Greene County Medical Center

What Greene County Medical Center does

Greene County Medical Center is a non-profit, community-based acute care hospital founded in 1937 and headquartered at 1000 W Lincoln Way, Jefferson, Iowa. It employs 200+ team members including 20+ specialty providers and delivers 61,000+ patient visits annually, serving residents of Greene County and surrounding communities. Its core clinical services span family medicine, general surgery, orthopedics, podiatry, pain management, behavioral health, specialty visiting clinics, walk-in care, and public health programs. Patient-facing technology includes the MyChart online portal for electronic health record access, appointment scheduling, and bill payment (via PersonaPay), alongside CMS-compliant machine-readable charge master files for price transparency.

The hospital operates as part of the UnityPoint Health - Des Moines network, a Core-tier strategic affiliation that provides access to broader system resources, coordinated care pathways, and shared specialty expertise while the medical center retains its community identity and governance. Distribution is exclusively direct: inpatient, outpatient, emergency, and walk-in services delivered on-site at the Jefferson campus through the Family Medicine Clinic, Specialty Clinics, and Walk-In Care. The customer base is entirely individual patients drawn from a single rural Iowa county; the payer mix is diversified across commercial insurers (Aetna, Health Alliance, HealthPartners, Humana, UnitedHealthcare, Wellmark, Wellpoint), Medicare Advantage (Humana Choice, Wellcare), Medicaid managed care (Ambetter, Iowa Total Care, Molina), and self-pay, with financial assistance available.

Revenue is generated through fee-for-service billing for inpatient and outpatient care, surgeries, diagnostics, emergency services, and specialty clinic visits. The hospital supplements operating revenue with philanthropic support from a 1,800+ donor foundation base, scholarship programs, and community fundraising events (e.g., Foundation Golf Tournament). No private equity, venture capital, or institutional investor ownership is disclosed; the organization is governed by a Board of Trustees. The overall model is that of a stable, mature rural community hospital with incremental service-line expansion and digital channel modernization, rather than growth-stage venture or technology-driven scale economics.

Name

Greene County Medical Center

Legal name

Greene County Medical Center

Website

https://gcmchealth.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

251–500 employees

Short description

Greene County Medical Center is a non-profit community hospital founded in 1937 in Jefferson, Iowa, serving Greene County residents through 200+ staff and 20+ specialty providers. It delivers family medicine, surgery, orthopedics, behavioral health, and emergency care, affiliated with UnityPoint Health.

Ownership category

akta.pro rank

Headquarters

HQ city

Jefferson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery including inpatient and outpatient services, emergency care, surgeries, diagnostic testing, and specialty clinic visits. Revenue is generated through direct patient billing, insurance claims processing with multiple payers including commercial insurance, Medicare Advantage, Medicaid, and self-pay patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Greene County Medical Center operates as a community-based hospital providing comprehensive inpatient, outpatient, and emergency medical services. Core clinical offerings include family medicine, general surgery, orthopedics, podiatry, pain management, behavioral health, and visiting specialty clinics, supported by walk-in care and public health programs. Patient-facing digital services include the MyChart patient portal and CMS-mandated price transparency tools.

Product overview

Greene County Medical Center is a community-based healthcare system offering a comprehensive range of medical services through an integrated portfolio of clinical departments and patient-facing tools. The core clinical services include Family Medicine (primary care), General Surgery, Orthopedics, Podiatry, Pain Clinic, and Behavioral Health, supported by visiting Specialty Clinics for advanced care. Walk-In Care and Public Health Services extend access to the broader community. Patient-facing digital services include MyChart (online patient portal) and Price Transparency Tools (charge master files and price estimators). The organization operates as part of the UnityPoint Health network, providing care to residents of Greene County, Iowa.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Medicine Clinic Primary care clinic offering comprehensive family medicine services for patients of all ages, providing wellness visits, preventive care, and treatment of acute and chronic conditions.
• General Surgery Surgical services including pre-operative evaluation, surgical procedures, and post-operative care for a range of medical conditions.
• Orthopedics Specialty care for musculoskeletal conditions including bone, joint, muscle, ligament, and tendon disorders, offering both surgical and non-surgical treatment options.
• Podiatry Foot and ankle specialist services providing diagnosis and treatment for conditions affecting the lower extremities.
• Pain Clinic Specialized pain management services for patients suffering from acute, chronic, or complex pain conditions using multimodal treatment approaches.
• Behavioral Health Mental health and behavioral health services including evaluation, counseling, and treatment for various psychiatric and psychological conditions.
• Specialty Clinics Various specialty medical services brought in from partner organizations including visiting specialists across multiple disciplines to provide advanced care close to home.
• Walk-In Care Immediate, non-emergency care services for patients who need medical attention without a scheduled appointment for minor injuries and illnesses.
• Public Health Services Community health programs and public health initiatives serving Greene County residents including immunizations, health education, and disease prevention programs.
• MyChart Patient Portal Online patient portal allowing patients to access medical records, schedule appointments, view test results, communicate with providers, and manage their healthcare.
• Price Transparency Tools Charge master files, price estimating tools, and cost comparison resources enabling patients to understand and estimate healthcare costs before receiving services, in compliance with CMS price transparency requirements.

Quantifiable outcome

• 61,000+ patient visits annually

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UnityPoint Health - Des MoinescoreStrategic or Co-development PartnerAffiliated hospital network providing access to broader healthcare system resources, coordinated care pathways, and shared medical expertise. Greene County Medical Center maintains its community identity while benefiting from UnityPoint Health's regional healthcare network and operational support.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• UnityPoint Health - Des Moines: Regional health system and the parent affiliate of Greene County Medical Center. Directly comparable as a hospital network serving Iowa communities, providing the broader operational, specialist, and referral infrastructure that Greene County Medical Center leverages through its affiliation.
• MercyOne: Large Iowa and Midwest regional health system operating multiple community hospitals. Comparable as a broader healthcare network serving Iowa communities, providing both direct competition and a potential affiliation template analogous to UnityPoint Health.

Direct peers

• Dallas County Hospital: Critical access hospital in Perry, Iowa, located just miles from Greene County Medical Center. Closest geographic peer, offering a comparable rural Iowa community hospital model with primary care, emergency, and outpatient services competing for the same regional patient pool.
• St. Anthony Regional Hospital: Community-based regional hospital in Carroll, Iowa serving a similar rural west-central Iowa footprint. Comparable as a non-urban Iowa hospital with broad primary, specialty, surgical and emergency service lines targeting a comparable patient demographic.
• Boone County Hospital: County hospital in Boone, Iowa serving a similar rural central Iowa catchment. Comparable community hospital with primary care, specialty, and emergency services competing for overlapping rural Iowa patients.
• Stewart Memorial Community Hospital: Critical access hospital in Lake City, Iowa. Comparable as a small rural Iowa community hospital with primary care, outpatient specialty, and emergency services serving a rural county catchment.
• Guthrie County Hospital: Critical access hospital in Guthrie Center, Iowa. Closely comparable in size and rural Iowa setting, providing primary care, emergency, and outpatient services to a county-level population of similar profile.
• Manning Regional Healthcare Center: Critical access hospital in Manning, Iowa. Comparable small rural Iowa community hospital providing primary care, emergency, and limited specialty services to a similar county-scale population.
• Iowa Specialty Hospital: Community hospital with locations in Belmond and Clarion, Iowa. Comparable rural Iowa health system offering primary care, surgical, and specialty services across multiple small communities, competing for similar patients.

Regional players

• Broadlawns Medical Center: Public community hospital in Des Moines, Iowa. Comparable as a community-focused Iowa hospital system delivering primary, specialty, and acute services, though operating in a more urban setting than Greene County Medical Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreeneCountyMedicalCenter
• LinkedInlinkedin.com/company/greene-county-medical-ctr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greene County Medical Center