GeoTrac
GeoTrac provided fleet telematics, compliance, driver productivity, and safety monitoring solutions for oil and gas transportation fleets. Operated as a brand under Platform Science, the unit ceased all services in February 2026 after 22 years of operation.
- Company typePrivate
- Founded2004
- HeadquartersFayetteville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GeoTrac does
GeoTrac was a fleet telematics and management solutions provider serving the oil and gas transportation industry. The company delivered fleet telematics, compliance tracking (including hours-of-service and electronic logging), driver productivity tools, and safety monitoring tailored to the operational and regulatory demands of oil and gas carriers. Its underlying approach combined off-the-shelf hardware with flexible software to address fleet operations in a specialized vertical.
The business was operated as a brand/sub-line under Platform Science, a San Diego-based transportation technology company, and was previously known as Trimble Oil & Gas Services. GEOTrac and Trimble Oil & Gas Services were operated jointly for 22 years, serving North American oil and gas fleet customers through direct enterprise sales, a developer portal for integration, and a marketplace ecosystem. The unit held SOC 2 and ISO 27001 security certifications and achieved Canadian ELD certification as the first provider on Daimler Truck North America's CTP2 factory-installed telematics platform.
On October 8, 2025, Platform Science notified customers of the impending cessation of GEOTrac and Trimble Oil & Gas Services, with all services shut down effective February 7, 2026. The company is now closed, ending 22 years of oil and gas fleet management operations. No revenue, funding, or financial scale data was disclosed during the unit's operation.
GeoTrac firmographics
Firmographics- Name
- GeoTrac
- Legal name
- GeoTrac
- Website
- https://geotracinternational.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- GeoTrac provided fleet telematics, compliance, driver productivity, and safety monitoring solutions for oil and gas transportation fleets. Operated as a brand under Platform Science, the unit ceased all services in February 2026 after 22 years of operation.
- Ownership category
- akta.pro rank
GeoTrac industry classification
Industry- Product category
- Fleet Telematics Software
- SIC
- Transportation Services (4700), Oil & Gas Field Services, Nec (1389)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- GPS Fleet Tracking & Mapping (TLABAJAA), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)
Keywords
Where GeoTrac is headquartered
LocationHeadquarters
- HQ city
- Fayetteville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GeoTrac business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels6 records
GeoTrac product offering
Product offeringCore offering
GeoTrac provided fleet telematics and navigation solutions tailored for the oil and gas transportation sector. The platform blended off-the-shelf hardware with flexible software to deliver vehicle tracking, hours-of-service compliance, driver productivity, and safety monitoring for commercial fleets operating in oil and gas logistics. The service ceased February 7, 2026 after 22 years of operation.
Differentiator
Problem solved
Functional benefit
Products and services
- GEOTrac Fleet telematics and navigation solutions for the oil and gas industry, delivering compliance tracking, driver productivity, and safety monitoring for oil and gas transportation companies. GEOTrac was an acquired product from Trimble that ceased all services effective February 7, 2026 after 22 years of operation.
Companies that use GeoTrac
Customer profileSegments1 record
Ideal customer profiles1 record
GeoTrac technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GeoTrac partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered major and core.
- Daimler Truck North AmericamajorPlatform Science achieved Canadian ELD Certification as the first to do so on Daimler Truck North America's CTP2 Factory-Installed Telematics Platform, enabling compliance solutions for fleets operating in Canada.
- Relay PaymentscoreRelay Payments added Platform Science to its 300+ integrations to streamline driver experience and combat fuel fraud, providing seamless payment and transaction capabilities for fleet operators.
Scale indicators2 records
Recent moves6 records
GeoTrac competitors and assessment
Company assessmentBroad incumbents
- Platform Science: Platform Science is the parent company of GeoTrac and a broader transportation technology platform offering telematics, compliance, productivity, and safety applications across multiple verticals. It operates the broader ecosystem in which GeoTrac functioned as the oil & gas vertical brand.
- Verizon Connect: Verizon Connect provides fleet telematics and ELD compliance solutions to commercial fleets across industries, including oil & gas transportation. It overlaps with GeoTrac on GPS tracking, compliance, and fleet productivity tools at enterprise scale.
- Omnitracs (Solera Holdings): Omnitracs (now part of Solera) is a long-established fleet management and transportation technology provider with ELD compliance and telematics offerings for commercial fleets including energy and industrial operators.
- Trimble Transportation: Trimble Transportation (the original owner of what became GeoTrac under its 'Trimble Oil & Gas Services' brand) provides fleet management and transportation solutions. It is comparable as the historical parent and current competitor in fleet/ELD compliance.
Direct peers
- Geotab: Geotab is a leading fleet telematics platform serving commercial fleets across industries including oil & gas. It is directly comparable to GeoTrac as a fleet management and ELD compliance solution, with similar GPS tracking, driver behavior, and compliance offerings for energy and trucking customers.
- Azuga: Azuga is a fleet telematics and GPS tracking provider with ELD compliance, driver behavior, and fleet productivity offerings for commercial fleets. It serves similar oil & gas and trucking customers with comparable solutions.
- Motive (formerly KeepTruckin): Motive provides fleet management, ELD compliance, GPS tracking, and driver safety solutions to commercial trucking fleets. It competes with GeoTrac in the same regulatory compliance and telematics category across commercial vehicle operators.
- Lytx: Lytx specializes in video telematics, driver behavior monitoring, and fleet safety, serving commercial fleets including energy and industrial operators. It is comparable to GeoTrac on the driver safety and video telematics dimensions of the O&G fleet offering.
- Samsara: Samsara provides fleet telematics, video-based safety, and compliance solutions to enterprise fleets including oil & gas operators. It competes head-to-head with GeoTrac on fleet tracking, ELD/HOS compliance, and driver safety in the same target customer segment.
Emerging players
- Fleetio: Fleetio provides fleet maintenance and management software for commercial fleets, with growing telematics integrations. It is comparable on the fleet management side though less focused on O&G-specific compliance than GeoTrac.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
GeoTrac social profiles
Digital presenceGeoTrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoTrac leadership team
Management profileNumber of profiles
Profiles3 records
GeoTrac funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoTrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoTrac
What does GeoTrac do?
GeoTrac provided fleet telematics and navigation solutions tailored for the oil and gas transportation sector. The platform blended off-the-shelf hardware with flexible software to deliver vehicle tracking, hours-of-service compliance, driver productivity, and safety monitoring for commercial fleets operating in oil and gas logistics. The service ceased February 7, 2026 after 22 years of operation.
Is GeoTrac a public or private company?
GeoTrac is a private company. It is classified as corporate owned and is currently closed.
When was GeoTrac founded?
GeoTrac was founded in 2004. It employs 1 to 10 people.
Where is GeoTrac based?
GeoTrac is headquartered in Fayetteville, United States, in the North America region.
Who are GeoTrac's main competitors?
Broad incumbents on record are Platform Science, Verizon Connect, Omnitracs (Solera Holdings) and Trimble Transportation. Direct peers are Geotab, Azuga, Motive (formerly KeepTruckin), Lytx and Samsara. Fleetio is listed as an emerging player.
Does GeoTrac have an API?
No public API is recorded for GeoTrac.
What industry is GeoTrac in?
GeoTrac's product category is Fleet Telematics Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLABAJAA, GPS Fleet Tracking & Mapping. Its SIC code is 4700.