DeNovo Healthcare

What DeNovo Healthcare does

DeNovo Healthcare Ltd is a UK-based, privately held medical products distributor founded in 2007 and headquartered in Cheddar, Somerset. The company aggregates and distributes orthotic devices, custom medical footwear, and rehabilitation equipment on behalf of six internationally recognised manufacturers — NIMCO Made4You, Cascade DAFO, Dynamic Walk, Fillauer, Perpedes, and Basko Healthcare — selling through a direct-to-consumer e-commerce storefront to individual patients and to UK healthcare professionals (orthotists, physiotherapists, and NHS prescribers). Its product range spans off-the-shelf diabetic stock footwear (£217–£260 ex VAT), glass-fibre composite inlays (~£42 ex VAT), Direct Milled EVA custom foot orthoses (from £150 ex VAT), bespoke made-to-cast NIMCO footwear (from £277.50 ex VAT), the Integrated Orthosis Boot combining NIMCO footwear with Fillauer heat-deformable carbon (from £950 ex VAT), and high-value Reciprocal Gait Orthoses (~£5,000 ex VAT). Pricing is unit-based with pay-as-you-go billing, VAT exemption available for qualifying patients, and bespoke items being non-refundable absent defects.

The company has extended beyond pure resale into limited in-house custom manufacturing (Soletec Series Direct Milled EVA orthoses in single, dual, and triple densities) and co-developed proprietary products such as the IOB, while operating within a strict regulatory perimeter — it is a member of the British Healthcare Trades Association (BHTA) and subscribes to the BHTA Code of Practice. Its go-to-market combines its own e-commerce website (EKM platform), downloadable catalogues and order forms, social media presence across Facebook, Twitter, LinkedIn, and Instagram, and selective industry-event participation (e.g., FORTH Conference). Customers are segmented horizontally into Healthcare Professionals, Patients with Orthotic Needs, and NHS/healthcare systems, with no disclosed enterprise customer concentration, no funding history, and no disclosed revenue, indicating a small, long-running specialist distributor operating at modest scale within a single UK geography.

Name

DeNovo Healthcare

Legal name

DeNovo Healthcare Ltd

Website

https://denovohealthcare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

DeNovo Healthcare is a UK-based, privately held distributor of custom orthotic devices, medical footwear, and rehabilitation equipment, supplying UK healthcare professionals and individual patients with products from international brands such as NIMCO, Cascade DAFO, Fillauer, Perpedes, Basko, and Dynamic Walk via direct e-commerce since 2007.

Ownership category

akta.pro rank

Product category

Orthopedic Devices and Medical Footwear Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391), Footwear Manufacturing (31621)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Footwear, (No Rubber) (3140)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)

Keywords

• Orthotic devices distribution
• Custom orthopedic footwear
• Medical foot orthoses
• Diabetic mobility products
• Ankle-foot orthosis supply

Headquarters

HQ city

Cheddar

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Sale of orthotic devices, medical footwear, inlays, and rehabilitation equipment directly to healthcare professionals and patients through e-commerce. Products include custom-made footwear, foot orthoses, DAFOs, RGOs, and accessories.
2. Professional Healthcare Product Sales: Sale of specialised medical products that may require healthcare professional prescriptions or referrals, including custom orthotic devices and adaptive footwear for patients with mobility issues.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

DeNovo Healthcare distributes orthotic devices, custom orthopedic footwear, foot orthoses, and rehabilitation equipment from internationally recognized manufacturers to the UK healthcare market. The company supplies both stock and made-to-measure products including AFO/DAFO braces, inlays, RGO knee joint systems, and diabetic footwear, with custom manufacturing capabilities such as direct-milled EVA orthoses and made-to-cast bespoke shoes for healthcare professionals and individual patients.

Product overview

DeNovo Healthcare is a UK healthcare product distributor offering a diverse portfolio of orthopedic and mobility assistance products through multiple branded partnerships. The offering consists of custom and stock orthopedic footwear (NIMCO Footwear for adults and children), dynamic ankle-foot orthoses (Cascade DAFO), gait training footwear (Dynamic Walk), and specialized inlays/orthotics (Soletec, Calca Series, Daily Range). The company also distributes mobility devices including Reciprocal Gait Orthoses and Knee Joint Systems (Fillauer, Basko Healthcare brands), along with fabrication tools (Trautman). Products are primarily supplied to healthcare professionals and patients requiring custom-fitted orthopedic solutions, with offerings ranging from off-the-shelf diabetic footwear to fully bespoke made-to-measure orthotic devices. The portfolio emphasizes customization options including size variations, material choices, closure types, and orthosis compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• NIMCO Footwear

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• NIMCO Made4YoucoreTechnology or IntegrationNIMCO is a key brand partner supplying bespoke and stock medical footwear. DeNovo distributes NIMCO products including children's footwear, house shoes, and diabetic footwear throughout the UK market. Products include custom-made options manufactured to individual specifications.
• Cascade DAFOcoreTechnology or IntegrationCascade DAFO provides a range of dynamic ankle-foot orthoses (DAFOs). DeNovo distributes Cascade DAFO products in the UK market as part of their orthotic product portfolio.
• Dynamic WalkcoreTechnology or IntegrationDynamic Walk supplies foot orthotic products including the Daily Range of inlays. DeNovo distributes Dynamic Walk products including Calca Series, Daily Range, and related order forms in the UK.
• FillauercoreTechnology or IntegrationFillauer provides RGO (Reciprocal Gait Orthosis) products and other rehabilitation equipment including heat-deformable carbon technology used in the Integrated Orthosis Boot (IOB). DeNovo distributes Fillauer products including RGO devices and the SPL 2 Knee Joint System.
• PerpedescoreTechnology or IntegrationPerpedes supplies orthotic inlay products. DeNovo distributes Perpedes inlay products and accessories in the UK market, including top cover materials.
• Basko HealthcarecoreTechnology or IntegrationBasko Healthcare provides SPL (SupraPedal Locking) knee joint systems and related orthotic components. DeNovo distributes Basko Healthcare products including the SPL 2 Knee Joint System in the UK.
• BHTA (British Healthcare Trades Association)coreStrategic or Co-development PartnerDeNovo Healthcare is a member of the BHTA and subscribes to their Code of Practice. This membership provides access to the BHTA complaints, mediation and arbitration process for dispute resolution.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Steeper Group: UK-based orthotic and prosthetic manufacturer and distributor with a comparable portfolio of custom-made orthoses, footwear, and rehabilitation devices sold to NHS hospitals and clinicians. Directly overlaps with DeNovo's AFO/DAFO and custom footwear offering.
• Talar Made Ltd: UK orthotic manufacturer and distributor producing custom-made foot orthoses, ankle-foot orthoses, and diabetic footwear sold via clinicians and NHS trusts. Highly comparable product mix and B2B healthcare professional go-to-market.
• Dorset Orthopaedic: UK-based manufacturer of custom-made orthotic devices, silicone prosthetics, and orthopaedic footwear for NHS and private patients. Closely comparable custom-manufacturing and orthotic distribution model.
• Peacocks Medical Group: UK-based manufacturer and supplier of bespoke orthopaedic footwear, orthotic insoles, and made-to-measure devices for NHS and private patients. Direct competitor in custom-made medical footwear and orthotic distribution.
• Langer Orthotic Services: UK distributor of orthotic fabrication materials, components, and prefabricated devices used by orthotists and podiatrists. Comparable clinician-facing distribution model and product categories including inlays and orthotic accessories.

Broad incumbents

• Blatchford (Chas A Blatchford & Sons): Established UK prosthetic and orthotic manufacturer with a much broader product portfolio including microprocessor knees and high-end prosthetic components. Competes with DeNovo in the lower-limb orthotic and RGO/AFO space but at significantly greater scale.
• Ossur UK: Global orthotics and prosthetics manufacturer selling AFO/DAFO bracing solutions and unloading knee braces through UK distribution. Comparable product categories (unloading braces, AFOs) but operates at materially larger scale and broader portfolio.
• Salts Healthcare: UK medical devices manufacturer and distributor with a long-established presence in stoma, orthotic, and mobility products via NHS supply chains. Broader portfolio than DeNovo but overlapping orthotic distribution and clinician-facing UK sales motion.

Others

• Ottobock UK:

Emerging players

• Footbalance Medical: European custom foot orthotic manufacturer offering moulded in-shoe orthoses via clinician and DTC channels. Comparable custom-orthotic product category and DTC posture though primarily serving a different European footprint.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/denovoUK
• Facebookfacebook.com/DeNovoHealthcareLtd
• LinkedInlinkedin.com/company//11105198
• Instagraminstagram.com/denovohealthcareltd_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeNovo Healthcare