The Gatesworth

What The Gatesworth does

The Gatesworth is a privately held, locally owned Continuing Care Retirement Community (CCRC) headquartered at One McKnight Place in St. Louis, Missouri, founded in 1988-1989 by David Smith, Elana Spitzberg, and Charlie Deutsch. The community operates on a rental-based model (no entry or endowment fees) offering independent living apartments in nine floor plans ranging from 717 to 2,188 square feet, priced from $4,950 to $18,500 per month, with access to a full on-site continuum of care that includes assisted living, memory care, and skilled nursing delivered through its McKnight Place and Parc Provence sister communities.

The community's core product layers residential living with bundled amenities: weekly housekeeping, continental breakfast, satellite TV, utilities, fitness center access, scheduled transportation, and concierge services. Differentiated facilities include a Keiser-equipped senior fitness center with a saltwater lap pool, the 104-seat Starbird Theatre with Dolby Surround Sound, three dining venues (The Colonnade, Palm Court, Bistro) led by an award-winning executive chef, Spa One, and a Chauffeured luxury transportation fleet. The technology stack is primarily physical-operational rather than software-driven, supported by a digital marketing presence (website, digital magazine, social channels, virtual tours).

The Gatesworth generates revenue through recurring monthly rental fees across nine pricing tiers, supplemented by ancillary services (Spa, dining, transportation, Moving Made Easy relocation). Its go-to-market is sales-led via a leasing coordinator team, phone consultation, website lead capture, and earned media (U.S. News & World Report, Forbes, Ladue News). The community serves active independent seniors primarily in the St. Louis metro and greater Missouri region, with adult children and family members acting as key decision influencers in the purchase process.

Name

The Gatesworth

Legal name

The Gatesworth

Website

https://thegatesworth.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

The Gatesworth is a privately held, locally owned Continuing Care Retirement Community in St. Louis offering rental-based independent living apartments ($4,950-$18,500/month) with on-site access to assisted living, memory care, and skilled nursing, serving affluent seniors in the St. Louis metro and greater Missouri region.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community / Senior Living

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

akta.pro secondary industry

Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living community
• Independent living apartments
• Continuing care retirement
• Assisted living services
• Retirement community

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Rental Revenue: The Gatesworth generates revenue through monthly rental fees from independent living residents. There are no entry or endowment fees, allowing residents to pay rent monthly. Pricing varies by apartment floor plan, ranging from $4,950/month for one-bedroom to $18,500/month for three-bedroom deluxe residences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Gatesworth is a private, rental-based Continuing Care Retirement Community that rents independent living apartments to older adults on a monthly basis with no entry or endowment fees. Its offering bundles apartment residences with weekly housekeeping, continental breakfast, satellite TV, basic utilities, fitness center access, scheduled transportation, concierge services, dining, and access to a full continuum of care (assisted living, memory care, skilled nursing) on the same campus through related McKnight Place and Parc Provence communities.

Product overview

The Gatesworth is a premier independent senior living community in St. Louis, Missouri, offering a rental-based Continuing Care Retirement Community (CCRC) model with no entry fees. The core offering consists of customizable one-bedroom, two-bedroom, and three-bedroom apartment residences (Plans A through F/I) ranging from 717 to 2,188 square feet with monthly pricing from $4,950 to $18,500. All residents receive access to bundled amenities including weekly housekeeping, continental breakfast, satellite TV, utilities, fitness center, and scheduled transportation. The community features three distinct dining venues (The Colonnade, Palm Court Restaurant and Lounge, Bistro) led by Executive Chef Brian Hardy, Spa One wellness center, state-of-the-art fitness facilities with saltwater pool, comprehensive culture and education programming, and Starbird Theatre. As a CCRC, residents have access to a full continuum of care including assisted living, memory care, and skilled nursing on-site. Additional services include Moving Made Easy relocation assistance and luxury transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Apartments (Plans A through I, nine floor plans)

Quantifiable outcome

• Recognized by U.S. News & World Report as Best Independent Living Community for four consecutive years (2026)
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• McKnight Place Assisted Living & Memory CarecoreOthersRelated community within The Gatesworth family of communities offering assisted living and memory care services. Located on the same campus, providing seamless transitions for residents whose care needs evolve.
• McKnight Place Extended CarecoreOthersRelated community offering extended care services within The Gatesworth family of communities, supporting residents with higher levels of care needs.
• Parc ProvencecoreOthersRelated community within The Gatesworth family of communities offering additional senior living options in the St. Louis area.
• GateCo DevelopmentcoreStrategic or Co-development PartnerDevelopment entity associated with The Gatesworth Communities responsible for capital improvements and new developments. Chris Leonard previously served as Vice President of Development and Construction.
• American Seniors Housing AssociationminorOthersAssociation that created the 'Where You Live Matters' resource to answer questions about senior living, which The Gatesworth links to on its expert advice page.
• Missouri History MuseumminorStrategic or Co-development PartnerCultural institution that provides lecture speakers to The Gatesworth's cultural and educational programming.
• St. Louis Art MuseumminorStrategic or Co-development PartnerCultural institution that provides lecture speakers to The Gatesworth's cultural and educational programming.
• Missouri Botanical GardenminorStrategic or Co-development PartnerCultural institution that provides lecture speakers to The Gatesworth's cultural and educational programming.
• St. Louis SymphonyminorStrategic or Co-development PartnerMusical organization that provides performances at The Gatesworth.
• Opera Theatre St. LouisminorStrategic or Co-development PartnerOpera company that provides musical performances at The Gatesworth.
• Washington University Mini-Medical SchoolminorStrategic or Co-development PartnerEducational institution providing lecture programming at The Gatesworth.
• Lifelong Learning Institute at Washington University in St. LouisminorStrategic or Co-development PartnerProvides weekly transportation to off-campus educational programming for residents.
• OASIS InstituteminorStrategic or Co-development PartnerProvides weekly transportation to off-campus educational programming for residents.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Life Care Services: Largest U.S. manager of continuing care retirement communities, managing 140+ life plan communities including many entry-fee CCRCs. An institutional peer that competes with The Gatesworth's no-entry-fee CCRC positioning on a national basis and sets service standards in the segment.
• Brookdale Senior Living: Largest U.S. senior living operator with 650+ communities nationwide offering independent living, assisted living, memory care, and continuing care. While not luxury-focused like The Gatesworth, Brookdale is the dominant scaled incumbent shaping pricing, staffing, and customer expectations in the broader market.

Others

• Parc Provence (related community): Specialized memory care community within The Gatesworth family of communities, located in the St. Louis area. Listed as an 'other' because it is a related entity rather than a competitor, but it is operationally integrated and serves overlapping resident families.

Direct peers

• Friendship Village Senior Services: Continuing Care Retirement Community based in Chesterfield (St. Louis metro) offering independent living, assisted living, memory care, and skilled nursing on a single campus. Direct local competitor to The Gatesworth within the same St. Louis senior living market.
• Lutheran Senior Services: Faith-based not-for-profit operator of senior living communities across Missouri and Illinois, including multiple campuses in the St. Louis metro. Comparable service mix (independent living, assisted living, memory care, skilled nursing) and geographic overlap with The Gatesworth.
• Bethesda Health Group: St. Louis-based senior living and care provider operating independent living, assisted living, memory care, skilled nursing, and home health across multiple campuses in Missouri. Directly competes with The Gatesworth for similar affluent St. Louis seniors.
• Atria Senior Living: National operator of 200+ senior living communities across the U.S. and Canada, focused on independent living, assisted living, and memory care with a premium service philosophy and amenity-rich communities that overlap with The Gatesworth's positioning.
• Sunrise Senior Living: National senior living operator specializing in assisted living and memory care with a significant independent living portfolio. Comparable premium service model, monthly rental pricing, and amenity-rich community design similar to The Gatesworth.
• Five Star Senior Living: National senior living operator with independent living, assisted living, and memory care communities across 30+ states. Comparable mid-to-upper tier pricing model and full-service amenity offering that overlaps with The Gatesworth's value proposition.
• Belmont Village Senior Living: Developer and operator of upscale senior living communities offering independent living, assisted living, and memory care with proprietary programs. Comparable premium positioning, urban/suburban campus model, and amenity-rich resident experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thegatesworth
• LinkedInlinkedin.com/company/thegatesworth
• Instagraminstagram.com/thegatesworth

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gatesworth