Aardvark Mcleod Limited
- Company typePrivate
- Founded2005
- HeadquartersTidworth, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Aardvark Mcleod Limited firmographics
Firmographics- Name
- Aardvark Mcleod Limited
- Legal name
- Aardvark McLeod
- Website
- https://aardvarkmcleod.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aardvark Mcleod Limited industry classification
Industry- Product category
- Fishing Holiday Travel Services
- NAICS
- Tour Operators (561520), Travel Agencies (561510), Tour Operators (56152)
- akta.pro primary industry
- Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)
- akta.pro secondary industry
- Fishing & Angling Charters / Guides (THAAALAD)
Keywords
Where Aardvark Mcleod Limited is headquartered
LocationHeadquarters
- HQ city
- Tidworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aardvark Mcleod Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Package Holiday Bookings: The company generates revenue through organizing and selling complete fly fishing holiday packages that include accommodation, guiding, flights, and transfers. They offer both ATOL-protected flight-inclusive packages and non-ATOL package bookings. Revenue is earned through markups on wholesale rates negotiated with lodge operators.
- Booking Deposits and Fees: Customers pay deposits to secure bookings (full payment if booking within 10 weeks of departure). Cancellation charges apply based on timing of cancellation. Amendment fees of £50 per person per change are charged for modifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Alphonse Island Fishing - Beach Bungalow (Single Occupancy) |
| One time/ perpetual license | Multi-year contract | Alphonse Island Fishing - Beach Villa (Sharing) |
| One time/ perpetual license | Multi-year contract | Alphonse Island Resort - 5-Star Beach Accommodation |
| One time/ perpetual license | Multi-year contract | Beyond The Reef Seychelles - Luxury Catamaran Charter |
| One time/ perpetual license | Multi-year contract | Astove Atoll - Remote Fishing Experience |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Aardvark Mcleod Limited product offering
Product offeringCore offering
Aardvark McLeod arranges and sells tailor-made worldwide fly fishing, safari, and shooting holidays for individual anglers and adventure travellers. Packages span saltwater, freshwater, and chalkstream fishing categories across 55+ countries and bundle accommodation, guiding, flights, and transfers through a direct-to-customer travel specialist model. The company also offers hosted group trips, bespoke itinerary planning, and last-minute availability bookings backed by ATOL financial protection.
Product overview
Aardvark McLeod is a fly fishing travel agency offering tailored, high-quality international fly fishing trips. The company operates as a service-based business rather than a software platform, connecting anglers with fishing destinations worldwide. Their core offerings are organized by water type: Saltwater fly fishing holidays (tropical destinations for bonefish, GT, permit, tarpon), Freshwater fly fishing holidays (salmon and trout destinations globally), and Chalkstream fly fishing (UK rivers). Additional services include Bespoke Travel (custom trip planning), Hosted Trips (expert-led group trips), and Last Minute availability listings. The company partners with numerous independent lodges, camps, and operators across 40+ countries rather than owning properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Saltwater Fly Fishing Holidays Tailored international saltwater fly fishing trips to destinations including the Seychelles, Bahamas, Belize, Mexico, Cuba, and the Maldives, targeting species such as bonefish, GT, permit, and tarpon. For individual anglers and small groups.
- Freshwater Fly Fishing Holidays International freshwater fly fishing trips covering salmon fishing in Iceland, Norway, Russia, and UK rivers, and trout fishing in New Zealand, Argentina, and other freshwater destinations. For individual anglers and small groups.
- Chalkstream Fly Fishing UK chalkstream fly fishing experiences on rivers such as the Test, Itchen, and Kennet, with options for tuition, corporate events, and grayling fishing. For individual anglers, families, and corporate groups.
- Bespoke Travel Custom-tailored fly fishing trip planning service that designs personalised itineraries based on client preferences, skill levels, target species, and destination requirements. For individual anglers and groups seeking bespoke arrangements.
- Hosted Trips Guided group fly fishing trips led by Aardvark McLeod experts to various destinations, providing experienced leadership and management throughout the journey. For anglers who prefer group travel with expert hosts.
- Last Minute Availability Late availability deals and last-minute booking options for fly fishing trips to various destinations. For anglers with flexible schedules seeking discounted bookings.
Companies that use Aardvark Mcleod Limited
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Aardvark Mcleod Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aardvark Mcleod Limited partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic, minor and core.
- Blue SafaristrategicStarting October 2026, Blue Safari will take over running of Providence Atoll operations. They will offer 20 weeks per season with the season running from October through the agreed period.
- Air SeychellesminorAir Seychelles provides direct flight services to Seychelles from Paris, Rome, and Istanbul, enabling customer access to key fishing destinations including Alphonse Island and Providence Atoll.
- Various Lodge Operators WorldwidecorePartnerships with hundreds of lodges, camps, and fishing operations across 55+ countries including Alphonse Island Resort, Astove Atoll, Bella Sofia Lodge (Argentina), Deplar Farm (Iceland), and many more. Staff personally evaluate these properties to ensure quality standards.
- Wild Trout Trust and Angling TrustminorAardvark McLeod supports auction events for both the Wild Trout Trust and Angling Trust, contributing to conservation and angling community initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aardvark Mcleod Limited competitors and assessment
Company assessmentDirect peers
- Roxton Bailey Travel: UK-based fishing travel specialist arranging international fly fishing and sportfishing holidays. Direct geographic peer with comparable bespoke service model.
- The Fly Shop: US-based fly fishing travel outfitter and tackle retailer offering guided trips and international destination packages. Comparable in combining retail/tackle expertise with bespoke international travel booking.
- Sportquest Holidays: UK-based sport and fishing holiday specialist offering international fly fishing trips. Direct peer in geography, customer base (UK anglers), and bespoke booking approach.
- Angling Destinations: Specialist fly fishing travel agency offering international trips to saltwater and freshwater destinations. Direct peer in niche, expert-led, bespoke booking model.
- Tailwaters Fly Fishing: Boutique fly fishing travel outfitter offering hosted international trips and lodge bookings. Comparable sales-led model and target customer base of dedicated traveling anglers.
- Frontiers Travel (International Travel Partners): Direct competitor offering international fly fishing holidays across global destinations including saltwater and freshwater species. Closest like-for-like match given bespoke, expert-led international trip specialization.
- Yellow Dog Flyfishing Adventures: Direct competitor in bespoke international fly fishing travel, offering hosted trips and destination packages globally. Comparable in product mix, sales-led approach, and niche focus on serious fly anglers.
Broad incumbents
- Orvis Travel: Major fly fishing brand operating a travel division that books international fly fishing trips. Broader incumbent with strong consumer brand recognition and equipment business; overlaps with Aardvark McLeod on destination trip bookings.
Regional players
- Sportfish Asia Pacific: Asia-Pacific focused fly fishing travel and outfitting specialist. Regional peer with comparable bespoke trip offerings but primarily serving Asia-Pacific destinations.
Others
- Sage Fly Fishing (Far Bank Enterprises): Major fly fishing equipment manufacturer and brand. Not a direct competitor but adjacent ecosystem player; brand reach and customer database make it a potential competitor or distribution partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aardvark Mcleod Limited social profiles
Digital presenceAardvark Mcleod Limited compliance and trust
Trust signalCompliance1 record
Aardvark Mcleod Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aardvark Mcleod Limited leadership team
Management profileNumber of profiles
Profiles3 records
Aardvark Mcleod Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aardvark Mcleod Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aardvark Mcleod Limited
What does Aardvark Mcleod Limited do?
Aardvark McLeod arranges and sells tailor-made worldwide fly fishing, safari, and shooting holidays for individual anglers and adventure travellers. Packages span saltwater, freshwater, and chalkstream fishing categories across 55+ countries and bundle accommodation, guiding, flights, and transfers through a direct-to-customer travel specialist model. The company also offers hosted group trips, bespoke itinerary planning, and last-minute availability bookings backed by ATOL financial protection.
Is Aardvark Mcleod Limited a public or private company?
Aardvark Mcleod Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aardvark Mcleod Limited founded?
Aardvark Mcleod Limited was founded in 2005. It employs 1 to 10 people.
Where is Aardvark Mcleod Limited based?
Aardvark Mcleod Limited is headquartered in Tidworth, United Kingdom, in the Europe region.
How does Aardvark Mcleod Limited make money?
Two revenue lines are on record. Package Holiday Bookings are the primary driver. The others are booking Deposits and Fees.
Who are Aardvark Mcleod Limited's main competitors?
Direct peers on record are Roxton Bailey Travel, The Fly Shop, Sportquest Holidays, Angling Destinations, Tailwaters Fly Fishing, Frontiers Travel (International Travel Partners) and Yellow Dog Flyfishing Adventures. Orvis Travel is listed as a broad incumbent. Sportfish Asia Pacific is listed as a regional player. Sage Fly Fishing (Far Bank Enterprises) is listed as an others.
Does Aardvark Mcleod Limited have an API?
No public API is recorded for Aardvark Mcleod Limited.
What industry is Aardvark Mcleod Limited in?
Aardvark Mcleod Limited's product category is Fishing Holiday Travel Services. Its primary akta.pro industry code is THAJAJAC, Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing), with a secondary code of THAAALAD, Fishing & Angling Charters / Guides. Its NAICS code is 561520.