Alltraders
Alltraders is an Australian software development company that builds custom software, web-based CAD systems, and business management platforms — primarily its MySys suite — for the construction, steel building, and general business sectors across Australia.
- Company typePrivate
- Founded2006
- HeadquartersWayville, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Alltraders does
Alltraders is an Australian software development company founded in 2006 and headquartered in Wayville, South Australia, with a team of approximately 30 in-house staff and no outsourced development. The company builds bespoke software for clients across Australia and internationally, alongside a portfolio of proprietary products anchored by MySys — a web-based information management system, CRM, and CAD platform that integrates quoting, project management, lead management, and graphical design. Specialized sub-products include Shed Designer (for the steel building/shed industry with structural engineering analysis compliant with Australian Standards), Patio Solution (visual patio design and quoting), and MySys Works (insurance builder claims management). A proprietary web-based CAD engine delivers 2D and 3D graphical drafting through the browser, and the company also publishes commercial mobile apps via Xamarin (e.g., PaintPad, SPI Wheel Systems) for iOS, Android, and Windows.
The company operates a hybrid go-to-market combining sales-led direct engagement with project managers for custom enterprise builds, alongside self-serve cloud access for MySys-based products. Revenue streams include custom software development and website design services (professional services model, quote-based pricing), subscription/recurring revenue from MySys cloud software and web hosting, and one-time licensing for specialized design solutions such as shed and patio tools. Customer segments are diverse, with a primary vertical focus on the construction and steel building industry complemented by government, healthcare, tourism, education, retail, and non-profit clients. A separately branded web design division, Adelaide Websites (rebranded from Alltraders Web Department in 2016), handles CMS-based website creation using Joomla! and WordPress.
The business is privately held by founders Ben Horner (CEO & Director) and Michael O'Loughlin (CIO & Director), who acquired the original Alltraders web hosting business in 2006. No external investors, parent company, or M&A activity is disclosed. Historical revenue was approximately A$1.5 million in 2011 (with 20 employees), and growth has slowed materially since the 80%+ YoY pace reported that year, though the company has continued to invest in product expansion (mobile apps, insurance vertical) and physical capacity (2018 office move to Wayville).
Alltraders firmographics
Firmographics- Name
- Alltraders
- Legal name
- Alltraders Pty Ltd
- Website
- https://alltraders.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alltraders is an Australian software development company that builds custom software, web-based CAD systems, and business management platforms — primarily its MySys suite — for the construction, steel building, and general business sectors across Australia.
- Ownership category
- akta.pro rank
Alltraders industry classification
Industry- Product category
- Custom Software Development
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Alltraders is headquartered
LocationHeadquarters
- HQ city
- Wayville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Alltraders business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development: Bespoke software development services for enterprise clients across various industries including construction, engineering, healthcare, and government. Projects include web applications, desktop applications, CAD systems, and business management solutions.
- Website Design and Development: Website creation using Joomla! and WordPress content management systems, including eCommerce implementation, SEO optimization, and ongoing maintenance.
- Mobile Application Development: Commercial grade mobile apps for Apple, Android and Windows platforms using Xamarin technology. Apps deployed to corporate clients for various business needs.
- MySys Cloud Software: Web-based information management system, CRM and CAD solution delivered as cloud-based subscription service. Includes business workflow, lead management, quoting, and project management modules.
- Web Hosting Services: Website hosting and domain registration services for client websites.
- Shed and Patio Design Solutions: Specialized design software for steel buildings including sheds, patios, carports, with integrated quoting and engineering analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom software quotes |
| Other | Pay-as-you-go | Hourly rate work |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Alltraders product offering
Product offeringCore offering
Alltraders develops and sells bespoke software solutions, anchored by the MySys platform — a cloud-based CRM and CAD system used for business management, quoting, project workflows, and graphical design in the construction industry. The company also delivers web design and development services through its Adelaide Websites sub-brand (CMS, SEO, eCommerce, hosting) and builds cross-platform mobile applications for Apple, Android and Windows using Xamarin.
Product overview
Alltraders is an Australian software development company offering a portfolio of proprietary products alongside professional services. The core platform is MySys, a web-based business management, CRM, and CAD system on which several specialized sub-products are built: Shed Designer for shed sales and structural engineering, Patio Solution for patio design and quoting, and MySys Works for insurance builder claims. Supporting these is a proprietary Web-Based CAD Engine delivering 2D/3D graphical drafting and structural analysis via web browsers. The company also operates Adelaide Websites as a dedicated web design division (using Joomla! and WordPress) and develops cross-platform mobile apps via Xamarin. All development is performed in-house in Adelaide with no outsourcing.
Differentiator
Problem solved
Functional benefit
Brands
- MySys: Web-based information management system, CRM and CAD solution tailored to assist businesses manage and grow.
- MySys Works
Products and services
- MySys Web-based information management system, CRM and CAD solution that streamlines company processes, business management, quoting, project management and graphical design. Forms the core platform underpinning other Alltraders products including Shed Designer and Patio Solution.
- MySys Works Insurance-focused module within the MySys platform providing builder claims management workflows for the insurance sector, managed by August Boehm.
- Shed Designer Shed design and business workflow system combining graphical shed modelling with quoting and project management. Part of the MySys platform with dedicated shed division management.
- Patio Solution Patio design and business workflow system enabling visual patio design wrapped around existing structures, with integrated quoting using lookup tables and structural engineering analysis. Integrated with MySys for image quoting and workflow management.
- Web Based CAD Engine (Graphical MySys) Proprietary online CAD engine working through web browsers enabling 2D and 3D graphical drafting, building design and detailing for residential, shed and industrial construction. Developed and continuously refined over more than a decade.
- STEELbuilder Steel building design and detailing software with structural engineering analysis complying with Australian Standards, used internationally for shed and steel building design.
- Structural Engineering Analysis Structural engineering analysis capability incorporating lookup tables compliant with Australian Standards and live structural engineering analysis providing actual engineering results. Used within Shed Designer and Patio Solution.
- Adelaide Websites Web design and development division specialising in CMS-based websites, graphic design, SEO and eCommerce using Joomla! and WordPress. Provides website creation, hosting, maintenance and digital marketing services.
- PaintPad iOS App Tablet-operated painters estimating tool released on the Apple App Store for Paint Professionals. Provides instant on-site quotes with email delivery, in-app signature approval, and integration with MySys CRM and Xero accounting.
- SPI Wheel Systems App Mobile and tablet app for SPI Wheel Systems released on Apple App Store and Google Play. Enables registered users to access the STW database of tractor tyres and wheel systems for off-road, agricultural and industrial vehicles.
- Custom Software Development Custom software development services covering enterprise applications, web-based tools, desktop software and mobile apps. Deployed nationally and internationally using C#, Java, PHP, C++, .NET, OpenGL, and JavaScript, with expertise in 3D graphical environments for building companies.
Quantifiable outcome
- Year-on-year growth of more than 80%
- +2 more outcomes
Companies that use Alltraders
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Alltraders technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Alltraders partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered notable, core and minor.
- ValegronotableMelbourne-based development partner who collaborated with Alltraders on the Crikey 2010 Election Tracker project. Valegro provided technical expertise working alongside Alltraders' Adelaide team.
- Prompt EngineeringcoreAlltraders owners Ben Horner and Michael O'Loughlin actively invested in developing Prompt Engineering as an online engineering certification service. Prompt Engineering is a client of Alltraders and represents a strategic investment in the building industry.
- Vic RatnieksnotableAdelaide entrepreneur who sold the original Alltraders webhosting business to current owners in 2006. Later recruited to use his expertise in project management to help win and run larger software contracts.
- FigTree MarketingminorCollaborated with Alltraders on Harbour Town's nationwide VIP System development as part of the outlet shopping center's online presence expansion.
Scale indicators8 records
Recent moves8 records
Expansion highlights4 records
Alltraders competitors and assessment
Company assessmentDirect peers
- simPRO: Australian software company providing job/project management, quoting and workflow software for trade and building businesses, directly overlapping with Alltraders' MySys and construction-focused business management tools.
- Buildxact: Australian construction estimating and quoting software for builders and trades, comparable to Alltraders' quoting/engineering design tools for the building industry.
- AroFlo: Australian field service and job management platform for trades and contractors, overlapping with MySys's CRM, quoting and project management for construction customers.
- SmartBuild (Keymark): Web-based 3D design and estimating software for post-frame, sheds and metal buildings, directly comparable to Alltraders' Shed Designer and web-based CAD engine.
Broad incumbents
- MiTek: Global provider of structural engineering, design and detailing software and connectors for building/steel framing, overlapping with Alltraders' STEELbuilder and structural analysis software at much larger scale.
- WorkflowMax: Xero-owned job, quoting and project management software used by service businesses, overlapping with Alltraders' MySys management platform and Xero integration.
Emerging players
- ServiceM8: Australian job management and quoting app for small trade businesses that integrates with Xero, overlapping with Alltraders' MySys and mobile trade apps like PaintPad.
- SmartData / Sheds Pro (ShedMaster): Specialist shed design and quoting software providers serving the steel shed industry, competing with Alltraders' Shed Designer niche.
Regional players
- Databuild: Australian building estimating and accounting software for builders, comparable to Alltraders' construction quoting and business management offering within the same domestic market.
- Appello Software: Australian custom software development and app agency serving enterprise and government clients, comparable to Alltraders' bespoke software and mobile development services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alltraders social profiles
Digital presenceAlltraders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alltraders leadership team
Management profileNumber of profiles
Profiles19 records
Alltraders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alltraders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alltraders
What does Alltraders do?
Alltraders develops and sells bespoke software solutions, anchored by the MySys platform — a cloud-based CRM and CAD system used for business management, quoting, project workflows, and graphical design in the construction industry. The company also delivers web design and development services through its Adelaide Websites sub-brand (CMS, SEO, eCommerce, hosting) and builds cross-platform mobile applications for Apple, Android and Windows using Xamarin.
Is Alltraders a public or private company?
Alltraders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alltraders founded?
Alltraders was founded in 2006. It employs 11 to 50 people.
Where is Alltraders based?
Alltraders is headquartered in Wayville, Australia, in the Oceania region.
How does Alltraders make money?
Six revenue lines are on record. Custom Software Development is the primary driver. The others are website Design and Development, mobile Application Development, mySys Cloud Software, web Hosting Services and shed and Patio Design Solutions.
Who are Alltraders's main competitors?
Direct peers on record are simPRO, Buildxact, AroFlo and SmartBuild (Keymark). Broad incumbents are MiTek and WorkflowMax. Emerging players are ServiceM8 and SmartData / Sheds Pro (ShedMaster). Regional players are Databuild and Appello Software.
Does Alltraders have an API?
No public API is recorded for Alltraders.
What industry is Alltraders in?
Alltraders's product category is Custom Software Development. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7371.