SET communications GmbH & Co. KG

What SET communications GmbH & Co. KG does

SET communications GmbH & Co. KG is a German B2B event management agency headquartered in Bad Homburg, near Frankfurt, operating as a privately held GmbH since 2001 under Managing Director Michael Picard. The company plans and delivers physical, virtual, and hybrid events — including conferences, summits, congresses, exhibitions, sponsorship activations, charity galas, groundbreaking ceremonies, and public events — with a primary vertical focus on life sciences, pharmaceutical, healthcare, and MedTech clients, and a secondary footprint in financial services, consulting, IT, and automotive. Documented project scale ranges from 160-participant expert conferences with ultra-wide multimedia production to 6,000-guest public festivals, alongside compliance-heavy regulated events for clients such as Takeda/Shire, Teva, and Eli Lilly.

The service portfolio is organized around five pillars: Experience Creation (exhibition and booth design, stage design, technical drawings, visualization, creative concept), Experience Delivery (sourcing, contract management, budget and supplier management, delegate and travel management, certification, scheduling, onsite support, post-event reporting), Cvent services (Registration and Page Build, Attendee Hub, OnArrival, system configuration and integration), Virtual Meeting (Virtual Space Design with immersive 3D environments and fully outsourced Virtual Meeting as a Service), and AV Excellence (AV concept, venue consulting, content management, show calling, tender preparation). A specialized Veeva Approval Service extends the offering into Veeva Vault Promo Mats material lifecycle management, and a Contract Management Service provides outsourced contract drafting and lifecycle support. Technology is built around certified integration with Cvent as the core event management platform and Veeva for pharma content workflows, supplemented by 3D visualization, AV production, and virtual meeting platforms; the company does not disclose proprietary software products.

Revenue is generated through project-based professional services engagements with custom, quote-based pricing determined by project scope and complexity. Go-to-market is direct enterprise sales targeting B2B clients in regulated and brand-sensitive industries, supported by a website with portfolio case studies, a LinkedIn presence, and referral-driven business development. The company operates primarily in Germany with demonstrated international project execution capability, holds no disclosed external funding, and is not a party to any disclosed M&A or leadership-change events.

Name

SET communications GmbH & Co. KG

Legal name

SETCOMMUNICATIONS GmbH

Website

https://setcommunications.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SET communications GmbH & Co. KG is a German B2B event management agency in Bad Homburg that plans and delivers physical, virtual, and hybrid events — primarily for life sciences, pharmaceutical, healthcare, financial services, and consulting clients — leveraging certified Cvent and Veeva partnerships.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAGAB

Event Production & Technical Services (AV/Lighting/Staging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYHSACADAE

Corporate Event Staffing & Registration Services

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Event management services
• Live communication agency
• Virtual event production
• Corporate congress organization
• Exhibition management

Headquarters

HQ city

Bad Homburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Full-service event management for conferences, summits, congresses, exhibitions, charity galas, groundbreaking ceremonies, public events, sponsorship activations, and virtual/hybrid meetings. Services include experience delivery, experience creation, AV excellence, virtual meeting solutions, and Cvent implementation. Revenue is generated through project-based professional services with pricing based on project scope, complexity, and service requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SET communications is a B2B event management agency that plans, designs, and executes live, virtual, and hybrid events for clients in life sciences, pharmaceutical, healthcare, MedTech, financial services, IT, and consulting industries. Its services span the full event lifecycle, from creative concept and 3D virtual space design to supplier management, delegate management, AV production, on-site execution, and post-event reporting. The company also delivers specialized outsourced services including Cvent platform implementation, Veeva Vault Promo Mats approval workflows, and contract management for events.

Product overview

SET communications GmbH & Co. KG is an event management company specializing in life sciences sector experiences. Their offering consists of multiple service modules organized under Experience Creation (technical drawings, exhibition & booth design, stage design, visualization, creative concept), Experience Delivery (sourcing, contract management, budget management, supplier management, delegate & travel management, certification, onsite support), Virtual Meeting services (Virtual Space Design, Technical Administration, System Integration, Solution Architecture), Cvent services (Registration & Page Build, Attendee Hub, OnArrival, System Configuration, System Integration), AV Excellence (AV Concept, Tender Preparation, Show Calling, Content Management, Venue Consulting), and specialized outsourcing services (Virtual Meeting as a Service, Contract Management Service, Exhibition & Congress Management, Veeva Approval Service, Cvent Implementation & Support). The portfolio covers physical, virtual, and hybrid events with a strong focus on compliance-oriented processes for the life sciences and pharmaceutical industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Meeting as a Service Fully outsourced service for planning, executing, and managing virtual events with a system-agnostic approach, covering event planning, tool and platform selection, and technology integration. Targeted at enterprise clients needing compliant virtual and hybrid meetings.
• Contract Management Service Outsourced contract handling for events, training sessions, and virtual meetings, including drafting, compliance expertise, and contract lifecycle management to ensure precision and efficiency.
• Exhibition and Congress Management Outsourced management service for exhibitions and congresses covering planning, logistics, symposia coordination, speaker and participant management, brand enhancement, and on-site execution.
• Veeva Approval Service Outsourced solution for managing Veeva Vault Promo Mats (VVPM) processes, providing seamless, high-quality workflows for material lifecycle management from onboarding to final approval in life sciences clients.
• Cvent Implementation and Support Comprehensive Cvent event management platform implementation and support services as a verified Cvent partner, including platform setup, customization, employee training, and integration with existing processes.
• Virtual Space Design Design of fully immersive, interactive 3D virtual environments for events, including lifelike exhibitions and customized brand spaces that allow participants to explore, connect, and engage as if physically present.
• AV Excellence Event technology services including venue consulting, AV concept design, content management, show calling, and tender preparation for audiovisual experiences at live events.
• Experience Creation Design service group covering technical drawings, exhibition and booth design, stage design, visualization, and creative concept development for memorable user-centered event experiences.
• Experience Delivery Execution service group covering sourcing, contract management, approval management, budget management, supplier management, delegate and travel management, certification, scheduling, on-site support, and post-event reporting.

Quantifiable outcome

• Successfully transitioned face-to-face event to fully virtual meeting in just 3 days
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• CventcoreTechnology or IntegrationVerified Cvent partner offering comprehensive event management software implementation, configuration, and support services. As a Certified Cvent Event Build Partner, they provide registration and page build services, Cvent Attendee Hub management, OnArrival solutions, system configuration, and system integration. They leverage Cvent as one of the world's leading event management platforms to streamline planning and enhance attendee engagement.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Experience Marketing: Global brand experience agency that produces live, virtual and hybrid events including dedicated healthcare and pharmaceutical client work. Directly comparable to SET in offering experiential marketing with regulated-industry sector depth and an integrated creative-to-execution model.
• George P. Johnson Experience Marketing: Large experience marketing agency specializing in corporate events, congresses, and product launches for enterprise technology and healthcare clients. Overlaps with SET on B2B event production, exhibit/experience design and full-service program execution.
• Sparks: Experiential marketing agency owned by Omnicom Group that delivers corporate events, conferences, and brand activations across pharma and technology verticals. Direct competitor to SET on full-service event management and trade show programs.
• Inizio Engage (Ashfield Meetings & Events): Healthcare-specialized commercial and event services arm of Inizio focused on pharmaceutical meeting and event execution, including advisory boards and congresses. Highly comparable to SET's life sciences focus and Veeva-adjacent compliance orientation.
• VOK DAMS: German full-service live marketing agency headquartered near Frankfurt producing corporate events, congresses and brand experiences for enterprise clients. Highly comparable DACH-based peer competing for similar automotive, financial and pharma mandates.

Broad incumbents

• MCI Group: Global events and association management group serving corporate, association and healthcare clients worldwide with significant pharma meeting programs. A broader incumbent that competes for the same enterprise event mandates as SET but at materially larger scale.
• BCD Meetings & Events: Global meetings, events and corporate travel management provider with dedicated healthcare practice delivering congresses and product launches. Competes for the same enterprise pharma and life sciences mandates as SET, typically at larger program scale.
• Maritz Global Events: Long-established North American meetings, events and incentive travel provider with corporate event offerings across multiple verticals. Overlaps with SET on B2B experiential programs but typically serves larger US-headquartered clients.
• GL Events: International event industry operator combining venue management, exhibition services and event production across Europe and emerging markets. Adjacent competitor offering trade show and congress services that overlap with SET's exhibition and congress management portfolio.

Regional players

• Messe Frankfurt: German-headquartered exhibition venue operator and trade fair organizer that runs large-scale industry events and provides infrastructure for corporate exhibitors. Comparable through the DACH trade show ecosystem, though it operates venues rather than outsourced event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/setcommunications
• Xx.com/setflash

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SET communications GmbH & Co. KG