Property ID Corporation

What Property ID Corporation does

Property ID Corporation is a privately held, California-domiciled real estate information company, founded in 1976 and operating with 51-100 employees from its Los Angeles headquarters and a Walnut Creek (Bay Area) office. The company produces Natural Hazard Disclosure (NHD) reports required under California law for residential real estate transactions, covering statutory disclosures relating to wildfire, flood, earthquake fault, dam inundation, and other environmental hazard zones. Customers include California real estate agents, brokers, and escrow officers (primary vertical), individual home buyers and sellers, residential landlords needing AB 646 tenant disclosures, and properties in high fire hazard severity zones requiring AB 38 wildfire documentation.

Its technology backbone is the proprietary Intuitive Smart Technology (IST) platform, which aggregates and synthesizes data from over 700 official sources and powers the flagship product Max, an interactive intelligent NHD report featuring real-time text-based legal Q&A backed by in-house attorneys. Adjacent products include the FortressFire Wildfire Disclosure Report (WFDR), Lease NHD and The Renter Report for rental compliance, EasyHazCheck (a free AB 38 fire/flood lookup tool that functions as a funnel for paid orders), a Property Tax Estimator, and supplementary features such as aerial property flyovers (My Home) and interactive neighborhood maps (My Maps). Language coverage spans English plus add-ins in Spanish, Chinese, Korean, Tagalog, and Vietnamese.

The business model is direct-to-consumer and one-time license: customers order reports through propertyid.com, email, or a toll-free number, with Lease NHD priced at $19-$29 per report on a tiered bulk schedule and other report prices not publicly disclosed. The company is privately owned with no disclosed institutional investors, parent entity, or M&A activity; leadership is President Carlos Siderman. Operational reach is restricted to California; there is no app, no public API, and no documented SDK, making the offering a self-contained, vertically specialized disclosure platform rather than a developer-facing infrastructure play.

Name

Property ID Corporation

Legal name

Property ID Corporation

Website

https://propertyid.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Property ID Corporation is a California real estate information company that produces legally required Natural Hazard Disclosure reports for residential real estate transactions. It serves California real estate professionals, buyers, sellers, and landlords with an AI-augmented platform drawing from 700+ official hazard data sources.

Ownership category

akta.pro rank

Product category

Real Estate Disclosure and Compliance Reporting

SIC

Real Estate (6500)

akta.pro primary industry

Property Tax & Municipal Lien Search Services (BPAJAOAJ)

Keywords

• Natural hazard disclosure
• California real estate reports
• Wildfire disclosure reporting
• Property hazard compliance
• Rental disclosure services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NHD Reports: Natural Hazard Disclosure reports for residential real estate sales in California, providing legally required hazard zone disclosures for property transactions.
2. Lease NHD: Disclosure reports for rental properties in California, required under AB 646 for landlords renting residential property.
3. Wildfire Disclosure Report (WFDR): FortressFire Wildfire Disclosure Report assessing property-specific wildfire risk characteristics including fuel load analysis, topographical insights, and AB 38 compliance, developed in partnership with FortressFire.
4. EasyHazCheck: Free AB38, fire and flood information tool providing preliminary hazard checks for California properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Property ID Corporation produces and sells California-mandated Natural Hazard Disclosure (NHD) reports and related compliance documents for residential real estate sales and rental transactions. Its flagship product Max delivers an AI-assisted, single-page NHD built on the proprietary Intuitive Smart Technology (IST) platform, drawing from over 700 official data sources. Supplementary offerings include the FortressFire Wildfire Disclosure Report, Lease NHD and Renter Report for AB 646 rental compliance, and a free EasyHazCheck screening tool.

Product overview

Property ID Corporation offers a suite of California real estate natural hazard disclosure products centered on its core Natural Hazard Disclosure Report (NHD). The flagship product is Max, an AI-powered intelligent NHD powered by Intuitive Smart Technology that delivers the first 1-page NHD report with access to over 700 official sources. Related products include the FortressFire Wildfire Disclosure Report (WFDR) for wildfire risk assessment, the Lease NHD for rental property disclosures, and The Renter Report for AB646 compliance. Supplementary tools include EasyHazCheck (free fire/flood hazard checker) and the Property Tax Estimator. Interactive features My Home (aerial views), My Maps (traffic/terrain/landmarks), and My Chat (real-time Q&A) enhance the platform. The portfolio operates as a unified platform-plus-modules architecture where the core NHD report serves as the primary offering, with specialized reports and tools built around it.

Differentiator

Problem solved

Functional benefit

Brands

• Max: Intelligent Natural Hazard Disclosure (NHD) product - described as the only 1 Page NHD powered by Intuitive Smart Technology
• FortressFire Wildfire Disclosure Report (WFDR)
• Lease NHD
• Renter Report
• EasyHazCheck

Products and services

• Natural Hazard Disclosure Report (NHD) Core California Natural Hazard Disclosure Report for residential real estate transactions, providing property-specific hazard zone information required by state law, including wildfire zones, floodplains, earthquake faults, and dam inundation zones.
• Max - Intelligent NHD Report AI-powered intelligent Natural Hazard Disclosure report featuring real-time Q&A with the Max intelligent assistant, powered by Intuitive Smart Technology. Delivers the first 1-page NHD report with access to over 700 official sources for California real estate transactions.
• FortressFire Wildfire Disclosure Report (WFDR)

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• FortressFirecoreTechnology or IntegrationFortressFire developed the Wildfire Disclosure Report (WFDR) to assess wildfire risk characteristics of California properties in line with AB 38 objectives. Property ID Corporation offers the FortressFire WFDR through their platform. The WFDR includes property-specific fuel load analysis, topographical insights, proximity to fire-prone areas, AB 38 compliance documentation, and mitigation recommendations. The report analyzes property structure and surroundings rather than using generalized hazard models.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JCP Disclosures: JCP Disclosures is a long-standing California natural hazard disclosure and compliance report provider directly competing with Property ID on NHD, JCP, and trustee sale guarantee reports for residential real estate transactions. Closest 1:1 competitor on product, customer (California agents/escrow), and regulatory scope.
• Locality Logic: Locality is a residential disclosure and data provider offering NHD-style products and home intelligence reports to real estate professionals. Directly comparable on disclosure product and target customer (agents and brokers), with partial overlap in hazard and neighborhood data.
• DisclosureCheck: DisclosureCheck is a California-focused natural hazard and statutory disclosure report provider serving agents, brokers, and consumers. Direct competitor on product category, regulatory scope, and target customer, with overlapping sales/lease disclosure offerings.

Broad incumbents

• First American Financial Corporation: First American is a national title insurance and real estate data powerhouse offering NHD and disclosure services alongside title, escrow, and valuation. Comparable on hazard disclosure product, but operates as a broad incumbent across the entire U.S. real estate transaction stack rather than a California-only disclosure specialist.
• CoreLogic: CoreLogic aggregates property data, hazard, and risk information at national scale and serves many of the same real estate professionals and lenders that Property ID targets. Comparable on data-aggregation business model and customer base, but with far broader geographic and product scope.
• Stewart Information Services Corporation: Stewart is a national title insurance and real estate services company providing disclosure and transaction-related services across multiple states. Comparable on real estate transaction services and customer overlap with agents/escrow, though it is a broad incumbent rather than a California niche specialist.
• Fidelity National Information Services (FNIS): FIS provides technology and data infrastructure to the real estate and mortgage industry, including property data and risk analytics that overlap with Property ID's disclosure offering. Comparable on customer base (lenders, title, real estate professionals) but at vastly larger scale and broader product portfolio.

Emerging players

• GeoTrac Systems: GeoTrac provides hazard zone mapping, fire severity, and environmental risk analysis used in property disclosure and insurance contexts. Comparable on hazard data content and California real estate use cases, though smaller and more focused on raw geospatial data than end-to-end disclosure reports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/propertyid
• Facebookfacebook.com/672651879476897
• LinkedInlinkedin.com/company/property-i.d.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property ID Corporation