What MAPILab does

MAPILab Ltd. is a privately held software company founded in 2003 that develops a portfolio of more than 20 Microsoft Outlook add-ins and a complementary line of server-side tools for Microsoft Exchange Server, with a wholly-owned subsidiary brand (HarePoint) extending into Microsoft SharePoint web analytics, helpdesk, and workflow solutions. The core technology stack consists of COM add-ins that integrate into Microsoft Office 2019–2007, Exchange Server SE through 2007, and Active Directory, with no dependency on cloud services or third-party servers. Products span email deduplication, advanced mail merge with PDF attachment support, attachment processing, automated printing, organization-wide signature/disclaimer deployment, security-warning management, Exchange Server reporting (over 170 reports), POP3 connectivity, multi-mailbox search, and bundled productivity suites such as the 19–21 app MAPILab Toolbox.

The company operates a product-led growth model: customers download 30-day fully functional trials (limited to 50 messages per run for mail-merge products), validate fit, and purchase one-time perpetual licenses directly from mapilab.com via PayPro Global, with license keys delivered instantly by email. Revenue streams include software licenses, optional annual renewals at 50% of license price for continued support and updates, hourly premium support packages ($30/$90/$150), and a residual physical-CD delivery option. Distribution combines direct e-commerce with a worldwide authorized reseller network and volume-license pricing for deployments above 3,000–10,000 mailboxes. Target customers are Microsoft Outlook/Exchange end users and IT administrators in SMB and mid-market environments, with special pricing for educational and non-profit organizations.

MAPILab is UK-incorporated as MAPILab Ltd., appears to be founder/independently owned with no disclosed external funding, and operates with 11–50 employees. The portfolio is heavily anchored to on-premises Microsoft infrastructure, with one product (Disclaimers for Exchange) discontinued in 2022, and active product development continuing into 2026 across the flagship Mail Merge Toolkit line.

Name

MAPILab

Legal name

MAPILab Ltd.

Website

https://mapilab.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MAPILab is a privately held software company founded in 2003 that builds Microsoft Outlook add-ins and Microsoft Exchange Server extensions — including mail merge, deduplication, attachment processing, signatures, and Exchange reporting — sold primarily via perpetual licenses to SMBs, IT administrators, and individuals, with a HarePoint subsidiary extending into SharePoint.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses: One-time perpetual license purchases for Outlook add-ins and Exchange Server tools. Each license includes one year of support and updates. Licenses can be renewed annually at 50% of the original price.
2. License Renewal: Annual renewal of support and software updates at 50% of license price. Optional service that extends technical support beyond the first year.
3. Premium Support: Hourly support packages (one-hour $30, three-hour $90, five-hour $150 for Exchange products) providing live help, instant messaging, phone, or remote desktop assistance.
4. Software CD: Physical media option for software delivery at $16 per CD-ROM, including trial versions of all MAPILab software titles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MAPILab develops and sells a suite of more than 20 Microsoft Outlook add-ins (COM add-ins) and server-side solutions for Microsoft Exchange Server. Offerings cover email duplicate removal, mail merge and mass mailing, attachment processing, signature and disclaimer management, reporting, security, POP3 connectivity, and SharePoint extensions under its HarePoint subsidiary. Products are sold as perpetual licenses with one year of included support and optional annual renewals.

Product overview

MAPILab provides a comprehensive suite of productivity add-ins for Microsoft Outlook and server-side software for Microsoft Exchange Server. The product portfolio includes over 20 Outlook add-ins organized under the MAPILab Toolbox umbrella, covering email management (duplicate removal, mail merge, mass mailing, attachments), security (Advanced Security for Outlook), contact management, printing, and templates. Exchange Server solutions include attachment management, reporting, disclaimers/signatures, search, and POP3 connectivity. The company also offers SharePoint solutions through its HarePoint subsidiary. Products are primarily COM add-ins that integrate into the Microsoft Office/Exchange ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• HarePoint: SharePoint analytics, workflow extensions, and helpdesk solutions for Microsoft SharePoint On-Premises and Online
• Mail Merge Toolkit
• MAPILab Toolbox

Products and services

• Mail Merge Toolkit An Outlook add-in that extends Microsoft Office mail merge functionality to enable personalized email campaigns with PDF attachments, multiple formats, and professional features including scheduling and throttling, targeting business and individual users running personalized mass mailings from Outlook, Word, and Publisher.
• Duplicate Email Remover Finds and removes duplicated emails and posts in Microsoft Outlook folders, for Outlook users dealing with mailbox clutter and duplicate items.
• Duplicates Remover Finds and removes duplicated contacts, tasks, calendar items, journal entries, and notes in Outlook, for users needing deduplication across non-email Outlook item types.
• Send Personally Enables true mass mailings in Outlook by sending individual personalized messages to each recipient without revealing other recipients, for users needing personalized bulk email distribution.
• Attachments Processor Manages email attachments including extraction, ZIP compression, and automated attachment handling in Microsoft Outlook, for users processing large volumes of email attachments.
• Print Tools Automatically prints emails and attachments in Microsoft Outlook, for users and offices that need automatic or batch printing of Outlook content.
• MAPILab Toolbox A bundle of 19-21 Outlook add-ins to improve daily work productivity with features including Email Scheduler and Task Email Scheduler, for Outlook users wanting a comprehensive productivity suite at a single price.
• Advanced Security for Outlook Prevents and manages Outlook security warnings by allowing users to set allow/block actions for programs accessing email data, for users and IT teams needing to suppress security prompts while controlling program access.
• Live Signatures Inserts text, date, time, or RSS feeds into outgoing Outlook messages for automatic signature generation, for users and businesses needing dynamic signatures with Active Directory data.
• Quick Templates Enables fast insertion of text templates into Microsoft Outlook mail messages for quick replies, for support and customer-service users handling repetitive replies.
• Actual Contacts for Outlook Updates and validates Outlook contacts with the ability to send forms for recipients to verify and update their contact information, for businesses maintaining accurate contact databases.
• Add Contacts Automatically stores sender and recipient name and email addresses into Outlook Contacts, for users who want to build their Outlook contact list without manual entry.
• E-mail Follow-Up Notifies users when reply to an email is not sent within specified time and sends follow-up reminders, for sales and support professionals tracking unanswered emails.
• HTML Email Archiver for Outlook

Quantifiable outcome

• Over 170 product reports available for Exchange Server monitoring and analytics
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sperry Software: Long-standing independent developer of Microsoft Outlook add-ins offering productivity utilities for email management, follow-up, and attachment handling. Closely comparable to MAPILab in target customer (Outlook power users and SMBs) and product category (Outlook add-ons).
• CodeTwo: Vendor of email signature, disclaimer, and backup software for Microsoft Exchange and Microsoft 365, overlapping directly with MAPILab's Disclaimers, Reports, and Attachment Save products. Comparable buyer (Exchange/Outlook administrators) and complementary on-prem/cloud positioning.
• Exclaimer: Specialist in email signature management for Microsoft 365 and Google Workspace, with on-prem Exchange legacy products. Competes head-on with MAPILab's discontinued Disclaimers for Exchange and Live Signatures, serving the same IT administrator buyer.
• Promodag: Provides Exchange Server reporting, mailbox management, and migration tools. Directly comparable to MAPILab Reports for Exchange Server and Search for Exchange, targeting the same Exchange administrator segment with overlapping reporting/analytics functionality.
• Symprex: Develops email signature, disclaimer, mail archiving, and fax solutions for Microsoft Exchange environments. Comparable niche specialist with overlapping product categories (signatures/disclaimers, Exchange-side processing) and similar SMB-to-mid-market customer base.

Broad incumbents

• ManageEngine (Zoho): Broad IT management suite including Exchange Reporter Plus, Exchange admin tools, and Active Directory management. Larger incumbent that competes with MAPILab's Exchange Server products from a wider portfolio, addressing similar IT administrator use cases.
• SolarWinds: Enterprise IT monitoring and observability vendor with Exchange monitoring and reporting capabilities. Broad incumbent whose Exchange reporting products overlap with MAPILab Reports for Exchange Server, targeting larger enterprises with broader IT estates.

Others

• Add-in Express: Developer of tools and frameworks for building Microsoft Office and Outlook add-ins. Partner of MAPILab on Outlook Security Manager, operating in the same Microsoft add-in ecosystem but selling to developers rather than end-user administrators.

Emerging players

• Hornbill: Provider of collaborative ITSM and service desk software with Microsoft 365/Exchange integrations. Partial overlap with MAPILab's SharePoint/HarePoint helpdesk line and adjacent to the Exchange administrator buyer.
• Devolutions: Vendor of remote connection management and credential tools with Microsoft ecosystem integrations. Adjacent to MAPILab's IT administrator target buyer rather than directly competitive, but competes for similar SMB IT budget.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mapilab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPILab