authorized DealerscoreRice Trailers partners with authorized dealers across the United States to distribute their trailers. Dealers receive exclusive territory protection, marketing support, and access to the full product lineup. Dealers provide local sales, support, and warranty service to end customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rice Trailers competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rice Trailers social profiles
Digital presenceRice Trailers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rice Trailers leadership team
Management profileNumber of profiles
Rice Trailers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rice Trailers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rice Trailers
What does Rice Trailers do?
Rice Trailers designs and manufactures heavy-duty American-made trailers, including single and tandem axle utility trailers, car haulers, equipment trailers, HD flatbeds, gooseneck and pintle trailers, and HD dump trailers with GVWR ratings ranging from 2,990# to 23,990#. Production uses robotic welding, precision laser cutting, high-strength steel construction, and fully powder-coated finishes at the Harviell, Missouri facility. All sales are conducted through an authorized nationwide U.S. dealer network that provides local sales, support, and warranty service to end customers.
Is Rice Trailers a public or private company?
Rice Trailers is a private company. It is classified as family owned and is currently operating.
When was Rice Trailers founded?
Rice Trailers was founded in 1987. It employs 51 to 100 people.
Where is Rice Trailers based?
Rice Trailers is headquartered in Harviell, United States, in the North America region.
How does Rice Trailers make money?
One revenue line is on record: trailer Sales.
Does Rice Trailers have an API?
No public API is recorded for Rice Trailers.
What industry is Rice Trailers in?
Rice Trailers's product category is Heavy-Duty Trailers. Its primary akta.pro industry code is IMACAGAA, Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler). Its NAICS code is 336212 and its SIC code is 3715.