Samaritan Counseling Center

What Samaritan Counseling Center does

Samaritan Counseling Center of Western PA, Inc. is a 501(c)(3) nonprofit founded in 1982 and headquartered in Sewickley, Pennsylvania, within the Greater Pittsburgh market. The organization delivers spiritually-integrated psychotherapy and related mental health services to roughly 1,400 adults, children, and adolescents annually, supported by a team of 19 therapists and a clinical director. Service delivery spans seven brick-and-mortar offices across four Western PA counties (Allegheny, Beaver, Butler, Washington), with five offices physically hosted inside partner churches, plus a statewide Pennsylvania teletherapy channel that serves approximately half of all clients via HIPAA-compliant encrypted video. The clinical portfolio includes individual, couples, family, and group therapy, specialized programs for children, youth, men, women, older adults, veterans and military families, and teachers, plus a clergy-and-congregations program, life coaching, and spiritual direction. Technology is limited to a third-party practice management/EHR system (Valant.io) and the encrypted video platform; no proprietary AI or clinical automation is disclosed.

Revenue is generated through a three-stream model: (1) insurance reimbursement from 9+ in-network plans plus EAPs, (2) a sliding-scale fee program (Samaritan Cares Fund, $81,420 in 2025 subsidies, plus the donor-supported Women Helping Women in Need program), and (3) charitable donations and corporate sponsorships (Airport Toyota, Dollar Bank, Highmark). GTM is a hybrid of direct sales (phone intake at 888.200.9746, website request forms, Valant.io prospective patient portal) and community-led referral (pastors, healthcare providers, EAPs, faith communities). Under Executive Director Rev. Dr. Graham Standish, who joined in November 2017, the organization has executed a business model restructuring that increased insurance income 29% and grew session volume ~155% over eight years. The entity is governed by an independent board, accredited by the Solihten Institute in Denver, CO, and holds a 4-star Charity Navigator rating; no outside investor or parent ownership is disclosed.

Name

Samaritan Counseling Center

Legal name

Samaritan Counseling Center of Western PA, Inc.

Website

https://samaritancounseling.net

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Samaritan Counseling Center is a 501(c)(3) nonprofit founded in 1982 in Sewickley, PA, providing spiritually-integrated psychotherapy, counseling, coaching, and spiritual direction to ~1,400 individuals, couples, and families annually across seven Western PA offices and statewide teletherapy.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Mental health counseling
• Psychotherapy services
• Faith-based counseling
• Couples therapy
• Spiritual direction

Headquarters

HQ city

Sewickley

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Reimbursement: Billable services covered by health insurance plans including Aetna, Cigna, Highmark, UPMC, Medicare, Medicaid, Tricare, Magellan, and others. Employee Assistance Programs (EAPs) also accepted.
2. Sliding Scale / Samaritan Cares Program: Fee subsidies and sliding scale fees for uninsured and under-insured clients. Provided $81,420 in fee subsidies in 2025. Women Helping Women in Need program for women lacking resources.
3. Donations and Fundraising: 501(c)(3) nonprofit relying on charitable donations. Good Samaritans Circles giving program, legacy giving, and general donations. Corporate sponsors include Airport Toyota, Dollar Bank, Highmark.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Samaritan Counseling Center provides in-person and online psychotherapy, counseling, coaching, spiritual direction, and consulting services delivered by Pennsylvania state-licensed therapists across seven Western PA locations and via statewide teletherapy. Its signature approach, Spiritually-Integrated Psychotherapy, blends evidence-based clinical care with clients' personal faith beliefs upon request, serving individuals, couples, families, children, youth, clergy, and congregations.

Product overview

Samaritan Counseling, Guidance, Consulting is a 501(c)(3) nonprofit counseling organization offering a comprehensive portfolio of mental health and wellness services through seven physical locations in four Western Pennsylvania counties plus statewide teletherapy. The core offerings center on spiritually-integrated psychotherapy delivered through individual, couples, and family counseling services, complemented by specialized programs including life coaching, spiritual direction, support groups, and educational workshops. The organization maintains particular focus on serving clergy and congregations through its Caring for Clergy and Congregations program, while offering targeted services for children, youth, men, women, young adults, older adults, veterans, and teachers. Financial accessibility is supported through the Samaritan Cares Fund and Women Helping Women in Need programs. All services may incorporate clients' faith beliefs upon request within a holistic, client-centered framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one therapy sessions provided in-person or via teletherapy, addressing mental health concerns for adults, children, and adolescents across seven Western PA locations.
• Couples Counseling Traditional and intensive couples counseling sessions, including four-hour comprehensive sessions, addressing relationship issues, infidelity, parenting disagreements, and communication problems.
• Family Counseling Therapy addressing family dynamics, separation, divorce, behavioral issues, trauma, grief, and substance abuse affecting family relationships.
• Teletherapy Online video counseling available to Pennsylvania residents via a HIPAA-compliant encrypted video platform; approximately half of all clients opt for this modality.
• Life Coaching Life, career, teacher, and parent coaching including Positive Intelligence mental fitness coaching and CBT-informed faith-based coaching delivered by certified coaches.
• Spiritual Direction One-on-one sessions and group offerings focused on deepening relationship with God, spiritual discernment, prayer practices, and whole-person health, including individual direction, retreats, and workshops.
• Support Groups Therapeutic and educational support groups addressing anxiety, teen issues, parenting, personality disorders, and health and wellness topics.
• Caring for Clergy and Congregations Comprehensive program for pastors covering coaching, spiritual direction, Pastor Leadership Renewal Groups, Transformational Ministry Workshops, Creative Clergy Consults, and Preaching Consultations.
• Educational Programs Workshops and educational sessions offering Continuing Education Units (CEUs) for Western PA clinicians on topics such as suicide prevention, compassion burnout, parenting, and grief and loss.
• Children and Youth Counseling Specialized therapy for children and adolescents addressing anxiety, depression, trauma, ADHD, behavioral issues, and developmental challenges.
• Women's Counseling Counseling addressing trauma, abuse, depression, eating disorders, and life transitions specific to women's mental health needs.
• Men's Counseling Counseling addressing depression, anxiety, anger management, relationship problems, substance abuse, and process addictions specific to men.
• Counseling for Older Adults Mental health services addressing loneliness, grief, chronic disease, depression, anxiety, and life transitions for older adults.
• Young Adult Counseling Counseling addressing stress, anxiety, depression, and life transitions for college students, recent graduates, and young adults navigating career and relationship challenges.
• Veterans and Military Families Counseling Specialized counseling for active-duty and veteran military members and their families addressing service-related trauma, PTSD, and reintegration challenges.
• Spiritually-Integrated Psychotherapy Therapeutic approach integrating clients' personal faith beliefs into clinical care upon request, combining evidence-based practices with spiritual resources for healing.
• Teachers' Support Services Specialized counseling and peer group support for educators addressing professional stress, anxiety, and challenges unique to teaching.
• Samaritan Cares Fund Client aid program providing fee subsidies and financial assistance for uninsured and under-insured individuals seeking counseling services; $81,420 in subsidies provided in 2025.
• Women Helping Women in Need Financial assistance program providing counseling scholarships specifically for women who lack resources to pay for mental health services.

Quantifiable outcome

• Served ~1,400 adults, children, and adolescents annually across 12,324 counseling sessions
• +4 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Fine Tune PsychiatrycoreStrategic or Co-development PartnerPartner organization providing psychiatric evaluations, medication management, and related services for clients needing additional mental health support beyond counseling services.
• Solihten InstitutecoreStrategic or Co-development PartnerNational accreditation body for faith-based counseling centers based in Denver, CO. Samaritan is one of 50+ member centers that collectively treat over 70,000 people annually across U.S. and Japan. Provides training and resources for spiritually-integrated psychotherapy.
• The Center for Healthy ChurchesminorOthersConsultant organization for church health and vitality. Referenced in webinar on preaching to those walking away from church.
• Women Helping Women in NeedminorGTM or Marketing PartnerDonor-supported program providing financial assistance for women who cannot afford counseling services at Samaritan.
• Faith Community PartnerscoreChannel Partner/ Reseller/ DistributorChurch partners hosting satellite office locations including First Christian Church (Beaver), Grace Lutheran Church (Rochester), Westminster Presbyterian Church (Upper St. Clair), First United Methodist Church (Butler), and Church of the Covenant (Washington).
• Insurance PartnerscoreChannel Partner/ Reseller/ DistributorMajor insurance providers accepted including Aetna, Cigna, Highmark, UPMC, Medicare, Medicaid, Tricare, Magellan, and others. EAP programs also accepted.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Catholic Charities of the Diocese of Pittsburgh: Faith-based social services and counseling provider in the same Western PA catchment; comparable faith-rooted outpatient mental health and family services delivered through a nonprofit, donation-supported model.
• Family Services of Western Pennsylvania: Pittsburgh-area nonprofit offering outpatient counseling, mental health, and family services across the same Western PA geography; directly comparable service mix and nonprofit operating model.
• Persad Center Inc. Pittsburgh-based nonprofit outpatient counseling center serving LGBTQ+ and broader community populations; comparable regional counseling scale, mission-driven structure, and insurance/sliding-scale revenue model.
• Greenleaf Center: Faith-based counseling and spiritual direction center accredited by the Solihten Institute; operates under the same spiritually-integrated psychotherapy framework as Samaritan.
• Jewish Family & Community Services (JFCS Pittsburgh): Faith-rooted regional human services agency providing outpatient counseling, mental health services, and case management to individuals and families in Greater Pittsburgh — directly comparable faith-based community counseling model.

Broad incumbents

• BetterHelp: National telehealth counseling platform that competes with Samaritan's teletherapy services; far broader geographic reach and stronger marketing investment, putting pressure on regional teletherapy pricing and growth.
• Allegheny Health Network Behavioral Health: Health system behavioral health services arm serving Western PA; competes for the same outpatient mental health clients as part of a much broader healthcare portfolio.
• UPMC Western Behavioral Health: The dominant regional behavioral health provider in Western PA; significantly larger and offers overlapping outpatient and inpatient mental health services under a broad health system — a key incumbent competitor for in-region clients.

Others

• Fine Tune Psychiatry: Mental health partner organization providing psychiatric evaluations and medication management, listed as a referral partner on Samaritan's site; adjacent rather than directly competitive.
• Solihten Institute: National accreditation body and member network of 50+ faith-based counseling centers; not a competitor but the closest institutional peer — defines best practices, training, and referral pathways relevant to Samaritan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@samaritancounseling-guidan1313
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/samaritan-counseling-center-of-western-pa
• Xx.com/SamaritanWPA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samaritan Counseling Center