Leigh Baldwin & Co.

What Leigh Baldwin & Co. does

Leigh Baldwin & Co., LLC is a FINRA-registered broker-dealer and SEC-registered investment advisor headquartered in Cazenovia, New York, with operations tracing back to 1991 (per firmographics). The firm operates a dual-revenue model combining transaction-fee-based brokerage services through its core investment brokerage arm with subscription/recurring-revenue advisory services through its Leigh Baldwin Advisory subsidiary. It also operates Dollar Investment Club as a community-based investment education offering and provides a premium service tier branded "The Advantage." Its registered footprint spans 42 U.S. states with 23+ branch offices; clients access accounts both in-branch and online via the MyStreetscape platform. The firm is a member of FINRA/SIPC and complies with full retail-investor disclosure requirements including Form CRS, Reg BI, and Form ADV Part 2A.

The firm is sales-led and content-driven in its go-to-market. Distribution is anchored by registered investment professionals across its branch network, supported by a multi-format content ecosystem that includes the Day Traders Diary blog, Diamonds and Dogs blog, Week In Review newsletter, Stock of the Week feature, and a Quarterly Newsletter. Marketing channels include LinkedIn and YouTube at the top of the funnel, with newsletter communications occupying the mid-funnel. The firm targets individual investors and families needing financial planning, portfolio management, and retirement planning, as well as active day traders seeking market commentary and execution services. A stated differentiator is the offer of a complimentary, no-obligation "2nd opinion" portfolio review to attract existing investors evaluating alternatives.

Business mix relies on commission revenue from securities trading across the registered states, advisory fees from managed-account relationships under Leigh Baldwin Advisory, and ancillary income from premium service tiers and content-driven lead generation. The firm is privately held with no disclosed parent company, private equity backing, or institutional investors identified. No funding rounds, M&A activity, or leadership changes were identified in the source data. Headcount is reported in the 11–50 range, consistent with a small-to-mid-size independent broker-dealer. Pricing for both advisory and brokerage services is not publicly disclosed and requires direct inquiry.

Name

Leigh Baldwin & Co.

Legal name

Leigh Baldwin & Co., LLC

Website

https://leighbaldwin.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Leigh Baldwin & Co., LLC is a FINRA- and SIPC-registered investment brokerage and advisory firm founded in 1991, headquartered in Cazenovia, NY. It serves individual investors and active traders across 42 U.S. states via branch offices, online access, and content-driven market research.

Ownership category

akta.pro rank

Product category

Investment Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Full-Service Brokerage (Wirehouse/Universal) (FSAEACAA)

Keywords

• Investment brokerage
• Financial advisory
• Securities trading
• Portfolio management
• Retirement planning

Headquarters

HQ city

Cazenovia

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Brokerage Services: Commission-based brokerage services for securities trading and investment transactions.
2. Advisory Services: Financial planning and investment advisory services offered through Leigh Baldwin Advisory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Leigh Baldwin & Co. is a full-service investment brokerage firm that executes securities transactions on behalf of clients through registered investment professionals. It complements brokerage execution with a separate advisory arm (Leigh Baldwin Advisory) offering financial planning, portfolio management, and personalized investment advice. The firm serves individual investors and active traders across 42 U.S. states, with competitive commission pricing and complimentary portfolio second-opinion reviews.

Product overview

Leigh Baldwin & Co. operates as a multi-service financial services firm with a core investment brokerage platform supplemented by advisory and educational services. The main brokerage platform provides securities trading and investment access, while the Leigh Baldwin Advisory arm offers personalized financial planning. Additional offerings include the Dollar Investment Club for community-based investing, The Advantage for enhanced service tiers, and various content resources including the Day Traders Diary, Diamonds and Dogs blog, and newsletters (Week In Review, Stock of the Week, Quarterly Newsletter). The company maintains offices across multiple U.S. states and offers online account access through MyStreetscape.

Differentiator

Problem solved

Functional benefit

Products and services

• Leigh Baldwin & Co. Investment Brokerage

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ameriprise Financial: Full-service financial advisory firm offering brokerage, investment advisory, and financial planning through a franchise/advisor network. Closely comparable to Leigh Baldwin's combination of brokerage and personalized advisory services.
• Stifel Financial: Full-service broker-dealer and wealth manager serving individual investors, institutions, and corporations. Comparable in offering a mix of retail brokerage execution, advisory, and research-driven investment guidance.
• Cambridge Investment Research: Independent broker-dealer supporting financial advisors with brokerage, advisory, and planning services. Directly comparable as a smaller-scale independent broker-dealer with similar advisor-led retail distribution.
• Raymond James Financial: Full-service broker-dealer with a strong independent advisor network providing brokerage, advisory, and wealth management to retail and high-net-worth clients. Directly comparable in service mix and target customer to Leigh Baldwin.
• Edward Jones: One of the largest U.S. full-service retail brokerages with a branch-office advisory model serving individual investors. Highly comparable to Leigh Baldwin's advisor-led, relationship-based retail brokerage and financial planning offering.
• Robert W. Baird: Privately-held full-service broker-dealer offering wealth management, investment banking, and equity research. Comparable as a similarly-sized, privately-held full-service broker serving retail and institutional clients.
• LPL Financial: Largest independent broker-dealer in the U.S., providing brokerage and advisory infrastructure to independent financial advisors. Comparable as a competing independent broker-dealer serving retail clients via affiliated advisors.
• Cetera Financial Group: Independent broker-dealer network supporting thousands of financial professionals with brokerage, advisory, and wealth management services. Directly comparable as a small-firm alternative within the independent broker-dealer space.

Emerging players

• Robinhood Markets: Digital-first broker-dealer targeting retail investors with commission-free trading and a mobile-first experience. Represents the disruptive low-cost competitor reshaping retail brokerage economics for traditional firms like Leigh Baldwin.

Broad incumbents

• Charles Schwab: Large incumbent broker-dealer offering both self-directed brokerage and advisory services to retail investors. Represents the scale and digital capability that Leigh Baldwin competes against with its traditional branch-based model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCL4QGWo1n_dx609J0_CK1uw/videos
• Facebookfacebook.com/Leigh-Baldwin-Co-232230846799834
• LinkedInlinkedin.com/company/leigh-baldwin

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leigh Baldwin & Co.