What Roxtons does

Roxtons is a UK-based, premium travel intermediary that arranges bespoke fishing and shooting holidays to a curated global portfolio of estates, lodges, and sporting destinations. Founded in 1976 and operating as a trading name of Roxton Bailey Robinson Ltd within The RBR Group Limited, the company describes itself as running the largest dedicated shooting department in Europe, with access to over 100 shooting estates worldwide and fishing destinations across Europe, Africa, South America, North America, and the Caribbean.

The business runs a sales-led, enquiry-driven model in which customers contact Roxtons by phone, email, or website form and an in-house team of destination experts assembles bespoke itineraries. The service is free to end customers; Roxtons earns commissions from the destination partners (estates, lodges, and operators), and most pricing is quoted on application due to destination-, season-, and group-size variability. Pricing per published examples ranges from £190+VAT per brace for Scottish grouse to approximately $900 per gun per day at premium Argentine dove lodges, with multi-night packages at South African properties starting around £2,355. Product lines include driven bird shooting (pheasants, partridges, grouse), simulated game, deer stalking, and salmon/trout fishing, plus ancillary offerings such as shoot management (Arden & Hawnby), a UK roving syndicate, and exclusive partnerships (e.g., Rovos Rail, Gordon Castle & Glenrinnes).

Customer segments are high-net-worth individual shooting and fishing enthusiasts (primary), corporate groups for client entertainment or incentive trips, and multi-generational family groups. The company has no disclosed AI/ML capability and operates no proprietary technology platform; the underlying asset is the relationship network with premier estates and the team's personal expertise, including a stated 100+ years of collective shooting department experience and personal visits to all destinations. Roxtons is privately held, has no funding rounds, no M&A activity, and no public listing; the parent conglomerate The RBR Group also encompasses Fly Fisher Group, Bailey Robinson, Ian Coley Sporting, and Real Holidays.

Name

Roxtons

Legal name

Roxton Bailey Robinson Ltd

Website

https://roxtons.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Roxtons is a UK-based, commission-based booking intermediary founded in 1976 that arranges bespoke premium fishing and shooting holidays to a curated global portfolio of over 100 shooting estates and lodges, serving high-net-worth individual enthusiasts, corporate groups, and family groups.

Ownership category

akta.pro rank

Product category

Sporting Holiday Booking Services

NAICS

Tour Operators (56152), Hunting and Trapping (114210)

SIC

Fishing, Hunting And Trapping (900), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Shooting holidays
• Fishing holidays
• Sporting travel agent
• Estate booking services
• Outdoor sporting trips

Headquarters

HQ city

Hungerford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Holiday Package Arrangement: Roxtons acts as an agent and tour operator arranging fishing and shooting holidays worldwide. They charge the same cost as booking direct with estates/lodges - their service is free to customers as they earn commissions from the destination partners (estates, lodges, and operators). They also arrange complete packages including flights, accommodation, licenses, and transfers for overseas trips.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Roxtons acts as an agent and tour operator arranging bespoke fishing and shooting holidays to premier destinations worldwide. It coordinates bookings with estates, lodges, airlines, and transfer operators to deliver complete packages covering accommodation, licences, cartridges, and ground transportation. The service is free to customers because Roxtons earns commissions from destination partners.

Product overview

Roxtons is a premium fishing and shooting holiday booking service established in 1976, offering two core products: Fishing Holidays and Shooting Holidays. The company arranges bespoke trips to premier destinations worldwide, acting as an intermediary between clients and estate owners/lodge operators. For shooting, Roxtons offers access to over 100 shooting estates across the globe, including driven bird shooting (pheasants, partridges, grouse), simulated game shooting, deer stalking, and wild bird hunting. For fishing, the company organizes trips to destinations including Argentina, Bahamas, Canada, Iceland, Scotland, and The Seychelles. The company operates primarily as a booking and coordination service rather than a technology platform, leveraging its established network of sporting estates and lodges built over decades of relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishing Holidays Arranges bespoke fishing holidays to premier destinations worldwide (including Argentina, Bahamas, Canada, Cuba, Iceland, Ireland, Russia, Scotland, The Seychelles, and England), offering unrivalled destination knowledge and complete package arrangements.
• Shooting Holidays Arranges premium shooting holidays across Europe, Africa, and South America through a portfolio of 100+ shooting estates, including driven bird shooting (pheasants, partridges, grouse), simulated game, and deer stalking experiences.
• Simulated Game Shooting at Arden Simulated clay/game shooting on the Arden estate in North Yorkshire for corporate teams and groups of 12-18 guns, including all shooting, catering, drinks, and 400+ cartridges per person, with tiered per-gun pricing.
• Roving Syndicate Syndicate-style shooting access for individuals and small groups across a rotating portfolio of premier UK and overseas shoots.
• Shoot Management Roxtons operates managed shoots, including Arden & Hawnby in North Yorkshire, handling the management of an estate's shooting programme as evidenced by its certified managed shoot.

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered key, core and minor.

• Gordon Castle and Glenrinnes EstatekeyStrategic or Co-development Partner · 1 January 2026Exclusive partnership between Gordon Castle and Glenrinnes Estate created through Roxtons, presenting an exceptional new sporting opportunity for the 2026 season. This is a new exclusive offering organized by Roxtons.
• Coetzer Family (Bloemfontein)coreStrategic or Co-development PartnerMulti-generational family business operating near Bloemfontein, South Africa. The Coetzer family has been arranging wild bird hunting in South Africa for over 30 years. They carefully manage nearly one million hectares of ground to offer clients top-class sport including rock pigeon, guinea fowl, dove, duck, and francolin. Family welcomes parties of 6 to 10 guests for tailored 3-6 day trips.
• Rovos RailkeyStrategic or Co-development PartnerRovos Rail operates luxury private trains used exclusively as shooting lodges, traveling from one shooting area to the next in South Africa. Roxtons organizes bespoke Train Shoot Safaris combining the Rovos Rail experience with the best bird shooting opportunities. Train accommodates 16-20 people optimum, with 5-10 day trips available.
• African Game Bird Research & Development Trust (AGRED)minorOthersRoxtons is committed to research and conservation of Southern African game birds and became the first corporate members of AGRED.
• Cawdor Estate (Drynachan)keyStrategic or Co-development PartnerDrynachan is part of the Cawdor estate, situated on the banks of the River Findhorn, 30 minutes from Inverness. The estate covers 30,000 acres with eight separate grouse beats and 55 lines of butts. Major investment has taken place on the moor, allowing teams to combine grouse and partridge days.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aardvark McLeod: UK-headquartered outfitter arranging premium hunting safaris across Africa, Asia, and Europe for high-net-worth clients. Highly comparable as a commission-based booking intermediary serving the same affluent shooting enthusiast customer base with bespoke international trips.
• William Powell: Long-established UK sporting agent (founded 1802) arranging shooting, fishing, and country sports experiences domestically and abroad. Competes directly with Roxtons on UK-driven bird shooting inventory and on customer relationships with the same HNW country-sports demographic.
• Frontiers International Travel: US-based hunting and fishing travel outfitter arranging bespoke international sporting trips for affluent clients. Comparable business model (commission-based intermediary), comparable destinations (Argentina, Africa, Europe), and comparable customer segment (high-spend field sports enthusiasts).
• Farlows: UK fishing tackle retailer and travel agent arranging premium fishing trips worldwide. Direct competitor on the fishing-holiday side of Roxtons' business, serving the same HNW fly-fishing and saltwater angling enthusiasts with curated international itineraries.
• Sportquest Holidays: UK shooting-holiday specialist arranging driven bird shooting, rough shooting, and deer stalking trips across the UK and overseas. Directly comparable as a sales-led, commission-based shooting holiday intermediary targeting a similar enthusiast customer base.
• Sportfish / Fishing Breaks: UK fishing travel and tackle retailer arranging fly-fishing and game-fishing holidays internationally. Closely comparable on the fishing-holiday side of Roxtons' offering, with similar destination mix (Iceland, Scotland, Bahamas, Canada, Argentina) and similar sales-led booking model.
• McKim & Co: South African hunting safari outfitter with UK representation arranging bespoke African shooting safaris for international HNW clients. Comparable on South Africa destinations (overlapping with Roxtons' Bloemfontein and Rovos Rail offerings) and on the same premium, relationship-driven customer segment.
• Galati International: US-based hunting and fishing travel outfitter arranging international sporting trips, including dove shooting in Argentina and big-game hunting in Africa. Comparable international destination mix and bespoke, consultative booking model targeting affluent American and international field sports enthusiasts.

Regional players

• Ian Coley Sporting: UK shooting ground and gun shop based in the Cotswolds, part of the same RBR Group as Roxtons. Sibling brand offering shooting lessons, gun sales, and UK shoot bookings — adjacent to Roxtons but focused on domestic clay/sporting and retail rather than international booking intermediation.
• Bailey Robinson: UK villa and chalet holiday operator also owned by the RBR Group. Sibling brand under the same parent, offering luxury accommodation-based travel rather than field sports — comparable high-end UK customer base but a different product vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roxtons-field-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roxtons