What Sebach Agencies does

Sebach Agencies (סבח סוכנויות) is a privately held, third-generation, family-owned Israeli manufacturer, importer, and distributor of bathroom products headquartered in the Modi'in Technology Park. The company was established in the early 1970s by the Sabach family and continues under third-generation family management. Its core offering comprises designed bathroom vanities and cabinets (across the Concept, Antique, Stick, Max, Special Sense, Wood, Silver, Novel, Classic, and Arena series in solid wood, veneer, and epoxy finishes), shower enclosures and bathtubs, sanitary ware (toilets, basins, urinals, sinks including the exclusive CLEAN ON tornado-flush model), and faucets under the proprietary ROCCO line plus licensed brands, complemented by mirrors and customizable handles/facades.

The business operates a hybrid wholesale and direct B2B go-to-market. It sells through a nationwide Israeli distribution network — retail chains, trade houses, showrooms, and wholesalers — while also running direct B2B procurement for contractors, hotels, and public institutions, and an appointment-only flagship showroom in Modi'in that serves architects, designers, and end consumers. Products are manufactured domestically (vanities, ROCCO faucets) and imported (select sanitary ware, shower enclosures via the MITRANI partnership), with revenue generated primarily from one-off hardware sales rather than subscriptions or licensing. Pricing is not publicly disclosed.

Sebach's positioning rests on a 52-year brand legacy, custom manufacturing capability that allows personalized dimensions and finishes, and a curated one-stop-shop portfolio under its own brand. Distribution is exclusively domestic across Israel; the firm carries Israeli Standards Institute lead-free certification on select products and operates a modest digital footprint (website catalog, Instagram, Facebook, newsletter) feeding showroom-led sales. The company has no institutional investors, no public listing, no disclosed funding rounds, no M&A activity, and no AI/technology stack disclosed — consistent with a founder/family-owned SMB now in its third generation of continuous family control.

Name

Sebach Agencies

Legal name

סבח סוכנויות בע"מ

Website

https://sebach.co.il

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Sebach Agencies is a third-generation, family-owned Israeli manufacturer, importer, and distributor of designed bathroom cabinets, sanitary ware, and faucets, serving wholesalers, contractors, hotels, and public institutions across Israel via showrooms and a nationwide wholesale network.

Ownership category

akta.pro rank

Headquarters

HQ city

Modi'in

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom furniture and cabinets: Manufacturing, import and marketing of designed bathroom vanities and cabinets sold through wholesale to retail chains, showrooms, and directly to contractors and public institutions.
2. Faucets and brassware: Production and import of faucets under proprietary brands ROCCO and licensed brands, sold through B2B wholesale channels to retailers and contractors.
3. Sanitary ware: Import and marketing of sanitary ware products including toilets, sinks, and bathroom accessories through wholesale distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sebach Agencies manufactures, imports, and markets bathroom cabinets and vanities, sanitary ware (toilets, basins, urinals, bathtubs), shower cabins and enclosures, and faucets and taps sold under its own brand and sub-brands ROCCO and MITRANI. Products are offered with custom manufacturing options for dimensions, colors, and finishes, and distributed through a nationwide network of showrooms, retail chains, wholesale trade houses, and direct project sales to contractors, hotels, and public institutions in Israel.

Product overview

Sebach Agencies offers a comprehensive bathroom design solution with four main product lines: designed bathroom cabinets/vanities (ארונות אמבטיה) in multiple series (Concept, Antique, Stick, Max, Special Sense, Wood, Silver, Novel, Classic, Arena) made from solid wood, veneer, or epoxy finishes; shower enclosures and bathtubs (מקלחונים ואמבטיונים); sanitary ware (כלים סניטרים) including toilets, sinks, and bathtubs; and faucets/taps (ברזים) in various styles and finishes. The company also offers complementary accessories including mirrors (with LED options) and customizable handles/door fronts. Products are available for wholesale to retail chains, showrooms, merchants, public institutions, hotels, contractors, and end consumers through their national sales and distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• MITRANI: A brand mentioned in the company's portfolio alongside other brands including ברמשדן and רוקו.
• ROCCO

Products and services

• Designed Bathroom Cabinets and Vanities (ארונות אמבטיה מעוצבים) Sebach's flagship designed bathroom vanities and cabinets, available in multiple series with options in epoxy finishes, solid wood, and veneer, in wall-mounted and standing configurations and various sizes. Sold wholesale to retail chains, contractors, hotels, public institutions, and direct to consumers through the Modi'in showroom.
• Shower Cabins and Bathtubs (מקלחונים ואמבטיונים) Shower enclosures including corner units, front panels, and the Black series, alongside bathtub units in various configurations and sizes. Sold through Sebach's wholesale and direct B2B channels.
• Sanitary Ware (כלים סניטריים) Imported and marketed sanitary ware including basins, acrylic bathtubs, wall-hung toilets, monobloc toilets, accessible toilets, toilet seats, urinals, countertop basins, and surface-mount sinks, plus the exclusive CLEAN ON suspended toilet with tornado-flush technology.
• Faucets and Taps (ברזים) Faucets and taps including cold water faucets, wall-mounted faucets, kitchen faucets, and shower bath systems, available in the Concept, Antique, Stick, and Max series with various handle styles and finishes. Includes the proprietary ROCCO brand. Classic cold-water models carry lead-free certification from the Standards Institute of Israel.
• Mirrors (מראות) Complementary bathroom mirrors offered as part of Sebach's complete bathroom solution, including LED-lit, oval/capsule floating, rectangular rounded-corner (with optional half-shelf), framed (epoxy/wood), aluminum-framed, and mirror-cabinet variants.
• Customizable Handles and Facades (ידיות וחזיתות) Customizable handles and cabinet fronts offered in a variety of Sebach epoxy colors, allowing buyers to personalize the design of their bathroom cabinetry as part of the company's customization offering.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• MITRANIcoreTechnology or IntegrationMITRANI is a partner brand displayed on the Sebach website. MITRANI specializes in shower enclosures and bathroom fixtures. The partnership provides complementary product lines for Sebach's bathroom solutions portfolio.
• ROCCOcoreTechnology or IntegrationROCCO is a faucet brand manufactured under license and sold through Sebach's distribution network. Multiple ROCCO faucet products are listed in the Sebach catalog including basin mixers, bath fillers, and kitchen faucets.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kohler: US-based global manufacturer of kitchen and bathroom products including cabinetry, faucets, and sanitary ware. Comparable as a broad-line bathroom brand spanning furniture, fixtures, and finishes across retail and project channels.
• LIXIL Group: Japanese-owned global building products and housing materials group (parent of INAX, GROHE, American Standard). Competes with Sebach across sanitary ware, faucets, and bathroom systems via a much broader portfolio.
• Grohe: German premium faucet and shower systems brand (part of LIXIL). Directly competes with Sebach's ROCCO faucet line and serves similar retail and project channels in Israel and globally.
• Hansgrohe: German manufacturer of premium showers, shower systems, and faucets. Competes with Sebach's faucet and shower enclosure portfolio for premium residential and hospitality specifications.
• TOTO: Japanese global manufacturer of high-tech sanitary ware, washlets, and bathroom fittings with growing presence in international markets including the Middle East. Comparable to Sebach on premium sanitary ware and bathroom solutions.

Others

• Geberit: Swiss manufacturer of sanitary technology (concealed cisterns, installation systems, bathroom ceramics). Adjacent to Sebach through shared bathroom specification contexts, particularly for institutional and project customers.

Direct peers

• Duravit: German manufacturer of designer bathroom furniture, sanitary ware, and shower trays. Comparable to Sebach as a premium, design-oriented bathroom furniture and ceramics specialist selling into hotels, residential, and project markets.
• American Standard: Global manufacturer of bathroom and kitchen fixtures, faucets, and sanitary ware with broad retail and project distribution. Comparable to Sebach's combination of bathroom furniture, sanitary ware, and faucets.
• Roca: Spanish-headquartered global manufacturer of bathroom sanitary ware, faucets, and bathroom furniture with established operations in Israel. Directly comparable to Sebach across cabinets, sanitary ware, and faucets for residential and project markets.
• Villeroy & Boch: European manufacturer of bathroom ceramics, furniture, and wellness products. Closely comparable to Sebach in bathroom vanities, sanitary ware, and design-led brand positioning serving both retail and project channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sebachome
• Instagraminstagram.com/sebach_home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebach Agencies