El Metate
El Metate is a family-owned manufacturer and wholesale distributor of fresh Mexican food products — including stone-ground tortillas, chips, bread, and specialty items — serving restaurants and retailers throughout Southern California via daily route delivery since 1958.
- Company typePrivate
- Founded1958
- HeadquartersSanta Ana, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What El Metate does
El Metate is a family-owned manufacturer and wholesale distributor of Mexican food products headquartered at 838 E 1st Street in Santa Ana, California. Founded in 1958 and operating continuously for over 65 years, the company produces a full line of authentic Mexican staples built around traditional stone-ground corn processing. Its core catalog includes stone-ground corn tortillas in five corn varieties (white, red, blue, green, and yellow), heat-pressed flour tortillas in sizes from 5" to 14" (including whole wheat and flavored wraps such as spinach and tomato), pre-cut tortilla chips, assorted Mexican sweet breads (Telera, Birote, Pan de Huevo, Pan Fino), and specialty items such as tostadas, sopes, huaraches, chicharrones, and tamales.
All products are made fresh daily and reach customers through a direct B2B wholesale model with daily route deliveries throughout Southern California. El Metate sells to two primary segments: restaurants, cantinas, and foodservice operators (primary), and grocery and retail buyers (secondary). Pricing is quote-based and not publicly disclosed. The company's GTM motion is sales-led, supported by a downloadable product brochure, a Jimdo-hosted website, and a presence on Facebook, Twitter, Instagram, and Pinterest. The company has no disclosed external investment, no parent or subsidiary entities, and no patents or trademarks on record.
El Metate firmographics
Firmographics- Name
- El Metate
- Website
- https://elmetate.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- El Metate is a family-owned manufacturer and wholesale distributor of fresh Mexican food products — including stone-ground tortillas, chips, bread, and specialty items — serving restaurants and retailers throughout Southern California via daily route delivery since 1958.
- Ownership category
- akta.pro rank
El Metate industry classification
Industry- Product category
- Mexican Food Manufacturing
- NAICS
- Tortilla Manufacturing (31183), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Food And Kindred Products (2000), Bakery Products (2050)
- akta.pro primary industry
- Tortilla & Corn Chips Manufacturing (AFAKAIAB)
Keywords
Where El Metate is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Metate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Food Distribution: B2B wholesale distribution of Mexican food products including tortillas, chips, bread, and specialty items to restaurants, retailers, and food service businesses.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
El Metate product offering
Product offeringCore offering
El Metate is a family-owned manufacturer and wholesale distributor of authentic Mexican food products, specializing in stone-ground corn tortillas (white, red, blue, green, yellow), heat-pressed flour tortillas (including whole wheat and flavored wraps), tortilla chips, traditional Mexican breads (Telera, Birote, Pan de Huevo, Pan Fino), and specialty items such as Tostadas, Sopes, Huaraches, and Chicharrones. All products are produced fresh daily at the company's Santa Ana, California facility and distributed via daily deliveries to restaurants, retailers, and food service businesses across Southern California.
Product overview
El Metate is a family-owned manufacturer and distributor of premium Mexican food products established in 1958, based in Santa Ana, California. The company produces a full line of fresh Mexican food products centered around tortillas and traditional baked goods. Core offerings include stone-ground Corn Tortillas (available in white, red, blue, green, and yellow varieties), Flour Tortillas (including whole wheat and flavored wraps), Tortilla Chips, Mexican Bread (Telera, Birote, Pan de Huevo, Pan fino), and Specialty Products (Chicharrones, Tostadas, Sopes, Huaraches, Tamales). All products are made fresh daily and delivered throughout Southern California. The company uses traditional stone-ground corn methods for their tortillas.
Differentiator
Problem solved
Functional benefit
Products and services
- Corn Tortillas Stone-ground corn tortillas available in multiple sizes (4 inches to 7 inches) and colors (white, red, blue, green, yellow corn) for frying and table use, made from traditional stone-ground corn. Sold wholesale to restaurants, food service businesses, and retailers.
- Flour Tortillas
Companies that use El Metate
Customer profileSegments2 records
Ideal customer profiles2 records
El Metate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
El Metate partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
El Metate competitors and assessment
Company assessmentBroad incumbents
- Mission Foods: Mission Foods is the largest tortilla manufacturer in the United States and a subsidiary of Gruma, producing corn and flour tortillas, wraps, and chips at industrial scale. It competes broadly with El Metate across retail and foodservice channels but at a substantially larger scale and lower price point.
- Gruma: Gruma is the global parent of Mission Foods and Ole Mexican Foods and the world's largest tortilla producer. It defines the structural competitive environment El Metate operates in across corn tortillas, flour tortillas, and Mexican food products.
- Ole Mexican Foods: Ole Mexican Foods is a major commercial tortilla and wraps brand (also owned by Gruma) competing across foodservice and retail channels. It overlaps with El Metate in product category and customer base but operates at significantly larger scale.
Direct peers
- La Tortilla Factory: La Tortilla Factory is a California-based manufacturer of fresh, organic, and specialty tortillas and wraps, closely matching El Metate's product categories, customer base (foodservice and retail), and fresh-delivery go-to-market model.
- Rudy's Tortilla: Rudy's Tortilla is a California-based fresh tortilla manufacturer offering corn and flour tortillas to restaurants and retailers with a regional B2B distribution model that closely parallels El Metate's approach.
- Mi Rancho: Mi Rancho is a Northern California manufacturer of authentic corn tortillas and Mexican food products, supplying retailers and foodservice operators with similar product breadth and authentic positioning as El Metate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
El Metate social profiles
Digital presenceEl Metate financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Metate leadership team
Management profileNumber of profiles
Profiles1 record
El Metate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Metate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Metate
What does El Metate do?
El Metate is a family-owned manufacturer and wholesale distributor of authentic Mexican food products, specializing in stone-ground corn tortillas (white, red, blue, green, yellow), heat-pressed flour tortillas (including whole wheat and flavored wraps), tortilla chips, traditional Mexican breads (Telera, Birote, Pan de Huevo, Pan Fino), and specialty items such as Tostadas, Sopes, Huaraches, and Chicharrones. All products are produced fresh daily at the company's Santa Ana, California facility and distributed via daily deliveries to restaurants, retailers, and food service businesses across Southern California.
Is El Metate a public or private company?
El Metate is a private company. It is classified as family owned and is currently operating.
When was El Metate founded?
El Metate was founded in 1958. It employs 251 to 500 people.
Where is El Metate based?
El Metate is headquartered in Santa Ana, United States, in the North America region.
How does El Metate make money?
One revenue line is on record: wholesale Food Distribution.
Who are El Metate's main competitors?
Broad incumbents on record are Mission Foods, Gruma and Ole Mexican Foods. Direct peers are La Tortilla Factory, Rudy's Tortilla and Mi Rancho.
Does El Metate have an API?
No public API is recorded for El Metate.
What industry is El Metate in?
El Metate's product category is Mexican Food Manufacturing. Its primary akta.pro industry code is AFAKAIAB, Tortilla & Corn Chips Manufacturing. Its NAICS code is 31183 and its SIC code is 2000.