NHT Global

What NHT Global does

NHT Global is the international direct-selling and e-commerce brand of Natural Health Trends Corp (NHTC), a NASDAQ-listed company (ticker: NHTC), founded in 2001 and headquartered in Rolling Hills Estates, California. The company markets premium dietary supplements, herbal products, beauty/skincare items, lifestyle products, and at-home health tests across more than 40 countries spanning North America, Latin America, Europe, the Middle East, South Asia, East Asia, Southeast Asia, Central Asia, and Oceania. Core SKUs include SuperNutri One (daily greens), Body Booster (protein supplement), Balanced & Nourished (probiotic), and Restor Silver, the last of which is listed in the Prescribers' Digital Reference (PDR).

The business operates a dual-channel distribution model: independent distributors (a network marketing / MLM sales force) sell directly to consumers, supported by a "Find a Distributor" tool, while a company-owned e-commerce storefront processes direct consumer orders in multiple country and language locales. A "Preferred Customer Program" indicates a subscription or loyalty layer alongside the one-time purchase catalog. Product categories are mapped to functional health needs (cellular support, digestive health, energy, heart, immune, joint and bone, rest and relaxation, skin, vision, weight management, detox). The company is a member of the Direct Selling Association (DSA) and adheres to its consumer protection code of ethics.

Revenue mechanics rely on direct product sales, with a recurring / subscription component implied by the Preferred Customer Program. Pricing is not publicly disclosed and is generally available through distributor inquiry or the product catalog. The company has 101–250 employees and operates with limited disclosed public financials, as it is a subsidiary of a publicly listed parent whose own investor relations channel governs external reporting. No API, mobile app, or proprietary software platform is offered; the technology differentiation emphasized in marketing is centered on premium ingredient sourcing and formulation rather than software or data systems.

Name

NHT Global

Legal name

NHT Global

Website

https://unitedstates.nhtglobal.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

NHT Global is the international direct-selling and e-commerce subsidiary of NASDAQ-listed Natural Health Trends Corp, marketing premium dietary supplements, herbal, beauty, and lifestyle products through an independent distributor network and company-owned storefronts in over 40 countries.

Ownership category

akta.pro rank

Product category

Wellness Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industries

Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

Keywords

• Direct selling supplements
• Wellness products
• Network marketing
• Dietary supplements
• Herbal beauty products

Headquarters

HQ city

Rolling Hills Estates

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated through direct sales of wellness, beauty, herbal, and lifestyle products to consumers via independent distributors and e-commerce platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

NHT Global sells premium wellness, beauty, herbal, and lifestyle supplements (including SuperNutri One daily greens, Body Booster protein, Balanced & Nourished probiotic, and Restor Silver) through a global network of independent distributors and a company e-commerce platform. The product portfolio is organized by category (Wellness, Beauty, Herbal, Lifestyle, At Home Tests) and by function (Cellular Support, Digestive Health, Energy, Heart Health, Immune Support, Joint & Bone Health, Rest & Relaxation, Skin, Vision, Weight Management, Detox). The company also offers a home-based independent distributor business opportunity and a Preferred Customer Program.

Product overview

NHT Global offers a portfolio of premium wellness supplements and health products through a direct-to-consumer and distributor model. The core product lineup includes SuperNutri One (daily greens supplement), Body Booster (protein supplement), Balanced & Nourished (probiotic), and Restor Silver. Products are organized by category (Wellness, Beauty, Herbal, Lifestyle, At Home Tests) and function (Cellular Support, Digestive Health, Energy, Heart Health, Immune Support, Joint & Bone Health, Rest & Relaxation, Skin, Vision Health, Weight Management, Detox). The company operates through independent distributors and also offers a Preferred Customer Program.

Differentiator

Problem solved

Functional benefit

Brands

• SuperNutri One: Premium health supplement product
• Body Booster
• Balanced & Nourished
• Restor Silver

Products and services

• SuperNutri One A daily greens supplement providing an elevated dose of nutrients, vitamins, and minerals for overall wellness support. Marketed as a featured new product on the company's homepage.
• Body Booster
• Balanced & Nourished
• Restor Silver
• Beauty product line
• Herbal product line
• Lifestyle product line
• At Home Tests
• Preferred Customer Program
• Independent Distributor Business Opportunity

Quantifiable outcome

• Restor Silver is listed in the renowned Prescribers' Digital Reference (PDR)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Natural Health Trends CorpcoreOthersNHT Global is a subsidiary of Natural Health Trends Corp, a publicly traded company. Natural Health Trends Corp serves as the parent company and provides corporate governance and strategic direction for NHT Global's operations worldwide.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• LifeVantage: MLM company selling health and wellness supplements with a strong distributor-based sales model. Comparable in scale and category focus to NHT Global.
• Herbalife: Global MLM nutrition and wellness supplements company with independent distributor network spanning 90+ markets. Closest direct peer to NHT Global in business model, product category, and global direct-selling go-to-market.
• Nu Skin Enterprises: Direct-selling wellness, beauty, and anti-aging products company with significant Asia-Pacific exposure and independent sales force. Mirrors NHT Global's wellness/beauty portfolio mix and Asia-heavy geographic profile.
• USANA Health Sciences: MLM-based nutritional supplements and personal-care company selling through independent distributors globally. Direct competitor in the premium vitamins/supplements category.
• Amway: Largest direct-selling company globally, with a sizable Nutrition and Beauty portfolio sold via independent distributors. Closely comparable business model and product overlap in wellness supplements and beauty.
• Nature's Sunshine Products: Direct-selling company specializing in herbal and nutritional supplements. Overlaps with NHT Global's Herbal and Wellness categories and uses a hybrid distributor/direct-sales model.
• Mannatech: Direct-selling company focused on nutritional supplements and wellness products through independent associates and distributors. Overlapping product portfolio with NHT Global's supplement offerings.
• Plexus Worldwide: MLM health and wellness company selling weight management and nutritional supplements through a distributor network. Comparable channel model and product positioning.
• Market America: Direct-selling and e-commerce company with health, nutrition, and beauty product lines sold through independent distributors via the Shop.com platform. Mirrors NHT Global's hybrid distributor + e-commerce model.
• Jeunesse Global: MLM company selling anti-aging skincare, wellness supplements, and beauty products globally through distributors. Strong overlap with NHT Global's wellness and beauty categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nhtglobalcorporate
• LinkedInlinkedin.com/company/nht-global-corporate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHT Global