Idium

What Idium does

Idium is a Norwegian digital services company that, through its Hjemmesidehuset brand, designs and hosts websites for small and medium-sized businesses across Norway. Founded in 1999 and headquartered in Oslo with 51-100 employees, the company claims to be Norway's largest website provider (Norges største nettsideleverandør). Its core offering consists of three subscription tiers — Start (single-page landing site), Medium (up to 5 pages with menus and price lists), and Stor (up to 10 pages with self-editing and unlimited blog articles) — each bundled with SSL certificates, domain registration, email hosting, SEO-optimized content, and free technical support on annual billing. All websites are built to universal design (universell utforming) standards for cross-device accessibility.

The company operates a direct-to-consumer go-to-market motion targeting Norwegian SMBs across diverse industries including construction, food and beverage, plumbing, hair salons, agriculture, and media (visible customers include Tangelo, Moment Betong, Lucky Sushi, Viken Rørleggerservice, Ekko, Leira Maskinstasjon, Gården, Sjakk-Matt frisør, and Publiners). Sales are consultative and quote-based, with no-obligation initial consultations and a website calculator tool (nettsidekalkulator) to qualify leads. Beyond core website packages, Idium sells add-on professional services including Google Ads campaign management and Google Bedriftsprofil (Google Business Profile) setup and management, extending into local search visibility and paid acquisition.

Idium's revenue model combines recurring annual subscriptions (website packages including hosting and support) with project-based professional services (Google Ads and Google Business Profile management). It serves only the Norwegian market — no international expansion is indicated — and earns revenue through direct sales rather than resellers or partner channels. The company maintains separate digital properties (hjemmesidehuset.no, idium.no, gratisutkast.no) and an active presence on Facebook and LinkedIn for top-of-funnel demand generation.

Name

Idium

Website

https://idium.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Idium, operating as Hjemmesidehuset, is a Norwegian website design and hosting provider that serves small and medium-sized businesses with tiered subscription packages, bundled hosting and SEO content, plus Google Ads and Google Business Profile management add-ons.

Ownership category

akta.pro rank

Product category

Website Design and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• Website design services
• Website hosting
• Search engine optimization
• Google Ads management
• Business profile setup

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design and Hosting Packages: Idium generates revenue through tiered website packages (Start/Liten, Medium, Stor) that include design, content creation, SSL certificates, domain registration, email hosting, and ongoing technical support. Pricing is package-based with different feature levels.
2. Google Bedriftsprofil Setup and Management: Professional setup and management of Google Business Profile listings, helping businesses optimize their local search presence.
3. Google Ads Management: Pay-per-click advertising management services through Google Ads platform for search engine marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Idium (operating under the Hjemmesidehuset brand) designs, builds, and hosts business websites for Norwegian small and medium-sized businesses through three tiered subscription packages (Start, Medium, Stor). The packages include universal design-compliant layouts, SEO-optimized content creation, SSL certificates, domain registration, email hosting, and free technical support. Add-on services include Google Business Profile setup and management, and Google Ads campaign management.

Product overview

Hjemmesidehuset (operated by Idium) offers a unified website platform with three tiered packages (Start, Medium, Stor) that provide progressively more pages and features. All packages include SSL certificates, domain/email, responsive design, accessibility compliance, content writing, design, and free support. The company also offers add-on services for Google Bedriftsprofil setup and Google Ads campaign management, extending the core website offering into broader digital marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Start Website Package

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wix.com: Wix is one of the largest SMB website builders globally, offering drag-and-drop design, hosting, and add-on marketing tools. It is a direct substitute for Idium's tiered website packages, particularly for cost-sensitive Norwegian SMBs evaluating a self-serve alternative.
• Webflow: Webflow is a professional website design and hosting platform used by agencies and in-house teams to build custom, SEO-optimized websites. It is the closest modern analog to Idium's value proposition of custom-designed, SEO-friendly sites with managed hosting, and increasingly attracts the same SMB customer.
• Squarespace: Squarespace is a global DIY website builder marketed squarely at small businesses and creators, offering templated site design, hosting, and commerce in a self-serve subscription. It competes with Idium's Start/Medium/Stor packages for the same Norwegian SMB customer that wants a professional website without hiring an agency.

Regional players

• One.com: One.com is a Nordic-focused web hosting and website builder provider headquartered in Denmark. It sells domain, hosting, email, and website packages to SMBs across Scandinavia, overlapping directly with Idium's bundled offering in the Norwegian market.
• Domeneshop: Domeneshop is a large Norwegian domain registrar and web hosting provider serving SMBs and individuals in Norway. It is a domestic substitute for Idium's bundled hosting/domain/email component and represents in-country competition for the core infrastructure layer of the package.

Broad incumbents

• GoDaddy: GoDaddy is a global incumbent offering domain registration, hosting, DIY website builders, and a suite of small business marketing tools. It competes across Idium's bundled offering (domain, hosting, SSL, marketing add-ons) and is a default consideration for Norwegian SMBs shopping for an all-in-one web presence.
• Itera: Itera is one of the largest Nordic digital consultancies and product companies, with a Norwegian presence offering web, marketing, and technology services. It is a broader incumbent that overlaps with Idium at the larger end of Norwegian SMB and mid-market web engagements.
• Knowit: Knowit is a Nordic digital and IT consultancy with operations across Sweden, Norway, Finland, and Denmark. Its portfolio includes web platform delivery, digital marketing, and managed services for SMB and mid-market clients in the same Norwegian footprint as Idium.
• Hostinger: Hostinger is a global SMB-focused web hosting and website builder provider with low-cost entry plans that increasingly target the European SMB market. It is a broader incumbent substitute for Idium's hosting-led, low-tier package offerings.

Emerging players

• Netlife (by Itera): Netlife is a Nordic digital experience and design agency specializing in web platform development and digital transformation projects. It serves overlapping Norwegian SMB and mid-market customers, providing an alternative when buyers want a more agency-style engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/idium
• LinkedInlinkedin.com/company/idium-as
• Xx.com/idiumas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idium