Simpro
Simpro is an AI-first field service management software platform serving electrical, plumbing, HVAC, fire protection, and security trade businesses, with 250,000+ users across 23 countries. Majority-owned by K1 Investment Management, it operates the Simpro, AroFlo, ClockShark, BigChange, and Delight brands.
- Company typePrivate
- Founded2002
- HeadquartersEight Mile Plains, Australia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Simpro does
Simpro is a private, AI-first field service management (FSM) software company headquartered in Brisbane, Australia (founded 2002), with a North America headquarters established in Miami in December 2025. The company serves trade and service businesses — primarily electrical, plumbing, HVAC, fire protection, and security contractors — with a vertically-specialized platform that covers estimating, scheduling, dispatch, mobile field execution, invoicing, payments, inventory, and reporting. As of the input data, Simpro supports 250,000+ users across 23 countries and 24,000+ businesses, operating a core-plus-modules architecture (Simpro core, Premium for enterprise/multi-location, Mobile field app, Simtrac fleet tracking, Lightning AI layer, Delight, FastCash, Takeoffs, Digital Forms, Data Feed, Maintenance Planner) augmented by acquired brands AroFlo, ClockShark, BigChange, and Delight.
The company's underlying technology centers on Simpro Lightning, an AI-native operating layer featuring proprietary autonomous agents (JustAsk/Cooper for conversational BI, FieldReady for technician training, JobReady for job preparation, JobScribe for real-time documentation, JobBrief for customer summaries, FastCash for AR automation, Delight for customer reactivation) that operate over a domain-specific dataset accumulated across the customer base. The platform integrates with major accounting (QuickBooks, Xero, MYOB, Sage), payments (Stripe, Apple/Google Pay, PayPal, ACH/Bacs/BECS, BNPL), CRM (HubSpot, Podium), and wholesale supplier (ADI Global, Reece, Rexel) systems, and is positioned around regulatory compliance use cases including AS1851-2026 fire protection standards.
Simpro's business model is predominantly subscription-based SaaS with annual or multi-year contracts, quote-based pricing tied to team size and module selection, plus professional services for implementation and training. Go-to-market combines product-led self-serve and free demos for SMBs with a dedicated enterprise field-sales motion for franchises and multi-location operators. The company is majority-owned by K1 Investment Management following a $350+ million growth investment in November 2021 (with Level Equity participating), and is led by Chairman & CEO Fred Voccola (appointed October 2025, formerly of Kaseya), with a recent C-suite rebuild including CTO Salman Bhatti, CHRO Beth Erickson, and Chief Product & Business Development Officer Raffi Tchakmakjian.
Simpro firmographics
Firmographics- Name
- Simpro
- Legal name
- Simpro Group
- Website
- https://simprogroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Simpro is an AI-first field service management software platform serving electrical, plumbing, HVAC, fire protection, and security trade businesses, with 250,000+ users across 23 countries. Majority-owned by K1 Investment Management, it operates the Simpro, AroFlo, ClockShark, BigChange, and Delight brands.
- Ownership category
- akta.pro rank
Simpro industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Simpro is headquartered
LocationHeadquarters
- HQ city
- Eight Mile Plains
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Simpro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based field service management software sold as annual or multi-year subscriptions with tiered pricing based on team size and features. Revenue is primarily recurring with subscription fees for Simpro Premium, Simpro Mobile, and add-on modules like Simtrac, SMS, Takeoffs, and Digital Forms.
- AI Agent Add-ons: Additional revenue from AI-powered add-on products including Delight (customer engagement), FastCash (AR automation), and Lightning AI platform features
- Professional Services: Implementation, training, and consulting services to help customers set up and optimize their use of Simpro platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on team size and feature requirements |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Simpro product offering
Product offeringCore offering
Simpro provides cloud-based, AI-first field service management software for trade businesses such as electrical, plumbing, HVAC, fire protection, and security contractors. The platform connects office and field teams through estimating, scheduling, dispatch, mobile work execution, invoicing, payments, and reporting, augmented by proprietary AI agents (JustAsk, FieldReady, JobReady, JobScribe, JobBrief) that automate documentation, training, and customer communication.
Product overview
Simpro is an AI-first field service management software platform designed for trade businesses (electrical, plumbing, HVAC, fire protection, security, and other field service industries). The platform follows a core-plus-modules architecture: Simpro serves as the unified AI-first operating platform for field service trades, with Simpro Premium offering enterprise-grade capabilities including BI Reporting, multi-company management, and comprehensive add-on modules. Key modules include Simpro Mobile (field app), Simpro Lightning (AI layer with autonomous agents: JustAsk, FieldReady, JobReady, JobScribe, JobBrief), Simtrac (GPS fleet tracking), Delight (AI customer marketing), Fast Cash (AR automation), Estimating & Quoting, Simpro Takeoffs (digital takeoffs), Scheduling & Dispatching, Customer CRM, Invoicing, Payments, Inventory Management, Maintenance Planner, Digital Forms, Data Feed, and SMS Messaging. The portfolio also includes acquired brands AroFlo, ClockShark, and BigChange, each maintaining their Lightning variants. The platform integrates with major accounting software (QuickBooks, Xero, MYOB, Sage), payment processors (Stripe), CRM platforms (HubSpot), and wholesale suppliers, serving 250,000+ users across 23 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Simpro Lightning: AI-native operating platform for field service trade businesses featuring AI agents (JustAsk, FieldReady, JobReady, JobScribe, JobBrief), two-way messaging, and GPS time tracking.
- Simpro Premium
- Simtrac
- Fast Cash
- Delight
Products and services
- Simpro AI-first cloud-based field service management platform for trade businesses, connecting office and field teams for estimating, scheduling, dispatch, job execution, invoicing, and reporting with real-time synchronization.
- Simpro Premium Enterprise-grade version of Simpro with advanced BI reporting (70+ reports), multi-company management, comprehensive workflows, and full feature access for franchises and multi-location operations.
- Simpro Lightning AI-native operating layer integrated into the Simpro platform featuring autonomous agents (JustAsk, FieldReady, JobReady, JobScribe, JobBrief) and a virtual business partner Cooper for conversational business intelligence.
- Simpro Mobile Mobile field service app enabling technicians to manage jobs, create quotes, track time, process payments, access customer and asset history, and sync real-time updates with the office.
- Simtrac GPS fleet tracking software providing real-time vehicle monitoring, geofencing, travel replays, driver safety reporting, and integration with Simpro for optimized dispatch.
- Delight AI-powered customer marketing agent that automates follow-ups, reactivates past customers, follows up on open quotes, and drives repeat business using existing customer and job data.
- Fast Cash AR automation software using AI to optimize accounts receivable with intelligent, personalized invoice follow-up that reduces processing costs by up to 85%.
- Simpro Takeoffs Digital takeoff and estimating software for uploading blueprints, marking up plans, measuring materials, and associating drawings directly with Simpro quotes and projects.
- BigChange Acquired job management software for field services providing vehicle tracking, mobile workforce management, CRM, and advanced scheduling capabilities.
- AroFlo Acquired field service management software supporting trade and construction industry operations.
- ClockShark Acquired field service management software focused on time tracking and workforce management for trade businesses.
Quantifiable outcome
- 25% increase in revenue for customers
- +10 more outcomes
Companies that use Simpro
Customer profileNamed customers20 records
Segments8 records
Ideal customer profiles3 records
Simpro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability7 records
Feature7 records
Simpro partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- PostcardManiacoreIntegration partnership launching PCM Integrations direct mail automation platform within Simpro's marketplace. Allows Simpro users to automatically trigger direct mail campaigns based on customer and job milestones. PostcardMania is a $100+ million marketing technology company serving over 130,000 clients.
- DelightcoreAcquisition of Delight, an AI-driven customer engagement solution for field service and trade businesses. Delight provides automated follow-ups and recommendations that leverage existing field service data to convert completed jobs into repeat work. The Delight team joins Simpro Group.
- BigChangeflagshipAcquisition of BigChange, a Leeds, UK-based pioneer in job management software for field services. The acquisition strengthens Simpro Group's capabilities in vehicle tracking, mobile workforce management, CRM, and advanced scheduling. Combined entity serves over 22,000 businesses and 400,000 users.
- QuickBookscoreAccounting software integration enabling seamless data sync between Simpro and QuickBooks for invoicing, payments, and financial reporting.
- XerocoreAccounting software integration enabling seamless data sync between Simpro and Xero for invoicing, payments, and financial reporting.
- MYOBcoreAccounting software integration for ANZ markets enabling seamless data sync between Simpro and MYOB.
- SagecoreAccounting software integration (Sage Intacct) enabling financial data synchronization between Simpro and Sage.
- StripecorePayment processing integration powering Simpro Payments for on-site, online, and phone payment collection with Tap to Pay functionality.
- HubSpotcoreCRM integration powered by third-party partners (FileRoom, Integration Fox, Syncezy) enabling two-way data sync, automated lead management, and unified reporting between Simpro and HubSpot.
- ADI GlobalcoreWholesale supplier integration for electrical and security industries providing catalog pricing and inventory data within Simpro.
- ReececorePlumbing and HVAC wholesale supplier integration providing catalog pricing and inventory synchronization.
- RexelcoreElectrical wholesale supplier integration providing catalog pricing and inventory data.
- ClockSharkflagshipAcquisition to support expansion and product development efforts for the trade and construction industries, adding GPS time tracking and field service capabilities.
- AroFloflagshipAcquisition to support expansion and product development efforts for the trade and construction industries, enhancing field service management offerings.
Scale indicators20 records
Recent moves8 records
Expansion highlights6 records
Simpro competitors and assessment
Company assessmentDirect peers
- ServiceTitan: ServiceTitan is the leading cloud-based field service management platform for trades in North America, serving residential and commercial contractors across plumbing, HVAC, electrical, and similar verticals. It is the most directly comparable competitor to Simpro in the trades FSM category.
- Jobber: Jobber provides field service management software for small and mid-sized home service businesses, including plumbers, electricians, and HVAC contractors. It targets the same SMB trades segment as Simpro with quoting, scheduling, dispatching, and invoicing workflows.
- Housecall Pro: Housecall Pro is a FSM platform designed for home service professionals, with a similar vertical focus on plumbing, HVAC, electrical, and cleaning trades. It competes directly with Simpro for SMB trade customers seeking mobile-first scheduling and payment tools.
- FieldEdge: FieldEdge provides field service management software tailored for HVAC, plumbing, and electrical contractors, offering dispatch, mobile workforce, and inventory functionality. It is closely comparable to Simpro's core offerings for residential and commercial trade businesses.
- ServiceMax: ServiceMax is a field service management platform focused on asset-centric service operations, with broader applicability beyond trades into manufacturing, energy, and medical devices. It shares core FSM functionality with Simpro but operates at a larger enterprise scale and across more verticals.
- Workiz: Workiz offers field service management software for home service and trade businesses including locksmiths, HVAC, plumbing, and appliance repair. It targets a similar SMB trade customer base as Simpro with scheduling, dispatch, and payment tools.
- Buildertrend: Buildertrend is a vertical SaaS platform for residential construction trades, including remodelers, builders, and specialty contractors. It shares Simpro's project management, scheduling, and customer communication focus, though it leans more toward project-based construction work than ongoing service.
Broad incumbents
- Microsoft Dynamics 365 Field Service: Microsoft Dynamics 365 Field Service is the FSM offering embedded within the broader Dynamics 365 enterprise platform. It serves as a broad incumbent alternative for larger trade and field service operators that prefer a full ERP-adjacent stack rather than a vertical SaaS solution like Simpro.
- Salesforce Field Service: Salesforce Field Service is the FSM capability within the Salesforce CRM and platform ecosystem. As a broad incumbent, it overlaps with Simpro's scheduling and dispatch functionality but is typically deployed by larger enterprises rather than SMB trade businesses.
Emerging players
- Connecteam: Connecteam provides workforce management and operations software for deskless workers, including scheduling, time tracking, and communication for SMB field teams. It overlaps with parts of Simpro's Simtrac and scheduling modules but is broader across industries and emerging in the trades vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Simpro social profiles
Digital presenceSimpro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpro leadership team
Management profileNumber of profiles
Profiles12 records
Simpro subsidiaries and ownership
Company hierarchySubsidiaries4 records
Simpro funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpro M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpro
What does Simpro do?
Simpro provides cloud-based, AI-first field service management software for trade businesses such as electrical, plumbing, HVAC, fire protection, and security contractors. The platform connects office and field teams through estimating, scheduling, dispatch, mobile work execution, invoicing, payments, and reporting, augmented by proprietary AI agents (JustAsk, FieldReady, JobReady, JobScribe, JobBrief) that automate documentation, training, and customer communication.
Is Simpro a public or private company?
Simpro is a private company. It is classified as private equity controlled and is currently operating.
When was Simpro founded?
Simpro was founded in 2002. It employs 501 to 1,000 people.
Where is Simpro based?
Simpro is headquartered in Eight Mile Plains, Australia, in the Oceania region.
How does Simpro make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are AI Agent Add-ons and professional Services.
Who are Simpro's main competitors?
Direct peers on record are ServiceTitan, Jobber, Housecall Pro, FieldEdge, ServiceMax, Workiz and Buildertrend. Broad incumbents are Microsoft Dynamics 365 Field Service and Salesforce Field Service. Connecteam is listed as an emerging player.
Does Simpro have an API?
Yes. Simpro offers a Developer Center (developer.simprogroup.com) for API and developer integrations. The extent of API capabilities (REST, GraphQL, webhooks), auth methods, rate limits, and sandbox availability are not detailed in the available source material. Developer documentation is at developer.simprogroup.com.
What industry is Simpro in?
Simpro's product category is Field Service Management Software. Its primary akta.pro industry code is BPAEAJAE, Field Services & Onsite Support (Dispatch/Break-Fix), with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 54151 and its SIC code is 7370.