Community Pharmacy

What Community Pharmacy does

Community Pharmacy Friendly Society Ltd is a not-for-profit mutual organisation operating two retail pharmacies in the Victorian suburbs of Wantirna (Shop 3-4, Wantirna Mall, 348 Mountain Hwy) and Glen Huntly (1106 Glen Huntly Rd), with a support centre and registered office in Elsternwick. Established in 1915 and owned by its members, the entity has operated these two locations for more than 35 years and reinvests profits into services and community initiatives. Its core offering is full-service community pharmacy: PBS and private prescription dispensing, over-the-counter medicines, vitamins and supplements, an NDSS access point for subsidised diabetes products, and a broad clinical-services portfolio covering COVID-19 and flu vaccinations, MMR and DTP immunisations, MedsCheck and Diabetes MedsCheck, Home Medicines Review, DoseAid sachets, staged supply, pharmacotherapy (methadone/suboxone), asthma and COPD management, osteoporosis screening, blood pressure/blood glucose/cholesterol checks, naturopathy, the Impromy weight management program, ear piercing, equipment hire, and sick leave certificates.

Technology and digital infrastructure are predominantly third-party: MedAdvisor is used for prescription management, refill reminders, Tap-to-Refill, eScript storage, and service bookings via a per-store booking URL; electronic prescriptions are handled via QR code SMS/email; King's Delivery Service (endorsed by the Pharmacy Guild of Australia) provides home delivery up to 25km from each store for a A$10 fee; the Pharmacycle program supports blister-pack recycling. Diagnostic equipment includes ACCUTREND Plus for cholesterol testing, pulse oximeters, and point-of-care blood-pressure and blood-glucose devices. QCPP accreditation and approved vaccination-provider status underpin regulatory standing.

The business model is multi-stream retail and professional-services revenue. Dispensing and OTC product sales are the largest lines, supplemented by a A$5 one-off LifeClub membership (yielding a 10% discount and member-only events), pay-as-you-go clinical services (A$15-A$60 naturopathy, A$25 sick leave certificates, A$39.95 ear piercing), vaccination services (mix of government-funded under the National Immunisation Program and private pay), and home delivery fees. The customer base is local Victorian consumers, with no enterprise or institutional anchor customers. Marketing is community-led: Facebook and Instagram pages per store, LinkedIn, monthly LifeClub emails, and earned media (Studfield News, 7News Melbourne). The We Care For program formalises partnerships with local charities and sporting clubs (Knox Infolink, Lions Club of Wantirna, Champion, Caulfield South Community House, CIS Glen Eira, Pug Rescue & Adoption Victoria, Nunawading Spectres, Washington Park Cricket Club, Knox Community Christmas), functioning as both a community-impact and grassroots customer-acquisition engine.

Name

Community Pharmacy

Legal name

Community Pharmacy Friendly Society Ltd

Website

https://communitypharmacy.com.au

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

51–100 employees

Short description

Community Pharmacy Friendly Society Ltd is a not-for-profit mutual operating two Victorian retail pharmacies (Wantirna, Glen Huntly) since 1915, serving local residents with dispensing, vaccinations, chronic-disease management, naturopathy, and home delivery under the LifeClub and We Care For programs.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

Keywords

• Retail pharmacy services
• Medication management
• Vaccination services
• Chronic disease management
• Naturopathy consultations

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pharmacy Product Sales: Revenue from dispensing prescription medicines, over-the-counter medications, vitamins, supplements, health products, and beauty/personal care items. Members receive 10% discount on most items.
2. Membership Fees: LifeClub membership program with a one-off $5 joining fee. Members receive 10% discount on purchases and access to exclusive promotions and events.
3. Professional Health Services: Paid services including naturopathy consultations ($15-$60), sick leave certificates ($25), equipment hire (crutches and breast pumps), and ear piercing ($39.95). Some services like MedsCheck and Home Medicines Review are free for eligible customers.
4. Vaccination Services: COVID-19, flu, and other vaccinations administered by accredited pharmacists. Government-funded vaccines available under National Immunisation Program for eligible patients.
5. Home Delivery: Delivery service via King's delivery (endorsed by Pharmacy Guild of Australia) with $10 delivery fee, available up to 25km from store.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Community Pharmacy operates two retail pharmacy stores in Wantirna and Glen Huntly, Victoria, dispensing prescription medicines and selling over-the-counter health, beauty, and personal care products. It delivers a wide range of in-pharmacy clinical and wellness services including vaccinations, MedsChecks, Home Medicines Reviews, DoseAid sachet packing, staged supply, naturopathy consultations, weight management (Impromy), blood pressure, blood glucose and cholesterol checks, ear piercing, equipment hire (crutches, breast pumps), and home medicines delivery. The business is run as a not-for-profit Friendly Society member-owned mutual that reinvests profits back into health services and the We Care For community-giving program.

Product overview

Community Pharmacy operates two retail pharmacy stores (Wantirna and Glen Huntly, Victoria) as a not-for-profit Friendly Society established in 1915. The business offers a comprehensive range of health services including vaccinations (COVID-19, flu, MMR, DTP), medication management services (MedsChecks, Home Medicines Review, DoseAid sachets, staged supply), chronic disease management (diabetes, asthma/COPD, osteoporosis), and wellness services (naturopathy, weight management via Impromy program). Retail offerings include ear piercing, equipment hire (crutches, breast pumps), and medicine disposal. Digital services include eScripts and MedAdvisor app integration. The LifeClub membership program provides a 10% discount benefit, while the We Care For community program supports local charities and community groups.

Differentiator

Problem solved

Functional benefit

Brands

• LifeClub: Loyalty membership program offering 10% discount on purchases, member-only specials, birthday vouchers, and early access to clinic bookings for a one-off $5 joining fee

Products and services

• LifeClub Membership Program A membership loyalty program that gives customers a 10% discount on most items in store, exclusive member-only specials, birthday vouchers, early clinic booking access, and monthly member-only emails, for a one-off $5 joining fee.
• We Care For Program A community partnership and giving program that supports local charities, community groups, and sporting organisations through donations, fund-raising, and sponsor partnerships such as Knox Infolink, Lions Club of Wantirna, and other community groups.
• COVID-19 Vaccination Service Approved vaccination provider service administering Pfizer and Moderna COVID-19 vaccines, including paediatric vaccines for children aged 5-11, available at the Wantirna store and bookable through MedAdvisor.
• Flu Vaccination Service Annual influenza vaccination service for patients aged 10 and over, with peak season from June to September and government-funded vaccines available for eligible patients under the National Immunisation Program.
• Other Vaccinations (MMR and DTP) Additional pharmacist-administered vaccinations including MMR (Measles, mumps and rubella) and Diphtheria/tetanus/pertussis (whooping cough) for patients aged 16 and over.
• MedsChecks & Diabetes MedsChecks Free 15–30 minute private consultations with a pharmacist to review and optimise medication management, providing documented action plans shared with the patient's healthcare professionals.
• Home Medicines Review (HMR) A comprehensive clinical medication review conducted in the patient's home by an accredited pharmacist covering medication timing, storage, expiry, and monitoring devices, with a report provided to the patient's GP for medication management planning.
• DoseAid Sachets (Dose Administration Aids) A medication packing service that sorts prescriptions and over-the-counter medicines into individually labelled sachets by day, dose and time, supporting adherence with easy tear-open packaging clearly labelled with patient and medication details.
• Pharmacotherapy (Opioid Dependency Treatment) A program providing Methadone and Suboxone for opioid dependency treatment in a non-judgemental pharmacy setting, with pharmacist liaison to accredited prescribers in line with Victorian state regulations.
• Staged Supply of Medications An instalment medication supply service where pharmacists dispense medications daily, weekly or fortnightly as directed by prescribers, particularly for patients with mental illness or drug dependency.
• Blood Pressure Monitoring Free regular in-store blood pressure monitoring with electronic record keeping shared with patients and their doctors, with monthly monitoring recommended for early detection of cardiac issues.
• Blood Glucose Monitoring Point-of-time in-store blood glucose testing to show effects of food, exercise, medications, and illness, including education on home testing devices and monitoring routines.
• Cholesterol Testing Finger-prick cholesterol testing using the ACCUTREND Plus machine, providing total cholesterol, HDL, and LDL readings within 5–10 minutes, recommended every 6 months.
• Asthma & COPD Management Service Respiratory condition management service providing inhaler technique review, action plan review, oximeter testing for oxygen saturation, and education on managing asthma and COPD.
• Naturopathy Service Naturopathy consultations provided in-store by Andrea across short ($15), 30-minute ($30), and 1-hour ($60) private and confidential tiers, covering naturopathic health assessments and treatment advice.
• Impromy Health and Weight Loss Program A CSIRO-developed personalised weight loss program featuring high-protein meal replacement shakes, a Simply Well recipe book, weekly face-to-face pharmacist support, a smartphone app, and in-pharmacy point-of-care testing.
• Osteoporosis Screening (APPOINT Program) An osteoporosis screening service combining risk assessment, compliance screening, and re-engagement screening, including education, Quality Use of Medicines support, and GP referral for bone density scans when needed.
• Ear Piercing Service A professional ear piercing service using the Studex training system for children from age 5 (with parental consent) and adults, priced at $39.95 including piercing, earrings, and ear care solution.
• Equipment Hire (Crutches and Breast Pumps) A hire service for crutches (kids and adults) and Medela Electric breast pumps with a range of accessories, with regularly cleaned and serviced equipment available by week or longer.
• Home Delivery Service Home delivery of medications and pharmacy essentials using King's Delivery Service (endorsed by the Pharmacy Guild of Australia), with a $10 delivery fee for dispatches up to 25 km from the stores and same-day delivery for orders received by 2 pm, Monday to Friday.
• Sick Leave Certificates Pharmacist-issued Absence from Work Certificates for minor ailments under the Fair Work Act 2009, priced at $25, cannot be backdated, and require valid ID, delivered in-store or in consultation rooms.
• Diabetes Services & NDSS Access Point An NDSS access point stocking subsidised diabetes products for registered patients, including blood glucose strips, insulin syringes, pen needles, insulin pump consumables, and continuous glucose monitoring products, with free Contour Next meter upgrades.
• Electronic Prescriptions (eScripts) An electronic prescription service where patients receive a QR code prescription via SMS or email, which can be scanned in-store for dispensing and stored or ordered through the MedAdvisor app.
• Prescription Dispensing and Retail Pharmacy Products Core retail pharmacy service of dispensing prescription medicines and selling over-the-counter medications, vitamins and supplements, health products, and beauty/personal care items across the Wantirna and Glen Huntly stores, with LifeClub members receiving a 10% discount on most items.

Quantifiable outcome

• NDSS access point providing subsidised diabetes products
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Knox InfolinkcoreStrategic or Co-development PartnerLocal charity partner receiving support through We Care For program. Community Pharmacy accepts donations and assists in raising funds for Knox Infolink's Share the Joy Christmas campaign supporting those in need in the local area.
• Lions Club of WantirnacoreStrategic or Co-development PartnerPartnership through We Care For program. Community Pharmacy sells Lions Club Christmas cakes and puddings with all proceeds going to the Lions Club of Wantirna to support their charitable activities.
• ChampionminorStrategic or Co-development PartnerNot-for-profit organisation providing food relief and community resources to around 400 people every month. Community Pharmacy supports through product and cash donations, accepting canned food, packet food, and toiletries donations in-store.
• Caulfield South Community HouseminorStrategic or Co-development PartnerNon-sectarian, not-for-profit community organisation operating since 1988, providing community gathering space that promotes social cohesion and inclusiveness. Community Pharmacy supports through cash donations in-store.
• CIS Glen Eira (Community Information & Support)minorStrategic or Co-development PartnerLocally based charity with Christmas drive. Community Pharmacy Glen Huntly served as a donation drop-off point and collected cash donations for CIS Glen Eira's Christmas campaign.
• Pug Rescue & Adoption VictoriaminorStrategic or Co-development PartnerLocal charity supporting pug rescue and adoption. Community Pharmacy Wantirna raised just over $300 through their We Care For program to support this organisation.
• Nunawading Spectres Basketball ClubminorStrategic or Co-development PartnerLocal sporting club supported through We Care For program with donations and sponsorship to assist club operations and community engagement.
• Washington Park Cricket ClubminorStrategic or Co-development PartnerLocal sporting club supported through We Care For program with donations and sponsorship to assist club operations.
• Knox Community ChristmasminorStrategic or Co-development PartnerCommunity Christmas initiative supported through We Care For program to help bring Christmas joy to those in the local area doing it tough.
• MedAdvisorcoreTechnology or IntegrationMobile app partnership providing prescription management, refill reminders, Tap-to-Refill, eScript storage, and delivery coordination. Available for customers to monitor medication supply and order ahead.
• King's Delivery ServicecoreChannel Partner/ Reseller/ DistributorHome delivery service endorsed by Pharmacy Guild of Australia, providing safe and professional delivery of medications and pharmacy essentials up to 25km from store locations.
• NDSS (National Diabetes Services Scheme)coreStrategic or Co-development PartnerNDSS access point providing subsidised diabetes products including blood glucose strips, insulin syringes, pen needles, pump consumables, and continuous glucose monitoring products for registered patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Pharmacies: South Australian Friendly Society operating a member-owned pharmacy chain. Highly comparable as a not-for-profit mutual running retail pharmacies with clinical services and member benefits, differing mainly in scale and geography.

Broad incumbents

• Chemist Warehouse: Australia's largest discount pharmacy chain. Competes directly on retail pharmacy range, OTC, vitamins, and increasingly on professional services, but with substantially larger scale and price-led positioning.
• Priceline Pharmacy: National pharmacy chain with strong beauty and health positioning. Operates in overlapping Victorian catchments and competes for front-shop, beauty, and pharmacy customers with broader marketing reach.
• Terry White Chemmart: Major Australian pharmacy banner group combining independent stores under a national brand. Comparable in offering professional services alongside retail, but with national marketing, supply, and technology infrastructure.
• Amcal: Established Australian pharmacy banner network with strong clinical service positioning. Competes with Community Pharmacy on vaccinations, MedsChecks, and chronic disease management programs through member pharmacies.
• Blooms The Chemist: Australian pharmacy banner group combining retail and professional services across multiple states. Comparable on service mix and customer segments, with broader geographic and operational scale.
• Guardian Pharmacy: Banner network of Australian pharmacies offering dispensing and health services. Comparable product offering and target customer, differentiated by national marketing scale and supply arrangements.
• Pharmacy 4 Less: Discount pharmacy chain competing aggressively on front-of-store pricing in suburban Australian locations. Comparable retail pharmacy model but with value-led positioning that contrasts with Community Pharmacy's community-led approach.

Others

• Sigma Healthcare: ASX-listed pharmaceutical wholesaler and pharmacy banner owner (Chemist King, Discount Drug Mart). Indirect peer via wholesale supply relationships and competitive banner presence in the Australian pharmacy market.
• MedAdvisor: ASX-listed medication management platform and Community Pharmacy's digital integration partner. Comparable only at the technology layer; not a competing pharmacy but a critical ecosystem dependency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/communitypharmacyglenhuntly
• LinkedInlinkedin.com/company/community-pharmacy/?originalSubdomain=au
• Instagraminstagram.com/communitypharmacywantirna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community Pharmacy