Armal
Armal is an Italian manufacturer of portable sanitation products (restrooms, showers, changing rooms, hand wash stations, and vacuum service equipment) sold B2B to rental companies, event organizers, construction firms, government, and humanitarian NGOs across 130+ countries.
- Company typePrivate
- Founded1987
- HeadquartersCertaldo, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Armal does
Armal S.p.A. Unipersonale is an Italian-headquartered manufacturer of portable sanitation products, founded in 1987 in Certaldo, Italy. The company designs and produces portable restrooms, showers, changing rooms, hand wash stations, free-standing urinals, HDPE safety barriers, vacuum tank units, and Iveco-based vacuum service trucks, alongside a small line of deodorizer and cleaning consumables. Manufacturing is dual-located: the Certaldo plant (230 units/day capacity, 24/7 shift production, 5S Lean Method) and the Griffin, Georgia facility in the USA (130 units/day), producing a combined capacity of approximately 360 portable restrooms per day. Core technology centers on in-house injection molding of high-density polyethylene (HDPE) with anti-UV treatment, supplemented by In-Mould Labeling (IML) for durable custom branding, and metal tank fabrication for service vehicles. The product range includes the HERGO ergonomic women's restroom, the AXS wheelchair-accessible unit (developed with Paralympic athlete feedback), and the E-LINE electronic portable restrooms (E-TOP, E-CUBE, E-BLOCK) with automated flush, LED sensors, and IoT-enabled fleet monitoring via a partnership with 4zerobox.
Armal operates as a pure B2B hardware manufacturer, distributing exclusively through enterprise direct sales for large orders and a global network of distributors and dealers serving over 130 countries. The company does not rent units itself; it sells to rental companies, event organizers, construction firms, government agencies, and humanitarian NGOs. Pricing is quote-based with minimum order quantities of approximately 5 units; standard delivery is 7–10 working days. The company is privately held and subject to management and coordination by TTD Holding IV GmbH, the parent of the TOI TOI & DIXI Group, positioning Armal within the world's largest portable sanitation group alongside affiliates Sebach (Italy) and E-Toilets Services Ltd. (UK). Notable contract references include FIFA World Cup 2018 (Kaliningrad Stadium), Pope Benedict XVI's 2012 Mexico visit (700 units in two weeks), AGESCI National Route 2014 (1,500 toilets/750 showers/800 sinks), Lucca Comics & Games, and Indian municipal deployments under the Swachh Bharat Mission. The company holds ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 (renewed June 2025), Gender Equality Certification under UNI/PdR 125:2022 (January 2025), and Great Place To Work Certification (March 2025). Leadership was refreshed in March 2024 with Christian Roller (CEO), Holger Wirtz (Chairman), and Luigi Pupo (Director) constituting the new Board of Directors.
Armal firmographics
Firmographics- Name
- Armal
- Legal name
- Armal S.p.A. Unipersonale
- Website
- https://armal.biz
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Armal is an Italian manufacturer of portable sanitation products (restrooms, showers, changing rooms, hand wash stations, and vacuum service equipment) sold B2B to rental companies, event organizers, construction firms, government, and humanitarian NGOs across 130+ countries.
- Ownership category
- akta.pro rank
Armal industry classification
Industry- Product category
- Portable Sanitation Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Sanitary Services (4950), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations) (HSACAFAH)
- akta.pro secondary industries
- Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH), Urinal & Commercial Restroom Cleaners/Deodorizers (CRAJADAI)
Keywords
Where Armal is headquartered
LocationHeadquarters
- HQ city
- Certaldo
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Armal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Portable Restroom Sales: Direct sales of portable restroom units including Classic, Specialty, E-LINE electronic, and Vacuum Line products. Products are sold to rental companies, event organizers, construction companies, and government entities. Minimum order typically starts at 5 units.
- Service Equipment Sales: Vacuum service trucks (Iveco DAILY based) and vacuum tank units for servicing portable restrooms. Sold to rental companies and sanitation service providers.
- Accessories and Consumables: Deodorizers, cleaning products (Dura Blue IT, Armal BLUE PEARL, Armal CLEAN PEARL), replacement parts, and optional accessories for portable restrooms.
- Free Standing Line Products: Hand wash stations (AQUAPOP, TENFLOW), free standing urinals (USTAND), and safety barriers (BORDER HDPE) sold as standalone or integrated products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Armal product offering
Product offeringCore offering
Armal manufactures portable sanitation products including portable restrooms, shower cabins, changing rooms, hand wash stations, free-standing urinals, HDPE safety barriers, vacuum tank units, and Iveco DAILY-based vacuum service trucks. Products are produced via injection molding of high-density polyethylene (HDPE) with anti-UV treatment at facilities in Certaldo, Italy and Griffin, USA, with a combined capacity of 360 portable restrooms per day. The portfolio spans Classic, Specialty, and electronic E-LINE lines, with options for color customization, wheelchair accessibility, and IoT fleet monitoring, sold B2B to rental companies, event organizers, construction firms, and government entities across 130+ countries.
Product overview
Armal is a portable sanitation product manufacturer offering a comprehensive portfolio of portable restrooms, showers, changing rooms, hand wash stations, safety barriers, vacuum service equipment, and cleaning products. The product lines include: Classic Portable Restrooms (Cube and HERGO models with various tank configurations), Specialty Portable Restrooms (HANDY and AXS accessible units, CUBE combinations, showers, changing rooms), E-LINE electronic portable restrooms (E-TOP, E-CUBE, E-BLOCK with automated features), Free Standing Line (AQUAPOP and TENFLOW hand wash stations, USTAND urinals, BORDER safety barriers), Vacuum Line (engine-driven, PTO-driven, and belt-drive vacuum tank units in various capacities), Vacuum Service Trucks (Iveco DAILY-based service vehicles), and Deodorizers (liquid and portion control products). Products are manufactured in Italy (Certaldo) and USA (Griffin) using injection molding technology, and exported to over 130 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Cube Portable Restroom Versatile portable restroom with multiple configurations (squatting tank, removable tank, mains-connected, etc.), featuring overlapping wall assembly system with concealed rivets and ultra-smooth surfaces for easy cleaning. Available in various color combinations.
- HERGO Portable Restroom Innovative portable restroom designed for women with a unique tank and seat shape enabling contactless use without touching any surface, including coat hanger and large inner door handle. Industry-first ergonomic design reducing queue times.
- HANDY Portable Restroom Compact and lightweight portable restroom (55 kg) with integrated wheels and removable tank, designed for locations with limited access.
- AXS Wheelchair Accessible Portable Restroom Wheelchair-accessible portable restroom with spacious interiors and essential accessories including soap dispenser; designed with Paralympic athlete feedback for inclusive ergonomic improvements.
- E-TOP Electronic Portable Restroom High-tech portable restroom with fully automated flush, handwash sink with electronic control panel, and indoor LED presence sensor; exteriors fully customizable. Units come ready to use without assembly.
- E-CUBE Electronic Portable Restroom Electronic portable restroom with automated features and smart design for enhanced user experience; available in Belgium via SOS RENTING since October 2021.
- E-TOP PLUS Electronic Portable Restroom Enhanced version of E-TOP with additional features for electronic portable sanitation.
- E-BLOCK 2-Unit Portable Restroom Two-unit electronic portable restroom configuration for increased capacity at high-traffic sites.
- E-SHOWER Portable Shower Unit Electronic portable shower unit with automated features for hygiene facilities at events and construction sites.
- AQUAPOP Hand Wash Station Portable hand-wash sink usable stand-alone (single or double) or integrated into portable restroom cabins; operates with its own water capacity.
- TENFLOW Hand Wash Station Portable hand wash station for temporary hygiene facilities.
- USTAND Free Standing Urinal Free-standing urinal for portable sanitation installations, particularly for male users at events.
- BORDER HDPE Safety Barrier Safety barrier made of high-density polyethylene with adjustable feet for crowd control and event safety management; features modular attachment joint.
- SUN Series Engine-Driven Vacuum Tank Units Engine-driven vacuum tank units (1100L, 2000L, 600V capacity variants) for portable restroom servicing in the field.
- TRK Series PTO-Driven Vacuum Tank Units PTO-driven vacuum tank units (1100L and 2000L capacity variants) for portable restroom servicing using vehicle power take-off.
- EASY Series Belt-Drive Vacuum Tank Units Easy vacuum units with belt drive system (1100L, 2000L, 600V capacity variants) for efficient portable restroom servicing.
- Iveco DAILY Vacuum Service Trucks Vacuum service trucks based on Iveco DAILY 35C16/C18 and 50C16/C18 chassis with P3000 and P3750 systems, sold to rental companies and sanitation service providers.
- Dura Blue IT Deodorizer Classic liquid deodorizer product for portable restrooms.
- Armal BLUE PEARL and Armal CLEAN PEARL Classic portion control deodorizer and cleaning products in pearl form for portable restroom maintenance.
- CUBE Shower Portable Shower Cabin Portable shower cabin based on the CUBE design for temporary hygiene facilities.
- HANDY and CUBE Portable Changing Rooms Portable changing rooms based on HANDY and CUBE compact designs for events and space-limited applications.
- AXS Accessible Changing Room Accessible changing room designed for wheelchair users with spacious interiors.
- Twin and Triple CUBE Configurations Combined configurations of two or three CUBE cabins for versatile setups such as changing room and shower, or changing room and restroom combinations.
- E-TOP Electronic Changing Room Electronic changing room with smart features for events and temporary facilities.
- Cube Porter Lodge Specialty CUBE-based unit designed for porter or gatekeeper use.
- Armal Mobi Mobile Toilet Mobile toilet for community sanitation deployments, particularly in underserved areas without sewerage; used by Human Kind Foundation in India under the Swachh Bharat Mission.
Quantifiable outcome
- Female usage time reduced from 3.39 minutes to under 60 seconds with HERGO design
- +3 more outcomes
Companies that use Armal
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Armal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Armal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TOI TOI & DIXI GroupcoreGerman-based parent/group company hosting joint workshops with Armal and Sebach teams at Emmering facility in Bavaria. Group coordination includes sharing of corporate and operational best practices. Armal is subject to management and coordination by TTD Holding IV GmbH (TOI TOI parent).
- SebachcoreItalian dealer/network partner working closely with Armal. Staff members participate in joint workshops and events with TOI TOI & DIXI Group. Coordinates on product development and dealer network operations.
- DEFLOO (Belgium)coreBelgian rental company collaborating with Armal on E-LINE product testing. Armal team installed IoT devices (4zerobox) on E-BLOCK and E-TOP PLUS units for remote monitoring. Partnership focuses on product development and fleet management innovation.
- SOS RENTING (Belgium)coreBelgian rental company using E-CUBE electronic portable restrooms since October 2021. Provides valuable customer feedback for E-LINE product development. Partnership for ongoing product testing and market insights.
- Human Kind Foundation (India)minorIndian NGO partnering with Armal for Armal Mobi portable toilet initiative in Haryana. Toilets distributed through Swachh Bharat Mission. Inaugurated by Chief Minister Manohar Lal Khattar along with MPs. Foundation takes toilets on rent or outright purchase.
- E-Toilets Services Ltd.coreArmal's appointed distributor for the UK market based in Essex. Provides local sales support, technical assistance, spare parts availability, and customer service for UK customers. Established to reduce costs by increasing ease of access to products and local availability of spare parts.
- ASD Fiorenza Wheelchair HockeyminorParalympic sports organization whose coach (Alessio Focardi, 1992 Paralympian) tested and provided feedback on AXS wheelchair accessible portable restroom design for inclusive improvements.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Armal competitors and assessment
Company assessmentDirect peers
- TOI TOI & DIXI Group: Global market leader in portable sanitation and Armal's parent group. Operates the largest portable toilet rental fleet in the world with affiliated manufacturers and dealers including Sebach. Direct functional overlap in portable restroom manufacturing and rental.
- PolyJohn Enterprises: US-based portable restroom and hand-wash station manufacturer founded in 1987. Direct competitor in polyethylene portable restrooms, serving the same North American rental and event customer base as Armal's Griffin facility.
- Satellite Industries: Large US portable restroom manufacturer and global distributor with operations in the US, UK, and beyond. Comparable product portfolio (portable restrooms, hand wash stations, vacuum service equipment) and integrated manufacturing-and-distribution model.
- Sebach: Italian portable sanitation rental company and corporate affiliate of Armal within the TOI TOI & DIXI Group ecosystem. Operates a large Italian rental fleet and serves as a key dealer/distributor for Armal-manufactured units.
- Five Peaks: European portable restroom manufacturer based in Austria selling into event, construction, and rental markets. Comparable B2B go-to-market with distributors and a similar product platform (polyethylene portable toilets, hand wash stations).
Broad incumbents
- Thetford: Global manufacturer of mobile sanitary systems for RV, marine, and truck markets. Company shares portable sanitation know-how and HDPE manufacturing capability but targets OEM vehicle-integrated products rather than standalone rental units.
- Dometic Group: Listed Swedish mobile-living company with a wide product portfolio including portable sanitation, toilets, and waste handling systems for marine, RV, and commercial vehicle markets. Larger and more diversified than Armal, with overlapping end-customer categories.
Regional players
- Tufway (Tufways India): India-based portable restroom manufacturer serving the South Asian market and government sanitation initiatives. Competes with Armal in emerging-market tenders where cost competitiveness and local manufacturing are decisive.
- HTS (Happy Toilet Solutions): UK portable restroom manufacturer and rental operator serving construction and events. Competes with Armal's products distributed via E-Toilets Services Ltd, primarily in the UK and Ireland markets.
Others
- Crane Engineering / Enviro Design Products: US supplier of restroom hygiene and odor-control consumables serving the same portable sanitation rental customer base. Adjacent supplier-side peer in the value chain—relevant for benchmarking Armal's deodorizer and consumables revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Armal social profiles
Digital presenceArmal compliance and trust
Trust signalCompliance4 records
Armal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armal leadership team
Management profileNumber of profiles
Profiles5 records
Armal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armal
What does Armal do?
Armal manufactures portable sanitation products including portable restrooms, shower cabins, changing rooms, hand wash stations, free-standing urinals, HDPE safety barriers, vacuum tank units, and Iveco DAILY-based vacuum service trucks. Products are produced via injection molding of high-density polyethylene (HDPE) with anti-UV treatment at facilities in Certaldo, Italy and Griffin, USA, with a combined capacity of 360 portable restrooms per day. The portfolio spans Classic, Specialty, and electronic E-LINE lines, with options for color customization, wheelchair accessibility, and IoT fleet monitoring, sold B2B to rental companies, event organizers, construction firms, and government entities across 130+ countries.
Is Armal a public or private company?
Armal is a private company. It is classified as corporate owned and is currently operating.
When was Armal founded?
Armal was founded in 1987. It employs 51 to 100 people.
Where is Armal based?
Armal is headquartered in Certaldo, Italy, in the Europe region.
How does Armal make money?
Four revenue lines are on record. Portable Restroom Sales are the primary driver. The others are service Equipment Sales, accessories and Consumables and free Standing Line Products.
Who are Armal's main competitors?
Direct peers on record are TOI TOI & DIXI Group, PolyJohn Enterprises, Satellite Industries, Sebach and Five Peaks. Broad incumbents are Thetford and Dometic Group. Regional players are Tufway (Tufways India) and HTS (Happy Toilet Solutions). Crane Engineering / Enviro Design Products is listed as an others.
Does Armal have an API?
No public API is recorded for Armal.
What industry is Armal in?
Armal's product category is Portable Sanitation Equipment. Its primary akta.pro industry code is HSACAFAH, Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations), with a secondary code of IMAHALAH, Restroom & Hygiene Dispensing Systems (Commercial/Industrial). Its NAICS code is 333310 and its SIC code is 4950.