GenCraft Designs
- Company typePrivate
- Founded1988
- HeadquartersNavarre, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
GenCraft Designs firmographics
Firmographics- Name
- GenCraft Designs
- Legal name
- GenCraft Designs
- Website
- https://gencraftdesigns.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GenCraft Designs industry classification
Industry- Product category
- Custom Furniture & Cabinetry Manufacturing
- NAICS
- Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Nonupholstered Wood Household Furniture Manufacturing (337122), Institutional Furniture Manufacturing (337127), Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Miscellaneous Furniture & Fixtures (2590), Office Furniture (2520), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where GenCraft Designs is headquartered
LocationHeadquarters
- HQ city
- Navarre
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GenCraft Designs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Custom Furniture and Casework Fabrication: Project-based custom fabrication of commercial furniture, casegoods, and casework for hospitality, dining, retail, workplace, and resort environments. Revenue is generated through one-time project contracts with lead times of 12-14 weeks.
- Custom Cabinetry for Luxury Residences: Custom cabinetry fabrication for high-end residential projects including kitchens, baths, built-ins, and architectural cabinetry. Revenue is project-based, driven by collaboration with designers and builders on luxury home builds.
- Value Engineering Services (Commercial): For commercial projects, GenCraft assists with value engineering when requested, including evaluating materials or fabrication approaches while maintaining original design intent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Quotation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
GenCraft Designs product offering
Product offeringCore offering
GenCraft Designs fabricates custom commercial furniture and casework for hospitality, dining, retail, workplace, and resort environments, alongside high-end custom cabinetry for luxury residences including kitchens, baths, built-ins, and architectural cabinetry. All work is produced in-house at the Navarre, Ohio workshop with coordinated drafting, fabrication, upholstery, and finishing under one roof on a project-based, quote-priced model.
Product overview
GenCraft Designs offers a dual-track custom fabrication business comprising Custom Commercial Furniture & Casework and Custom Cabinetry for High-End Residential. The commercial line serves boutique hotels, restaurants, retail spaces, workplaces, and resort properties with furniture, casework, millwork, and upholstered pieces. The residential line provides high-end custom cabinetry for kitchens, baths, built-ins, and architectural applications. Both lines share in-house drafting, fabrication, and finishing capabilities with coordinated delivery. The product portfolio includes multiple door styles, cabinet configurations, glass options, wood species, and finish options that can be customized for project-specific requirements. Lead times typically range from 12-14 weeks depending on project scope.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Commercial Furniture & Casework Custom-built furniture and casework for commercial interiors including boutique hotels, restaurants, retail spaces, workplaces, and resort properties. Includes millwork, banquettes, bar fronts, seating, and casegoods fabricated in-house with coordinated drafting, production, and delivery.
- Custom Cabinetry for High-End Residential High-end custom cabinetry for luxury residences including kitchens, baths, built-ins, vanities, and architectural cabinetry. Features heirloom-quality construction with premium materials and durable urethane finishes, and is supported by clear communication throughout the process.
Quantifiable outcome
- 12-14 week lead times for commercial hospitality projects
Companies that use GenCraft Designs
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
GenCraft Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GenCraft Designs partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights4 records
GenCraft Designs competitors and assessment
Company assessmentDirect peers
- Plain & Fancy Custom Cabinetry: Family-owned manufacturer of high-end custom kitchen and bath cabinetry serving designers, builders, and homeowners. Directly comparable to GenCraft's residential cabinetry line in craftsmanship positioning and project-based custom model.
- Rutt HandCrafted Cabinetry: Handcrafted custom cabinetry manufacturer emphasizing craftsmanship heritage for high-end residential projects. Directly comparable in craftsmanship positioning and family-business heritage.
- Medallion Cabinetry: Custom cabinetry manufacturer producing semi-custom and full-custom cabinetry for residential projects. Comparable in custom fabrication approach with similar designer-builder channel.
- Dura Supreme Cabinetry: Custom cabinetry manufacturer offering made-to-order cabinetry for designers, builders, and homeowners. Comparable in custom residential cabinetry focus and product configuration breadth.
- Wood-Mode Custom Cabinetry: Custom cabinetry manufacturer with multi-generational heritage serving luxury residential projects. Comparable in custom fabrication positioning and designer-builder channel, though operating at larger scale.
- Omega Cabinetry: Custom cabinetry manufacturer serving residential and light commercial projects with made-to-order configurations. Comparable in custom fabrication model and designer/builder sales motion.
- Crystal Cabinet Works: Custom cabinetry manufacturer producing made-to-order residential cabinets for designers and builders. Comparable in custom fabrication approach, though larger scale than GenCraft.
- TMI Systems Design Corporation: Manufacturer of commercial casework, millwork, and cabinetry for healthcare, education, and commercial interiors. Directly comparable to GenCraft's commercial casework line, though at larger institutional scale.
- Quality Custom Cabinetry: Custom cabinetry manufacturer offering made-to-order residential and light commercial cabinetry. Comparable in custom project-based fabrication model serving designers and builders.
Broad incumbents
- MasterBrand Cabinets: One of North America's largest cabinet manufacturers with multiple brands serving residential and commercial markets. A broad incumbent with overlapping cabinetry categories but at significantly larger scale and broader product range than GenCraft.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
GenCraft Designs social profiles
Digital presenceGenCraft Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenCraft Designs leadership team
Management profileNumber of profiles
GenCraft Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenCraft Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenCraft Designs
What does GenCraft Designs do?
GenCraft Designs fabricates custom commercial furniture and casework for hospitality, dining, retail, workplace, and resort environments, alongside high-end custom cabinetry for luxury residences including kitchens, baths, built-ins, and architectural cabinetry. All work is produced in-house at the Navarre, Ohio workshop with coordinated drafting, fabrication, upholstery, and finishing under one roof on a project-based, quote-priced model.
Is GenCraft Designs a public or private company?
GenCraft Designs is a private company. It is classified as family owned and is currently operating.
When was GenCraft Designs founded?
GenCraft Designs was founded in 1988. It employs 11 to 50 people.
Where is GenCraft Designs based?
GenCraft Designs is headquartered in Navarre, United States, in the North America region.
How does GenCraft Designs make money?
Three revenue lines are on record. Custom Furniture and Casework Fabrication is the primary driver. The others are custom Cabinetry for Luxury Residences and value Engineering Services (Commercial).
Who are GenCraft Designs's main competitors?
Direct peers on record are Plain & Fancy Custom Cabinetry, Rutt HandCrafted Cabinetry, Medallion Cabinetry, Dura Supreme Cabinetry, Wood-Mode Custom Cabinetry, Omega Cabinetry, Crystal Cabinet Works, TMI Systems Design Corporation and Quality Custom Cabinetry. MasterBrand Cabinets is listed as a broad incumbent.
Does GenCraft Designs have an API?
No public API is recorded for GenCraft Designs.
What industry is GenCraft Designs in?
GenCraft Designs's product category is Custom Furniture & Cabinetry Manufacturing. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPAFAG, Built-In Shelving, Niches & Custom Interior Features. Its NAICS code is 337212 and its SIC code is 2510.