Promodag
Promodag SAS is a French software company that develops Promodag Reports, a Windows-based reporting and analytics tool for Microsoft Exchange and Office 365 environments, serving enterprise customers globally with subscription licenses per server or mailbox.
- Company typePrivate
- Founded1994
- HeadquartersVincennes, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Promodag does
Promodag SAS is a privately-held French software company founded in 1994 and headquartered in Vincennes, France. The company develops Promodag Reports, a Windows desktop application purpose-built for reporting and analytics across Microsoft Exchange environments, supporting Office 365, on-premises Exchange Server, and hybrid configurations. The product connects to Exchange via Exchange Web Services (EWS), Microsoft Graph API, and Microsoft Entra ID certificate-based authentication, storing collected data in a LocalDB and exposing over 80 pre-built report templates across storage, traffic, organization overview, mailbox content, billing, and global traffic categories. A complementary product, StoreLog, provides a graphical interface for Exchange Online message tracing as an alternative to Microsoft's Get-MessageTrace PowerShell command.
The company's revenue model is built on annual subscription software licenses (priced per Exchange server for on-premises deployments and per user mailbox for Office 365) and recurring maintenance contracts that include updates and technical support. Distribution is direct via the company website, with a 45-day full-functionality free trial and an optional Request Demo path for enterprise prospects. Promodag serves enterprise customers exclusively, with named logos spanning financial services (Société Générale, KPMG, Deloitte, FTI Consulting), telecom and energy (Bouygues Telecom, EDF Energy), aerospace and defense (Eurocopter, L3 Communications), automotive (Renault), manufacturing (Patek Philippe, Swarovski), retail (Kingfisher), technology (HP, Abbott), and government (Stadt Zürich).
The company operates with a micro-team of 1-10 employees and is actively investing in technical adaptation to platform risk, specifically migrating code from EWS to Microsoft Graph ahead of Microsoft's phased EWS deprecation between early 2026 and May 2027. There is no evidence of external institutional investment, M&A activity, or third-party channel partnerships; the business has remained independently operated since founding.
Promodag firmographics
Firmographics- Name
- Promodag
- Legal name
- Promodag SAS
- Website
- https://promodag.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Promodag SAS is a French software company that develops Promodag Reports, a Windows-based reporting and analytics tool for Microsoft Exchange and Office 365 environments, serving enterprise customers globally with subscription licenses per server or mailbox.
- Ownership category
- akta.pro rank
Where Promodag is headquartered
LocationHeadquarters
- HQ city
- Vincennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Promodag business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: Promodag sells software licenses for their reporting product. For on-premises Exchange environments, licensing is per Exchange server. For Office 365 environments, licensing is per mailbox. Customers can select specific mailboxes to report on within their licensed quota. Shared mailboxes and room mailboxes are included at no extra cost beyond licensed user mailboxes.
- Maintenance Contracts: Customers with valid maintenance contracts receive version updates and technical support. Maintenance expired customers can contact Sales for special upgrade prices. Former on-premises customers migrating to Office 365 can convert their existing license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 45-day trial with full functionality |
| Subscription | Annual | License by Exchange server. Contact sales for pricing. Special upgrade prices available for existing customers and returning customers with expired maintenance. |
| Subscription | Annual | License by user mailbox. Example: 10,000 user mailboxes licensed. Shared mailboxes and room mailboxes included at no extra cost. Contact sales for extended licenses if needed. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Promodag product offering
Product offeringCore offering
Promodag develops and sells Promodag Reports, a Windows desktop application that provides comprehensive reporting and analytics for Microsoft Exchange Server (on-premises), Office 365 (cloud), and hybrid environments. The software delivers over 80 pre-built report templates covering mailbox usage statistics, message tracking, user activity, storage optimization, license utilization, and compliance/GDPR reporting, using EWS, Microsoft Graph API, and PowerShell to collect data into LocalDB. A complementary tool, StoreLog, offers a GUI alternative to Microsoft's Get-MessageTrace PowerShell command for Exchange Online message tracking.
Product overview
Promodag offers a unified product portfolio centered on Promodag Reports, a comprehensive Exchange reporting platform that supports Office 365, on-premises Exchange Server, and hybrid environments. The core product includes over 80 report templates organized into categories: Storage Reports, Organization Overview Reports, Traffic Statistics Reports, Mailbox Traffic Reports, Mailbox Content Reports, Billing Reports, and Global Traffic Reports. StoreLog serves as a complementary tool providing a GUI alternative to Microsoft's Get-MessageTrace command for Exchange Online message tracing. Both products work together to provide complete email analytics, migration support, and compliance reporting capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- StoreLog: A GUI alternative to the Get-MessageTrace PowerShell command for Exchange Online message tracking logs. Available in versions 4, 5, and 6.
Products and services
- Promodag Reports Windows desktop application providing comprehensive reporting for Microsoft Exchange Server, Office 365, and hybrid environments. Delivers over 80 pre-built report templates covering mailbox usage statistics, message tracking, user activity, storage optimization, license utilization, and compliance reporting. Targeted at IT administrators and messaging teams in enterprise organizations.
- StoreLog Graphical user interface tool that serves as an alternative to Microsoft's Get-MessageTrace PowerShell command for retrieving and analyzing Exchange Online message tracking logs. Targeted at IT administrators managing Office 365 mail flow who need a GUI rather than command-line interface.
Quantifiable outcome
- 45-day free trial with full functionality
- +2 more outcomes
Companies that use Promodag
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Promodag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
Promodag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreCore technology partnership with Microsoft. Promodag Reports is designed specifically for Microsoft Exchange Server and Office 365 environments. The product integrates with Microsoft Entra ID for certificate-based authentication, uses Microsoft Graph API and Exchange Web Services (EWS) for data access, supports SharePoint Online for report exports, and is compatible with all supported versions of Exchange Server and Office 365.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Promodag competitors and assessment
Company assessmentDirect peers
- Netwrix: Netwrix Auditor includes Exchange and Office 365 reporting modules for mailbox auditing, access monitoring, and content analysis, directly addressing Promodag's hybrid Exchange reporting use cases.
- ManageEngine (Zoho): ManageEngine offers Exchange Reporter Plus, a direct Microsoft Exchange/Office 365 reporting tool covering mail traffic, mailbox content, and storage — overlapping with Promodag Reports' core feature set.
- Lepide: Lepide offers Exchange Server auditing and reporting solutions covering mailbox changes, access, and content, directly comparable to Promodag's mailbox content and traffic reporting.
- CodeTwo: CodeTwo provides email signature management and Office 365/Exchange reporting/migration tools, serving the same Microsoft messaging administrator persona as Promodag.
- Quest Software: Quest offers On Demand Recovery and migration/reporting tools for Microsoft 365 and on-premises Exchange, competing for enterprise Exchange reporting and migration engagements alongside Promodag.
Broad incumbents
- Veeam: Veeam offers Microsoft 365 backup with reporting on mailboxes, items, and audit logs, positioning it as a broader data-management alternative for Exchange reporting requirements that Promodag also serves.
Emerging players
- Hornetsecurity: Hornetsecurity provides Microsoft 365 email security, compliance, and reporting features that overlap with Promodag's compliance/audit reporting on email data.
- ENow: ENow Software provides Microsoft 365 reporting and management dashboards, overlapping with Promodag's Exchange Online monitoring, health, and license usage reporting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Promodag social profiles
Digital presencePromodag compliance and trust
Trust signalCompliance1 record
Promodag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promodag leadership team
Management profileNumber of profiles
Promodag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promodag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promodag
What does Promodag do?
Promodag develops and sells Promodag Reports, a Windows desktop application that provides comprehensive reporting and analytics for Microsoft Exchange Server (on-premises), Office 365 (cloud), and hybrid environments. The software delivers over 80 pre-built report templates covering mailbox usage statistics, message tracking, user activity, storage optimization, license utilization, and compliance/GDPR reporting, using EWS, Microsoft Graph API, and PowerShell to collect data into LocalDB. A complementary tool, StoreLog, offers a GUI alternative to Microsoft's Get-MessageTrace PowerShell command for Exchange Online message tracking.
Is Promodag a public or private company?
Promodag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promodag founded?
Promodag was founded in 1994. It employs 1 to 10 people.
Where is Promodag based?
Promodag is headquartered in Vincennes, France, in the Europe region.
How does Promodag make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are maintenance Contracts.
Who are Promodag's main competitors?
Direct peers on record are Netwrix, ManageEngine (Zoho), Lepide, CodeTwo and Quest Software. Veeam is listed as a broad incumbent. Emerging players are Hornetsecurity and ENow.
Does Promodag have an API?
No public API is recorded for Promodag.